DEGREE

CONTENTS WHO WE ARE

1.1 Overview 7



1.2 Our Motto 11

IDENTITY



2.1 Logo 15



2.2 Typography 27



2.3 Colors 41

APPLICATION



3.1 Stationery 51



3.2 Packaging 61



3.3 Website 67

ADVERTISING



4.1 Print Media 73



4.2 Digital Media



4.3 Vehicle Graphics 87



4.4 Merchandise 91

81

3

WHO WE ARE 1.1 Overview

5

1.1 Overview

nth Degree is a golf start-up founded on two important pillars: first, that manufacturing the tools of golf is a science and is highly developed craft; second, that long wait times experienced post-Covid due to shipping delays can be completely avoided by having all of the parts manufactured in the USA. To that end, they have set up manufacturing facilities in Dayton, Ohio (golf clubs), and Peoria, Illinois (golf balls). Both of these locales have been recovering from the economic doldrums and have plentiful workers. The corporate headquarters, together with the engineering and testing center is located in California.

7

WHO WE ARE 1.2 Our Motto

9

1.2 Our Motto

Golf is a sport that was declining in popularity before Covid but with the shutting down of gyms and indoor activities, golf more than doubled its market in 2020, and this resurgence of interest in the game has remained in 2021. nth Degree’s name refers to the company’s devotion to “go to the nth degree” to provide the highest technology to the development of the tools of the game of golf.

11

IDENTITY 2.1 Logo

13

2.1 Logo Primary Logo

The nth Degree logo has been carefully designed and should be used in ways that are approved. This is the primary logo that will be used across primary brand applications. The italics of the nth Degree logo gives a sense of movement to emphasize the active nature of the brand. When using the nth Degree logo, make sure it is appropriately used and has adequate space to be large enough in order to be readable.

DEGREE MINIMUM SIZE The smallest the logo should be represented is 1.25” tall (approx 90px).

DEGREE

15

2.1 Logo Simplified Logo

When using the nth Degree logo there may be cases where the logo needs to be scaled down very small, since it’s readability will decline. For those cases when a small logo is needed, the simplified logo can be used in place as the primary logo.

MINIMUM SIZE The smallest the logo should be represented is 0.7” tall (approx 50px).

17

2.1 Logo Primary logo clear space

To ensure legibility when using the nth Degree logo, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowded, or lessen the impact of the mark. The minimum clear space is defined as the height of 0.3125 inches (30 pixels).

CLEAR SPACE 0.3125 in (30 pixels)

DEGREE

DEGREE

19

2.1 Logo Simplified logo clear space

To ensure legibility when using the simplified nth Degree logo, always keep a minimum clear space around the logo. This space isolates the mark from any competing graphic elements like other logos or body copy that might conflict with, overcrowded, or lessen the impact of the mark. The minimum clear space is defined as the height of 0.3125 inches (30 pixels).

CLEAR SPACE 0.3125 in (30 pixels)

21

2.1 Logo Logo Misuse

The nth Degree logo has been carefully designed and should not be altered in ways other than those that are approved for the brand.

x

x DEGREE DE GREE



Never out line the logo

Never add a drop shadow to the logo

DEGREE

DEGREE



Never add a gradient to the logo

x

x

Never individually color elements

DEGREE

DEGREE

x



x

Never stretch or misshape the logo

EE R EG

D

Never tilt the logo

23

IDENTITY 2.2 Typography

25

2.2 Typography Interstate

The primary typeface for nth Degree is Interstate. Interstate was the perfect choice to pair with the nth Degree logo. This typeface is used for the brand’s logo, and should be used for large text such as headlines, headings, and subheadings.

INTERSTATE REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

INTERSTATE REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

INTERSTATE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

INTERSTATE BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

27

2.2 Typography Baskerville

The secondary typeface for nth Degree is Baskerville. Baskerville was the perfect choice for text to be easily read. This typeface is used for the brand’s smaller text, such as body text and areas that use smaller text.

