A Publication Dedicated to Connecting Our Unique Communities Since 2016

2023 MEDIA KIT – Scan to View Digitally –

LATOYA GRAYSON

( 8 4 3 ) 2 42 - 08 8 7 · latoy a@tcio ffi c e.c om

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Coastal Insider Media Kit

We are stepping things up a notch. Here’s what you need to know – ∙ 100,000+ readership between print and digital media. ∙ High-quality, glossy magazine printed in full color. ∙ Affordable advertising, 85% of our advertisers are long term! ∙ 20,000+ copies printed monthly.

( refer to page 9 )

∙ Rack distribution in high-traffic locations.

( refer to page 9 )

∙ Aggressive email marketing to over 85,000 local residents.

( refer to page 12 )

∙ Mailed directly to homes in Market Common and Grande Dunes bi-monthly. Also sent out to other popular neighborhoods on a periodic basis throughout the year. ∙ Mailed directly to over 750 local businesses.



( refer to page 9 )

( refer to page 9 )

A note about our 2023 improvements – As you may know, we have been publishing Coastal Insider for several years. During this time we have been studying the market– seeing what works, and more importantly, what doesn't. Beginning in 2023, we've decided to make a change that we think will better suit our advertisers. The Coastal Insider will now be a bi-monthly publication. But what does this mean for you, the advertiser? Your complimentary article will have greater longevity, meaning increased exposure for you and your business. We are also seeing a boom in our digital presence across social media, as well as our email marketing campaigns. It's no secret the digital world is becoming even more popular, and this is witnessed in our impeccable number of open rates with our online edition. Now more than ever, we are encouraging our advertisers to utilize the power of QR codes in all of their print ads, so clients can instantly connect with you on your website. We are excited about the direction we are heading, and looking forward to all the future holds. Not only for us, but also for our valued advertisers.

Coastal Insider Media Kit

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Print Advertising

is the front door to your business Our goal is to get people to find and open that door.

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Coastal Insider Media Kit

Print Advertising in the Digital World Opening Doors to Your Business

Print Advertising Offers: – Consistent company branding, meaning your company remains top of mind with consumers – A small space to make a big impact  Too much information on a single ad is hard to digest, so allow this to be the place where you tell your customers the main points to spark their interest  Print ads are a powerful way to reach, engage, and build trust with your target audience. Print ads often lead readers online to get more information and to make a purchase.  We highly recommend utilizing QR codes in your ads to make it even easier for people to get to your website – A cost-effective method to get your name out to a more attentive audience as compared to digital marketing  People reading our magazine are intrigued by the content within, as opposed to people online who are often distracted or who are



mindlessly scrolling. We estimate 100,000 people are seeing and engaging with our publication each month. That is an exorbitant



amount of great exposure for your company, at a low cost to you!  Studies also show that print ads encourage better retention and recall when compared to digital ads.

MAKE IT EASY FOR POTENTIAL CUSTOMERS TO LEARN MORE

USE QR CODES TO LEAD PEOPLE TO YOUR WEBSITE

Think of your print advertisement as the front door to your business. It's a fantastic start! Ultimately, this will assist sales and showcase your website. Our goal is simply to help people find you and get them to open that door. Coastal Insider Media Kit

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Harnessing the Power of QR Codes Transitioning Your Print Ads to the Digital World

Now that you understand that your print ad is just the "front door" to your business, how do you get people to learn more? We recommend QR codes because of their versatility; you can lead customers anywhere that has a URL! Here are a few popular options:

Landing Page

Page with multiple links leading to more info about your business

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Website

Lead customers directly to your website, contact form, or other special page.

Menu / Discounts / Specials

Direct customers to certain discounts or specials you are promoting.

Coastal Insider Media Kit

Harnessing the Power of QR Codes Transitioning Your Print Ads to the Digital World

Quick and Error Free – Minimize chance of customer typing in URL incorrectly – View content quickly and easily. Scanning a code is significantly faster than trying to type a URL

More Informative – Print marketing does have limitations, unless you direct people online with QR Codes, where they have access to unlimited information.

