Studio Practice 1 Good Advertising VS Bad advertising NAME: LIN Yu_F22DM0416 Class: DM1A - AD

Good Advertisement ‘Builds strong teeth’

• The model in the advertising is enlarged and placed sideways to highlight the effect of the product after use. • It expresses the utility of the product in such an exaggerated way that the model can tear off the billboard with cleaned teeth. • The advertising uses a white background to show people the cleansing and whitening effects of the products.

Bad Advertisement

‘This mother’s day, get back to the job that really matters’ The sexist advertising attempted to imply that women should be responsible for keeping the house clean by targeting mothers to market the product.

This advertising has too much elements that it is not clearly prioritized to grab attention. The elements in this advertising are not integrated naturally, and the colors are too monotonous.

Reflection

• Comparing these two advertising show the good advertising is successful because it sends a clear message, include the unique imagination and creativity grabs attention and leaves a lasting expression.

Studies Practice 2

Understanding Layout & Typography Name: LIN YU_F22DM0416 Class: DM1A

Serif Humanist type

Fancy design Megrim font

San serif Modern type

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Introduction Of Tiger Balm Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for over 100 years.

With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles, and give a sense of wellness to body and mind.

Suitable for young and old, the ointment we’re all familiar with has also evolved into a range of symptomspecific solutions like medicated plasters, medicated oils, creams, sprays and gels that address varying needs for different ways of life.

Advertising 1

Text

Advertising 2

Visual

Reflection

• The font and background elements in the advertisement must complement the appearance of the product in order to create a good visual and text effect.

Studies Practices 4

Repetition Name: LIN YU_F22DM0416 Class:DM1A

Introduction Of DHL

DHL stands for Dalsey Hillblom Lynn. It is a German logistic company providing international shipping and courier services. Its name is derived from the initials of the last name of its founders; Adrian Dalsey, Larry Hillblom and Robert Lynn. It is headquartered in Bonn, Germany. The company employs around 300,000 employees all over the world and its services are available in more than 220 countries around the world. It uses numerous cargo transport systems such as planes, boats and trains to serve its clients across the world. Deutsche Post World Net is the parent company of DHL.

Repeated Motiff Advertising I used the courier boxes in the DHL van in the ad to line them up as ‘DHL' and put some red lines on the side to make this advertising.

Unrepeated Motiff Advertising

I used 15 identical DHL express boxes with several red lines, and a different DHL express box to form such an advertisement.

Reflection Proper placement of the ordering of the different elements will make the ad a little more interesting.

Studies Practice 5

Typography Composition Name: LIN YU_F22DM0416

Class: DM1A

INTRODUCTION OF CHANEL Born in Saumur, France in 1883, Coco Chanel grew from an inauspicious start to found one of the world’s most famous fashion brands. Now a global powerhouse with a business comprising haute couture, ready-to-wear, accessories, beauty and fragrance, its 110-year history is a lesson in reading the zeitgeist, responding to the mood of the moment and capitalising on a designer’s personal instincts and style. Here’s how Chanel became the brand we know and covet today… 1917 Chanel designs in Les Elegances Parisiennes

ADVERTISING 1 In this ad, I used a white background and a photo of the brand founder and put a quote he once said to create a sense of sight that he himself was there to promote his products for everyone.

•

Famed for being one of the most recognized luxury brands in the world, Louis Vuitton is synonymous with high-end leather goods, legendary steamer trunks, iconic monogram handbags, sublime watches and jewellery and cutting edges fashion. Louis Vuitton was a French fashion designer and skilled craftsman, and he established his eponymous brand in Paris in 1854. Vuitton started his career making trunks for Napoleon III's wife, Empress Eugénie de Montijo, and it was at the age of 33 that he opened his own artisanal workshop at 4 Rue Neuvedes-Capucines. Thus, came to fruition the beginnings of his muchlauded brand, Louis Vuitton.

INTRODUCTION OF LV

ADVERTISING 2 In this ad, I used a white background and a photo of the brand founder and put a quote he once said to create a sense of sight that he himself was there to promote his products for everyone.

• There needs to be some white space for people to imagine.

REFLECTION

• Arrange the text properly.

Studies Practice 6

Love Yourself Name: LINYU_F22DM0416 Class: DM1A

What do I do in my space? • Imagine anything

Who is in the space? Myself

Why do I create this space? • Escape from reality

When do I into My space? In the daze

Where is the space? • My brain

How is the space It is nice to me

Proposal for SPACE Studies Practices 6 Name: L I N YU_F22DM0416

Class: DM1A

CHASE

SPACE

Imagine

What?

Who?

Mysel f

Why?

escape from reality

where?

my brain

How

when?

things that don't exist

in a daze

R eflection M ake your own style in the zine. A dd some appropriate, concise text. The idea should be bolder, and the content should be more out of the ordinary.

Proposed Redesign Logo Name: LINYU_F22DM0416

Class: DM1A

Logo 1

Logo 2

Logo 3

REFLECTION

• The designed logo needs to be improved according to the original elements, making it simple and easy to understand, consistent with the meaning of the word and creative.

• • • • • • • • • •

10 Slogans

1. Saving _______ -cancer not included. 2. Show your care, be aware. 3. Early detection for your protection. 4. Not just surviving, thriving. 5. Every step is closer. 6. Cherish yourself and enjoy your health. 7. Know yourself and know your enemy. 8. Cancer? Cancel. 9. Every step you take now is for your future self. 10. Don't wait until it's hopeless to regret it.

Tik Tok videos about start screening for breast cancer LIN YU_F22DM0416 SHAN YIYAN_F22DM0209

Video 1 • In this video, we use some dance moves of anime characters, as well as our own added moves to advocate that everyone should do screening regularly.

Video 2 • We added different hospital scenes in the video and progressed through a lot of headshaking dance moves to encourage everyone to do screening regularly.

Reflection • The relaxed and cheerful video content can relieve people's anxiety about breast examinations and allow them to face the examination with a normal mind.

Video 3 • Brainwashing music with colorful backgrounds and easy-to-follow dance steps. It can make people let go of their worries about doing screening and accept check-up naturally.