أول وأكبر منصة كقناة بث متلفزة عىل اإلنترنت ألرقى محتوى إسالمي هادف وتوعوي مترجم اىل سبعة لغات
المشروع اإلستثماري األول والفريد من نوعه
شركة دار الحكمة اللستشارات المهنية -سجل تجاري4030380756 : شارع األمير سلطان -مبنى رقم – 6223جدة -المملكة العربية السعودية. الموقع www.daralhekma.co:االلكتروني البريد
[email protected] :الجوال 00966 5555 96 774 :
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
.1 .2
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
.1
.2 .3 .4 .5
.6
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
.1 .2
.3
.1
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Project’s team Managing/Director
Ahmed Kamel
Front End / Back End / Mobile App/ UI-UX:
Abdelmanaem Mohamed Abdelmanaem
Operation Manager
Mohamed Magdy Ahmed
Video Algorithm Director. Hussein Mohamed Ahmed
Web Designer: Ahmed Magdy Abdallah
Producers Manager.
Aya Khairy Abdelrahim
Creative Editor: Amr Saeed Mohamed
Finance Controller: Name : Samya Medhat
Content Writer: Asem Mostafa Abul Khashab
Graphic designer manager :
Front End Dev. Mohamed Ibrahim limona
UI. Ahmed nageeb Ahmed Ux. Mohamed Ibrahim Abdellatif
Ux. Ahmed Mohamed Ra2ef
Secretary Sarah Medhat Mostafa
Amr Samir Mohamed
Support: Fatma Elzahraa Ali
Graphic Designer: Ahmed Edreis Driver :
Salah Mahmoud
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Value of the media market in the Middle East and North Africa region in 2020, by selected country (in billion Saudi Arabian riyal) Value of the media market MENA 2020, by selected country
Value in billion Saudi Arabian riyal 10
0
20
Saudi Arabia
30
40
50
60
17.4
United Arab Emirates
12
Egypt
4.2
Pan-Arabia
54
Daily Media Engagement per user in the Middle East and North Africa region in 2020, by country (in hours per day) Media engagement per user MENA 2020, by country
Media engagement per user in hours per day 0
246810
Saudi Arabia
12
14 12.4
Egypt
11.6
United Arab Emirates
11.5
Description: In 2020, Saudi Arabia had the highest media engagement per user among the examined countries in the Middle East and North Africa(MENA) region amounting to more than 12 hours per day. On the other hand, users in the United Arab Emirates spent about 11.5 hours per day on media in that year. Read more Note(s): MENA; 2020 Source(s): Hootsuite; Kearney
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) Value of digital ad spending MENA 2020, by format
Value of spending in million U.S. dollars 0
200
400
600 8001,0001,2001,4001,6001,8002,000
Social
1,727
Video*
800
Search
520
Display (banner and native)
500
Other
93
Share of the media consumed and captured domestically in the Middle East and North Africa region in 2020, by selected country Media consumed and captured domestically MENA 2020, by selected country Share of media market 0%
5%
10%
15%
20%
25%
30%
United Arab Emirates
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
40%
45%
40%
Egypt
Saudi Arabia
35%
30%
14%
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
CHAPTER 02
MENA TV
Forecasted pay TV revenue in select countries in the Middle East and North
Africa in 2027, by country (in million U.S. dollars) Forecasted pay TV revenues in select MENA countries in 2027, by country 80 Revenue in million U.S. dollars
0
722 569
600 70 0 50
437
0 277
40
252
0 200
137
30 100 0 0
Turkey
Isreal
United Arab
Emirates
Saudi Arabia
Kazakhstan
Other
Description: As projected for 2027, Turkey was expected to lead the pay-TV market in the Middle East and North Africa (MENA) region with a revenue of over 722 million U.S. dollars. It was followed by Israel with a revenue of 437 million U.S. dollars. Read more Note(s): Africa, MENA; 2022 Source(s): Digital TV Research
