Industry Document

Copyright ©️ : TANISH VERMA 2022 Department of Fashion Communication Nift Gandhinagar campus. (Ministry of Textiles, Government of India) NIFT Campus, GH-O Road, behind Infocity, Gandhinagar, Gujarat 382007 The document was originally submitted to the National Institute of Fashion Technology, Gandhinagar. The document is for academic purposes only. All right reserved. No part of this document is covered by the including photocopying and recording without the permission of the copyright owner and the National Institute of Fashion Technology. Author of the publication: TANISH VERMA Design and Layout by: TANISH VERMA Student Tanish Verma (BD/19/328) Internal mentor Ms. Akanksha Jain (Dept. of Fashion communication) Industry mentor Ms. Swati Jain Founder & CEO, Cosmunnal, Gurugram Company name Cosmunnal LLP. Gurugram

Student Tanish Verma (BD/19/328) Internal mentor Ms. Akanksha Jain (Dept. of Fashion communication) Industry mentor Ms. Swati Jain Founder & CEO, Cosmunnal, Gurugram Company name Cosmunnal LLP. Gurugram

Acknowledgement I would like to express my gratitude and appreciation for my Faculty Mentor and supervisor Assistant Prof. Akanksha Jain Her guidance and advice played a vital role during this internship tenure. I’m also grateful to the National Institute of Fashion Technology, Gandhinagar for hosting the summer internship programme for 2022. I am indebted to Ms Swati Jain, Co-founder, Cosmunal for her constant guidance encouragement throughout the internship term and Cosmunnal LLP. for providing me with this opportunity. Also, I would like to thank Ms. Akshita, Co-founder, Marketing Head for a smooth process from interviews to creative process understanding tasks. I would also like to thank the entire design team of Cosmunnal who helped and guided me towards the best. They all helped me to sharpen my skills and work by giving valuable feedback. Thanks for the continuous support and kind communication which had a great impact on all of my projects and the tasks respectively

Letter of Completion To whomsoever, it may concern This is to certify Mr. Tanish Verma in appreciation of his work as an intern under the mentorship of Ms. Swati Jain, Founder, COSMUNNAL from 4th June 2022 to 31st July 2022. He has successfully completed his required 8 weeks of internship with training at COSMUNNAL. His internship training program included making social media posts, designing marketing campaigns, creating videos & reels, and website wireframing, and handling small campaigns on social media. During the internship, he displayed exemplary creative skills and a self-motivated attitude for learning new skills and taking constructive criticism. He was a diligent intern and a trainee. We wish him every success in his life and career. Best, Swati Jain Founder COSMUNNAL Date: 04/08/2022 Letter of Completion To whomsoever, it may concern This is to certify Mr. Tanish Verma in appreciation of his work as an intern under the mentorship of Ms. Swati Jain, Founder, COSMUNNAL from 4th June 2022 to 31st July 2022. He has successfully completed his required 8 weeks of internship with training at COSMUNNAL. His internship training program included making social media posts, designing marketing campaigns, creating videos & reels, and website wireframing, and handling small campaigns on social media. During the internship, he displayed exemplary creative skills and a self-motivated attitude for learning new skills and taking constructive criticism. He was a diligent intern and a trainee. We wish him every success in his life and career. Best, Swati Jain Founder COSMUNNAL Date: 04/08/2022

This is to certify that Mr. Tanish Verma (BD/19/328), 7th Semester student of Bachelor’s in Design, Fashion Communication completed his Industry Internship entitled “Prismatic Diversity” at “Cosmunnal ” under my supervision and guidance Name of Faculty Mentor: Ms. Akanksha Jain Date: Signature:

1 About the Company 1

2 Derived from two words COSMOS ENGLISH (the Universe) Digital is the new Tradition And : connecting the two, Cosm:unnal is here to connect everyone! LATIN UNNAL (Everyone)

3 COSMUNNAL is a brand built on innovation and a result-oriented strategy. We work tirelessly to keep our valued customers up to date with the ever-evolving trends of the digital world. We recognize that marketing is a fundamental function of any business and that new heights cannot be reached by simply following old rules. COSMUNNAL is the modern marketing temperament needed to spice up the brand's cuisine. A team of enthusiastic, skilled and qualified professionals in various fields of digital media marketing and his web development has a certain degree of expertise to apply innovative strategies and result-oriented execution to complement the growth of the brand. Invest knowledge and effort. About the Company

4 WE ARE NOT JUST ANOTHER DIGITAL MARKETING AGENCY We are focused on fostering innovation & driving results for your brand! ‘Vision’

Strategized bundled service Streamlined marketing strategy helps elevating client market & brand value

6 SERVICES 1.1 OFFERED

7 Digital Marketing

8 Relevant marketing campaigns Tailor made campaigns to fit your unique requirements with utmost attention to details. Impactful & interactive online presence A niche for your audience that keeps them coming back for more and generates leads specific to your business.

