Basic Strategic Management Prepared by Stephen Lay for Puninar MTs Session

AGENDA • Pengenalan Profil Trainer & Peserta • Pengenalan terhadap Dasar Pemikiran Strategis (Strategic Thinking) • Business Model Canvas • Pengenalan terhadap External & Internal Analysis • Competitive Advantage, Product Life Cycle

• PDCA & Strategic Alignment Puninar

Kemana Kita Menuju ?

APA ITU STRATEGY?

Mengapa Kesana ?

BAGAIMANA KITA KESANA ???

Siapa Kita ? Dimana Kita Sekarang ?

Mengapa Strategy Penting? Strategy merupakan Roadmap dari Bisnis, yang memberikan informasi: •

Kemana Bisnis anda berjalan

•

Bagaimana Caranya Bisnis anda bisa berjalan ke tempat

yang anda tuju •

Apa saja yang anda perlukan untuk ke tempat tujuan anda

•

Berapa lama waktu tempuh anda kesana

•

Apa Bahaya yang akan anda hadapi untuk kesana

Tanpa Strategy yang jelas, anda akan menghadapi: •

Banyak sekali kesalahan dalam melangkah

•

Buang Waktu, Tenaga, Biaya, Pikiran

•

Kemungkinan untuk tidak mencapai goal & tujuan anda

Pemahaman Dasar dalam Berbisnis

BUSINESS MODEL – Sebuah bentuk rasional dalam sebuah proses Perusahaan membangun, membuat, dan menyampaikan Values dalam barang / jasa yang dibuatnya kepada customer.

Business Model Canvas

Key Activities / Value Chain Configurations

Key Activities / Value Chain Configurations

Key Activities / Value Chain Configurations

Key Activities / Value Chain Configurations

Study Case: UBER

Pengenalan Eksternal Analysis

Pengenalan Internal Analysis

Study Case: Indomie, Strategy, & Bisnis

• Strategy Membedakan Perusahaan Kita dengan Perusahaan Kompetitor:

• Dengan Strategy berarti Perusahaan Kita melakukan Aktifitas yang berbeda dari Kompetitor. • Dengan Strategy juga bisa berarti Perusahaan Kita melakukan Aktifitas yang mirip dengan Kompetitor, namun dengan Cara yang berbeda.

CORE COMPETENCE Merupakan kombinasi dari sumber daya dan kapabilitas, yang mana menghasilkan sebuah keunikan bagi sebuah Perusahaan dan turut menjadi unsur penting dalam menghasilkan keuntungan dalam kompetisi (Competitive Advantage)

The VRIO Framework TEST for CORE COMPETENCE • • • •

Is The Resource Valuable? Is The Resource Rare? Is The Resource Imitable? Can The Organization make use of it?

Competitive Advantage COMPETITIVE ADVANTAGE Merupakan sebuah strategi kreatif yang mampu membuat sebuah Perusahaan untuk berkompetisi dengan para pesaingnya dan dapat memenangkan kompetisi tersebut secara mudah.

Early Adoption

Emerging Market

Market Growth

Late Growth

STUDY CASE: APPLE

PDCA & Strategic Alignment Puninar

Siklus PDCA merupakan metode yang sering digunakan saat: • Memulai Project Improvement • Mendevelop / Mengimplementasi Project Baru • Review Proses Pekerjaan Rutinitas (dilakukan tiap hari) • Data Collection & Analysis • Continous Improvement

PDCA & Strategic Alignment Puninar SHAREHOLDER MESSAGES OLEH TRIPUTRA

CEO LETTER

DEVELOPING CAT (COMPANY ANNUAL TARGET)

PEMBENTUKAN 1YP (ONE YEAR PLAN) TIAP DIRECTORATE / DIVISI

PENENTUAN AP (ACTION PLAN) MASING – MASING DEPARTEMEN

PENILAIAN KARYA INDIVIDU (INDIVIDUAL PERFORMANCE PLAN)

CEO LETTER 2019 “DOMINATE LOGISTICS MARKET THROUGHOUT INDONESIA LANDSCAPE”

• Pertajam Value & Uniqueness dalam meningkatkan kepuasan Pelanggan • Optimalisasi asset yang dimiliki & peningkatan Produktifitas • Perkuat Winning Team & Develop Leaders with Winning Mentality • Fokus dalam meningkatkan kekuatan Brand Puninar • Networking & Strategic Partnership • Disiplin Sistem, Proses, Eksekusi yang Excellent

LEADER QUALITIES • • • •

Winning Mentality Sense of Ownership Dynamic & Open Minded Humble & Act like Coach

CAT PUNINAR 2019

PUNINAR BUSINESS MODEL CANVAS KEY PARTNERS • • • • • •

Triputra & Kerry as Shareholders Vendor for On Spot & Dedicated Transportation, including truck & vessel Vendor for Warehouse & Office Association Government (PJR, bea cukai) Other Logistics Company that collaborate with Puninar

VALUE PROPOSITIONS •

•

Orchestrating best-in-field technology to achieve greater cargo visibility, security and analytical data, and facilitating customer in their business decision making.