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Television program preferences during Ramadan in the Middle East and North Africa in 2021, by gender
TV program preference during Ramadan in MENA 2021, by gender
Share of respondents
Women
70% 60% 50% 40% 30% 20% 10% 0%
Men
58% 51%
32% 24%
24% 20%
21% 19%
12%
18%20% 7%
8% 4%
7% 4%
Description: During Ramadan 2021, about 51 percent of men and 58 percent of women from the Middle East and North Africa preferred to watchRamadan series broadcasted on television. The month of Ramadan is a prime viewing period in the Middle East and North Africa; the value of TV advertisement slots typically increased during the month. Read more Source(s): UAEmoments Note(s): MENA; 2021; 1,348 respondents; respondents who will fast during Ramadan
Number of MBC Group`s TV channels viewers during Ramadan in the Middle East in 2021, by country (in millions) Viewership of MBC Group`s TV channels during Ramadan in Middle East 2021, by country
Number of viewers in millions
16
14.6
14
11.4
12 10 8
6
4.7
4 2 0
Saudi Arabia
United Arab Emirates
Kuwait, QaOtamra annd Qatar
Description: During Ramadan 2021, around 14.6 million people in Saudi Arabia watched television programs from the MBC Group's channels. TVviewership increases by 23 percent during Ramadan in the Middle East and North African region. The month of Ramadan is a prime viewing period in the region, with the value of TV advertisements slots increasing during this time. Read more Note(s): Iraq, Kuwait, Qatar, Saudi Arabia, United Arab Emirates, MENA; 2021 Source(s): UAEmoments Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Number of video-on-demand subscribers in the Middle East and North Africa region in 2021 with forecasts for 2022 and 2027, by platform (in 1,000s) Forecasted number of SVoD subscribers MENA 2021-2027, by platform Number of subscribers in thousands NetflixDisney+AmazonStarz PlayShahid VIPOSNApple TV+Others 05,00010,00015,00020,00025,00030,00035,00040,000 2021
2022
2027 Description: It was forecasted that Netflix will have the highest number of subscribers among subscription video-ondemand (SVoD) platforms in the Middle East and North Africa (MENA) region at about 11 million by 2027. Revenues from SVoD services in the MENA region were forecasted to reach a total of four billion U.S. dollars by 2027. Read more Note(s): MENA; 2022 Source(s): Broadband TV News
CHAPTER 03
Saudi media industry
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Forecasted value of media sector in Saudi Arabia from 2020 to 2030, by type (in billion Saudi riyal) Value of media sector Saudi Arabia 2020-2030, by type Value in billion Saudi riyal Traditional video
Digital video
0 5
10
2020
6
2025
6
2030
Audio
1
15
3
2
8
Games
2
1
2
20
Newspaper
25
30
35
1
6
4
Digital advertising
5
1
1
9
10
1
Description: By 2030, the value of digital advertising in Saudi Arabia was forecasted to reach 10 billion Saudi riyal. It was estimated that gaming revenue will increase from six billion to nine billion Saudi riyal by 2030. The media sector in Saudi Arabia was expected to grow by about 11 percent during the examined period. Read more Note(s): Saudi Arabia; 2020 to 2030 Source(s): Kearney
Digital media spending in Saudi Arabia in 2021 (in million Saudi Riyal)
Digital media spending Saudi Arabia 2021
Spending in million Saudi Riyal
0
Digital music Digital marketing
5001,0001,500