BASKERVILLE REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

BASKERVILLE ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

BASKERVILLE SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

BASKERVILLE BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYS 1234567890!@#$%^&*( )_+=?\:;

29

2.2 Typography Type Hierarchy

ON WHITE BACKGROUND - The following body copy type hierarchy is another form of visual hierarchy. Typographic hierarchy presents lettering so that the most important words are displayed correctly. There are a variety of ways you can create a sense of hierarchy. Following the body copy type hierarchy will allow a consistent style across the nth degree brand.

Body Copy and Headlines

Caption



If something is done to the nth degree, it is done to an extreme degree.



Baskerville



Regular 9pt / 12 Leading

Body Copy

If something is done to the nth degree, it is done to an extreme degree.



Baskerville Regular 10.5pt / 14 Leading



Subheadings

To the nth degree.



Interstate Regular 18pt / 21 leading

Heading 1

To the nth degree.





Heading 2





Interstate Bold 24pt / 28 leading

To the nth degree. Interstate Bold 32pt / 36 leading

31

2.2 Typography Type Hierarchy

ON PHOTO BACKGROUND - The following body copy type hierarchy is another form of visual hierarchy. Typographic hierarchy presents lettering so that the most important words are displayed correctly. There are a variety of ways you can create a sense of hierarchy. Following the body copy type hierarchy will allow a consistent style across the nth degree brand.

Body Copy and Headings

Caption Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville



Regular 9pt / 12 Leading

Body Copy Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville Regular 10.5pt / 14 Leading



Subheadings

To the nth degree.



Interstate Regular 18pt / 21 leading

Heading 1

To the nth degree.



Interstate Bold 24pt / 28 leading



Heading 2

To the nth degree.



Interstate Bold 32pt / 36 leading



33

2.2 Typography Type Hierarchy

ON COLOR BACKGROUND - The following body copy type hierarchy is another form of visual hierarchy. Typographic hierarchy presents lettering so that the most important words are displayed correctly. There are a variety of ways you can create a sense of hierarchy. Following the body copy type hierarchy will allow a consistent style across the nth degree brand.

Body Copy and Headings

Caption Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville



Regular 9pt / 12 Leading

Body Copy Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville Regular 10.5pt / 14 Leading



Subheadings

To the nth degree.



Interstate Regular 18pt / 21 leading

Heading 1

To the nth degree.



Interstate Bold 24pt / 28 leading



Heading 2

To the nth degree.



Interstate Bold 32pt / 36 leading



35

2.2 Typography Type Hierarchy

ON COLOR BACKGROUND - The following body copy type hierarchy is another form of visual hierarchy. Typographic hierarchy presents lettering so that the most important words are displayed correctly. There are a variety of ways you can create a sense of hierarchy. Following the body copy type hierarchy will allow a consistent style across the nth degree brand.

Body Copy and Headings

Caption Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville



Regular 9pt / 12 Leading

Body Copy Text

If something is done to the nth degree, it is done to an extreme degree.



Baskerville Regular 10.5pt / 14 Leading



Subheadings

To the nth degree.



Interstate Regular 18pt / 21 leading

Heading 1

To the nth degree.



Interstate Bold 24pt / 28 leading



Heading 2

To the nth degree.



Interstate Bold 32pt / 36 leading



37

IDENTITY 2.3 Color

39

2.3 Color Primary & Secondary Colors

The primary colors for the nth Degree are Liquid Blue, Regal Blue, and Cruising Blue. These colors were inspired by the friendly feel of the brand; these colors should be the most prominent in any design. The secondary colors for the nth Degree are Fairway Orange, Four Orange, and Soar Orange. These colors were inspired by the friendly feel of the brand’s primary colors; these colors should not be the most prominent colors in any design.