•

Strong Supply Chain Network and Organisation, certified to global standards with deep knowhow across vertical industry to ensure most efficient, cost effectibe, and adaptive integrated Supply Chain Solutions

KEY RESOURCES • • • • • • • •

Trucks Warehouses, Racking IT Systems Culture & Manpower Government Regulation Vessel Special Facilities (Lab, Decanting, etc) Specific Licensed & Certification

KEY ACTIVITIES • • • • •

Account Management Sales & Marketing Warehousing, Transport, Customs Clearance Integrated Logistics Services 3PL & 4PL Logistics

COST STRUCTURES • • • •

Variable Cost for Operational Cost, including Direct Cost and Indirect Cost. Investment Cost for Assets, including Warehouse, Transport, and Office Cost per Peroject Employee Cost (Payroll, Benefit, Bonus, Tax)

A World Class logistic provider with strong local knowledge and expertise enable us to provide adaptive integrated supply chain solutions

CUSTOMER RELATIONSHIPS • •

Key Account Executives will handle the customer relationship, including extended services, complaint, and new business offering Branch head will help to communicate with customers

CUSTOMER SEGMENT BG1 – Automotive, Industry Material Science BG2 – Agribusiness, Heavy Equipment, Lubricants, Fuel BG3 – FMCG, F&B, e-commerce, electronics, pharmacy BG5 – Oil & Gas Cold Storage Domestic & International Freight Forwarding

CHANNEL • Deliver custom-made services for customers using integrated logistic for cost efficiency and better results. • International Standards for Safety, Quality Management, and Operational Excellence • B2B, B2C • Long Haul & Short Haul transportation

REVENUE STREAMS • •

Core Services including Warehouse, Transportation (land & Sea), and Customs Clearance with Value Added Services like Lab Analysis, Packing & Re-Packing, Decanting Facilities, etc. Projects including; On Spot Project Logistics Services, On Spot Transportation Services, Long term Contract Logistics Services, and Integrated Contract Logistic Services

BUSINESS PROCESS •

Centralized operational to Head Quarter office in Logistics Shared Services (Control Tower, Freight Forwarding, Transport, Customs, and Warehouses)

•

3 Engine for Cash Cow; KAM in BG, Sales & Marketing, and Branches. Each role has responsibilities to exploring new customer / business and strenghten market share for existing customer.

•

Support Services will be centralized to HQ Office with purpose to increase efficient & effectiveness in Man Power productivity.

PUNINAR STRATEGIC MAP ALIGNMENT Long Term Shareholders' Value

Financial Perspectives

INCREASE PROFITABILITY

INCREASE REVENUE & EXPAND BIZ OPPORTUNITIES Exploring New Opportunities; i.e. through nation-wide Network Capabilities

Increase Shared of Wallet (Existing Customer)

Selective & Sustain Business Model

CUSTOMER FOCUS

Customer Perspectives

Strengthen Unique Value Proposition to Customer

Internal Biz Perspectives

Strengthen Core Businesses through Operational Excellence

Enhance Customer Service Level & Relationship

Develop New Logistic Services Implementation

Optimizing Asset Productivity

Strengthen Puninar Branding As Preferred Integrated Logistic Solution Provider

Pro- Active Asset Management

Effective & Efficient Cost Structure

Improve Productivity, Effectiveness & Efficiency

Enhance System & Technology Capabilities as Backbone Support

PEOPLE DEVELOPMENT

Learning & Growth

Strengthen Logistics Competencies & Expertise

Develop Leaders & Winning team

Enhance Puninar DNA implementation for conducive working climate

STRATEGY SUMMARY 2019 PEOPLE • •

Focus on Winning Team Focus on Culture

PROCESS • • • •

Business Process Transformation Strategic Vendor Management Improve Sales by Branding & CRM Network Enhancement by branches and strategic partnership

SYSTEM & TECHNOLOGY •

Right Technology