2,000
2,500
344
475
Watch-requested content Video games
657 2,100
Description: In 2021, video games had the highest digital media spending in Saudi Arabia, with around two billion Saudi Riyal. The total spending on digital media that year was around 3.6 billion Saudi Riyal. Read more Note(s): 2022 Source(s): alelm.net
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
TV market penetration in households of Saudi Arabia in 2020, by type TV market penetration Saudi Arabia 2020, by type Share of households 0%
10%
30%
20%
40%
50%
60%
70%
80%
FTA (free-to-air)
90%
80%
Pay-TV
20%
OTT(over-the-top)
18%
Description: In 2020, among various media types, the free-to-air (FTA) had the highest penetration rate among households of Saudi Arabia amounting to 80 percent. This was followed by pay-TV at a share of 20 percent in that year. Read more Note(s): Saudi Arabia; 2020 Source(s): Kearney
Top 10 watched TV channels based on share of viewing in Saudi Arabia in 2021, by channel
Top 10 watched TV channels in Saudi Arabia in 2021, by channel 16%
Share of viewing
14%
14.3%
12% 10% 8% 6%
4.5%
4%
4.1%
3.8%
3.8%
3%
2% 0%
MBC1
MBC 2
MBC 3
AlSaudi MBC ArabiyaQuraan Drama
2.3%
MBC Actio n
2.1%
Hadath
2.1%
AlPAN1-B
2% Saudi TV1
Description: In 2021, MBC1 was the most watched TV channel in Saudi Arabia, with a viewing rate of 14.3 percent, while MBC2 ranked second with a viewing rate of 4.5 percent. The Saudi TV industry is dynamic and evolving as new technologies emerge and audiences adopt new content types. Read more Note(s): Saudi Arabia; 2019 to 2021 Source(s): Strategy&
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Most popular video content in Saudi Arabia in 2021
Most popular video content Saudi Arabia 2021
Share of users 0% Diversity Songs Funny Educational Explanations Sports Live broadcast Review products Influencers Games
10%
20%
30%
40%50%
60%
70%
80%
90%100% 92.2%
47.9% 43.4% 37.7% 31.5% 28.5% 24.6% 23.8% 22.7% 19.8%
Description: With a share of around 92 percent, diversity is the most popular video content among internet users in Saudi Arabia. Games was the least popular video content accounting for only 19.8 percent. Read more Note(s): Saudi Arabia; 2022; 16-64 years Source(s): alelm.net
CHAPTER 04
Saudi TV revenues
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Forecasted TV and over the top video revenues for Saudi Arabia in 2019 to 2025 (in million U.S. dollars)
Revenue in million U.S. dollars
TV and over the top video revenues for Saudi Arabia in 2019-2025 1,350 1,300 1,250 1,200 1,150 1,100 1,050 1,000 950
900
850
1,291 1,247 1,145
1,185
1,087 963 910
2019
2020
2021
2022*
2023*
2024*
2025*
Description: In 2019, TV and OTT video revenues for Saudi Arabia amounted to 1,087 million dollars. In comparison, they are expected to increase up to approximately 1,291 million dollars by 2025. The Saudi TV and OTT video industry is dynamic and evolving as new technologies emerge and audiences adopt new content types. Read more Note(s): Saudi Arabia; 2019 to 2021; *Forecasted. Read more Source(s): Strategy&
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Compound annual growth rate of TV and over the top video revenues for Saudi Arabia between 2019 and 2025, by type CAGR of TV and video revenues for Saudi Arabia in 2019-2025, by type -10%
Compound annual growth rate 0%5%
-5%
10%
OTT video
11.9%
TV advertising
Pay TV
15%
0.4%
-6.8%
