Copyright © 2022 Student document publication, meant for private circulation only. All rights reserved. Visual Communication 2020-2024 Unitedworld Institute of Design, Gandhinagar, India No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher. kaashwi saxena, Unitedworld Institute of Design, India. The resources in this book are provided for informational purposes only, neither the author nor the publisher can be held responsible for the use of the information provided within this book. Any perceived slight of any individual or organization is purely unintentional. All illustrations and photography in this book are Copyright © 2022 by respective people, organizations and websites. Disclaimer This book is intended solely for (your audience/reason/purpose) and no commercial use in any form is intended. While every care is taken to credit all sources, any exception to it is not intentional and is regretted. All textual, illustrated and photographic content is original unless stated otherwise. Printed at (Name of the printer, and address) November 2022

YOU MUST GO FORWARD. BECAUSE IF YOU CAN’T, YOU MUST GO BACKWARDS. --MAX SCHUBERT,

Copyright © 2022 Student document publication, meant for private circulation only. All rights reserved. Visual Communication 2020-2024 Unitedworld Institute of Design, Gandhinagar, India No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher. kaashwi saxena, Unitedworld Institute of Design, India. The resources in this book are provided for informational purposes only, neither the author nor the publisher can be held responsible for the use of the information provided within this book. Any perceived slight of any individual or organization is purely unintentional. All illustrations and photography in this book are Copyright © 2022 by respective people, organizations and websites. Disclaimer This book is intended solely for (your audience/reason/purpose) and no commercial use in any form is intended. While every care is taken to credit all sources, any exception to it is not intentional and is regretted. All textual, illustrated and photographic content is original unless stated otherwise. Printed at (Name of the printer, and address) November 2022

YOU MUST GO FORWARD. BECAUSE IF YOU CAN’T, YOU MUST GO BACKWARDS. --MAX SCHUBERT,

01

WHAT ARE WE HISTORY VINEWARDS

TABLE OF

CON TENT

02

TRADEMARK

REGITRATION AWARDS

03

HALL OF FAME WINERY OF THE YEAR MOST ADMIRE

04

COLLECTION

YEAR OF RABBIT VICTORIA DERBY

01

WHAT ARE WE HISTORY VINEWARDS

TABLE OF

CON TENT

02

TRADEMARK

REGITRATION AWARDS

03

HALL OF FAME WINERY OF THE YEAR MOST ADMIRE

04

COLLECTION

YEAR OF RABBIT VICTORIA DERBY

WHAT ARE WE

Penfolds is an Australian wine producer that was founded in Adelaide in 1844 by Christopher Rawson Penfold, an English physician who emigrated to Australia, and his wife Mary Penfold. It is one of Australia’s oldest wineries, and is currently part of Treasury Wine Estates.

WHAT ARE WE

Penfolds is an Australian wine producer that was founded in Adelaide in 1844 by Christopher Rawson Penfold, an English physician who emigrated to Australia, and his wife Mary Penfold. It is one of Australia’s oldest wineries, and is currently part of Treasury Wine Estates.

1844

“ 1844 TO EVERMORE! ”

In 1844 the fledging vineyard was officially established as the Penfolds wine company at Magill Estate.

1870 As the company grew, so too did Dr Penfold’s medical reputation, leaving much of the running of the winery to Mary Penfold.

1920 By Mary's death in 1896, the Penfolds legacy was well on its way to fruition. By 1907, Penfolds had become South Australia's largest winery.

1948 PENFOLDS HISTORY

The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.

In 1948, history was made again as Max Schubert became the company’s first Chief Winemaker

1959 In 1959 (while Schubert was perfecting his Grange experiment in secret), the tradition of ‘bin wines’

LATE 20TH CENTURY In 1988 Schubert was named Decanter Magazine’s Man of the Year

1844

“ 1844 TO EVERMORE! ”

In 1844 the fledging vineyard was officially established as the Penfolds wine company at Magill Estate.

1870 As the company grew, so too did Dr Penfold’s medical reputation, leaving much of the running of the winery to Mary Penfold.

1920 By Mary's death in 1896, the Penfolds legacy was well on its way to fruition. By 1907, Penfolds had become South Australia's largest winery.

1948 PENFOLDS HISTORY

The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.

In 1948, history was made again as Max Schubert became the company’s first Chief Winemaker

1959 In 1959 (while Schubert was perfecting his Grange experiment in secret), the tradition of ‘bin wines’

LATE 20TH CENTURY In 1988 Schubert was named Decanter Magazine’s Man of the Year

THE MAGIC OF PENFOLDS BEGINS IN THE VINEYARD

The Penfolds winemaking philosophy is unbound by country, vine or time. This endeavour continues with Penfolds venture into California.

The selection of vineyard sites and quality of fruit have always underpinned Penfolds reputation. Over a 175-year history, Penfolds has owned and leased some of the best vineyard sites in Australia, and work with carefully selected growers to stay true to our fruitfirst philosophy of multi-vineyard, multi-regional sourcing. Today, Penfolds vineyards are located primarily across South Australia’s finest wine regions. At the heart is Penfolds Magill Estate. Dr Christopher and Mary Penfold planted the first vines here back in 1844, and even today Magill Vineyard still contributes fruit to Grange when vintage conditions allow.

THE MAGIC OF PENFOLDS BEGINS IN THE VINEYARD

The Penfolds winemaking philosophy is unbound by country, vine or time. This endeavour continues with Penfolds venture into California.