Primary Colors

Secondary Colors

LIQUID BLUE CMYK (67, 33, 0, 40) RBG (50, 103, 153)

FAIRWAY ORANGE CMYK (0, 29, 100, 0) RBG (254, 186, 5)

PANTONE #645 C HEX #aecee4

PANTONE #137 C HEX #feba05

REGALE BLUE CMYK (86, 60, 17, 2) RBG (51, 102, 153)

FOUR ORANGE CMYK (0, 43, 100, 0) RBG (254, 161, 1)

PANTONE # HEX #336699

PANTONE # 151 C HEX #fea101

CRUISING BLUE CMYK (100, 86, 31, 17) RBG (0, 52, 113)

SOAR ORANGE CMYK (0, 75, 100, 0) RBG (251, 101, 0)

PANTONE #2768 C HEX #204073

PANTONE #Orange 021 C HEX #fb6500

41

2.3 Color Color Combinations

When figuring out color combinations, the best judgment should be used for any given design or material. This chart is a guide to color pairings, as some colors may look better with others.

43

DE

GREE 45

DE

EGREE 47

APPLICATION 3.1 Stationery

49

3.1 Stationery

Stationery is a primary use of communication and it is essential that every application be a consistent reflection of nth degree’s corporate identity. This section illustrates approved layouts for standard Letterheads, Business Cards, Envelopes, etc.

51

3.1 Stationery Letterhead

The nth Degree letterhead shows the approved layout with the primary logo and primary elements of the nth Degree brand. The body copy in the letter head is set to Baskerville Regular.

SIZE 8.5 in x 11 in

DEGREE

ADDRESS: 70 Birch Alley, Suite 240 Beavercreek, OH 45440 USA PHONE: (937)-458-2321 EMAIL: [email protected]

53

3.1 Stationery Business Card

The nth Degree business card shows the approved layout with the primary logo and primary elements of the nth Degree brand. On the back is the contact information for the person identified on the business card. The body copy is set to Baskerville while the name of the person identified is set to Interstate.

SIZE 3.5 in x 2 in

DEGREE

DEGREE

MICHAEL WILLIAMS

MICHAEL WILLIAMS

Assistant Manager

Assistant Manager

[email protected] (502)-223-1098

[email protected] (502)-223-1098

nthdegreegolf.com

nthdegreegolf.com

55

3.1 Stationery Envelope

The nth Degree envelope shows the approved layout with the primary logo and primary elements of the nth Degree brand.

SIZE 4 1/8 in x 9 1/2 in

NTH DEGREE GOLF 70 Birch Alley, Suite 240 Dayton, Ohio 45440

DEGREE

57

APPLICATION 3.2 Packaging

59

3.2 Packaging Golf Ball Packaging

The nth Degree packaging will feature both primary and secondary colors. When choosing the colors for the packaging, make sure to use both primary and secondary colors. Do not use two primary colors or two secondary colors. The use of the primary and secondary colors together allows the stripes on the box to stand out and catch the audience’s attention.

61

3.2 Packaging Golf Ball Packaging

The nth Degree packaging will feature both primary and secondary colors. When choosing the colors for the packaging, make sure to use both primary and secondary colors. Do not use two primary colors or two secondary colors. The use of the primary and secondary colors together allows the stripes on the box to stand out and catch the audience’s attention.

63

APPLICATION 3.3 Website

65

3.3 Website

nth Degree’s website should display information in a clear, easy-to-navigate fashion, while also achieving a high level of visual appeal.

67

3.3 Website

nth Degree’s website should display information in a clear, easy-to-navigate fashion, while also achieving a high level of visual appeal. The design of the website should follow similar guidelines as the print and digital media using the headlines and images to get a message across quickly.

Enable Accessibility | Find Fitting Locations | Schedule a Fitting | My Account

Enable Accessibility | Find Fitting Locations | Schedule a Fitting | My Account

DEGREE

BALLS | CLUBS | GEAR | FITTING | TEAM NTH DEGREE

SEARCH

BALLS | CLUBS | GEAR | FITTING | TEAM NTH DEGREE

DEGREE

SEARCH

NEXT WAVE

REGIS

Soft Ball 3 Piece (50 Compression)

Very Soft (25 Compression)

DETAILS

DETAILS

DESIGNED BY ARTIFICAL INTELLIGENCE. IMPERIUM High Spin Premium (90 compression) ABOUT US

