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Logo Identity ................................................ 1-3 Mindmap (Biodata) ..................................... 4-5 SWOT Analysis .............................................. 6-8 Quotes ..............................................................9

Logo Identity

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Description With the christmas theme for this project, it easily highlight of what usually comes to our mind that is highly associated with christmas is Santa. Santa usually gift present from house to house, it is quite mystery yet it’s full of suprises, that’s how we decide the named. Reason for the look of the logo, Santa starts with the letter ‘S’ & rectangle is a shape that is highly used in modern days logo so we decide to put it together as the letter ‘S’ (Colonna MT) also show some unique shape. With the rest of the team taking a huge liking to the minimalist style of design, we’ve decided to mix the style of minimalism whislt maintaining our main goal which is the luxury of this brand. The colour matching fits well with the theme while moving toward the minimalist category, yet, maintaining its look to give out the feel of luxury yet full of mysteries. It is also to show customer/client(s) that this brand is trustable but also to prove our product quality and handled with care.

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Logo Identity Logo Form

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S m a l l L u x u ry, B i g S u r p r i s e

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S m a l l L u x u ry, B i g S u r p r i s e

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S m a l l L u x u ry, B i g S u r p r i s e

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S m a l l L u x u ry, B i g S u r p r i s e

Motto S m a l l L u x u ry, B i g S u r p r i s e (TypeFace : CINZEL)

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(TypeFace : Century Gothic)

Colour C: 100 M: 100 Y: 25 K: 70

C: 0 M: 0 Y: 0 K: 0

C: 13 M: 4 Y: 86 K: 14

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Logo Identity Namecard & Mockup

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Name Positions Company Address

Contact Information

Fun Fact How the final logo is created.

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Colonna MT

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Mindmap (Biodata) LIEW YU NYEN D.O.B

12th July 2000

Horoscope

Cancer

Personality

Athlethic, Extrovert

From

Brunei

Language spoken

Mandarin, English, Malay, Hokkien, Hakka

Details

Currently studying at TARUC, taking Graphic Design due to huge self-interest in logo & branding. An badminton athlete, active in sports but also loves food alot.

CHARLYN LOONG TIAN YIN D.O.B

Horoscope

20th October 2000 Libra

Personality

Talkative, Extrovert

From

Kota Kinabalu, Sabah

Language spoken

Mandarin, English, Malay, Cantonese, Teochew

Details

Currently studying at TARUC, taking Graphic Design cuase love to explore more about design Industry. Love bullet journal, doing food page (Cafe hopping, discover more good food).

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Mindmap (Biodata) LOKE XUE LI D.O.B

30th April 2002

Personality Introvert

Horoscope

Taurus

From

Klang, Kuala Lumpur

Language spoken

Mandarin, English, Malay, Cantonese

Details

Currently studying at TARUC, taking Graphic Design cause wanted to explore more about concept & design. Active in different kind of sport such as hiking, volleyball, badminton etc.

Fun Fact - All of us dislike food that contains innards. - We all might be from different country(s) or state but we speak the same language! (Malaysian Slang)

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SWOT Analysis LIEW YU NYEN

S

W

STRENGHT

WEAKNESS

• Good in Minimalist Design

• Bad time management

• Have good critical thinking

O

T

OPPORTUNITY

THREATS

• Learn more about logo design

• Others have good time management

• Learn more graphic design

• Detailed design might show my weakness

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SWOT Analysis CHARLYN LOONG TIAN YIN

S

W

STRENGHT

WEAKNESS

• Creative Thinking

• Bad time management

• Well cooperate with team members

• Procrastination

O

T

OPPORTUNITY

THREATS

• Explore more about typography

• Others outcome might be better

• Learn more software skills

• Worry design does not meet my expectations

• More engagement with classmate

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SWOT Analysis LOKE XUE LI

S

W

STRENGHT

WEAKNESS

• Good in team work

• Overthink

• Well understanding on assignment

• Lack of confidence

O

T

OPPORTUNITY

THREATS

• Some applications need improvement

• Know more about classmate

• Others have good time management

• Learn more about layout design

• Others work is more systematics

• Gain more experience

• Strong competitor in design logo, typeface etc.

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Quotes “Small Things Matter.”

Charlyn Loong

“Big Things Matter Too.”

Durian Liew

“Always Deliver More Than Expected” Xue Li

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Flipbook Version

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