Engaging with Rich Content – Words are good, but a picture is worth a thousand words. – Marketers can share rich content via print promotion, and thus will see better engagement from their audience.

Actionable Content – Run a contest, get people to register for a product or event, take feedback, or allow people to make purchases right from the ad with QR Codes Coastal Insider Media Kit

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Little River

North Myrtle Beach

Grande Dunes & Dunes Club (6,600+ Residences)

Myrtle Beach

Market Common (6,200+ Residences)

Surfside Beach Garden City

Murrells Inlet

Pawleys Island

12,800+ Publications Are Mailed Directly to Homes in Grande Dunes and Market Common.

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THIS EQUATES TO APPROXIMATELY 30,000 READERS IN OUR TARGET MARKETS BI-MONTHLY!

Coastal Insider Media Kit

Print Distribution

A Detailed Look at the Breakdown of Our Print Distribution Grande Dunes / Dunes Club 6,600+ delivered bi-monthly

Learn demographics for this area on page 10

Market Common

6,200+ delivered bi-monthly Learn demographics for this area on page 11

Market Common Commercial District 18 high-traffic locations with 100+ papers – – – – – – – – – – – – – – – – – –

T h e M a r ke t C o m m o n O f f i c e Crepe Creation Tr a v i n i a I t a l i a n K i t c h e n Grand 14 Cinema Co Sushi B r a s s Ta p Pedego Yo g a i n C o m m o n Edward Jones Financial To f f i n o 's E m m a 's S c h o o l o f N u t r i t i o n Tu p e l o H o n e y C a f e Gordon Biersche Southern Living Peace, Love, & Little Donuts Orvis Nacho Hippo Bagel Factory

Rack Locations

23 high-traffic locations with 100+ papers – – – – – – – – – – – – – – – – – – – – – – – –

Myrt le Beach G e ne ra l Av ia tio n Te rm ina l U SPS Su rf side Walmart Neig h b o rh o o d M a rke t 1 7 t h Ave n u e So u t h Walmart Neig h b o rh o o d M a rke t O c e an La ke s Walmart Neig h b o rh o o d M a rke t Tou r n am e n t B l v d Lowes F o o d s H i g h way 5 4 4 Lowes F o o d s H i g h way 70 7 F resh M ar ket 7 9 t h Ave n u e N o r t h F resh M ar ket O c e an Hi g h w a y CVS Pharmacy I n t e r n at i o n a l D r i v e CVS Pharmacy H i g h way 1 7 B y p a ss CVS Pharmacy S oc as t e e B l v d CVS Pharmacy O c e an Hi g h w a y F o o d Lion D i c k Pon d Ro a d F o o d Lion S ou t h K i n g s Hi g h w a y F o o d Lion H i g h way 1 7 F o o d Lion Nor t h K i n g s Hi g h w a y F o o d Lion G l e n n s B a y Ro a d F o o d Lion Ri ve r O a ks D r i v e F o o d Lion Be l l e Te r r e B l v d F o o d Lion 38t h Ave n u e N o r t h F o o d Lion H i g h way 1 7 So u t h F o o d Lion S oc as t e e B l v d Piggly Wiggly H i g h way 1 7 N o r t h

Coastal Insider Media Kit

Periodic Deliveries

We mail 5,000 copies to residents in other neighborhoods on a periodic basis throughout the year – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

Avalon at Carolina Forest Cameron Village Charleston Place C i p r i a n a Pa r k C o v i n g t o n L a ke C o v i n g t o n L a ke E a s t Deerfield Plantation F a i r w a y L a ke s Fairway Pointe Glenmere H i d d e n Wo o d s H i d e a w a y a t Pa l m e t t o P o i n t e Indigo Creek Jackson Estates Litchfield Country Club Long Bay Estates Magnolia North Magnolia Place Magnolia Pointe Myrtle Pointe Pa l m e t t o G l e n P e n i n s u l a a t Pa l m e t t o P o i n t e Pine Creek Pines of St. James P l a n t a t i o n L a ke s Plantation Point Prestwick Siena Seville Southgate Surfside Beach Club The Cloisters at Myrtlewood The Farm at Carolina Forest The Gates The Hideaway T h e L a ke s The Landing at Plantation Point Tr a d i t i o n G o l f C l u b Windsor Plantation Wo o d b u r y a t Pa l m e t t o P o i n t e

