PRODUCT KNOWLEDGE MOTHER’S DAY 2023

TA B L E O F C O N T E N T S W A T C H E S

L E A T H E R S

J E W E L R Y

G I F T I N G

C R E A T E

T H E

W R A P

L O O K

U P

TA B L E O F C O N T E N T S W A T C H E S

L E A T H E R S

J E W E L R Y

G I F T I N G

C R E A T E

T H E

W R A P

L O O K

U P

style. Y O U R S E N S E O F humor. Y O U R T A S T E I N music. YOUR

YOUR MOTHER FIGURE IS THE ONE WHO MADE YOU,

you.

THIS MOTHER’S DAY, CELEBRATE YOUR

ultimate influencer.

style. Y O U R S E N S E O F humor. Y O U R T A S T E I N music. YOUR

YOUR MOTHER FIGURE IS THE ONE WHO MADE YOU,

you.

THIS MOTHER’S DAY, CELEBRATE YOUR

ultimate influencer.

WATCHES Say hello to our Mother’s Day collection featuring carnation and butterfly dials with rose gold-tone detailing.

WATCHES Say hello to our Mother’s Day collection featuring carnation and butterfly dials with rose gold-tone detailing.

SCARLETTE

Butterflies signify transformation and metamorphosis— similar to how one transforms into a mother. For Mother’s Day, show her how much you appreciate her with the fanfavorite Scarlette watch featuring a butterfly dial.

38mm case

3-hand movement

JACQUELINE

The elegant and classic Jacqueline gets a new dial for Mother’s Day. This slim, rose-gold tone detailed watch features red, pink, and white carnations on the dial and either a leather strap or stainless steel bracelet.

KEY FEATURES: Case: 36mm, rose goldtone stainless steel Movement: 3-hand date Strap or Bracelet: 14mm, brown

butterfly dial

leather or rose gold-tone stainless steel

rose gold-tone bracelet

Get the back engraved for an extra personalized touch.

DID YOU KNOW? Inspired by the carnation’s Anna Jarvis promoted wearing to celebrate Mother’s Day. Red and pink carnations can be worn to celebrate mothers and maternal figures that are living, while white carnations honor those who have passed.

SCARLETTE

Butterflies signify transformation and metamorphosis— similar to how one transforms into a mother. For Mother’s Day, show her how much you appreciate her with the fanfavorite Scarlette watch featuring a butterfly dial.

38mm case

3-hand movement

JACQUELINE

The elegant and classic Jacqueline gets a new dial for Mother’s Day. This slim, rose-gold tone detailed watch features red, pink, and white carnations on the dial and either a leather strap or stainless steel bracelet.

KEY FEATURES: Case: 36mm, rose goldtone stainless steel Movement: 3-hand date Strap or Bracelet: 14mm, brown

butterfly dial

leather or rose gold-tone stainless steel

rose gold-tone bracelet

Get the back engraved for an extra personalized touch.

DID YOU KNOW? Inspired by the carnation’s Anna Jarvis promoted wearing to celebrate Mother’s Day. Red and pink carnations can be worn to celebrate mothers and maternal figures that are living, while white carnations honor those who have passed.

JACQUELINE LOCKET

KEY FEATURES: Case: 30mm, goldtone or rose gold-tone stainless steel Movement: 3-hand Chain: gold-tone or rose gold-tone stainless steel

Inspired by the pocket watches of the past, we’ve reimangined our classic Jacqueline as an engravable locket watch.

JACQUELINE LOCKET

KEY FEATURES: Case: 30mm, goldtone or rose gold-tone stainless steel Movement: 3-hand Chain: gold-tone or rose gold-tone stainless steel

Inspired by the pocket watches of the past, we’ve reimangined our classic Jacqueline as an engravable locket watch.

LEATHERS The Mother’s Day leathers collection is crafted from a new material from Spain that is made of completely recycled materials. We love the two-tone natural coloration and heavier stitching that create these beautiful bags and wallets.

LEATHERS The Mother’s Day leathers collection is crafted from a new material from Spain that is made of completely recycled materials. We love the two-tone natural coloration and heavier stitching that create these beautiful bags and wallets.

HARWELL

Introduced last season and inspired by a past collection, Wiley, we’ve updated the Harwell hobo and small flap crossbody just in time for Mother’s Day with contrast stitching and natural fabric.

KEY FEATURES: Material: leather,* natural fabric, and 100% REPREVE® recycled polyester lining Color: saddle/natural fabric Available Silhouettes: hobo and small flap crossbody

DID YOU KNOW? Our contrast stitching has a softening effect that helps blend elements like the saddle leather and natural fabric.

*By purchasing this product, you are supporting Leather Working Group certified tanneries.

HARWELL

Introduced last season and inspired by a past collection, Wiley, we’ve updated the Harwell hobo and small flap crossbody just in time for Mother’s Day with contrast stitching and natural fabric.

