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FEC I N F O A

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Brand Story Caffecino is a new beverage brand for coffee and non-coffee. Idea starts with the problem, what's WWC on customer's mind? Customer don't know that WWC provides beverage with affordable price. We want customer's attention, awareness, order and re-order. We need make best our brand to be both aware and familiar and will be becoming a powerful brand. Customers know the name, product and product quality. Caffecino: shop (cafe) serve simple drinks.

Core Value Happiness - Bring happiness to customer Health - Bring healthy products and services to customers Home - Make customers feels like home, enjoy and comfort Heart - Serve customer with good and soulful heart Harmony - Make relationship with customer in harmony

Goals Caffecino is offering variety of beverages with affordable price and #1 quality. Everything we are trying to achieve becomes possible and gets easier when our customers spends minutes or even hours with us, not seconds, they order and re-order to drink. One Stop Cafe: Offers all kind of beverages, coffee and noncoffee Provide convenience and efficiency to customers Gaining loyalty as well as revenue

Dan McAdams, PhD Author and Professor of Clinical Psychology at Northwestern University says, “If you want to know me, then you must know my story, for my story defines who I am.”