Description: In Saudi Arabia, OTT video revenues were expected to have a compound annual growth rate of 11.9 percent between 2019 and 2025. In comparison, Pay TV revenues are expected to fall at 6.9 percent CAGR from 2019 through 2025. The Saudi TV and OTT video industry is dynamic and evolving as new technologies emerge and audiences adopt new content types. Read more Note(s): Saudi Arabia; 2019 to 2021 Source(s): Strategy&
TV household revenues in Saudi Arabia in 2020, by type (in billion Saudi Arabian riyal) TV revenues Saudi Arabia 2020, by type
Revenue in billion Saudi Arabian riyal 0.0
0.5
1.0
1.5
FTA (free-to-air)
2.5
3.0
3.5
4.0
4.5
5.0 4.7
Pay-TV
OTT(over-the-top)
2.0
1
0.6
Description: In 2020, the free-to-air (FTA) had the highest TV revenue in Saudi Arabia, amounting to 4.7 billion Saudi riyal. This was followed by pay TV at about one billion Saudi Arabian riyal. In that year, the revenue of pay TV increased while the revenue of FTATV decreased. Read more Note(s): Saudi Arabia; 2020 Source(s): Kearney
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
TV advertising revenues for Saudi Arabia in 2019 to 2025 (in million U.S. dollars) TV advertising revenues for Saudi Arabia in 2019-2025
Revenue in million U.S. dollars
650 600
591
591
585
2022
2023
604
605
2024
2025
550 500 450
400
454
443
2019
2020
2021
Pay TV revenues for Saudi Arabia in 2019 to 2025 (in million U.S. dollars) Pay TV revenues for Saudi Arabia in 2019-2025
Revenue in million U.S. dollars
222
130 24
2019
230
220
210
200
190
180
170 160
150
140
145
144
141
142
143
146
2020
2021
2022
2023
2024
2025
Description: In 2019, pay TV revenues for Saudi Arabia amounted to 222 million dollars. This year recorded the highest amount of revenue earned through pay TV. In comparison, they were expected to increase up to approximately 146 million dollars in 2025. The Saudi TV industry is dynamic and evolving as new technologies emerge and audiences adopt new content types. Read more Note(s): Saudi Arabia; 2019 to 2021 Source(s): Strategy&
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Over the top video revenues for Saudi Arabia in 2019 to 2025 (in million U.S. dollars)
Over the top video revenues for Saudi Arabia in 2019-2025
Revenue in million U.S. dollars
600
550
500
450
400
350
300
250
200
541
499 459 414 365 322 275
2019
2020
2021
2022
2023
2024
2025
CHAPTER 05
Saudi media user insights
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Daily media engagement per user in Saudi Arabia in 2020, by type (in hours per day) Media engagement per user Saudi Arabia 2020, by type
Media engagement per user in hours per day 0
1
2
3
4
5
6
7
8
Internet
7.8
TV
Radio
9
3.5
1.2
Average time spent viewing TV all year and during Ramadan in Saudi Arabia from 2019 to 2021 (in hours per day) Average time spent viewing TV all year and during Ramadan in Saudi Arabia 2019-2021 All year
Ramadan only
Average daily time in hours
6.18
5.35
5.95
5.23
5.09
4.5 6 . 5
6 . 0
2019
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
5 . 5
2020
5 . 0
4 . 5
4 . 0
2021
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Distribution of best rated TV shows in Saudi Arabia in 2020 and 2021. by type
Distribution of best rated TV shows in Saudi Arabia 2020 and 2021. by type Rating SeriesProgramsFilms 0%
2020
2021
20%
NewsOther
40%60%
80%
47%
24%
45%
26%
100%
19%
8%2%
19%
7%2%
120%
Distribution of MBC1 TV viewers in Saudi Arabia 2021, by age group
Distribution of MBC1 TV viewers Saudi Arabia 2021, by age group
45+22% 15-2431% 35-4420% 25-3427%
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Distribution of Shahid video viewers in Saudi Arabia in 2021, by age group Distribution of Shahid video viewers Saudi Arabia 2021, by age group