KEY FEATURES: Material: leather,* natural fabric, and 100% REPREVE® recycled polyester lining Color: saddle/natural fabric Available Silhouettes: hobo and small flap crossbody

DID YOU KNOW? Our contrast stitching has a softening effect that helps blend elements like the saddle leather and natural fabric.

*By purchasing this product, you are supporting Leather Working Group certified tanneries.

JOLIE

DID YOU KNOW?

Drawing inspiration from the 90’s, our Jolie collection is a must-have this Mother’s Day. Available in both a larger hobo and a smaller baguette with gold-chain detailing, there’s a perfect size for her.

This quilt-like patchwork pattern has a mix of soft leather and woven cotton making for a durable yet lightweight bag.

KEY FEATURES: Material: leather,* natural fabric, and 100% REPREVE® recycled polyester lining Color: natural/saddle patchwork Available Silhouettes: hobo and baguette

*By purchasing this product, you are supporting Leather Working Group certified tanneries.

JOLIE

DID YOU KNOW?

Drawing inspiration from the 90’s, our Jolie collection is a must-have this Mother’s Day. Available in both a larger hobo and a smaller baguette with gold-chain detailing, there’s a perfect size for her.

This quilt-like patchwork pattern has a mix of soft leather and woven cotton making for a durable yet lightweight bag.

KEY FEATURES: Material: leather,* natural fabric, and 100% REPREVE® recycled polyester lining Color: natural/saddle patchwork Available Silhouettes: hobo and baguette

*By purchasing this product, you are supporting Leather Working Group certified tanneries.

PARKER BACKPACK

Who doesn’t love a backpack? It doesn’t fall off your shoulder, it can carry a lot more than a small handbag, and it allows you to be handsfree. If a backpack is more of mom’s style, than try the Parker backpack this Mother’s Day.

WALLET

COLLECTION

KEY FEATURES:

KEY FEATURES:

Material:

Material:

leather,* natural

leather,* natural

fabric, and 100%

fabric, and 100%

REPREVE® recycled

REPREVE® recycled

polyester lining

polyester lining

Color:

Color:

saddle/natural

natural/saddle

fabric

patchwork

A matching wallet and bag is an easy way to elevate your summer look. We curated this wallet collection using the same materials and patterns as our handbag collection to be that perfect match for that fashionista mom in your life.

Available Silhouettes: Logan zip around clutch, Logan tab clutch, Vada card case

GET INSPIRED Pair either Logan with the Jolie hobo or the Harwell hobo for just the right fit. Is her favorite bag the Jolie baguette? We recommend the Vada card case for a little more organization in her mini bag.

PARKER BACKPACK

Who doesn’t love a backpack? It doesn’t fall off your shoulder, it can carry a lot more than a small handbag, and it allows you to be handsfree. If a backpack is more of mom’s style, than try the Parker backpack this Mother’s Day.

WALLET

COLLECTION

KEY FEATURES:

KEY FEATURES:

Material:

Material:

leather,* natural

leather,* natural

fabric, and 100%

fabric, and 100%

REPREVE® recycled

REPREVE® recycled

polyester lining

polyester lining

Color:

Color:

saddle/natural

natural/saddle

fabric

patchwork

A matching wallet and bag is an easy way to elevate your summer look. We curated this wallet collection using the same materials and patterns as our handbag collection to be that perfect match for that fashionista mom in your life.

Available Silhouettes: Logan zip around clutch, Logan tab clutch, Vada card case

GET INSPIRED Pair either Logan with the Jolie hobo or the Harwell hobo for just the right fit. Is her favorite bag the Jolie baguette? We recommend the Vada card case for a little more organization in her mini bag.

JEWELRY Say hello to our Mother’s Day collection, featuring our new Radiant Wings collection and Sadie Name necklaces.

JEWELRY Say hello to our Mother’s Day collection, featuring our new Radiant Wings collection and Sadie Name necklaces.

RADIANT

WINGS

Our latest jewelry styles feature elegant butterfly motifs crafted from mother-of-pearl with fine etching and striking crystals. Symbolizing confidence and transformation, they’re pieces made with gifting in mind.

KEY FEATURES: Material: Gold-tone stainless steel, white mother-ofpearl and cubic zirconia Ring Size: 13mm × 9mm Earring Size: 7mm × 9.7mm Necklace Length: 406mm + 60mm Bracelet Length: 169mm + 32mm

RADIANT

WINGS

Our latest jewelry styles feature elegant butterfly motifs crafted from mother-of-pearl with fine etching and striking crystals. Symbolizing confidence and transformation, they’re pieces made with gifting in mind.

KEY FEATURES: Material: Gold-tone stainless steel, white mother-ofpearl and cubic zirconia Ring Size: 13mm × 9mm Earring Size: 7mm × 9.7mm Necklace Length: 406mm + 60mm Bracelet Length: 169mm + 32mm

SADIE NAME

Maybe mum’s the word... or auntie. Pick out either or both of these gold-tone necklaces from our Sadie Names collection to light up the faces of the ones who make you, you.