The selection of vineyard sites and quality of fruit have always underpinned Penfolds reputation. Over a 175-year history, Penfolds has owned and leased some of the best vineyard sites in Australia, and work with carefully selected growers to stay true to our fruitfirst philosophy of multi-vineyard, multi-regional sourcing. Today, Penfolds vineyards are located primarily across South Australia’s finest wine regions. At the heart is Penfolds Magill Estate. Dr Christopher and Mary Penfold planted the first vines here back in 1844, and even today Magill Vineyard still contributes fruit to Grange when vintage conditions allow.

TRADEMARK REGISTRATION

First used in 1923, the Penfolds logo is one of Australia’s most recognised trademarks.[20] Eight Penfolds wines were named by the Langtons auction house in its 2012 list of the top 20 most-desired brands.

TRADEMARK REGISTRATION

First used in 1923, the Penfolds logo is one of Australia’s most recognised trademarks.[20] Eight Penfolds wines were named by the Langtons auction house in its 2012 list of the top 20 most-desired brands.

AWARDS

GRANGE

Notable accolades include: Five perfect scores for 2018 Grange from leading wine critics; Andrew Caillard MW, Ken Gargett (World of Fine Wine), Nick Stock (JamesSuckling.com), Tony Love and Lisa Perrotti-Brown

Penfolds is the only Australian Winery to receive 100 points from both Wine Spectator (US) and Robert Parker’s Wine Advocate (US) for the same Vintage (2008 Grange). In 2017, Grange was classified as a First Growth in Liv-ex’s published recreation of the Bordeaux 1855 classification. Grange has been awarded over 30 perfect scores.

The FINE Wine Magazine's 2021 Best White Wine of the Year for 2018 Yattarna 30 Winery of the Year awards from Wine & Spirits Magazine More than any other winery in the world Best Tourism Winery and Best Tourism Restaurant at the 2022 Great Wine Capitals Best of Wine Tourism Awards 2013 Best Launch for the Ampoule Campaign from The Drinks Business Awards (UK) In 2021, Peter joined Decanter’s prestigious ‘Hall of Fame’ 2018 honorary doctorate from the University of South Australia in recognition of outstanding service to the Australian wine industry

AWARDS

GRANGE

Notable accolades include: Five perfect scores for 2018 Grange from leading wine critics; Andrew Caillard MW, Ken Gargett (World of Fine Wine), Nick Stock (JamesSuckling.com), Tony Love and Lisa Perrotti-Brown

Penfolds is the only Australian Winery to receive 100 points from both Wine Spectator (US) and Robert Parker’s Wine Advocate (US) for the same Vintage (2008 Grange). In 2017, Grange was classified as a First Growth in Liv-ex’s published recreation of the Bordeaux 1855 classification. Grange has been awarded over 30 perfect scores.

The FINE Wine Magazine's 2021 Best White Wine of the Year for 2018 Yattarna 30 Winery of the Year awards from Wine & Spirits Magazine More than any other winery in the world Best Tourism Winery and Best Tourism Restaurant at the 2022 Great Wine Capitals Best of Wine Tourism Awards 2013 Best Launch for the Ampoule Campaign from The Drinks Business Awards (UK) In 2021, Peter joined Decanter’s prestigious ‘Hall of Fame’ 2018 honorary doctorate from the University of South Australia in recognition of outstanding service to the Australian wine industry

WINERY OF THE YEAR Every year, the Wine & Spirits magazine panel blind taste more than 10,000 wines. From this intense tasting, the best performing wineries are recognised in the magazine’s annual “Top 100 Wineries of the Year” issue. This year, Wine & Spirits magazine has again honoured Penfolds with an unprecedented 27th ‘Winery of the Year’ Award. Penfolds accolade will be featured in the upcoming Wine & Spirits 2019 Annual Buyer’s Guide, on sale mid-October, and will attend the Wine and Spirits Top 100 Tasting in San Francisco .

PENFOLDS NAMED WINERY OF THE YEAR PENFOLDS IS HONOURED TO CELEBRATE AN UNPRECEDENTED 27TH ‘WINERY OF THE YEAR’ AWARD FROM WINE & SPIRITS MAGAZINE.

“ At Penfolds we put our wine first. after 175 years something must be working... our winemaking and viticulture teams continue to build upon the legacy of generations of their forbears - their hard work , vision and innovational mindsets certainly set the scene many decades ago . For that we ares greateful. We are also enormously thankful to be recognised by josh greene and the wine and spirits team - a record 27 times , this is truly an Honour.”

WINERY OF THE YEAR Every year, the Wine & Spirits magazine panel blind taste more than 10,000 wines. From this intense tasting, the best performing wineries are recognised in the magazine’s annual “Top 100 Wineries of the Year” issue. This year, Wine & Spirits magazine has again honoured Penfolds with an unprecedented 27th ‘Winery of the Year’ Award. Penfolds accolade will be featured in the upcoming Wine & Spirits 2019 Annual Buyer’s Guide, on sale mid-October, and will attend the Wine and Spirits Top 100 Tasting in San Francisco .

PENFOLDS NAMED WINERY OF THE YEAR PENFOLDS IS HONOURED TO CELEBRATE AN UNPRECEDENTED 27TH ‘WINERY OF THE YEAR’ AWARD FROM WINE & SPIRITS MAGAZINE.

“ At Penfolds we put our wine first. after 175 years something must be working... our winemaking and viticulture teams continue to build upon the legacy of generations of their forbears - their hard work , vision and innovational mindsets certainly set the scene many decades ago . For that we ares greateful. We are also enormously thankful to be recognised by josh greene and the wine and spirits team - a record 27 times , this is truly an Honour.”

