Graphic Design In Context By Lai Wei Li J21035047 Graphic Design In Context By Lai Wei Li J21035047 Collect & Compile

CONTENT Beauty Packaging Gets a Genderneutral Makeover It’s Never Been Easier To Start a Brand. What Does That Mean For the Future of Design? Today’s Design Is Shaped by Likes. And That’s a Problem. The Empathy Economy Is Booming, but What Happens When Our Emotional Connections to Others Are Designed, Packaged, and Sold? All Advertising Looks the Same These Days. Blame the Moodboard. Modern Period Brands Used to Blend In. Now, Like Everything Else, They’re All About Standing Out. Tech Minimalism is Out. Welcome to the Squishy, Microbial World of the Biobrand. 01 02 03 04 05 06 07

Every Brand Is a Climate Brand These Days, and That’s Terrible For the Environment. What Is “Visual Sustainability,” and How Can Designers Challenge Power Through Form? AI Has a Real Environmental Impact—Here’s How Designers Are Handling It. How Do You Make Meatless Meat Cool? How Can Designers Build Interfaces That Avoid the “White Default?” The Inclusive World of Multisensory Typography. A New Generation of Designers Grapples With Social Media. Designing a Cookbook That’s as Much About Life, Love, and Sex as Food. Camera is Inspired by the Typographic Quirks of ’60s and ’70s TV Fonts — and “Cheese Holes” This is where the title of the article goes. Refer to the next one for example of how it works. How Kaki King and Giorgia Lupi Used Data to Make Sense of a Child’s Illness. From Kindergarten Through High School, This Family Has Been Making a Magazine Together for Ten Years. The Feminist Findings Zine Uncovers Forgotten Histories of Feminist Publishing. 08 09 10 11 12 13 14 15 16 17 18 19 20

01 Beauty Packaging Gets a Gender-neutral Makeover The article discussed the packaging design nowadays is not much distinction in people’s gender. Under the same brand, the outer packaging design of different products becomes diversified. Merchants have found that customers prefer designs that look unisex, changing the longstanding notion that products are gendered as more suitable for women or men. The brand tried to give each individual product its own identity while keeping the design neutral. And make the product packaging visually appealing, the purpose is to let customers enjoy the fun of unpacking. I agree with this article that making a product neutral can attract more customer interest. The fragrance is a good example, a fragrance that is unisex is a genderneutral marketing strategy. There is always room for women’s products in the beauty industry, but if the beauty industry can adapt to asexual marketing and will become a strong trend in the future. 02 It’s Never Been Easier To Start a Brand. What Does That Mean For the Future of Design? This article discussed a platform called Pietra. This is a platform that allows people to create their own brands. People can create their own brand on the site without the need for suppliers, logistics management, or even a background in brand creation. Anything can be a commodity. Pietra is extremely user-friendly, Even if you don’t understand the needs and procedures of creating a brand, Pietra will show you all the processes to help you create your own brand. Simply put, you only need to have your own product, find a freelance graphic designer to design the brand logo and page, and then deal with the rest of the details such as shipping and customer service, and then start selling. Forced by the epidemic, many people have begun to try similar methods to obtain income. But only some of them were successful. It’s like investing, even if you put in time and money, it won’t necessarily pay off. Brooke, E. (2021, May 17). It’s never been easier to start a brand. what does that mean for the future of design? Eye on Design. Retrieved August 25, 2022, from https:// eyeondesign.aiga.org/its-never-been-easier-to-start-abrand-is-that-a-good-thing/ Category Keywords Category Keywords Branding Cottage Industry; Brand-Building; Trends Packaging Industrial Packaging Design; Branding; Gender-neutral Valle, R. del. (2022, March 16). Beauty packaging gets a gender-neutral makeover. Eye on Design. Retrieved August 24, 2022, from https://eyeondesign.aiga.org/beautypackaging-is-getting-a-gender-neutral-makeover/