45+ 11 % 15-2437%
35-4417%
25-3435%
CHAPTER 06
Saudi internet user insights
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Reasons for using the internet in Saudi Arabia in 2021 Reasons for internet usage Saudi Arabia 2021 Share of users
0%
10%
20%
Communicating with family and friends
30%
40%50%60%70%80% 68.3% 63.9% 59.1%
Streaming TV and videos
Watching the news
54.7% 54.4%
53% 49.8% 48.6% 48.3% 40.4% 39% 37.2% 36.8%
Education Brand research Business communication
Vacation research
Number of users in millions
Social media user growth in Saudi Arabia from 2014 to 2022 Social media user growth Saudi Arabia 2014 -2022
25
23
25
27.8
29.5
19
7.6
2014
9.2
2015
11
2016
2017
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
2018
2019
2020
2021
2022
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Reasons for social media usage in Saudi Arabia in 2022 Reasons for social media usage Saudi Arabia 2022
Share of users 5%10%15%20%25%30%35%40%45%50%
0% Keeping in touch with friends and family Filling spare time Finding products to purchase Reading news stories Making new contacts Seeing what's being talked about Celebrities and influencers Looking for things to do or buy Following sports Activities for work
46.2% 46.1% 32.6% 31.5% 31% 29.4% 28.6% 27.3% 25.1% 22.8%
Leading social media platforms in Saudi Arabia in 2022, by number of users (in millions) Leading social media platforms Saudi Arabia 2022, by number of users
Number of users in millions 0 Whatsapp Instagram Twitter Snapchat Tiktok Facebook Telegram Facebook Messenger Pinterest Linkedin
5
10
15
20
25
35
30 30.67 27.4
25.23 24.14 22.32 22.25 20.88 15.19 9.26 8.6
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
CHAPTER 07
Business Analysis
• The Idea • Competitive Advantage
• Sample brief on the product • Target Segment • Market Size
Agenda
• Go to Market Plan and Scaling approach • SWOT analysis of the business
• Financial Projections : Assumptions
• Financial Projections : Outcome • Fund requirement • Team Profile
• Organization & Governance structure
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
One stop streaming platform as a “for profit entity”, to access the rich Islamic content at user’s convenience Web + App to
provide cinematic
content on
The Business Idea
➢ Documentaries on Mecca and Madinah ➢ Historical place around both sacred cities providing
rare and unseendocumentries ➢ Historic content covering Islamic history including Al Andalus (Spain) & Turkey
Functionalities Includes`
➢ Multilingual
➢ Focus on user experience and easy navigations ➢ Hybrid technology to provide quality streaming ➢ AI enabled recomendations
Revenue Model
➢ Yearly subscription fee ➢ Advertisement revenue in future
Content already in hand and team is formed to take the next leap of growth
What we have Competitive Advantage
✓ Owns the full rights for the biggest 4k cinema filming production, documenting
the third Saudi expansion for the Holly Mosque in Mecca. The production
contains of 63 TB archive material for 30 documentaries' episodes, 24 hours of
helicopter filming, 120000 Words of scripts, 120 time-l.
✓ Owns the full rights for the biggest & most recent photography archive contains of over 5000 photos documenting inside the Holly Mosque in Mecca in every single place the human being has ever reached as well as from helicopters & as near as 1 millimeter from the center of the Black Stone in Ka ’abba with special photography equipment.