'WORLD'S MOST ADMIRED WINE BRAND The prestigious list has seen great wineries from every corner of the world recognised by a carefully selected international panel of more than 200 wine buyers, masters of wines, journalists and wine writers. Penfolds Chief Winemaker Peter Gago said “To be honoured as the World’s Most Admired Brand in our 175th anniversary year is something truly profound. We have a heritage and story that is still celebrated and a future where we are still eager to innovate, surprise and push boundaries. This global recognition from our peers is something to celebrate and celebrate we shall.” The panel of participants were asked to cast their votes for wine brands from all regions, styles and qualities. The wine is consistent or improving quality It reflects its region or country of origin It responds to the needs and tastes of its target audience It is well marketed and packaged It has a strong appeal to a wide demographic Since 2011, when Drinks International first started to celebrate and honour wine brands with its annual

'WORLD'S MOST ADMIRED WINE BRAND The prestigious list has seen great wineries from every corner of the world recognised by a carefully selected international panel of more than 200 wine buyers, masters of wines, journalists and wine writers. Penfolds Chief Winemaker Peter Gago said “To be honoured as the World’s Most Admired Brand in our 175th anniversary year is something truly profound. We have a heritage and story that is still celebrated and a future where we are still eager to innovate, surprise and push boundaries. This global recognition from our peers is something to celebrate and celebrate we shall.” The panel of participants were asked to cast their votes for wine brands from all regions, styles and qualities. The wine is consistent or improving quality It reflects its region or country of origin It responds to the needs and tastes of its target audience It is well marketed and packaged It has a strong appeal to a wide demographic Since 2011, when Drinks International first started to celebrate and honour wine brands with its annual

MOST STYLISH DAY ON THE CALENDAR

PENFOLDS VICTORIA DERBY DAY 2022 29 OCTOBER 2022 Penfolds is a proud partner of the Victoria Racing Club (VRC) and the naming rights sponsor of Victoria Derby Day. For the second year, we hosted an out of this world marquee in Flemington’s exclusive Birdcage Enclosure. The Penfolds marquee was transformed into a total eclipse sending guests on a journey of inspiration and discovery. There was fashion, live music, food by Magill Estate Executive Chef Scott Huggins, and tastings of the year’s most anticipated wine, Grange 2018. The winner of the coveted Penfolds Victoria Derby Day also took home a barrel of our esteemed Magill Cellar 3 Shiraz, valued at $160,000 AUD. A wine only made in exceptional vintages.

MOST STYLISH DAY ON THE CALENDAR

PENFOLDS VICTORIA DERBY DAY 2022 29 OCTOBER 2022 Penfolds is a proud partner of the Victoria Racing Club (VRC) and the naming rights sponsor of Victoria Derby Day. For the second year, we hosted an out of this world marquee in Flemington’s exclusive Birdcage Enclosure. The Penfolds marquee was transformed into a total eclipse sending guests on a journey of inspiration and discovery. There was fashion, live music, food by Magill Estate Executive Chef Scott Huggins, and tastings of the year’s most anticipated wine, Grange 2018. The winner of the coveted Penfolds Victoria Derby Day also took home a barrel of our esteemed Magill Cellar 3 Shiraz, valued at $160,000 AUD. A wine only made in exceptional vintages.

“ We are absolutely delighted to recognise such an extraordinary calibre of fine wine, thier producers, protagonists and industry supporters with the 2022 golden wine awards. ” lewis chester, co-founder and ceo of liquid icons

We are proud to announce Penfolds has been awarded the Best Fine Wine Producer in the Rest of the World Award at the 2022 Golden Vines® Awards. Organised by Liquid Icons, the Golden Vines® Awards recognise the ‘star performers of the fine wine industry’, as well as raising funds for the Gérard Basset Foundation with the aim of financing diversity and inclusion-related education programmes in wine, spirits & hospitality.

Each winner received a trophy in a specially-designed and produced trunk-case by Golden Vines® sponsor, Gucci. The trophy - in the shape of a giant ‘popped’ champagne cork - was produced by Amorim Cork and royal-warrant holders Grant MacDonald, with artwork from Ethopian-Italian artist RED, and the creative direction of famed artist. Last year’s initiatives and the inaugural Golden Vines® Awards Ceremony, held at Annabel’s Private Member’s Club in London, raised over £1.2 million to support this cause.

GOLDEN VINES® AWARD

“ We are absolutely delighted to recognise such an extraordinary calibre of fine wine, thier producers, protagonists and industry supporters with the 2022 golden wine awards. ” lewis chester, co-founder and ceo of liquid icons

We are proud to announce Penfolds has been awarded the Best Fine Wine Producer in the Rest of the World Award at the 2022 Golden Vines® Awards. Organised by Liquid Icons, the Golden Vines® Awards recognise the ‘star performers of the fine wine industry’, as well as raising funds for the Gérard Basset Foundation with the aim of financing diversity and inclusion-related education programmes in wine, spirits & hospitality.

Each winner received a trophy in a specially-designed and produced trunk-case by Golden Vines® sponsor, Gucci. The trophy - in the shape of a giant ‘popped’ champagne cork - was produced by Amorim Cork and royal-warrant holders Grant MacDonald, with artwork from Ethopian-Italian artist RED, and the creative direction of famed artist. Last year’s initiatives and the inaugural Golden Vines® Awards Ceremony, held at Annabel’s Private Member’s Club in London, raised over £1.2 million to support this cause.

GOLDEN VINES® AWARD

OUR COLLECTION

OUR COLLECTION

THE YEAR OF THE RABBIT

In 2023, we celebrate the Year of the Rabbit. A sign that symbolises courage, elegance and prosperity. Our limited edition Bin 389 Cabernet Shiraz magnum makes the perfect gift to mark the moment from get togethers with family and friends to a statement gift to treasure for years to come, especially for those born in 2023, 2011, 1999, 1987, 1975, 1963, 1951, 1939 and 1927.

