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www.damaravillage.co.id Damara Village Brand Passport We want Damara Village to be more than a home that gives sanctuary. Therefore, each village is designed to nurture, evolve, and adapt to you and the surroundings around it, making it better every day. @Okiemanto

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4 Damara Village Brand Passport **to be confirmed

www.damaravillage.co.id Damara Village Brand Passport Table of Content 01 Brand Story 02 Introduction 03 Logo 04 Colour 05 Typography 06 Application 07 Photography 7 23 29 39 47 53 65

6 Damara Village Brand Passport **to be confirmed

www.damaravillage.co.id Damara Village Brand Passport Brand Story The Name The History The Purpose The Location The Values The Management 9 10 12 14 16 18 This section will describe all the elements that have brought us to where we are today, why we are here, and where we are going with our customers as well as the community

8 Damara Village Brand Passport 01 | Brand Story & Village Heart Your A For From

9 Meaning a gentle goddess in Greek, Damara flaunts an abode, a space, a world where one can grow in harmony. Moreover, Damara functions as a place where one can advance their life accordingly, starting from their convenient vantage point and blossoming at their own pace and time in the most peaceful way. WHAT IS IN A NAME ?

10 Damara Village Brand Passport 01 | Brand Story **to be confirmed THE HISTORY

11 The Damara Village brand portfolio was initially built for the Indonesian middle class and above. In a mission to capture, cater to, and accommodate the needs of the property industry, the company developed three brands; Citaville for the entry-level class; Damara Village for the middle class; and Aria for the upper-middle class. Like a human with an ever-growing soul, Damara has gone through changes and evolution since its birth. The pandemic has expanded Damara Village to ensemble its better features, transforming the brand to cater to the middle and the upper middle class. Today, Damara Village has built top-tier residences in preferred locations in Indonesia under the development of Greenwoods, which has achieved honourable world-class recognition in the industry.

12 Damara Village Brand Passport 01 | Brand Story A RESORT-FEEL LIKE RESIDENTIAL Fusing modern design built on idyllic lands, all Damara residences promise a dynamic balance in many elements in life; success and contentment, boldness and subtlety, as well as luxury and nature. From the captivating facade, to the smallest details of the home features, everything was carefully curated and selected to present a comfortable and stylish lifestyle, just like a five star resort. Damara Village Jimbaran Hijau is conveniently perched between the ever charming hills and beaches of Jimbaran ; Damara Village Ubud Alaya Collection is nestled in the lush and magical Ubud; while Damara Village Bogor is tucked in idyllically in the breezy and relaxed Bogor. The characters of each location present an eclectic lifestyle and holiday feeling that suits the residents‘ taste, pace, and purpose in life.

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14 Damara Village Brand Passport 01 | Brand Story **to be confirmed

15 **to be confirmed Jimbaran | Ubud | Unggasan Yogyakarta | Bogor | Manado TO GROW WHEREVER YOU PLANTED LOCATION Damara believes in one of its core, which is to grow wherever it is planted. A community based that supports each other in many elements of life will strengthen the economic values of the area, and in the longer run, improves the life quality of its people. By thoughtfully building the residential in a select location, Damara ensures accessibility and infrastructure of each area is also developed.

16 Damara Village Brand Passport Holiday Feel Home Damara Village collection is a dream home known for its Resort and Holiday Vibe that suggests therapeutic living. Community Driven Damara Village believes in community empowerment driven through clubhouse facilities and eatery concept areas where everyone can enjoy leisurely times over good food. Prospective Invesment Damara Village is an entrusted highcaliber brand for its prospective investment collections through a good reputation developer acknowledged for its success. VALUES 01 | Brand Story

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18 Damara Village Brand Passport 01 | Brand Story YOUR HOME OUR RESPONSIBILITY Partnering with Property management international such as Colliers International, Alaya Management, and more, Damara residents will be given the opportunity to : • Using well-skilled professionals' maintenance services for their units • Selecting the best investment programmes that suit their plans • Renting their residential for a promising ROI

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20 Damara Village Brand Passport 01 | Brand Story

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www.damaravillage.co.id Damara Village Brand Passport v Introduction

24 Damara Village Brand Passport 02 | Introduction WHAT The following pages contain the brand passport and guidelines of the brand, to give the brand proof of existence, visual expression, and overall feel.

25 WHO To be understood by anyone working on the brand. It is a source of reference to ensure consistency across all actions. It is particularly beneficial to read for someone starting to work for the company or the brand, internal or external

26 Damara Village Brand Passport WHEN • NEW EMPLOYEE ORIENTATION – A mandatory document to read thoroughly by anyone joining the company. • MARKETING PROJECT BRIEFING – Used to inspire professionals in the right way. The purpose is to give an instant feel of the brand so that anyone can instinctively understand what is correct for the brand. • WORK ASSESMENT – The guidelines act as a reference for brand guardians to help them review and evaluate all the brand and communication elements in their work and ensure a consistent look & feel. 02 | Introduction

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www.damaravillage.co.id Damara Village Brand Passport I D E N T I F I E S.” Paul Rand “ A logo doesn’t sell (directly), it

www.damaravillage.co.id Damara Village Brand Passport The Logo Primary Logo Logo With Locator Logo Colour Variations Logo Usage 30 32 34 36 All of the components of the logo should retain the relational properties of composition and size. The typography should be scaled up and down together as a unit.

30 Damara Village Brand Passport Primary logo in horizontal Primary logo in vertical Primary logo is composited of Damara Village‘s emblem of a leaf and typography masthead. The single leaf is to symbolize the characteristic of Damara Village that focusing in the nature harmony yet retaining its modernity through minimalist design of the architecture and landscape. The logo also created on a horizontal logo orientation and a vertical logo orientation for various applications. PRIMARY LOGO 03 | Logo

31 10 mm minimum size 10 mm minimum size Logo Clear Space The intention of having a blank area is so that the logo looks clear and captivating.

