MSC EXPLORA 2023 MOOD JACKET

The mark of quality for the most prestigious brands

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AUDES GROUP ©

Audes Group for MSC

Ours is the story of the Brands who believed in our dedication and professionalism, allowing us to express our potential and working with us for successful projects.

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AUDES GROUP ©

OUR

STORY We are an Italian company with sales offices all over the world that for over 15 years has been supporting Partners in the creation of first-level Uniforms and Brand Merchandising. We work closely with brands to create unique collections of both clothing and accessories that help them express their identity, values and history. A turnkey package that is completed thanks to the services supporting the products to offer a unique brand experience, tailored to every need.

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AUDES GROUP ©

4

1

STRATEGY AND

LOGISTIC AND

ANALYSES

DISTRIBUTION

We start from your DNA, history, values​​ and ambitions to create strategic and targeted projects that meet your business goals.

2

RESEARCH AND

DESIGN

We create unique and avant-garde design objects to represent your Brand Identity in every detail and particular.

3

PRODUCT

DEVELOPMENT

WHY

AUDES

We develop your collection through innovative solutions and techniques and a look towards the future.

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Thanks to our logistics center, we take care of the complete management and distribution of the collection.

5

COMMUNICATION AND

MARKETING

We help customer to enhance and disseminate their projects thanks to a dedicated marketing package solution.

6

E-COMMERCE

PLATFORMS We create and manage e-commerce platforms dedicated to your business.

AUDES GROUP ©

Creator of Journeys

WORLD

EXPLORA

Brand value, creativity, quality and strategy come together to create a unique clothing and accessories proposal designed to give voice to the MSC Explora future world.

# luxury # journey # ocean # world # exploration # travelling # people # reconnection # sustainability # homes-at-sea # premiumexperience # love # passion

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AUDES GROUP ©

We looked at your client target by selecting the most suitable

BUYER

PERSONAS GENERATIONAL

BULLSEYE X Generation - Millennials

FOCUS

ON

Age between 35-70 years old Clients both man and woman

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AUDES GROUP ©

COLLECTION 2023 DESIGN BY AUDES

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1

CHROMATIC

2

TREND

3

DETAILS

MOOD

How we look at you

MOOD

MOOD

AUDES GROUP ©

OUR CLOTHING

PROPOSAL Our intent is to allow people to experience a brand in a transversal way and at the same time to tell about themselves in different ways to amplify their message. We have therefore created a unique collection proposal that guarantees people to have a part of the Brand with them, to wear and carry with pride. We believe in the fact that you feel a different emotion when you wear something that represents us and it is this feeling that we want to give to all those people who will participate in the travel experiences with MSC Explora. Welcome on board

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AUDES GROUP ©

CHROMATIC MOOD BOARD Navy blue is the shade of the marine depths it is elegant and characteristic, a touch of gold to communicate prestige and elegance, characteristic of the Explora Jurney

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AUDES GROUP ©

TREND MOOD BOARD Essential and functional cuts for a jacket suitable for all types of excursions. Ergonomic, refinement and minimal

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AUDES GROUP ©

DETTAILS

MOOD BOARD The details that make the difference, enrich without weighing down the garment

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AUDES GROUP ©

CERTIFICATED

PRODUCTS We create for our customers innovative accessories that are safe, certified and with a high perceived value as a means of conveying the essence of the Brand. By collaborating with quality control and certification partners such as Intertek, SGS, TUV and Bureau Veritas, we guarantee our customers the constant monitoring of production. We guarantee the highest quality standards, in compliance with current regulations.

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AUDES GROUP ©

“People do not buy goods and services, they buy relations, stories and magic.” Seth Godin

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AUDES GROUP ©

Thank you for your attention, enjoy your day. Audes Team

AUDES GROUP via IV Novembre, 4 a Limena, Padova (IT) AUDES SUISSE via Pessina 13,6900, Lugano (CH) AUDES GERMANY Holstenwall 10, 20355, Hamburg (DE) AUDES UK 9 Seagrave Road, London, SW61RP (UK)

GROUP © or in part, for any purpose, without the prior written consent ofAudes Group Srl. If anyone received this proposal by | 6 | This proposal contains proprietary and confidential information ofAudes Group Srl, and shall not be used, disclosedAUDES or reproduced, in whole mistakeorreadsitwithoutentitlementisforewarnedthatkeeping,copying,disseminatingordistributingthisproposaltothepersonsotherthantheaddressee(s)isstrictlyforbiddenandhe/sheisaskedtotransmititimmediatelytothesenderandtoerasetheoriginalproposalreceive.