3 Symbolises New Beginnings 8 Symbolises Prosperity 9 Symbolises Longevity Wish them good luck, good health and longevity with the gift of Bin 389.

THE YEAR OF THE RABBIT

In 2023, we celebrate the Year of the Rabbit. A sign that symbolises courage, elegance and prosperity. Our limited edition Bin 389 Cabernet Shiraz magnum makes the perfect gift to mark the moment from get togethers with family and friends to a statement gift to treasure for years to come, especially for those born in 2023, 2011, 1999, 1987, 1975, 1963, 1951, 1939 and 1927.

3 Symbolises New Beginnings 8 Symbolises Prosperity 9 Symbolises Longevity Wish them good luck, good health and longevity with the gift of Bin 389.

BIN 389 TRAVEL GIFT PACK

NEW BIN 389 TRAVEL GIFT PACK 1 OCTOBER 2022 DISCOVER OUR LIMITED RELEASE GIFT PACK, EXCLUSIVE TO TRAVEL RETAIL.

First made in 1960 by the legendary Max Schubert, Bin 389 was the wine that helped forge Penfolds’ reputation with red wine drinkers by combining the structure of cabernet sauvignon with the richness of shiraz.

From milestone occasions to out of the ordinary moments that matter, Penfolds wines make the perfect gift to mark the moment.

The iconic wine earned its ‘Baby Grange’ moniker in part because components of the wine are matured in the same barrels that held the previous vintage of Penfolds Grange.

We have launched a travel retail exclusive gift pack for Bin 389 to mark travel moments. Presenting the storied Cabernet Shiraz blend often referred to as ‘Baby Grange’ in a highly giftable and reusable carry pack.

BIN 389 TRAVEL GIFT PACK

NEW BIN 389 TRAVEL GIFT PACK 1 OCTOBER 2022 DISCOVER OUR LIMITED RELEASE GIFT PACK, EXCLUSIVE TO TRAVEL RETAIL.

First made in 1960 by the legendary Max Schubert, Bin 389 was the wine that helped forge Penfolds’ reputation with red wine drinkers by combining the structure of cabernet sauvignon with the richness of shiraz.

From milestone occasions to out of the ordinary moments that matter, Penfolds wines make the perfect gift to mark the moment.

The iconic wine earned its ‘Baby Grange’ moniker in part because components of the wine are matured in the same barrels that held the previous vintage of Penfolds Grange.

We have launched a travel retail exclusive gift pack for Bin 389 to mark travel moments. Presenting the storied Cabernet Shiraz blend often referred to as ‘Baby Grange’ in a highly giftable and reusable carry pack.

HOLIDAY GIFT COLLECTION

GIFT SOMETHING EXTRAORDINARY

DREAMING OF A WHITE CHRISTMAS

BIN 389 Bin 389 has been proudly gracing tables for more than 60 years.

BIN 311 Tastefully elegant and refreshingly crisp.

The 2019 vintage highlights the generous mid-palate Penfolds is known for and makes the perfect gift this festive season. BIN 8 Celebrate those special moments with the gift of Bin 8 Shiraz Cabernet. Crafted in the traditional Penfolds style, Bin 8 shows ripe, balanced fruit flavours, supported by softly integrated oak.

Bin 311 is a cutting-edge chardonnay that reflects the ongoing experimentation of the Penfolds winemaking team.

MAX'S CHARDONNAY This wine continues the evolution of Penfolds white wine program, drawing inspiration from the legacy and spirit of Max Schubert.

HOLIDAY GIFT COLLECTION

GIFT SOMETHING EXTRAORDINARY

DREAMING OF A WHITE CHRISTMAS

BIN 389 Bin 389 has been proudly gracing tables for more than 60 years.

BIN 311 Tastefully elegant and refreshingly crisp.

The 2019 vintage highlights the generous mid-palate Penfolds is known for and makes the perfect gift this festive season. BIN 8 Celebrate those special moments with the gift of Bin 8 Shiraz Cabernet. Crafted in the traditional Penfolds style, Bin 8 shows ripe, balanced fruit flavours, supported by softly integrated oak.

Bin 311 is a cutting-edge chardonnay that reflects the ongoing experimentation of the Penfolds winemaking team.

MAX'S CHARDONNAY This wine continues the evolution of Penfolds white wine program, drawing inspiration from the legacy and spirit of Max Schubert.

PENFOLDS X DOURTHE This is the start of our french wine making journey. Our main objective to remain true to the winemaking ethos of both winerie, to dilever the bet blend possible , to ideally make bordeaux and south australia proud. Peter Gago Penfolds chief winemaker

PENFOLDS II We have re-ignited our love affair with France, a special place for Penfolds, where our first chief winemaker Max Schubert was inspired to create Grange. The new French release is led by a wine made in partnership with one of Bordeaux’s most respected winemaking Houses, Dourthe Bordeaux. Combining the creativity, direction and vision of Penfolds Chief Winemaker Peter Gago and Dourthe Chief Winemaker Frédéric Bonnaffous, the two houses collaborated to craft a wine that spans Northern and Southern Hemispheres, blending grapes from

ABOUT DOURTHE Dourthe has been passionate about the vineyards of Bordeaux since 1840. Passionate about a type of viticulture in tune with the soil and microclimate, about winemaking that harnesses the typical character of each terroir and each one of the region’s iconic grape varieties, and ever committed to a creative, honest and daring blending philosophy. Dourthe specialises in producing honest fine wines that fully express the character of the region’s terroirs, while embracing the environment, biodiversity and humankind, to create meaningful, shared moments of happiness.