Lobby Copies

750+ business lobbies gathered from lists from area Chambers of Commerce We l e a v e c o p i e s w i t h a " l o b b y c o p y " s t i c ke r (pictured below) in these businesses so people will read while they wait and leave it behind f o r t h e n ex t p e r s o n

s t i c ke r s a m p l e Distribution Stats as of July 27, 2022

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Grande Dunes Demographic Report

Get In-Depth Information About Residents in Our Target Market

13,103

52.4

POPULATION FOR GRANDE DUNES

MEDIAN AGE FOR GRANDE DUNES

– 2 022 Pop ul ati on by Race –

– 20 22 Pop u l a t i on b y A g e – 3.4% 3.6% 10.2%

3.9% 4.1% 4.0% 4.1%

83.8 %

5.1 %

White Alone

Black Alone

1.9 %

Asian Alone

17.0%

10.9%

10.8% 16.2%

6.0 %

Hispanic Alone

5.9 %

Mixed Race

$

3.3 %

3.6% 3.9%

10 - 14

4.1%

15 - 19

4.0%

20 - 24

4.1%

25 - 34

10.9%

35 - 44

10.8%

45 - 54

11.8%

55 - 64

16.2%

65 - 74

17.0%

75 - 84

10.2%

85+

11.8%

Other

0-4 5-9

3.4%

108,300

AVERAGE HOUSEHOLD INCOME FOR GRANDE DUNES – 2022 B re akdow n of Hou seh ol d s b y I nc om e – Under $15,000 $15,000 - $24,999

5.4% 7.4%

$25,000 - $34,999

7.9%

$35,000 - $49,999

14.4%

$50,000 - $74,999

21.2%

$75,000 - $99,999

11.1%

$100,000 - $149,999 $150,000 - $199,999 Over $200,000

10 Demographic Report as of August 1, 2022

14.6% 6.5% 11.5%

Coastal Insider Media Kit

Market Common Demographic Report

Get In-Depth Information About Residents in Our Target Market

16,248

40.3

POPULATION FOR MARKET COMMON

MEDIAN AGE FOR MARKET COMMON

– 2 022 Pop ul ati on by Race –

– 20 22 Pop u l a t i on b y A g e – 2.0% 6.0%

5.1%

5.0% 5.0%

11.2%

78.7 %

White Alone

4.1 %

4.6%

2.2 %

Black Alone

Asian Alone

5.6% 12.7%

16.1% 11.9%

11.8 %

Hispanic Alone

6.9 %

5.6 %

Mixed Race

5.1% 5.0%

10 - 14

5.0%

15 - 19

4.6%

20 - 24

5.6%

25 - 34

16.1%

35 - 44

14.8%

45 - 54

11.9%

55 - 64

12.7%

65 - 74

11.2%

75 - 84

6.0%

85+

2.0%

14.8%

Other

0-4 5-9

94,005

$

AVERAGE HOUSEHOLD INCOME FOR MARKET COMMON – 2022 B re akdow n of Hou seh ol d s b y I nc om e – Under $15,000

4.9%

$15,000 - $24,999

7.1%

$25,000 - $34,999

7.9%

$35,000 - $49,999

13.0%

$50,000 - $74,999

21.7%

$75,000 - $99,999

13.4%

$100,000 - $149,999

17.6%

$150,000 - $199,999 Over $200,000

Coastal Insider Media Kit

8.7% 5.6%

Demographic Report as of August 1, 2022

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Email Distribution

How Many Emails Are Sent to Each Zip Code

29581 29545

29569

29544 29511

29568 29526

29566 29582

29528

29597

29527 29579

29588

29442

29510

29440

29572

29577

29578

70%

29598

29587

29575 29576

29585

MAP KEY : 5000+ : 2501 - 5000 : 1000 - 2500 : 0 - 1000 : no data total email addresses

85,000

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Coastal Insider Media Kit

Digital Advertising

How We Create Interest Online for Our Advertisers MONTHLY EMAIL CAMPAIGN

· Emailed to our database of over 85,000 locals · Photo is linked directly to your article

FACEBOOK

· Engaging videos posted to annouce editions · Advertiser articles promoted on a regular basis

YOUTUBE

· Videos posted showcasing each new edition and its contents, including your article!