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Potential YOY subscriber customer base in million Countries
Potential Market Size of Subscribers for Phase 1*
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
KSA UAE
3.06
3.04
3.08
3.12
3.16
3.20
3.24
3.28
3.32
3.37
0.4
0.42
0.43
0.43
0.44
0.44
0.44
0.45
0.45
0.45
Egypt
Qatar
12.0
11.98
12.17
12.36
12.56
12.76
13.16
13.37
13.58
0.19
0.19
0.20
0.2
0.19
0.19
0.19
0.19
0.19
12.9 60.19
Bahrain
KWT
0.1
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.5
0.50
0.50
0.51
0.51
0.51
0.51
0.52
0.52
0.52
Oman
Jordon
Turkey
0.3
0.26
0.26
0.26
0.27
0.27
0.27
0.28
0.28
0.28
0.8
0.83
0.84
0.85
0.86
0.87
0.88
0.89
0.90
0.91
9.4
9.28
9.34
9.41
9.47
9.53
9.60
9.66
9.73
9.79
Malaysia
2.0
1.94
1.96
1.98
2.01
2.03
2.05
2.07
2.10
2.12
Indonesia
Total
2.43
2.40
2.41
2.43
2.44
2.46
2.48
2.49
2.51
2.52
28.8
28.5
28.9
29.2
29.5
29.9
30.2
30.6
30.9
31.3
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Approach for computing the market size
Shortlisting countries –
having 50%+ population
as Islamic followers +
willingness to pay + digital literacy
Compute poluation size for each
country in the age growup 15 -65 yrs
Estimate growth of HHs in 10 years
Compute number of households (HHs)`
Estimate potential market willing to subscribe to the service
Focus Target Segment – Phase 1*
• Countries with more
than 50% population
following Islam • Have good digital literacy in the country • Willingness to spend for cultural and Islamic religious content
KSA
UAE
Egypt
Qatar
Bahrain
KWT
Oman Jordon
Malaysia
Malaysia Indonesia 0%
76%
92% 78% 74% 75% 86% 97%
20%
40%
61 % 61 % 60%
84%
80%100%
*Phase 1 : Consists of 4 years from the date of inception of the project **Population figures are based on the year 2021
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Potential Market : Willingness of adopting the product •
Potential Market Opportunity •
A recent survey of Saudi
residents by Kearney Middle
East and Africa found that 21%
of respondents prefer quality
Arabic content on TV and other
media platforms over international content. To meet
this need, 63% of respondents
said they were willing to pay a
premium. –Based on an articles
published in 2022 As per a study done by Deloitte
and Noortel, it identified the
Social needs dimension and
within it, the religion category of
the Digital Services landscape
as an area which would have the greatest potential for growth,
investment and development. Source: “Defining the Digital Services Landscape for the Middle East”, Deloitte
Potential Market : Willingness of adopting the product Segmentation of Muslim consumers
Potential Market Opportunity
38
Source: “Defining the Digital Services Landscape for the Middle East”, Deloitte Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Fund raising process for the TV channel Seed round raising
Go to Market and Scaling Plan
•Product development : App + Web •Develop Content •Pilot the project : KSA and Egypt
Series –A &B
• Enrich the content library
•Scale the model in GCC countries •Explore other revenue streams
PE Round
•Scale the model
in European & MENA countries •Adding more services and solutions •Adding more content
•Expand to other geographies •Mass spending
on promotions
•Standardisation
of B2B, B2C & B2B2C products/offeri ngs
Channel has great potential to expand in Islamic countries Strength •
SWOT Analysis
•
Weakness •
Team with experience in media
As a new platform, it might take some
production, technology and
time to break into the market and gain
management
high number of clients
Self owned niche content already
•
available
In some geographies regulations are not clear for broadcasting such content
Opportunities •
Threats
The opportunities available to Islamic
•
The arrival of competitive new
television applications is massive
television applications that may want
considering the number of individuals
to adopt the same Business model like
and corporate organizations who would
us.
want to advertise in our application.
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Competition
Competition
•
Started in 2015
•
USD 3.6 Ml in Revenue in 2021
•
Team Size is 70 people
•
Raied funds –USD 250K in 2 rounds
•
Based of UK
• Current market –USA & UK
•
Founded in Feb 2020
•
Based of Malaysia
•
Currently Nurflix has oInstagram -26000 followers oFacebook -16000 followers o40000 subscribers by end of 2021
•
The management of Nurflix claim that it is a fully Aqeedah and Shariah compliant media platform.
Source : Secondary sources
Pilot Study Notes to consider in Pilot excersise: •Since the project is very unique and will be a new concept for the end consumers. Also there are various hyposthsis
which needs to e tested. Considering the same, a pilot exercise is planned for 1 years to experiment various revenue streams and also get more etter clarity on the effectiveness of cost to be incurred.