PENFOLDS X DOURTHE This is the start of our french wine making journey. Our main objective to remain true to the winemaking ethos of both winerie, to dilever the bet blend possible , to ideally make bordeaux and south australia proud. Peter Gago Penfolds chief winemaker

PENFOLDS II We have re-ignited our love affair with France, a special place for Penfolds, where our first chief winemaker Max Schubert was inspired to create Grange. The new French release is led by a wine made in partnership with one of Bordeaux’s most respected winemaking Houses, Dourthe Bordeaux. Combining the creativity, direction and vision of Penfolds Chief Winemaker Peter Gago and Dourthe Chief Winemaker Frédéric Bonnaffous, the two houses collaborated to craft a wine that spans Northern and Southern Hemispheres, blending grapes from

ABOUT DOURTHE Dourthe has been passionate about the vineyards of Bordeaux since 1840. Passionate about a type of viticulture in tune with the soil and microclimate, about winemaking that harnesses the typical character of each terroir and each one of the region’s iconic grape varieties, and ever committed to a creative, honest and daring blending philosophy. Dourthe specialises in producing honest fine wines that fully express the character of the region’s terroirs, while embracing the environment, biodiversity and humankind, to create meaningful, shared moments of happiness.

NEW TO CELLAR RESERVE

INTRODUCING THREE NEW VARIETALS TO THE CELLAR RESERE PORTFOLIO. Our Cellar Reserve range entwines winemaker curiosity with alternative wine styles, regions and techniques to create unique expressions of the Penfolds ‘House Style’. CABERNET SAUVIGNON A standout vintage for Cabernet Sauvignon allowed the Penfolds winemaking team the opportunity to use small parcels of exceptional grapes sourced from coastal regions to craft the 2021 Cellar Reserve Cabernet.

GRENACHE SHIRAZ MATARO Sourced from McLaren Vale, where the maritime climate is perfect for ripening these three varietals, the 2021 Cellar Reserve Grenache Shiraz Mataro offers an approachable, fruit-driven wine style that is versatile with food. SHIRAZ The 2021 Cellar Reserve Shiraz is a modern interpretation of this highly-coveted varietal, showcasing the tangible benefit of blending across complementary regions. It showcases the best of Penfolds’ maritime regions offering a cooler fruit expression and intense, lifted aromatics.

NEW TO CELLAR RESERVE

INTRODUCING THREE NEW VARIETALS TO THE CELLAR RESERE PORTFOLIO. Our Cellar Reserve range entwines winemaker curiosity with alternative wine styles, regions and techniques to create unique expressions of the Penfolds ‘House Style’. CABERNET SAUVIGNON A standout vintage for Cabernet Sauvignon allowed the Penfolds winemaking team the opportunity to use small parcels of exceptional grapes sourced from coastal regions to craft the 2021 Cellar Reserve Cabernet.

GRENACHE SHIRAZ MATARO Sourced from McLaren Vale, where the maritime climate is perfect for ripening these three varietals, the 2021 Cellar Reserve Grenache Shiraz Mataro offers an approachable, fruit-driven wine style that is versatile with food. SHIRAZ The 2021 Cellar Reserve Shiraz is a modern interpretation of this highly-coveted varietal, showcasing the tangible benefit of blending across complementary regions. It showcases the best of Penfolds’ maritime regions offering a cooler fruit expression and intense, lifted aromatics.

RECORD PLAYER

A LIMITED EDITION COLLECTABLE To celebrate our new limited edition range of 'Venture Beyond' gift products, we have released a limited edition record player. Enjoy a selection of classic and contemporary albums that travel through time and space while enjoying the range.

RECORD PLAYER

A LIMITED EDITION COLLECTABLE To celebrate our new limited edition range of 'Venture Beyond' gift products, we have released a limited edition record player. Enjoy a selection of classic and contemporary albums that travel through time and space while enjoying the range.

SECOND NFT RELEASE

A LEADING NFT MARKETPLACE FOR LUXURY ALCOHOL. The

second, ultra-rare release includes limited edition NFTs tied to 300 bottles of Magill Cellar 3 Cabernet Shiraz from the 2018 vintage. Magill Cellar 3 wines are unique, rarefied and symbolically important. Crafted under the watchful eye of Chief Winemaker Peter Gago, these wines are not to be found on the shelf of any shop, nor even Penfolds Cellar Doors. This is a limited and rare opportunity to purchase individual bottles from one of only 14 Magill Cellar 3 2018 barrels. Never done before, never to be done again. The Penfolds Bottle NFTs will launch on January 18, 2022 at 10am EST. The NFT can be purchased from BlockBar with Ethereum (ETH) or by credit card.

HOW IT WORKS The NFT serves as a digital receipt that verifies the buyer’s ownership and authenticity of the wine bottles. Each bottle will be stored in limited edition gift boxes at BlockBar’s facility in Singapore, until the purchaser decides to redeem the bottle NFT by collecting the physical bottle. As part of the program, the first three buyers to purchase six bottles of Penfolds Magill Cellar 3 2018 will be invited to attend a private virtual session with Penfolds Chief Winemaker, Peter Gago. The first three buyers to redeem six bottles of Penfolds Magill Cellar 3 2018 will receive a personalised plaque for their wine gift box. These experiences must be redeemed within a year of the NFT release date.

SECOND NFT RELEASE

A LEADING NFT MARKETPLACE FOR LUXURY ALCOHOL. The

second, ultra-rare release includes limited edition NFTs tied to 300 bottles of Magill Cellar 3 Cabernet Shiraz from the 2018 vintage. Magill Cellar 3 wines are unique, rarefied and symbolically important. Crafted under the watchful eye of Chief Winemaker Peter Gago, these wines are not to be found on the shelf of any shop, nor even Penfolds Cellar Doors. This is a limited and rare opportunity to purchase individual bottles from one of only 14 Magill Cellar 3 2018 barrels. Never done before, never to be done again. The Penfolds Bottle NFTs will launch on January 18, 2022 at 10am EST. The NFT can be purchased from BlockBar with Ethereum (ETH) or by credit card.

