FOOD CAROLINA REAPER CHILI GARLIC PASTE "Let's spice things up" CAROLINA REAPER CHILI GARLIC PASTE VOL. 1 MAGAZINE

THE CAROLINA REAPER CHILI GARLIC PASTE, BY ITS TITLE, YOU CAN ALREADY DISTINGUISH WHAT IT IS. THE CAROLINA REAPER IS AN EXTREMELY HOT CHILI PEPPER WITH A SWEET AND FRUITY FLAVOR. THIS PEPPER ORIGINATED IN SOUTH CAROLINA AND WAS DEVELOPED BY ED CURRIE. IT IS CURRENTLY KNOWN AS THE WORLD'S HOTTEST PEPPER. INTRODUCTION 01 Our group humbly thought of away to incorporate theworld’s hottest paper known as theCarolinaReaperinto a chili garlic paste that can be enjoyed and consumed as an addon to dishes or as a dish itselfto be pairedwith rice and othersnacks aswell. Thiswas brought to life from an idea of our group’sleader wherein her brother has a huge liking and enthusiasm towardsspicy foodwhich gave us a background aswell as an accessto a source/seller of currentlywhatis known to be theworld’s hottest pepper and that entirely resonatedwith us as a group. Spicy food have been loved and admired by peoplewho enjoy consuming food that provide an intense, exhilarating,sweat-inducing thrill/experiencewhich is alsowildly evident amongst Filipinos and their cravingsforspicy food. This urged usto marketthe hottest ingredienttheworld currently has and turn it into a budget-friendly consumable paste that students and non-students alikewill enjoy and patronize.

Goals and objectives of the researchers includes producing a higher quality product that stands out in the market, establishing a strong brand and reputation, while becoming successful financially. We also want to develop an original and cutting-edge chili paste recipe. Along with distribution growth and long-term sales growth, we also have goals for enhancing customer satisfaction and developing a foundation of loyal customers. Our group's overall goals and objectives is to establish a successful, longlasting company which offers a product that consumers love. .The primary issue with our product is the availability of the resources, mainly the Carolina Reaper pepper because it is hard to find since it is not present here in the PH due to its required temperature. It can only found in other countries that have warm weather because they can't grow in overly hot climates. Luckily, we know one trusted online seller, but whenever we need the pepper, we need to wait for weeks or months for it to came as it is shipped outside the country making it hassle for us. BACKGROUND AND RATIONALE 02

UNIQUE SELLING PROPOSITION (USP) Canola Oil is often regarded as a healthy oil. because it contains more monounsaturated fat than saturated fat Carolina reaper has been demonstrated to lower blood triglyceride and cholesterol levels since it is high in the antioxidant carotene. Pink Himalayan Salt, low sodium concentration which helps decrease blood pressure and prevent high blood pressure. It also includes more minerals that are simpler for the body to digest than table salt and is less processed than table salt. Garlic are used to treat high blood pressure, boost the immune system, and help lower cholesterol levels. Apple Cider Vinegar used as a DIY cure for issues ranging from preventing germs to reducing heartburn. Also helps in weight loss and blood sugar control. CUSTOMER BENEFITS The Carolina Reaper Chili Garlic Paste is a paste that is made up of garlic, canola oil, Pink Himalayan salt, apple cider vinegar, and the main ingredient which is the Carolina Reaper. Our product combines Garlic and Carolina Reaper presented in three levels: Mild, Extra and Extreme. This allows us to provide options and create varieties not only for people who enjoy to consume spicy food but also for those curious and highly willing to try them as well. PRODUCTS AND SERVICES 03 For our packaging for this product, our group decided to put it in a mini jar because it does not only give us a classy look, but also it makes it more convenient for customers, to ensure that the product does not spill easily, and to help increase the shelf life of the product. With this type of packaging, we ensure that the mini jars are thoroughly washed, sterilized, and disinfected before putting the paste inside to ensure the safety of our customers while consuming our selling product, as we aim not only to provide unique quality products but also to ensure the safety of our customers. Nowadays, chili oils, flakes and sauce have become popular to people. However, we haven’t heard yet a chili paste on the market, especially one made with the world’s hottest pepper. Therefore, the Carolina Reaper Chili Garlic Paste is what distinguishes it from other products on the market. It's a very flavorful sauce with a thick chunky consistency and an unusual level of spiciness.

BUSINESSMODEL CANVASS 04 Key Partners Since we are only conducting a small business, currently, we only have one key partner, who is the supplier of our Carolina reaper chili, and is also our sole business associate, located in Taguig City. Key Activities Producing and providing good quality of chili garlic paste, and serve our customers with value creation of our product with a reasonable price. Our Distribution Channels are through online selling platform and physical selling to help them reduce doubts and test the product first. Value Propositions The value that we deliver in our customer is our uniqueness in our product which is our chili paste also the creative idea generating to our product. And also, the benefits included and how this is different from our competitors. Costumer Relationships Customer relationships is one of our top priority. We aim to get deeper and closer connection with our customers by providing high-quality products and seeking their feedbacks to improve our product in order to achieve and retain customer engagement, customer loyalty, and customer satisfaction. Costumer Segments Since we conducted this inside the campus, our target market consists of individuals from STI Bonifacio Global City. Particularly, senior high school students, college students, school staffs and employees up to the school faculty, who are up to try our unique intense yet affordable chili garlic paste. Cost Structures The most expensive resources and activities for the expense report would be raw materials, manpower, sales and marketing. Key Resources For value proposition, our product aims to make any food more delicious plus to give them health benefits. Our distribution channels would be online selling platforms and physical stores as this is the most convenient and effective way possible to promote and sell our products. For customer relationships, we would give discounts and promo for those customers who simply buy and support our product in order to retain repeat of purchase and customer loyalty. Lastly, for our revenue streams, it would be ad-based, so that a lot of people who uses social media will know what kind of product we are selling, and retail sales or direct selling. Channels Direct selling, in which we set-up a stall and sell our product directly to consumers. Also, word-ofmouth by encouraging our friends and family to buy our products. But if we were to continue our business in the future, we would also sell it online through posting and sharing our product, and might as well create a fb page, as we believed that customer segments wanted to be reached in the most convenient way possible. Revenue Streams We assumed that our target markets are willing to pay around P200-150.00 and below because of the quality of the product. On the time of our selling of product inside the campus, we applied the Psychological pricing in which we sell our products for only 129-149 depends on the level of spiciness. Fortunately, it was effective and the expected return sales were met.

