Q3 2022 – July/Aug/Sept

Soles by Michelin marketing & communication goals

1

2 Support MAMMUT to communicate the features and benefits of Michelin engineered soles to your consumers. And in doing so positively influence their purchasing decision.

Directly influence the perception and behaviours of consumer audiences by building a relationship with them and increasing the partnership Michelin and MAMMUT.

Soles by Michelin channels Your brand on our channels ▪ Trade show ▪ Soles by Michelin Facebook page ▪ Soles.michelin.com blog ▪ Soles.michelin.com website traffic ▪ #TECNOSTORIES ▪ LinkedIn ▪ Email footer ▪ Email Newsletter ▪ Media - Media Partner ▪ Media – Extra Channels ▪ Press clippings ▪ Other tools or actions

SOLES BY MICHELIN FB PAGE

Soles by Michelin facebook page

▪ Date: 4 August 2022 ▪ Reach: 1677 ▪ Link clicks: 3

Post on FB

▪ Engagements: 22

1%

Engagement rate Good to know Average engagement rate across all industries = 0.95% (source: https://www.digitalmarketingcommunity.com/researches/2019-social-media-industry-benchmark-report-rival-iq/) Engagement rate: the amount of likes, comments and shares divided by the amount of people the post reached (x100)

#TECNOSTORIES

JVI-soles by MICHELIN #TECNOSTORIES

#TECNOSTORIES

#TECNOSTORIES

https://tecnostories.com/

HIGHLIGHTS ▪ Page views: 3.734 ▪ Avg. Time On page: 00:01:16 ▪ Unique Page Views: 3.180 ▪ Month: Jul - Sept

#TECNOSTORIES

https://tecnostories.com/sport-outdoor/

HIGHLIGHTS ▪ Page views: 315 ▪ Avg. Time On page: 00:01:02 ▪ Unique Page Views: 207 ▪ Month: Jul - Sept

#TECNOSTORIES

https://tecnostories.com/fashion-lifestyle/

HIGHLIGHTS ▪ Page views: 120 ▪ Avg. Time On page: 00:00:27 ▪ Unique Page Views: 95 ▪ Month: Jul - Sept

PRESS CLIPPINGS

Other actions

Mondointasca.it ▪ Category: Product

▪ Type: Editorial ▪ Country: Italy ▪ Month: September

▪ Link: https://mondointasca.it/2022/09/30 /a-grandi-passi-con-calzatureconfortevoli/

OUR PLATFORMS

Michelin soles, the story so far

213.000+

281,000+

6,600,000+

39,300+

14,200+

Unique website users

Website sessions

Facebook paid reach (since March 2019)

Facebook page likes (since March 2019)

Email subscribers