03 Today’s Design Is Shaped by Likes. And That’s a Problem The article discussed what is “good design”. Good design can help people solve problems, convey messages, and bring benefits to them. Without understanding the user’s problem-solving needs and techniques, most of the designs are failures. Instead of imitating fashion trends in order to gain people’s praise, under the synthesis of some popular elements, the same “performative design” appears over and over again. Design is inherently creative. After a successful design appears, imitations will appear one after another. Mimic “good design” in order to be recognized as a competent designer, or to avoid criticism for showing a different design. But in places where bad reviews are partially eliminated, the emergence of “performative design” is unavoidable. From the content displayed by the current social software, not only design, but anything can be imitated, but under a lot of imitation, it will gradually lose its original value. Category Keywords Design Issue Social Media; Performative Design; Trends Hammari, S. (2022, June 24). Today’s design is shaped by likes. and that’s a problem. Eye on Design. Retrieved August 25, 2022, from https://eyeondesign.aiga.org/todays-designis-shaped-by-likes-and-thats-a-problem/ 04 The Empathy Economy Is Booming, but What Happens When Our Emotional Connections to Others Are Designed, Packaged, and Sold? The article discussed many stories showing how empathy assimilates into their work. In a company, empathy is especially important. It can keep employees motivated, and compete with conscience among colleagues, and the company’s performance will continue to rise. Empathy isn’t everywhere, and of course, you can learn it. It is proposed in the text that user experience is a good empathy practice. How does empathy fit into the work of design? In the design process, empathy is indeed one of the important requirements. It allows designers to learn empathy-wash, think about the existence of problems from the perspective of users, and make the designed products more popular with users. But it’s not uncommon for empathy to be abused for narrow or short-sighted goals or manipulated for malicious purposes. Category Keywords Digital Feelings for sale; Empathy Economy; Stinson, L. (2022, July 13). The empathy economy is booming, but what happens when our emotional connections to others are designed, packaged, and sold? Eye on Design. Retrieved August 25, 2022, from https://eyeondesign.aiga.org/the-empathy-economy-is-boomingbut-what-happens-when-our-emotional-connections-to-others-aredesigned-packaged-and-sold/

05 All Advertising Looks the Same These Days. Blame the Moodboard The article showcases what is now a stereotype of advertising. Ads for different products do have a popular uniformity. For example, there will be comparisons between the quality of the products and the long flowing hair of women will always be featured in advertisements for shampoo products. Advertisers prefer to use some of the existing safe methods to advertise their products rather than risk innovative approaches. This also leads to similar products using the same advertising style. As the article says, discovery does not equal invention. Discover and try out new ideas and use them to create unique and interesting designs. This is the effective use of discovered information. There are even some advertisements that have something unrelated to the product. Not only does this distract the audience, but it also raises doubts about the quality of the product. In the field of advertising design, designers need more innovations and breakthroughs. 06 Modern Period Brands Used to Blend In. Now, Like Everything Else, They’re All About Standing Out The article shows the change of modern design changes in women’s care products. The example presented in the article is the packaging design of sanitary napkins has gone from an unobtrusive design to a colourful and prominent package. Make it easy for women to be found them the market. The previous product only displayed the necessary emphasis on the packaging. Modern design focuses more on squeezing all the information on the packaging and appears crowded. This situation leads to some products with the same effect, but different prices in different brands. This is because the value of a product changes with brand awareness, packaging design, etc. The choice of the same product depends on whether you are willing to spend more consumption for the brand. For example, Apple and other brands of products, their difference lies in the brand awareness and the quality of some products, but more people think that the Apple brand can enhance their worth and choose to buy them. Valle, R. del. (2022, May 17). Modern period brands used to blend in. now, like everything else, they’re all about standing out. Eye on Design. Retrieved August 26, 2022, from https:// eyeondesign.aiga.org/modern-period-brands-used-to-blendin-now-like-everything-else-theyre-all-about-standing-out/ Category Keywords Category Keywords From Factor Brand; Performative Design; Trends Branding Brand; Advertisment; Moodboards Goodspeed, E. (2022, March 24). All advertising looks the same these days. blame the moodboard. Eye on Design. Retrieved August 25, 2022, from https://eyeondesign.aiga. org/all-advertising-looks-the-same-these-days-blame-themoodboard/

Ecology Climate Change; Advertising; Information Transmission Kazior, J. (2022, May 10). Every brand is a climate brand these days, and that’s terrible for the environment. Eye on Design. Retrieved August 26, 2022, from https:// eyeondesign.aiga.org/every-brand-is-a-climate-brandthese-days-and-thats-terrible-for-the-environment/

Ecology Visual Sustainability; Miller, M. (2020, December 9). What is “visual sustainability,” and how can designers Challenge Power through form? Eye on Design. Retrieved August 27, 2022, from https:// eyeondesign.aiga.org/what-is-visual-sustainability-and-howcan-designers-challenge-power-through-form/

Society White Default; Internationalization; Scial Issue Jacquelyn , I. O. (2022, March 14). How can designers build interfaces that avoid the “White default?”. Eye on Design. Retrieved August 27, 2022, from https://eyeondesign.aiga. org/design-often-encourages-the-white-default-how-candesigners-create-more-inclusive-digital-interfaces/