9 Higher conversions and profits Traffic that gets converted to sales effectively. You’re a business and business runs on profits.

10 ‘We understand the requirements of your business to deliver impactful and personalised marketing strategies that deliver, and how!’

11 Web Development & Designing

12 Targeted user experience We bring traffic that is relevant to your business and bring a better user experience to your audience. Impactful brand interaction Pages designed to deliver exactly what you offer. Less is the new more.

13 Light on pocket, heavy on sales A streamlined marketing strategy that generates desired outcomes and revenue.

14 ‘We are committed to delivering professional and personalised web designs for all your business requirements’

15 Graphic Designing

16 You can’t scroll past Pages designed to deliver exactly what you offer. Less is the new more. Relevance and competence Designs that are relevant to your business and give you a competitive edge in your niche.

17 Generate Revenue and profits Visuals sell. Plain and simple. We ensure higher revenue for your business with our unique graphics.

18 ‘We as a team of experts are committed to providing your brand with flawless creatives and collaterales that is sure to get you noticed’

19 Content Writing

20 SEO Optimised content Integrating keywords in your website with SEO optimization guarantees greater hits on your website Concise, relatable content Jargon that the audience can relate to along with being interested to read and know more about your business.

21 Targeted lead generation Content that brings you audience interested in making purchases.

22 ‘Your brand requirements are sure to be met with our expert content writing services customised to your niche and in turn generate business & increased profits’

23 Co-Founders COSMUNNAL1.2

24 1.2 Akshita Mishra The Marketing Musketeer Swati Jain The Branding Bossbabe

25 Akshita Mishra A vessel full of passion and innovation, Akshita is the co-founder of COSMUNNAL. A NIFT graduate, she has an exceptional design acumen and a keen eye for detail and aesthetics. Her professional experience at her renowned consulting firm has made her a competent digital marketing expert. Akshita is committed to providing her valued customers with an unparalleled brand experience at her COSMUNNAL. Swati Jain A digital marketing expert with a keen eye for brand building. She is a graduate of her NIFT and co-founder of COSMUNNAL with a vision to make an extraordinary impact on the digital marketing industry. Her digital marketing experience at her reputable consulting firm has not only improved her technical skills, but also strengthened her proficiency in client acquisition, customer care, and retention.

26 Bringing out the best marketing experiences from our labyrinth of thoughts ONLY FOR YOU ‘Message from our founder’

27 CORE TEAM 1.3

1.3 28

29 Akshita Swati Marketing Manager Branding Manager Graphic designer Rohan

30 Rasika Riya Graphic designer Content Writer Website Developer Rohan

31 Internship Profile 2 Rohan

2 32 Rohan TANISH THE INTERN My Note My internship profile brief for this 8 weeks internship at the company was that of a communication designer, working with different brands– that involved being part of the brand strategy, creating creatives and content for the social media posts, behind the scenes of advertisement campaigns, as well as social media promotions for the launch on a new brand, working on graphics and UI designing and creatives while understanding the style guide which the brand is following. Alongside this, assisting senior designers and creating mood boards for photo shoots and video shoots. Swati Jain, my industry mentor, is a Branding Manager that manages 4-5 brands and coordinates with many more. I was asked to work on few Brand’s launch beta phase and produce creatives for their posts and tales under her supervision. In the meantime, I worked with other designers and for a variety of brands to gain a comprehensive understanding of what it’s like to work at a creative firm. Apart from working with designers, I was a constant part of monthly creative meetings and brainstorming sessions with colleagues who were brand executives who provided us with relevant guidelines and briefs from clients.

33 My Creative Workflow The social media creatives are decided upon 2 weeks in advance, first discussed with copywriters and senior designer. Then Brainstorming on copy ideas to come with visual with the senior designer and work on it accordingly. The visual story of these creatives is minimal yet playful and either a still or a GIF format - usually a kinetic typography or type of a story template. The posts are then aproved by Swati and revised according to the feedback given by the clients and posted on the date set for the post in that particular month.

35 My Project 3

3 36

37 Fashion Photoshoot & Styling 3A