•
As part of pilot, SAR 1.4 Million is budgeted for 1 year
•
The team is willing to take the risk and ready to offer 20% interest on the SAR 1.4 Million capital required for the pilot exercise Considering 24% as profit, approx. 26500 suscribers are required to ensure the investors money will be paid back along with the
Financial Analysis : Pilot Study
•
interest.
•
Following highlighted scenerio indicates the minimum target to be achieved Values in SAR Million Head Revenue Profit % Cost Net Profit Investor Principle Interest on Investor Interest value Money to investors Money left with the company Charges per subscriber No. of Subscribers wanted
Scenerio 1
Scenerio 2
Scenerio 3
Scenerio 4
5.0 24% 3.80 1.20 1.4 20% 0.28 1.68
7.0 24% 5.32 1.68 1.4 20% 0.28 1.68
-0.48
6.0 24% 4.56 1.44 1.4 20% 0.28 1.68 -0.24
0.00
8.0 24% 6.08 1.92 1.4 20% 0.28 1.68 0.24
264 18922
264 22707
264 26491
264 30276
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
Scenerio 5
Scenerio 6
Scenerio 7
Scenerio 8
0.48
10.0 24% 7.60 2.40 1.4 20% 0.28 1.68 0.72
11.0 24% 8.36 2.64 1.4 20% 0.28 1.68 0.96
12.0 24% 9.12 2.88 1.4 20% 0.28 1.68 1.20
264 34060
264 37844
264 41629
264 45413
9.0 24% 6.84 2.16 1.4 20% 0.28 1.68
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Financial Projections : Assumptions Country wise no. of Subscribers Country NameUnit Base KSACumulative Count of subscribers
Financial Projections : Assumptions
Year 1
Year 2
Year 3
Year 4
Year 5
Total in 5
yrs
15000
21000
29400
41160
57624
164184
UAE
Cumulative Count of subscribers
5000
7000
9800
13720
19208
54728
Egypt
Cumulative Count of subscribers
1500
2100
2940
41160
57624
16418
Qatar
Cumulative Count of subscribers
0
0
0
5488
7683
4
Bahrain
Cumulative Count of subscribers
2000
2800
3920
5488
7683
21891
KWT
Cumulative Count of subscribers
2000
2800
3920
13720
19208
21891
Oman
Cumulative Count of subscribers
5000
7000
9800
0
0
54728
Jordon
Cumulative Count of subscribers
0
0
0
0
0
0
Turkey
Cumulative Count of subscribers
0
0
18000
22500
28125
68625
UK
Cumulative Count of subscribers
0
0
0
0
0
0
France
Cumulative Count of subscribers
0
0
0
0
0
0
Germany
Cumulative Count of subscribers
0
0
0
0
0
0
Malaysia
Cumulative Count of subscribers
15000
21000
29400
41160
57624
164184
Indonesia
Cumulative Count of subscribers
15000
24000
38400
61440
98304
237144
74000
106600
172040
245836
353083
951559
Financial Projections : Assumptions Country wise Market Size capture we are anticipating of the total potential market Considering 2024 as the market Head
Unit Base
KSA
Market Share in %
0.5
0.7
0.9
1.3
1.8
UAE
Market Share in %
%
%
%
%
%
Market Share in %
1.2 0.1%
1.6 0.2%
2.2 0.2%
3.1 0.3%
4.3 0.4%
Qatar
Market Share in %
% 1.0
% 1.5
% 2.0
% 2.8
% 4.0
Bahrain
Market Share in %
%
%
%
%
%
KWT
Market Share in %
2.3
3.2
4.4
6.2
8.6
Oman
Market Share in %
%
%
%
%
%
Jordon
Market Share in %
1.0
1.4
1.9
2.7
3.7
Turkey
Market Share in %