SHOP NOW

DETAILS

SEE MORE

Enable Accessibility | Find Fitting Locations | Schedule a Fitting | My Account

DEGREE

BALLS | CLUBS | GEAR | FITTING | TEAM NTH DEGREE

Enable Accessibility | Find Fitting Locations | Schedule a Fitting | My Account

SEARCH

BALLS | CLUBS | GEAR | FITTING | TEAM NTH DEGREE

DEGREE

FLEX FIT POLO

CLASSIC T-SHIRT

THE COMPLETE SET

THE CLASSIC SET

All colors & sizes

All colors & sizes

Ideal Choice for Low Handicap Golfers

Ideal Choice for Higher Handicap Golfers

DETAILS

DETAILS

DETAILS

SEARCH

DETAILS

SEE MORE

SEE MORE

BIRDIE QUARTER ZIP All colors & sizes

FIND A FITTING LOCATION NEAR YOU

DETAILS

ENTER YOUR ZIPCODE

SEE MORE FIND A FITTING LOCATION NEAR YOU

ENTER YOUR ZIPCODE

69

ADVERTISING 4.1 Print Media

71

4.1 Print Media Print Ads

nth Degree’s posters should utilize eye-catching headers using the primary typeface, Interstate. The header’s message can help be shown through the photography in the poster. The nth Degree logo should always appear in the poster, usually the bottom right corner.

SIZE 8 in x 10 in (actual size)

WORK. PLAY. WIN. REPEAT.

STEP UP TO A BETTER GAME

73

4.1 Print Media Banner Ads

nth Degree’s banner ads can be seen primarily in its social media presence. Since these are usually smaller in size, the bold images and text are able to get the message across quickly without needing extra copy.

SIZE 300 px x 250 px (actual size)

CHOOSE YOUR GOLF CLUB, WISELY.

A NEW SHAPE FOR YOUR GAME.

75

4.1 Print Media Billboards

nth Degree’s billboards can be seen more in an outdoor presence on billboards. These billboards should follow similar guidelines as the posters using headlines and images to get a message across quickly.

SIZE 14 ft x 48 ft

THE BEST HIT REQUIRES THE BEST BALL.

w

WORK. PLAY. WIN. REPEAT. DESIGNED BY ARTIFICAL INTELLIGENCE

77

ADVERTISING 4.2 Digital Media

79

4.2 Digital Media

nth Degree’s digital media follows the value of golf and upholds the brand’s identity. Following the brand standards, the photography used in the digital media is to evoke a fun, welcoming feeling. With how popular smart phones and social are today, the trend of creating ads based on what someone is searching for is essential to the growth of the nth degree brand. With the use of digital media ads, nth degree is able to target exactly who/what nth degree is looking to advertise to.

81

4.2 Digital Media Digital Media Ads

nth Degree’s digital media follows the value of golf and upholds the brand’s identity. Following the brand standards, the photography used in the digital media is to evoke a fun, welcoming feeling. With how popular smartphones and social are today, the trend of creating ads based on what someone is searching for is essential to the growth of the nth degree brand. With the use of digital media ads, nth degree is able to target exactly who/what nth degree is looking to advertise to.

SIZE 1080px x 1080px

#1 PURCHASE THREE DOZEN & RECEIVE ONE DOZEN FREE.

DRIVER BRAND THE CLASSIC SET

83

ADVERTISING 4.3 Vehicle Graphics

85

4.3 Vehicle Graphics

In order to identify who our employees are on the road, our vans are printed with the primary nth Degree logo and the stripe pattern that is on the packaging of the golf balls.

87

MERCHANDISE 4.4 APPAREL

89

4.4 Merchandise Jackets

nth Degree offers an entire line of merchandise online at nthdegreegolf.com. The merchandise line provides items such as quarters zips, polos, t-shirts, etc.

91

4.4 Merchandise Polo Shirts

nth Degree offers an entire line of merchandise online at nthdegreegolf.com. The merchandise line provides items such as quarters zips, polos, t-shirts, etc.

93

4.4 Merchandise T-Shirts

nth Degree offers an entire line of merchandise online at nthdegreegolf.com. The merchandise line provides items such as quarters zips, polos, t-shirts, etc.

95