KEY FEATURES: Material: Gold-tone stainless steel and clear glass Necklace Lengths: 406mm + 60mm

SADIE NAME

Maybe mum’s the word... or auntie. Pick out either or both of these gold-tone necklaces from our Sadie Names collection to light up the faces of the ones who make you, you.

KEY FEATURES: Material: Gold-tone stainless steel and clear glass Necklace Lengths: 406mm + 60mm

FOR THE perfect MOM

THE perfect GIFTS... 1

Start with our Mother’s Day handbag collection. Notice the quilt-like patchwork pattern with a mix of soft leather and woven cotton.

2

3

Next, choose her favorite collection and silhouette: • • • • •

Is she the mom on-thego who needs space for all her essentials and so much more? Try the Parker backpack to be hands free or the Jolie hobo with the ability to be worn as a shoulder bag or crossbody.

+

Harwell hobo Harwell crossbody Jolie hobo Jolie baguette Parker backpack

4

Don’t forget the wallet! Add the Logan zip clutch, Logan tab clutch, or Vada card case for the perfect match.

FOR THE perfect MOM

THE perfect GIFTS... 1

Start with our Mother’s Day handbag collection. Notice the quilt-like patchwork pattern with a mix of soft leather and woven cotton.

2

3

Next, choose her favorite collection and silhouette: • • • • •

Is she the mom on-thego who needs space for all her essentials and so much more? Try the Parker backpack to be hands free or the Jolie hobo with the ability to be worn as a shoulder bag or crossbody.

+

Harwell hobo Harwell crossbody Jolie hobo Jolie baguette Parker backpack

4

Don’t forget the wallet! Add the Logan zip clutch, Logan tab clutch, or Vada card case for the perfect match.

1

3

Start with our Mother’s Day watch collection featuring dials with carnations or butterflies and rose gold-tone stainless steel detailing. • Scarlette • Jacqueline

+ 2

OR

Pair her new watch with a piece, or three, from our Radiant Wings collection. Symbolizing growth and transformation, this collection was made with mom in mind.

4

Maybe mum’s the word... or auntie. Pick out either or both of these goldtone necklaces from our Sadie Names collection to light up the faces of the ones who make you, you.

Want to make your gift stand above the rest? Engrave your favorite mantra to turn a stylish accessory into a dailywear necessity. Or choose the ultimate custom gift with the Jacqueline Locket.

Crafted from mother-ofpearl with fine etching and striking crystal

Choose from either rose or gold-tone stainless steel, both with a spot for a cherished photo AND a custom engraved message.

1

3

Start with our Mother’s Day watch collection featuring dials with carnations or butterflies and rose gold-tone stainless steel detailing. • Scarlette • Jacqueline

+ 2

OR

Pair her new watch with a piece, or three, from our Radiant Wings collection. Symbolizing growth and transformation, this collection was made with mom in mind.

4

Maybe mum’s the word... or auntie. Pick out either or both of these goldtone necklaces from our Sadie Names collection to light up the faces of the ones who make you, you.

Want to make your gift stand above the rest? Engrave your favorite mantra to turn a stylish accessory into a dailywear necessity. Or choose the ultimate custom gift with the Jacqueline Locket.

Crafted from mother-ofpearl with fine etching and striking crystal

Choose from either rose or gold-tone stainless steel, both with a spot for a cherished photo AND a custom engraved message.

CREATE HER LOOK 1

Start with the rose-gold tone Scarlette with the butterfly dial

2

Next, a necklace from our Radiant Wings collection with a butterfly pendant

+ + 3

Layer with a necklace from our Locket Collection

Opens up to reveal a cherished moment

A special note just for her engraved on the back

CREATE HER LOOK 1

Start with the rose-gold tone Scarlette with the butterfly dial

2

Next, a necklace from our Radiant Wings collection with a butterfly pendant

+ + 3

Layer with a necklace from our Locket Collection

Opens up to reveal a cherished moment

A special note just for her engraved on the back

WRAP-UP Congratulations! You have just learned about our Mother’s Day watch, leather, and jewelry collections.

Next, meet with your manager to discuss your First Look Journal and locate the “Seasonal Product Knowledge Cards” in your store’s Knowledge Card binder, under the Seasonal Product Knowledge tab. Use these cards to practice the scenarios with your manager.

When you’re ready to return to the Fossil This Season Summer 2023 Module, close the browser window.

WRAP-UP Congratulations! You have just learned about our Mother’s Day watch, leather, and jewelry collections.

Next, meet with your manager to discuss your First Look Journal and locate the “Seasonal Product Knowledge Cards” in your store’s Knowledge Card binder, under the Seasonal Product Knowledge tab. Use these cards to practice the scenarios with your manager.

When you’re ready to return to the Fossil This Season Summer 2023 Module, close the browser window.

Fossil Group is committed to supporting responsible leather manufacturing across the globe, and that is why we are proud members of Leather Working Group. This document is being provided by Fossil Group and to be used by authorized partners for internal training purposes only. v.04/23

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