LEARN COMPLETE SEO FROM BASIC TO ADVANCED

ANSHU DIKSHANT

Copyright © Anshu Dikshant All Rights Reserved. ISBN 978-1-63997-337-8 This book has been published with all efforts taken to make the material error-free after the consent of the author. However, the author and the publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. While every effort has been made to avoid any mistake or omission, this publication is being sold on the condition and understanding that neither the author nor the publishers or printers would be liable in any manner to any person by reason of any mistake or omission in this publication or for any action taken or omitted to be taken or advice rendered or accepted on the basis of this work. For any defect in printing or binding the publishers will be liable only to replace the defective copy by another copy of this work then available.

Se Sear arch ch R Resul esultts ((Query Query = K Keeyw ywor ords) ds) Paid R Resul esultts —Google Search advertisement (On Google Search Engine and Google Search Partners: Ask.com, Aol.com, etc.) —Google Shopping Advertisement (PLA – Product Listing Ads) —Google Display Advertisement (GDN – Google Display Network): Via Google Display Advertisement Google Claims that you can reach 95% of Internet Users. —Google Video Advertisement (On YouTube etc.) —Google Mobile Advertisement (For Mobile Apps) — Loc ocal al R Resul esultts Usuall Usuallyy Google Maps: Verify Address with Google My Business or Business Listing or Local Listing Or Orgganic R Resul esultts(Free Results/Natural Results/Earned Results): SERP (Search Engine Result Page), Maximum Organic Results per page - 10 Results

Contents

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Foreword SEO: To Optimize your webpage In The Reference of: 1. Search Engine’s reference: Crawling, Caching and Indexing. 2. For User’s reference: With the reference of search query —No. Of clicks —Impressions —CTR (Cost through Traffic): If CTR will increase then ranking will decrease for that particular keyword. 3. Browser’s reference: —Website should be working 24x7; if it is not working properly then ranking will be down. —Internet browsing speed should be high; if it is slow then ranking will be down. —Bounce rate should be very low; if it is increased then ranking will be down. Bounce rate can be also high if irrelevant content on website. (Bounce rate is the number of visits in which a person leaves your website from the landing page without browsing any further.)

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Preface

Search Engine Optimization (SEO) —Search engine optimization(SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. —Major Search Engines Google Ask.cm Yahoo AOL Abacho BBC msn About Altavista GIGABLAST Dogpile Netscape Overture Exactseek.com Hotbot Alexa LookSmart Excite Splut Accoona Blekko Yandex DuckDuckGo Technorati Hakia Lycos

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Acknowledgements How Search Engine Works? —Crawling —Indexing —Processing —Relevance —Result

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Prologue Why Optimize Your Site for Search Engines? —You want to drive traffic to your site —You want users to buy or “do” something on your site. —Users usually go to the sites’ on the first page of the search engine’s results.

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On Page Seo: Key Components —Analysis Report: Web Analysis Industry Analysis Keyword Research Navigation Analysis —Keyword Placement: URL Optimization Title Meta Description Meta Keywords Heading Tags Content Optimization Image Optimization —Sitemaps: HTML Sitemap Sitemap.xml Ror.xml Urllist.txt —How to Control Spiders? Robots.txt Meta Robots Rel=nofollow —International Targeting —URL Canonical Issues —Fav Icons —Google Search Console (Google Webmaster Tool) —Blogging (Google Blogspot, Wordpress, Tumblr, Quora etc.) —404 errors and custom 404 errors —301 redirection and HT Access File

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