Strengths R Kitchen MQ Kitchen Both of this is made by tiktok influencers. The RKitchen Foods Corporation specializes in artisanal foods made with only the best ingredients and infused with the comforting flavors of the Philippines. Each item is made using a proprietary recipe, making it perfect for anybody seeking quick-to-prepare cuisine that doesn't skimp on flavor. The MQ kitchen is like the R kitchen in that it offers a variety of simple pop-and-serve food options. Both brands offers chili garlic oil which is why they are suit to be our competitors. Weaknesses Limited and only local distribution network Not everyone can handle spicy paste Similar concept or services Both rivals provide a wide variety of options, which is great for those who enjoy trying new flavors. They can easily advertise their product because they both have a large customer base, particularly since the owners of the two competing businesses are influencers with large social media followers. The business keeps expanding rapidly thanks to diligent effort, a solid social media presence, and active customer involvement from both competitors. There are numerous resellers there. Shopee, Lazada, and Facebook all make it simple to purchase their products. STRATEGY CANVASS 05 Quality and beneficial ingredients Variety of spiciness (Mild, Extra, Extreme) Cheaper price than other competitors Adherence to food safety guidelines Support locally sourced ingredients Environmentally friendly packaging (Glass jar) Catchy logo and designs OUR PRODUCT COMPETITOR COMPETITOR Strengths Weaknesses According to criticism we've seen about their items in tiktok, one of their weaknesses is the packaging, which is not tightly sealed and doesn't match the lid perfectly. Offers high price

06 "Make your product easier to buy than your competition, or you will find your customers buyingfrom them, not you." -Mark Cuban Based on the table, results shows that the performance our product is not as good compared to its competitors especially in terms at customer satisfaction, quality and design as it is in its lowest peak. Meaning to say that our product still needs further improvement in order for it to be the lead of the game. However, the results is not that bad given that it is a small and starting business compared to well-known brands. It has still its advantages such as in terms of giving health benefits to customers.

BIBLIOGRAPHY Alexandra (2020). RED CHILLI PASTE. Retrieved from https://bit.ly/3Clx9PZ Bray, M. (2022). Does Chili Paste Need To Be Refrigerated? Retrieved from https://www.pepperscale.com/does-chilipaste-need-to-be-refrigerated/ Supriya (n.d.). How Long do Carolina Reapers Stay Fresh and How to Store Them. Retrieved from https://spicytrio.com/howlong-do-carolina-reapers-stay-fresh-andhow-to-store-them/ Hultquist, M. (2019). Carolina Reaper: Hottest Pepper In The World - All About It. Retrieved from https://www.chilipeppermadness.com/chilipepper-types/superhot-chilipeppers/carolina-reaper/ Gunnars, K. (2021). 6 Health Benefits of Apple Cider Vinegar, Backed by Science. Retrieved from https://bit.ly/3rhHtlR 07

BIBLIOGRAPHY Pearson, K. (2017). Is Pink Himalayan Salt Better Than Regular Salt? Retrieved from https://www.healthline.com/nutrition/pin k-himalayan-salt Meeks, S. (2021). All about canola oil. Retrieved from https://www.medicalnewstoday.com/articl es/canola “The Top 8 Health Benefits of Garlic” (2022). Spice World, Inc. Retrieved from https://spiceworldinc.com/health/the-top8-health-benefits-of-garlic/ Mikey, V. (2022, November 22). The Carolina reaper origin story. Retrieved from https://www.mikeyvsfoods.com/post/carol ina-reaper-origin-story Bray, M. (2022). The Carolina Reaper Planting Guide: A To Zing. Retrieved from https://www.pepperscale.com/carolinareaper-planting/ 08

"WOULD RATE IT 4/5 KASI SUPER BITIN! GUSTO KO PA ISA...SANA MAY BIG VERSION..ANYWAYS, TASTE IS 10/10.. UMINIT TENGA KO GRABE TOTOO NGA YUNG KINECLAIM NIYA NA HOTTEST PEPPER SIYA" -Anonymous Buyer 1 "THE SPICINESS IS UNBELIEVABLE! I LOVE IT..IT HAS A SALTY SWEET TASTE THAT COMPLIMENTS EACH OTHER..PERFECT TO PARTNER WITH ANY KIND OF FOOD.." -Anonymous Buyer 2 "IF YOU LIKE FOOD THAT BRINGS THE HEAT, THEN THIS CHILI PASTE IS FOR YOU.. SUPER SARAP! HOPING FOR A BIGGER BOTTLE OF THIS NEXT TIME..." -Anonymous Buyer 3 S p i c y . , Reviews made by the customers