In Conversation with

ADITYA KHEMKA

Managing Director, CP PLUS (Aditya Group), talks about the major challenges being faced in the security & surveillance industry Interview of Aditya Khemka Managing Director, CP Plus (Aditya Group).

Please give us a brief about your achievements and journey so far. CP PLUS is a pioneer in the Indian surveillance sector as it has been responsible for defining the surveillance category itself with its innovative marketing approach. Through various 360° campaigns, we have been able to spread awareness among the public about the intrinsic role modern-age CCTVs can play in enhancing the quality of life. This is the reason why CP PLUS, as a brand, has been able to enjoy a leading position in the Indian market since the very beginning. We have contributed to ameliorating public safety so much over the years that our brand name itself has become a synonym for CCTV in many parts of the country. For more than 14 years now, CP PLUS has been a leader for introducing new technologies to the Indian surveillance industry, making security through CCTVs more and more affordable for the masses. CP PLUS has been the only Indian player to step in and position itself at the forefront of the industry in every segment. With our experience, we also gained the trust of millions before becoming India’s No. 1 brand. Our achievements and dedication have both been recognized on many occasions through numerous awards and CP PLUS has also been ranked among the Top 2 brands in Asia and Top 4 brands globally in the IHS survey. Please brief us about the positioning of Smart Innovations and its market focus in 2023. Keeping up with our pioneering status, CP PLUS is working on harnessing the power

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of AI & ML, to enhance features like facial recognition, intrusion detection and other features which will be focusing on addressing use cases and resolving on ground and real-world problems, that too at an affordable cost. One of our key focus areas for next couple of year is Home Security, this is still an emerging market and we intend to take the leadership position here as well. We are focusing on bringing many innovating products ranging from Video Doorbells, Wi-Fi Cameras, Sensors, all components of a connected home from security perspective. All these devices will have the integration capability to work in unison so that the user shall have complete control over his home in his hand via a smartphone Our Innovations aim at making it all easier, more convenient, effortless as well as pocket-friendly. What is your take on Make in India? CP PLUS, India’s leading surveillance brand, also wishes to lead the country towards becoming self-reliant or Atmanirbhar. Under the Make-in-India initiative, we began producing surveillance devices locally in India in our manufacturing facility in Tirupati, AP 5 years ago. And since then, we have strengthened our production capabilities manifolds to reach a capacity of around 10 Million units annually. Now to meet the growing demand, we are building another manufacturing unit in Kadapa District, AP. With production commencing in Q4, 2022-23, this new manufacturing unit will have 3 times the production capacity of our current size, making it the World’s Largest Manufacturing Unit for Surveillance Products outside China and 3rd largest in the world when including China. With our growing potential, competence, and economies of scale, we are now sure to become a leading exporter of surveillance products for the world. In line with the Hon’ble Prime Minister’s vision, we will soon help create a truly self-reliant India. What new products and innovations do you want to launch in 2023 and beyond? We have a whole array products aligned to be launched in the coming months advanced IoT-based cameras, more AI-based & floodlight cameras, cloud-based Wi-Fi Video Doorbells, and sensors that are integrated with human filtering.

From the internal perspective, our challenge is to further increase CCTV penetration in the tier 2 and 3 and so that the overall size of the CCTV market increases in India and becomes on par with the other developed markets and we are working on various initiatives for the same. What are CP PLUS’s core strengths compared to competitors? Being the first as well as the largest Indian manufacturer in the surveillance and security industry, we have always been driven, since the beginning, to create a safer and smarter future for all.

With our growing potential, competence, and economies of scale, we are now sure to become a leading exporter of surveillance products for the world. In line with the Hon’ble Prime Minister’s vision, we will soon help create a truly self-reliant India. Aditya Khemka

Managing Director, CP Plus (Aditya Group).

All these and more at the most economical prices so that people from every walk of life can gain access to dependable and effective security systems that have a huge potential to elevate the quality of life in Indian smart cities. Moreover, in today’s day and age, security and surveillance are not just about installing a CCTV but have gone beyond the traditional “physical security” and have more frontiers like Artificial Intelligence, Smart Analytics, CloudComputing, and Internet-of-Things, Access Control among so many others. Consequently, this rapid acceleration in technology is now being reflected in the solutions we offer and we are eager to strengthen our portfolio manifolds this year. What are the major challenges that you are facing in the security and surveillance industry? Over the past couple of years, we have focused on scaling our business. We are also focusing on the attached products along with CCTV like routers, POE switches, cables, SMPS. The intent is to provide the complete bouquet of products that an installer will need under one brand umbrella. Our R&D team is also working diligently to get more innovative products and solutions to the market.

By spreading effective and economical products and solutions to every corner of the country, we aim to make security even more accessible in order to empower the public with safety and dependability. Ours is a brand that stays with you for life and it is through enriching the lives of millions of Indians with peace and reliability that we have succeeded in prevailing across boundaries and industries. Being a brand that puts in an effort to understand the needs of the endusers, we have steadily extended our presence to even the Tier 3 towns in India to make sure that our customers can reach us no matter where they are. The foundation of our commitment stands on our resolution to remain a quality-driven, value-for-money, made-in-India brand that never fails to more than meet the expectations of our customers and stakeholders. Even as their needs change with time, we have been and will continue to design and develop solutions within India that are increasingly more relevant. Consequently, it is the result of this determination towards providing security with accountability that makes us the most trusted brand in the country, and being the People’s brand is our core strength, I would say. Now manufacturing for other domestic and international brands as well, CP PLUS has also become the largest Indian OEM as well as ODM in the industry and reaching the leading spot in the industry worldwide.

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