HOW IT WORKS The NFT serves as a digital receipt that verifies the buyer’s ownership and authenticity of the wine bottles. Each bottle will be stored in limited edition gift boxes at BlockBar’s facility in Singapore, until the purchaser decides to redeem the bottle NFT by collecting the physical bottle. As part of the program, the first three buyers to purchase six bottles of Penfolds Magill Cellar 3 2018 will be invited to attend a private virtual session with Penfolds Chief Winemaker, Peter Gago. The first three buyers to redeem six bottles of Penfolds Magill Cellar 3 2018 will receive a personalised plaque for their wine gift box. These experiences must be redeemed within a year of the NFT release date.

PENFOLDS G5

THE FINAL RELEASE IN A COVETED SERIES.

A WINE GREATER THAN THE SUM OF ITS PARTS

We are proud to announce a special new wine blended from five vintages of Grange, aptly named Penfolds g5. The wine is the final release in the ‘g’ series trio – following the highly successful launch of Penfolds g3 and g4 in 2017 and 2020.

Penfolds g5 represents the true essence of Grange; where pioneering spirit meets time-honoured Fortified & Champagne philosophies & winemaking techniques.

The Penfolds g5 blend energetically entwines Grange DNA from the exceptional 2010, 2012, 2014, 2016 and 2018 vintages, to create a completely unique expression of our flagship. Only 2,200 bottles of this ultra-rare release were created.

Blending across vintages is part of Penfolds winemaking philosophy and has been since 1844. Penfolds Tawny styles, famous in the mid-1800’s, continue a long tradition of fortified wines that celebrate this particular blending style. A natural progression was to apply this venerated technique to a create a new Penfolds red style, first with Penfolds g3, Penfolds g4 and finally Penfolds g5.

PENFOLDS G5

THE FINAL RELEASE IN A COVETED SERIES.

A WINE GREATER THAN THE SUM OF ITS PARTS

We are proud to announce a special new wine blended from five vintages of Grange, aptly named Penfolds g5. The wine is the final release in the ‘g’ series trio – following the highly successful launch of Penfolds g3 and g4 in 2017 and 2020.

Penfolds g5 represents the true essence of Grange; where pioneering spirit meets time-honoured Fortified & Champagne philosophies & winemaking techniques.

The Penfolds g5 blend energetically entwines Grange DNA from the exceptional 2010, 2012, 2014, 2016 and 2018 vintages, to create a completely unique expression of our flagship. Only 2,200 bottles of this ultra-rare release were created.

Blending across vintages is part of Penfolds winemaking philosophy and has been since 1844. Penfolds Tawny styles, famous in the mid-1800’s, continue a long tradition of fortified wines that celebrate this particular blending style. A natural progression was to apply this venerated technique to a create a new Penfolds red style, first with Penfolds g3, Penfolds g4 and finally Penfolds g5.

NEW CHAMPAGNE ROSÉ

THE FOURTH RELEASE IN OUR COLLABORATION SERIES We are proud to announce the fourth release in our collaboration series with Champagne Thiénot This Champagne Rosé represents the joint efforts of Thiénot chef de cave Nicolas Uriel and Penfolds Chief Winemaker Peter Gago, who share mutual style and quality ambitions. A shared blending philosophy has been key to the partnership.

CHAMPAGNE BRUT ROSÉ NV The palate is balanced, with an overt freshness and a delicate dosage imprint on finish. With a bright/ vivid pale-salmon hue, the Champagne Brut Rosé is ready to drink in its youth and perfect to enjoy now. Available from select fine wine retailers and Penfolds Cellar Doors.

NEW CHAMPAGNE ROSÉ

THE FOURTH RELEASE IN OUR COLLABORATION SERIES We are proud to announce the fourth release in our collaboration series with Champagne Thiénot This Champagne Rosé represents the joint efforts of Thiénot chef de cave Nicolas Uriel and Penfolds Chief Winemaker Peter Gago, who share mutual style and quality ambitions. A shared blending philosophy has been key to the partnership.

CHAMPAGNE BRUT ROSÉ NV The palate is balanced, with an overt freshness and a delicate dosage imprint on finish. With a bright/ vivid pale-salmon hue, the Champagne Brut Rosé is ready to drink in its youth and perfect to enjoy now. Available from select fine wine retailers and Penfolds Cellar Doors.

SPECIAL BIN 111A

A NEW, RARE WINE FROM THE 2016 VINTAGE TO HONOUR 175 YEARS OF INNOVATIVE WINEMAKING. This year Penfolds celebrates 175 years of innovative winemaking. To honour this milestone, we are proud to unveil a new, rare wine from the 2016 vintage - Special Bin 111A Clare Valley Barossa Valley Shiraz 2016. Following in the footsteps of the fabled 1962 Bin 60A, perhaps our most renowned Special Bin, the new release has been awarded a perfect 100-point score from Robert Parker’s Wine Advocate.

TWO GREAT REGIONS Named after the wine’s oak maturation stack number, Special Bin 111A is the first Special Bin blend of Clare Valley and Barossa Valley. Grapes were carefully selected from the Botanic Vineyard in Clare Valley and the Gersch Vineyard in Barossa, South Australia. Botanic Vineyard fruit has been included in five of the last six Grange blends. The Botanic Vineyard lies between Auburn and Leasingham at the southern end of Clare Valley. In 2020, the Gersch Vineyard in North-Western Barossa Valley will commemorate a centenary of supplying grapes to Penfolds. Gersch Vineyard fruit has been included in four of the last ten Grange blends.