13 The Inclusive World of Multisensory Typography The article discusses how the human five senses are used in the design and how they improve the quality of design. The five senses include sight, hearing, smell, touch and taste. In typography, sight and sound are closely related. We can bring a more realistic visual experience to the design through the combination of vision and hearing. Odours that cannot be fully conveyed through language can be experienced by visual stimulation of people’s memory and imagination. Tactility allows us to feel temperature, different materials and textures. Everything we touch can be a good source of inspiration for the design. The taste and appearance of different food can be used in the design and layout to form a novel and interesting visual art. Applying everything perfectly to sensory design is difficult. But in the process of continuous exploration, they will bring a good experience to my design process and help me get better inspiration. 14 A New Generation of Designers Grapples With Social Media The article presents the author’s interview with two designers, Zipeng Zhu and Marina Esmeraldo. Topics revolve around the role of social media in their design industry and the impact on their lives. Two designers said that social media acted as an area for them to share their work, particularly Instagram. Their work was promoted on Instagram which boosted their reputation and reaped jobs from it. At the height of the epidemic, Instagram has become one of their important sources of income. But Esmeraldo mentioned don’t rely too much on social media, seeing it as a tool rather than a primary weapon. Social media is just a way for designers to promote their work, it doesn’t mean that designers need to rely on them to survive. Designers with poor mental capacity are likely to lose themselves in the comments. Today, social media greatly facilitates the work of designers. Become an important role in communicating with the outside world and obtaining a large amount of information. It also brought me a lot of inspiration during my study. Sahadeva, H. (2022, June 22). Today’s Design Is Shaped by Likes. And That’s a Problem. Eye on Design. Retrieved August 21, 2022, from https://eyeondesign.aiga.org/todays-designis-shaped-by-likes-and-thats-a-problem/ Category Keywords Category Keywords Social Media Social Application; Instagram Typography Multisensory Typography; Sensory Design; Intersection of Senses Dee, M. (2022, March 7). The Inclusive World of multisensory typography. Eye on Design. Retrieved August 28, 2022, from https://eyeondesign.aiga. org/the-inclusive-world-of-multisensory-typography/ Harleston, R. (2021, December 15). Dismantling the white default. Writing Diversely. Retrieved August 28, 2022, from https://www.writingdiversely. com/post/dismantling-the-white-default

Art A Cookbook; Swiss Design Morley, M. (2019, June 10). Designing a cookbook that’s as much about life, love, and sex as food. Eye on Design. Retrieved August 28, 2022, from https://eyeondesign.aiga. org/designing-a-cookbook-thats-as-much-about-love-lovesex-as-food/ 16 Camera is Inspired by the Typographic Quirks of ’60s and ’70s TV Fonts — and “Cheese Holes” The article talks about the Swiss type foundry Dynamo’s new font, called ABC Camera. Why’s it called Camera? The explanation given by Dinamo is that the name Camera alludes to the light traps used on TV screens in the 60s and 70s. The font was born out of the team’s ongoing thoughts on updating the light trap. The light trap meant that when fonts appeared on early TV screens, “the screen blurred filling its holes so each letter looked complete,”. Camera features the obvious use of “light traps” or “holes” and is a rather neutral, watered-down grotesque sans serif that can be used in many ways, such as identity design, headlines, headers, and poster work; as well as branding text or simple style apps. Very interesting font, the font seems to autofill when I squint, forming a complete word. Category Keywords Typography Font; Typesetting Gosling, E. (2022, June 21). Camera is inspired by the typographic quirks of ‘60s and ‘70s TV fonts - and “cheese holes”. Eye on Design. Retrieved August 30, 2022, from https://eyeondesign.aiga.org/camera-is-inspired-by-thetypographic-quirks-of-60s-and-70s-tv-fonts-and-cheese-

Music Data Collection; Infographic; Visualizations Branding Comic Books; Logo; Graphic Design Essl, M. (2022, March 17). Marvel’s comic book Logos Break all the design rules, but that’s part of their charm. Eye on Design. Retrieved August 30, 2022, from https:// eyeondesign.aiga.org/marvels-comic-book-logos-break-allthe-design-rules-but-thats-part-of-their-charm/

Gender Feminist Findings; Magazines; Logo Basu, R. (2020, September 15). The feminist findings zine uncovers Forgotten Histories of feminist publishing. Eye on Design. Retrieved August 31, 2022, from https://eyeondesign. aiga.org/the-feminist-findings-zine-uncovers-forgottenhistories-of-feminist-publishing/