2022

JVI-soles by MICHELIN marketing & communication goals

1

2 Support KAPRIOL to communicate the features and benefits of the soles engineered by JV International with Michelin brand to your consumers. And in doing so positively influence their purchasing decision.

Directly influence the perception and behaviours of consumer audiences by building a relationship with them and increasing the partnership between JVI-solesbyMichelin and KAPRIOL.

JVI-soles by MICHELIN channels

▪ Soles by Michelin Facebook page ▪ LinkedIn ▪ Email footer ▪ Email Newsletter ▪ #TECNOSTORIES ▪ Soles.michelin.com blog ▪ Seeding product reviews ▪ Press clippings ▪ Social Media Extra Channels ▪ Media Partners ▪ Other tools or actions

#TECNOSTORIES

JVI-soles by MICHELIN #TECNOSTORIES

#TECNOSTORIES

#TECNOSTORIES

https://tecnostories.com/

   

#TECNOSTORIES

https://tecnostories.com/

   

#TECNOSTORIES

https://tecnostories.com/

   

#TECNOSTORIES

https://tecnostories.com/

  

#TECNOSTORIES

https://tecnostories.com/work-uniform/

   

#TECNOSTORIES

https://tecnostories.com/work-uniform/

   

#TECNOSTORIES

https://tecnostories.com/work-uniform/

   

#TECNOSTORIES

https://tecnostories.com/work-uniform/

  

#TECNOSTORIES

DEM

#TECNOSTORIES





 

#TECNOSTORIES

 

#TECNOSTORIES

 

SOCIAL

#TECNOSTORIES

     



#TECNOSTORIES

     



#TECNOSTORIES

     



PRESS DAY

#TECNOSTORIES GoNuts Press Day





OUR PLATFORMS

Michelin soles, the story so far

213.000+

281,000+

6,600,000+

39,300+

14,200+

Unique website users

Website sessions

Facebook paid reach (since March 2019)

Facebook page likes (since March 2019)

Email subscribers