THECOASTALINSIDER.COM

· Ads posted in banner & button format · Keyword-rich article & photos posted and linked to your website Coastal Insider Media Kit

INSTAGRAM

· Professional-quality photos shared to feed · Article is linked in bio

PINTEREST

· 20 pins created and shared · Helps with visibility on Google

LINKEDIN

· Articles are shared on our LinkedIn feed · Articles linked to website

TIKTOK

· Short form videos created to showcase advertisers featured in each new edition · Short testimonials from our advertisers 13

Monthly Ad Pricing

High Quality, Full Color Ads at an Unbeatable Value AD SIZES

ADVERTISING PRICES PRINT

DIGITAL

TOTAL

1 MONTH

$ 1,210

$ 99

$ 1,210*

6 MONTH

$ 1,154

$ 99

$ 1,154*

12 MONTH

$ 1,099

$ 99

$ 1,099*

PRINT

DIGITAL

TOTAL

1 MONTH

$ 659

$ 89

$ 659*

6 MONTH

$ 603

$ 89

$ 603*

12 MONTH

$ 549

$ 89

$ 549*

PRINT

DIGITAL

TOTAL

1 MONTH

$ 439

$ 79

$ 439*

6 MONTH

$ 384

$ 79

$ 384*

12 MONTH

$ 329

$ 79

$ 329*

PRINT

DIGITAL

TOTAL

1 MONTH

$ 439

$ 79

$ 439*

6 MONTH

$ 384

$ 79

$ 384*

12 MONTH

$ 329

$ 79

$ 329*

PRINT

DIGITAL

TOTAL

1 MONTH

$ 329

$ 69

$ 329*

6 MONTH

$ 274

$ 69

$ 274*

12 MONTH

$ 218

$ 69

$ 218*

Full Page 8.5” x 11”

Half Page

8” x 5.125” 3.875” x 10.5”

Quarter Page

3.875” x 5.125”

Full Banner 8” x 2.45”

Half Banner

3.875” x 2.45”

SAMPLES Full Page

Half Page

Quarter Page

Full Banner

Half Banner

* Prices shown are for automatic monthly billing. If you wish to pay month-to-month, prices are subject to 5% surcharge. ** 6 and 12 month contracts are entitled to half (400 word) or full (600 word) page article & photography 14

*** Ads are doubled in size for digital version of paper.

Coastal Insider Media Kit

Adding Dynamic Value to Your Business Get More Out of Your Advertising Budget with Us

In-House Graphic Designer We have a professionally trained graphic designer available to design your ads at a low cost. Specializing in turning abstract thoughts into something beautiful, our designer is eager to help showcase your business in the best light.

Professional Photographer Our on-staff, professional photographer has over 15 years of experience and ensures that the first impression of your business is a positive one.

Professional Writer We have a writer on-staff who will conduct an interview with you over the phone to emphasize your company’s message, help potential clients get to know you and your business, and keep you top of mind when your services are needed.

Social Media Exposure We have increased our staff to include a team dedicated to studying social media and implementing digital marketing strategies. We utilize a variety of nationally recognized social media outlets to get you as much exposure as possible.

Interactive Publication The e-edition is an interactive publication where your ads are hyperlinked to your business’ website.

Exposure on Our Website On our website, your business article will be featured blog-style with backlinks to help increase SEO for your website and business. Your ad will also be featured on our website in two styles: banner and button. Coastal Insider Media Kit

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Professionally Written Article

Give Your Business a Voice and Allow People to Connect with You Our writer is a Harvard graduate and has been working with us for the past seven years. When you sign a 6+ month contract with us, you are entitled to an article written by her; a 6 month contract is entitled to a half page article (400 words) and a 12 month contract is entitled to a full page article (600 words). Not only is this article published in our magazine; it is shared on our social media, optimized for SEO purposes online, published on our website, and released to you to use as you please. The steps of this process are outlined below:

Initial Conversation

Our writer will call you and talk to you about your business. This usually lasts no more than an hour, and she will capture "what you are about."