%
%
%
%
%
UK
Market Share in %
0.0
0.0
0.0
0.0
0.0
France
Market Share in %
%
%
%
%
%
Germany
Market Share in %
0.0
0.0
0.0
0.0
0.0
Malaysia
Market Share in %
%
%
%
%
%
Indonesia
Market Share in %
0.0
0.0
0.2
0.2
0.3
%
%
%
%
%
0.0
0.0
0.0
Egypt
Financial Projections : Assumptions
•
Year 1
Year 2
Price: USD 72 per yr/subscriber 0.0 0.0
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
Year 3
Year 4
Year 5
%
%
%
%
%
0.0
0.0
0.0
0.0
0.0
%
%
%
%
%
0.0
0.0
0.0
0.0
0.0
%
%
%
%
%
0.8
1.0
1.4
2.0
2.8
%
%
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية
% % % .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان
:البريد الموقع 0.6 00966 5555 96 774 1.0 : الجوال
[email protected] 1.6 2.5 االلكترونيwww.daralhekma.co: 3.9
%
%
%
%
%
Financial Projections : Profit and Loss Statement Year 1Year 2
Financial Projections : Values
Revenue
Unit Base USD 000'
Cost Department -Technology Manpower Cost
Vendor Cost
Other Cost
USD 000' USD 000' USD 000'
1030.00 170.00
63.00
1840.96 353.60
69.30
2616.50 367.74
76.23
3432.38 382.45
83.85
4580.58 397.75
92.24
Department -Marcom Manpower Cost
Vendor Cost
Other Cost
USD 000' USD 000' USD 000'
USD 000' USD 000' USD 000'
620.4 0 440.0 0 825.0 00.00
682.4 4 484.0 0 907.5 00.00
750.6 8 532.4 0 998.2 50.00
825.75 585.64 1098.0 8
Department -Business Development Manpower Cost Vendor Cost (Fixed Cost) Other Cost
188.0 0 400.0 0 750.0 00.00
0.00 62.9 9
0.00 0.00 81.8 9
Department -Customer Support Manpower Cost Vendor Cost (Fixed Cost) Other Cost
USD 000' USD 000' USD 000'
55.0 0 0.00 0.00
121.00 0.00
0.00
199.65 0.00
0.00
219.62 0.00
0.00
322.10 0.00
0.00
Back officeAdmin Work Manpower Cost Vendor Cost (Fixed Cost) Other Cost
USD 000' USD 000' USD 000'
180.00 24.00
0.00
523.6 0 26.40 60.00
755.0 4 29.04 135.0 0
1027.53 31.94
135.00
1346.97 35.14
240.00
USD 000' USD 000' USD 000' USD 000'
USD 000'
448.00
1131.25 0.00
785.06
461.87
492.80 1244.3 8 0.00 863.57
772.05
5719.78
8296.7 3
596.29
1505.69
0.00
1044.91
934.18
11738.19
655.92
1656.26
0.00
1149.41
1027.60
USD 000'
542.08
1368.81
0.00
949.92
849.26
10014.70
-7%
-4%
25%
41%
53%
Production Cost Main Episodes Documentary
Production For programs
Vendor Cost Other Cost Other costs Total Cost Net margin
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
5328
0.00 33.6 0
7982
0.00 43.6 8
Year 3 13398
0.00 51.4 8
Year 4 19910
Year 5 29740
14095.33
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
Prototyping
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع
جميع الحقوق محفوظة Vibers Net لـ
Dar Alhekma Professional Consultancy, CR: 4030380756 Prince Sultan Street – Building 6223 – Jeddah, KSA. Mobile. 00966 5555 96 774 email:
[email protected] web: www.daralhekma.co
4030380756 : سجل تجاري- شركة دار الحكمة اللستشارات المهنية .المملكة العربية السعودية- –جدة6223 مبنى رقم- شارع األمير سلطان 00966 5555 96 774 : الجوال
[email protected] : االلكتروني البريدwww.daralhekma.co: الموقع