SPECIAL BIN 111A

A NEW, RARE WINE FROM THE 2016 VINTAGE TO HONOUR 175 YEARS OF INNOVATIVE WINEMAKING. This year Penfolds celebrates 175 years of innovative winemaking. To honour this milestone, we are proud to unveil a new, rare wine from the 2016 vintage - Special Bin 111A Clare Valley Barossa Valley Shiraz 2016. Following in the footsteps of the fabled 1962 Bin 60A, perhaps our most renowned Special Bin, the new release has been awarded a perfect 100-point score from Robert Parker’s Wine Advocate.

TWO GREAT REGIONS Named after the wine’s oak maturation stack number, Special Bin 111A is the first Special Bin blend of Clare Valley and Barossa Valley. Grapes were carefully selected from the Botanic Vineyard in Clare Valley and the Gersch Vineyard in Barossa, South Australia. Botanic Vineyard fruit has been included in five of the last six Grange blends. The Botanic Vineyard lies between Auburn and Leasingham at the southern end of Clare Valley. In 2020, the Gersch Vineyard in North-Western Barossa Valley will commemorate a centenary of supplying grapes to Penfolds. Gersch Vineyard fruit has been included in four of the last ten Grange blends.

LIMITED EDITION RECORD PLAYER CONSOLE

PENFOLDS AND MUSIC Max Schubert loved music. When entertaining guests at his home, Schubert’s record player would accompany any get together – with wine and music always the focal point. Created by a single craftsman using time-honoured techniques totaling 100 hours of work, each console is designed to deliver audiophile sound enriching the connection between the listener and their music. A rare ‘White Capsule’ release Grange magnum duo from the 2010 and 2017 vintage feature within the hidden wine console compartment, alongside a suite of luxury accessories including a hand blown Grange Decanter, crafted by leading Australian glass artist and designer, Nick Mount.

GRANGE 2010 Deep crimson. Intense pure elderberry, blackberry and liquorice aromas with roasted chestnut, vanilla and camomile notes. Plush and densely packed with elderberry, blackberry liquorice flavours, plentiful fine chalky tannins and underlying mocha, vanilla and roasted chestnut oak notes. Finishes chocolaty firm with abundant sweet fruits. 2017 Deep, bright crimson-red. Explore savoury aromas of pastrami, ground cumin, sticky rice pudding, apricot, vanillin pod and coconut husk. Red and black liquorice, burnt vanilla marshmallow and dark chocolate notes. Finishes velvety, rather than blocky at this youthful stage in bottle. Tannins are tight, creating a dense coating. Drink 2027 – 2060.

LIMITED EDITION RECORD PLAYER CONSOLE

PENFOLDS AND MUSIC Max Schubert loved music. When entertaining guests at his home, Schubert’s record player would accompany any get together – with wine and music always the focal point. Created by a single craftsman using time-honoured techniques totaling 100 hours of work, each console is designed to deliver audiophile sound enriching the connection between the listener and their music. A rare ‘White Capsule’ release Grange magnum duo from the 2010 and 2017 vintage feature within the hidden wine console compartment, alongside a suite of luxury accessories including a hand blown Grange Decanter, crafted by leading Australian glass artist and designer, Nick Mount.

GRANGE 2010 Deep crimson. Intense pure elderberry, blackberry and liquorice aromas with roasted chestnut, vanilla and camomile notes. Plush and densely packed with elderberry, blackberry liquorice flavours, plentiful fine chalky tannins and underlying mocha, vanilla and roasted chestnut oak notes. Finishes chocolaty firm with abundant sweet fruits. 2017 Deep, bright crimson-red. Explore savoury aromas of pastrami, ground cumin, sticky rice pudding, apricot, vanillin pod and coconut husk. Red and black liquorice, burnt vanilla marshmallow and dark chocolate notes. Finishes velvety, rather than blocky at this youthful stage in bottle. Tannins are tight, creating a dense coating. Drink 2027 – 2060.

SAINT-LOUIS COLLABORATION

WE ARE PROUD TO UNVEIL THE SECOND DECANTER IN THE AEVUM LIMITED EDITION CRYSTAL DECANTER SERIES. This contemporary, minimalistic crystal decanter is an evolution to the previous hallmark Saint-Louis crystal cut. The new design showcases the fluidity of the fine wine within with a flowing band of incised crystal, allowing an uninterrupted view of the depth of colour and consistency of the liquid inside. Hand-blown by a Saint-Louis master craftsmen, each decanter is artistically designed to delicately aerate the wine. The Penfolds Aevum Crystal Decanter gift box includes 2013 Grange 750ml and a certificate of authenticity

DECANTING WINE Delivering the ultimate service ritual is part of our culture and wine etiquette. Tradition, care, decanting and ceremony is woven into the fabric of Penfolds and transcends the ordinary. It enhances the enjoyment of a Penfolds wine to release aromas and flavours through aeration, and importantly delivers an unforgettable experience and sense of occasion. ABOUT THE PARTNERSHIP Saint-Louis is the oldest glassmaker in Europe and one of the most prestigious crystal houses in the world. In 2016 we unveiled our first collaboration with Saint-Louis to acknowledge the art and culture of a service ritual long associated with our flagship Grange. This included two majestic items, the Aevum Imperial Service Ritual and the Aevum Limited Edition Crystal Decanter

