DETAILED

PROJECT REPORT

VISION

Esifresh will create a huge revolution in the agro-small industry in the country. It’s on the way to commence a mission into the global market with the tagline that “hungryfree country through self-employment” by building a huge marketplatform for the farmers, in spite of small scale or largescale farmers. The Company will commence its operation from April 2022 onwards with the help of Kudumbasree and Ayalkootam and thus creating employment for more than 25000 people directly and indirectly. The Company will ensure the fair price for farmers and make sure there is no fall in price due to the intervention of mediators or brokers. It helps a direct platform to buy and sell the goods direct from the farmer to the end consumer.

Promotor Yasir V Nalakath Nalakath, Tharayil Villas No.2, Perinthanmana, Malapuram, Kerala

ABOUT THE PROJECT 1.

Place of business: 100 taluks with 1000 villages

2. Land & Building: 500 sq. ft building in 100 taluks

3. Method of Operation: To Register in the Esifresh app a fee of Rs.500/- will be charged per user and its valid for a year. For Registered users it will provide an online and offline space where they can sell their products and an extra rent will be charged if the product is not sold within 10 days.

ESIfresh is an outcome of lots of thought to create a huge revolution in the agro-small industry in the country. Esifresh is on its way to launch a mission into the global market with the tag line that “hungry-free country through self-employment”, by introducing a huge market platform to sell the products of small home-grown agronomists and small cottage entrepreneurs in the country. Thus, the company helps in reducing the consumption of toxic vegetables and food items, this platform will increase the availability of organic food and beverages at affordable prices to consumers within and outside the country. ESIfresh protects the price of agriculture products from dropping down and empowers small farmers to earn more as they can sell directly to the buyers without the intervention of brokers and mediators. This platform will commence the operation from April 2022, with the help and collaboration with Kudumbasree and Ayalkkoottam. The company will provide more than 25000 job opportunities in the first phase of launching.

Esifresh Online Open Market

Esifresh online platform will be the largest open market for global marketing. Any common man can avail the membership through the app or website by paying the registration fee and renewed on yearly basis. Small farmers, backyard and terrace growers, cottage entrepreneurs and kudumbasree units can book their space at the pavilion (collection points) depending upon the volume of products they want to sell. A nominal rent is also charged based on the days of storage and that is very less, less than 10% when compared to the commercial rent.

Esifresh Offline Store

Besides the online platform we are creating an offline store to sell the goods at Bus stops, Metro stations, Railway stations and Airports.

Collection Hub:

We will provide collection hubs (where the goods are collected, stored and sold) in prominent places in each panchayat and if needed will provide logistics services to collect the products from the sellers and can deliver the goods to the buyers without any delay.

Logistics:

We have our on logistic team to do the collection from the sellers and to deliver the products to the buyers on a real time basis.

Mode of Operation

Seller Registration: In each Panchayat we expect a minimum of 500 sellers and about 100 dealers who will register with us either through the app or web site by paying a minimal amount. Registered users can upload the pictures of their products in the Esifresh site which will be forwarded to the WhatsApp numbers of the customers in the site in order to make the process of selling faster and smarter. Buyer Registration: The buyers can buy the product through Esifresh.

Benefits of Esifresh 1.

Small farmers, home terrace growers Kudumbasree products, products of women entrepreneurs, homemade foods, handicrafts, cotton items, essential foods and all other daily necessities can sell easily without intermediaries, marketing systems or showrooms at the lowest rent

2. As well as helping customers to get quality products at the most lucrative prices. 3. Consumers get non-toxic and organic food products. 4. Procurement and marketing centre in each panchayat. 5. Very transparent transactions as the seller can directly sell to the customers. 6. The manufacturer receives the market price immediately after the sale. 7. Introducing a modern technology at the lowest price. 8. Frequent movement and purchase of goods through an advanced logistics system. 9. More than ten thousand of people are employed directly or indirectly 10. Helps to control the rise in prices of consumer durables in the market to some extent. 11. Control over dropping prices.

Ministries expecting cooperation 1.

Central Kerala start up mission

2. Ministries of Agriculture 3. Ministry of Industry

4. Ministry of Panchayat Autonomy 5. Ministry of Health

6. Ministry of Public Distribution 7. Kudumbasree mission

NAVAJEEVAN BUILDING, 2ND FLOOR, INFORPARK ROAD, KERALA, INDIA, PINCODE - 682039 TEL: 87146 029000