32 Damara Village Brand Passport The logo with Locator is to specify location identity from the Damara Village brand. WITH LOGO LOCATOR Sample : “Locator“ must maintain visual balance with the overall logo by maximising the spacing between individual letters, known as kerning. Logo with locator in horizontal Logo with locator in vertical 03 | Logo

33 Logo With Locator Clear Space To protect the strength and integrity of the logo with locator. A clear space area is required to free from competing visual that aim to generate captivating output. 10 mm minimum size 10 mm minimum size

34 Damara Village Brand Passport A logo colour variation is a rearranged and recolored version of the primary logo design that gives the flexibility to show consistency and be recognizable in different placements from a brand. VARIATIONS COLOUR LOGO Vertical Rose Gold Logo Vertical Gold Logo Horizontal Rose Gold Logo Horizontal Gold Logo Gradient Logo Variations 03 | Logo

35 Monotone logo in Platinum Monotone logo in Light Gold Monotone logo in Cameo Green Monotone logo in Filmy Pink In Dark Background Monotone logo in Pine Tree Monotone logo in Green Pigment Monotone logo in Cadmium Green Monotone logo in Forest Biome In Light Background MONOTONE LOGO VARIATIONS *Refer colour refference on section 04 colour page

36 Damara Village Brand Passport Use Full Colour logo on high contrast background Use White logo on black background (Neutral Colour) Use Rose Gold colour logo on high contrast background Use Gold colour logo on high contrast background Do : Logo usage guidelines is showing the right and wrong ways of using the logo in all the possible situations. USAGE LOGO 03 | Logo

37 DO NOT used any effects to the Damara Village logo. DO NOT change the position of the emblem. DO NOT use unlisted colour variations from this document DO NOT distort the logo. Don’ts : The following are a few examples of practices that would violate our logo and identity system. Please use your best judgment so as not to violate any of the specific rules set forth here.

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www.damaravillage.co.id Damara Village Brand Passport Colour Brand Colours Gradient Colours Use Of Colours 40 42 44 Colours and visual appearance influenced at least 93% of customers‘ decisions.

40 Damara Village Brand Passport Green tone is used as the primary colours to represent NURTURE, EARTHY, REBIRTH, EVOLUTION, and ETHEREAL. The primary colours include the three shades of green used in the company‘s primary logo. Secondary colours are used in the supporting elements of the logo. BRAND COLOURS PRIMARY COLOUR C : 84% M : 36% Y : 99% K : 29% R : 37% G : 101% B : 51% Hex : #256533 Cadmium Green C : 76% M : 7% Y : 92% K : 0% R : 60% G : 170% B : 85% Hex : #3CAA55 Pine Tree Green Pigment R : 25% G : 41% B : 27% Hex : #19291B C : 76% M : 56% Y : 78% K : 72% 04 | Colours

41 SECONDARY COLOUR Cameo Green R : 161% G : 183% B : 164% Hex : #A1B7A4 C : 39% M : 18% Y : 38% K : 0% Forest Biome R : 0% G : 72% B : 68% Hex : #004844 C : 91% M : 49% Y : 64% K : 44% C : 13% M : 23% Y : 67% K : 0% Light Gold R : 224% G : 190% B : 110% Hex : #E0BE6E C : 10% M : 31% Y : 30% K : 0% Filmy Pink R : 226% G : 180% B : 165% Hex : #E2B4A5 Platinum R : 224% G : 226% B : 220% Hex : #E0E2DC C : 11% M : 7% Y : 11% K : 0%

42 Damara Village Brand Passport Gradients (also called colour ramps or colour progressions) are colours that gradually fade, creating a smooth transition from one colour to the next. Damara Village develops three gradient colours as the primary gradient for the logo using two primary colours, PINE TREE and CADMIUM GREEN. The decorative gradients are only for decorative purposes. GRADIENT COLOURS 04 | Colours

43 Location : 0% Location : 100% PINE TREE CADMIUM GREEN PRIMARY GRADIENT Location : 100% #CCA596 Rose Gold DECORATIVE GRADIENT Location : 0% #CCA596 Location : 25% #E2B4A5 Location : 50% #F1E2BF Location : 75% #E2B4A5 Gold DECORATIVE GRADIENT Location : 100% #E1BA86 Location : 0% Location : 25% Location : 50% Location : 75% #E1BA86 #E0BC7A #EEDBAE #E0BC7A

44 Damara Village Brand Passport USE OF COLOURS CMYK - use primarily to produce print applications with images. Example - brochure, flyer, poster etc. RGB/HEX - REG is used for all screen based applications. Example - websites, apps. Colour Tint To optimise the contrast of brand colours in the design, tints — mixing a hue with white — can be used on any neutral or accent colour. Tints of colours in the primary palette can only be used at 100% saturation of the hue Sample : Cadmium Green Colour Tint Tint : 100% Tint : 0% 04 | Colours

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www.damaravillage.co.id Damara Village Brand Passport

www.damaravillage.co.id Damara Village Brand Passport Typography Primary Typeface Secondary Typeface Decorative Typeface The Hierarchy 48 49 50 51 Typography is 95% of design – it’s a driving force in all.

*# Font Styles Regular Sunflora is an elegant, unique font that uses ligatures to smoothly link letters. Perfect for adding a unique twist to word-mark logos, monograms or pull quotes. Sunflora should be used primarily for the headline. AaBb 05 | Typography

*# Font Styles Regular / Italic / Semibold / Bold AaBb

*# Font Styles Regular / Italic / Bold Extrabold / Black 05 | Typography