Revisions

Our writer will send you a proof of your article to make sure you're happy with it. If needed, you can send back revisions to get it perfected. 16

Photography

Our photographer will meet you at your business (or another desired location) to capture you and your team, your services, etc. to pair with the article.

Publish & Share

Once you are happy with the article, we will publish in our magazines and across all other platforms. We also share it with you to do with as you please. Coastal Insider Media Kit

Why Professional Photography Show Off What Makes Your Business Special

The Benefits of Professional Photography: – Your media represents your brand 

Ensure your business puts the best image out there. Low-quality, unprofessional images will communicate the same about your brand.

– Customers want to get to know you.  Stock photos are one alternative some businesses use in order to have professional photos, but ultimately that is not the best way to showcase your business. Why? Because it isn't you / your business, and can be misleading. – Professional Photos are versatile assets 

Photos can be used to make your business more engaging. They can be

used to help build your brand on social media, including Facebook, Instagram, Pinterest, LinkedIn, Google My Business, and more.  They can also be used for print marketing or even blog posts. The possibilities are endless.

Samples of Our Work:

Coastal Insider Media Kit

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Frequently Asked Questions From Our Prospective Advertisers

How much does it cost to advertise? Ad prices range from $218 to $1,210 depending on the size of the ad and contract term. For more information, refer to the “Ad Pricing” page on page 14. How often is Coastal Insider published? It is printed bi-monthly, or every other month. Do you offer non-profit rates? Yes. We offer one complimentary month of ad space to non-profit companies when it is available. Will I receive a proof of my ad? Absolutely. We always send our advertisers a proof of their ad via email prior to the paper being published. How do I submit my ad? When is it due? Email a copy of your ad to [email protected] and copy your sales representative. Ad deadlines are as following, unless otherwise specified by your ad sales rep: January / February Edition – December 4

July / August Edition – June 4

March / April Edition – February 4

September / October Edition – August 4

May / June Edition – April 4

November / December Edition – October 4

Do you accept credit cards? Yes. We accept Visa, MasterCard, American Express, and Discover. Do you offer discounts? We offer a 5% discount if you choose to pay in full for a 6 or 12 month contract term. When do I receive my photos? We release all high-resolution photos to you after your article is published. What is the difference between ‘exposure’ and ‘impressions’ when talking about readership? They are essentially the same thing — exposure and impressions are used when calculating readership through two different mediums. ‘Exposure’ is used for how many times your ad is seen in print, while ‘impression’ is used for how many times it is seen in the digital realm. The two are added together to make up our total readership. 18

Coastal Insider Media Kit

Have More

QUESTIONS? If you have more questions that we didn't answer here, don't hesitate to contact Latoya Grayson, PR/Account Executive. She will be more than happy to assist!

THE

COASTAL INSIDER

DISTRIBUTION FACTS AT A GLANCE HOW WE ACHEIVE OUR READERSHIP OF OVER 100,000

20,000 PRINTED COPIES HOME DELIVERY

13,000+ delivered bi-monthly Grande Dunes: 6,600+ copies Market Common: 6,200+ copies Refer to page 8-11 for details on these areas

PERIODIC HOME DELIVERIES

5,000 copies circulated bi-monthly Refer to page 9 for the other popular neighborhoods that we deliver to periodically

RACK DISTRIBUTION

Located in 40 high traffic locations Over 100 copies distributed in each rack, refer to page 9 for locations

DIGITAL DISTRIBUTION

Email database of 85,000+ locals Refer to page 12 for details on email distribution. Articles also promoted on all social media platforms, refer to page 13

Latoya Grayson

PR / Account Executive

Find Out Why 85% of our Advertisers are Long-Term: We Provide Dynamic Value to Your Business Through:  In-House Graphic Design  Professional Photography  Professional Writing  Social Media Exposure  Interactive Online Publication  Website Exposure  And So Much More!

(843) 242-0887 thecoastalinsider.com

02 / 06 / 2023