SAINT-LOUIS COLLABORATION

WE ARE PROUD TO UNVEIL THE SECOND DECANTER IN THE AEVUM LIMITED EDITION CRYSTAL DECANTER SERIES. This contemporary, minimalistic crystal decanter is an evolution to the previous hallmark Saint-Louis crystal cut. The new design showcases the fluidity of the fine wine within with a flowing band of incised crystal, allowing an uninterrupted view of the depth of colour and consistency of the liquid inside. Hand-blown by a Saint-Louis master craftsmen, each decanter is artistically designed to delicately aerate the wine. The Penfolds Aevum Crystal Decanter gift box includes 2013 Grange 750ml and a certificate of authenticity

DECANTING WINE Delivering the ultimate service ritual is part of our culture and wine etiquette. Tradition, care, decanting and ceremony is woven into the fabric of Penfolds and transcends the ordinary. It enhances the enjoyment of a Penfolds wine to release aromas and flavours through aeration, and importantly delivers an unforgettable experience and sense of occasion. ABOUT THE PARTNERSHIP Saint-Louis is the oldest glassmaker in Europe and one of the most prestigious crystal houses in the world. In 2016 we unveiled our first collaboration with Saint-Louis to acknowledge the art and culture of a service ritual long associated with our flagship Grange. This included two majestic items, the Aevum Imperial Service Ritual and the Aevum Limited Edition Crystal Decanter

PENFOLDS SUPERBLEND

LIMITED RELEASE, MADE FROM PARCELS DESTINED FOR OUR FLAGSHIPS. In the spirit of innovation and experimentation, Penfolds is thrilled to announce two new wines in the range, Superblend.

SUPERBLEND 802.A The cabernet sauvignon makes its structural presence felt comprising 68% of the blend, while the 32% shiraz contribution adds generosity. Unashamedly bold, immediately Penfolds. This is the first release in the landmark duo.

These wines are made from A-Grade cabernet sauvignon and A-Grade shiraz from a wonderful harvest Two siblings, differently assembled and raised in different environments. These two wines are immediately Penfolds, yet different ...propelling varied attributes that will challenge and engage. This powerful pair were released sequentially.

SUPERBLEND 802.B The Superblend B varietal composition is close to evenly split with cabernet sauvignon contributing 55% and shiraz 45% of the blend respectively. The components were married post vintage, completing 19 months maturation in 54% new and 46% one-year old French oak hogsheads.

The first release, Superblend 802.A was released in August 2021. The second release, Superblend 802.B was released in September 2022.

This wine will reward careful cellaring for several decades. An intriguing counterpoint to its

PENFOLDS SUPERBLEND

LIMITED RELEASE, MADE FROM PARCELS DESTINED FOR OUR FLAGSHIPS. In the spirit of innovation and experimentation, Penfolds is thrilled to announce two new wines in the range, Superblend.

SUPERBLEND 802.A The cabernet sauvignon makes its structural presence felt comprising 68% of the blend, while the 32% shiraz contribution adds generosity. Unashamedly bold, immediately Penfolds. This is the first release in the landmark duo.

These wines are made from A-Grade cabernet sauvignon and A-Grade shiraz from a wonderful harvest Two siblings, differently assembled and raised in different environments. These two wines are immediately Penfolds, yet different ...propelling varied attributes that will challenge and engage. This powerful pair were released sequentially.

SUPERBLEND 802.B The Superblend B varietal composition is close to evenly split with cabernet sauvignon contributing 55% and shiraz 45% of the blend respectively. The components were married post vintage, completing 19 months maturation in 54% new and 46% one-year old French oak hogsheads.

The first release, Superblend 802.A was released in August 2021. The second release, Superblend 802.B was released in September 2022.

This wine will reward careful cellaring for several decades. An intriguing counterpoint to its

COLLECTION 2022

NUMBERS CAN BE EXTRAORDINARY The Penfolds Collection 2022 release is led by the 68th consecutive release of Penfolds 2018 Grange – a testament to the multi-regional blending philosophy that underpins Grange DNA, offering an abundance of complexity. This much anticipated vintage has received an extraordinary five perfect 100 point scores from leading wine critics; Andrew Caillard MW, Ken Gargett (World of Fine Wine), Nick Stock (JamesSuckling. com), Tony Love and Lisa Perrotti-Brown. It will be available for purchase from August 4.

THE PENFOLDS COLLECTION 2022 For the first time in Penfolds history, the Collection release in 2022 comprises three country of origin portfolios – Australian, Californian and the inaugural French release, showcasing Penfolds enduring ‘House Style’. Penfolds ‘House Style’ embraces the freedom to explore premium viticultural regions across Australia and the world, with a global approach to winemaking – unrestricted by region or vineyard. Penfolds ambition to make wine outside of Australia started decades ago, and over time, skills, interest, and experimentation has grown.

COLLECTION 2022

NUMBERS CAN BE EXTRAORDINARY The Penfolds Collection 2022 release is led by the 68th consecutive release of Penfolds 2018 Grange – a testament to the multi-regional blending philosophy that underpins Grange DNA, offering an abundance of complexity. This much anticipated vintage has received an extraordinary five perfect 100 point scores from leading wine critics; Andrew Caillard MW, Ken Gargett (World of Fine Wine), Nick Stock (JamesSuckling. com), Tony Love and Lisa Perrotti-Brown. It will be available for purchase from August 4.

THE PENFOLDS COLLECTION 2022 For the first time in Penfolds history, the Collection release in 2022 comprises three country of origin portfolios – Australian, Californian and the inaugural French release, showcasing Penfolds enduring ‘House Style’. Penfolds ‘House Style’ embraces the freedom to explore premium viticultural regions across Australia and the world, with a global approach to winemaking – unrestricted by region or vineyard. Penfolds ambition to make wine outside of Australia started decades ago, and over time, skills, interest, and experimentation has grown.