SOLD

Your Home for the highest price.

NO EXCEPTIONS. NO EXCUSES.

Jonathan Byrd, Houston TX REALTOR® 551-404-3084 [email protected] www.har.com/jonathanbyrd

JONATHAN BYRD- YOUR AGENT Hello. My name is Jonathan Byrd. I am originally from the New Jersey/ New York area. I have spent the last few years in Texas, surrounding myself in the Houston real estate market and everything this beautiful city has to offer. Over the last few years, I have come to know the Houston and surroundings areas as if it were my own backyard. Whether you are looking to buy, sell , or invest , I can guide you through every step of the process from start to finish. Some of the things that set me apart from other Houston area realtors are my vast knowledge of all types of real estate transactions. As an active investor, I have vast knowledge of buying, selling, creative financing, owner financing, alternative financing, and much more. When you choose my services to help sell your property, you will receive much more than just an agent. As a seller, your property will be engaged and exposed to thousands of Houston area buyers via social media platforms, MLS access, open houses, and other selling tactics. My seller clients love my “easy exit” listing agreement, which does not bind you to a long- term contract. As a buyer, you will have access to thousands of properties in your local and surrounding Houston area. I work closely with local area mortgage companies that will guarantee you the best rates and a quick/ easy pre-qualification.

One thing my clients love about me is that I am very accessible. During my time in the military, I learned unparallel leadership qualities such as honesty, integrity, and morality, which are the hallmark of my character. I am super easily reached and will respond to your calls/ texts/ and questions promptly , at all times of the day , and night ! I look forward to the opportunity to serve you. I am originally from the New Jersey/ New York

MY COMMITMENTS TO YOU 1. I will always provide you with expert advice and consulting so that you’re able to make the best decision for yourself and your family.

2. I will always be 100% forthcoming about the price

of your home, its condition and what it will take to get it sold.

3. I will always give you the truth regardless of the situation.

4. I will always do what is right for your best interest. 5. I will fight to ensure you get the most for your home in the right amount of time.

6. I will always use the most effective strategies to market your home.

7. I will always communicate with you pro-actively. 8. I will always return your phone calls, e-mails, and text messages with urgency.

9. I will pro-actively spend every day aggressively searching for qualified buyers for your home.

10. I will never lock you down to a long-term contract.

MISSION STATEMENT It is my mission to provide an experience that is so positive that you’ll feel the trust, comfort, and confidence in securing a real estate agent for life. I believe that working hard at something you love to do, with people you trust, is one of the greatest experiences in life. As a result, I provide some of the most professional, loyal, and dedicated service in the industry. The best interest of my clients will always come first as I am dedicated to the development of long-term relationships and earning the referrals of the people my clients care most about.

MARKETING

PLAN OF ACTION COMPLETE THE PRELISTING HOME FEATURE SHEET TOGETHER ALONG WITH THE LISTING INSTALL LOCK BOX PAPERWORK AND SELLER DISCLOSURES WITH EXTRA KEYS

PREMIUM LISTING ADVERTISING ON ZILLOW, TRULIA, AND REALTOR.COM

CREATE A FULL MLS LISTING AND GIVE YOU FULL ACCESS TO REVIEW BEFORE LISTING IS LIVE ON THE MARKET

CREATE & DEVELOP YOUR OWN PROPERTY WEBSITE

CREATE PROPERTY FLYERS

SYNDICATE YOUR LISTING TO ALL MAJOR REAL ESTAE WEBSITES INCLUDING ZILLOW, TRULIA, REALTOR.COM & THOUSANDS MORE

CONDUCT A FULL ANALYSIS OF THE AGENTS WHO MAY BE WORKING WITH BUYERS THAT ARE INTERESTED IN HOMES LIKE YOURS

IDENTIFY AND CONTACT TOP LOCAL AGENTS IN THE AREA TO PROMOTE YOUR PROPERTY

SEND OUT ‘JUST LISTED’ POSTCARDS TO THE NEIGHBORHOOD

TARGET FACEBOOK BUYER DATABASE & FULL SOCIAL MEDIA & INTERNET MARKETING CAMPAIGN

CONDUCT MEGA OPEN HOUSE EVENT UPON SELLER’S REQUEST

CREATE PROPERTY ‘THANK YOU’ CARDS FOR EVERY BUYER AND AGENT WHO SHOWS YOUR HOME

MAKE CALLS AROUND THE LOCAL AREA TO FIND QUALIFIED BUYERS

SET UP SHOWING TIME TO PROVIDE SELLER WITH REAL TIME BUYER AND AGENT FEEDBACK

ORDER ‘FOR SALE’ YARD SIGN

PRE-QUALIFY ALL BUYERS BEFORE PRIVATE SHOWINGS

COORDINATE PROFESSIONAL PHOTO SHOOT

SEND OUT ‘JUST LISTED’ CAMPAIGN TO MY ENTIRE SOCIAL MEDIA AND DATABASE

WEEKLY UPDATES TO TALK ABOUT ALL THAT IS GOING ON WITH YOUR LISTING AND THE SCALE OF YOUR HOME

PHOTOGRAPHY In today’s market, the first showing takes place online. The better photos you have online, the more buyer interest you’ll have. If an agent takes their own photos with their phone or their camera and doesn’t have a professional photographer, that should throw up a red flag immediately.

POOR EXAMPLES

vs

OUR EXAMPLES

STUDIES SHOW HOMES WITH PROFESSIONAL PHOTOGRAPHS

SELL 32% FASTER & FOR MORE MONEY

If your home came off the market UNSOLD REASONS WHY HOMES FAIL TO SELL Reason 1 – Pricing The main cause of homes failing to sell is because of the price. Not just the price, but the overall pricing strategy. In fact, most homes are priced not using a strategy at all. They are priced based on emotion, rather than logic. Homes that are priced based on buyer demand analysis, price bracketing, and time analysis are not only more likely to sell but are much more likely to sell for more than those homes without a pricing strategy. Reason 2 – Poor Property Marketing Homes fail to sell due to a lack of property marketing. In this context, I am referring to: how the property is proactively presented to active buyers in the market, professional photography, videography, 3D home tours, digital marketing, mega open houses, and other advertising. Reason 3 – Poor Property Presentation The way a property is presented to a potential buyer will impact the likelihood of that home selling or not selling. Yes, obviously property condition is the main factor here and assuming there are no eyesores, weird smells or major repairs needed, we’re referring to other factors that drive a positive emotion from potential buyers. This might include property reports, inspection reports, property comparison analysis, room to room value summary, home improvement reports, guided tours, and Q & A surveys for the potential buyers.

Reason #4: Timing There's no bad time to sell, we’re not referring to the time of year, we’re referring to the length of time it takes to secure an offer after a home hits the market. This is known as “Days on market”. We’ve all heard the saying, “strike while the iron's hot”, well this is so true for real estate. There’s a specific window of time where homes not only sell, but sell for their highest price, this is known as “ADOM, or Average days on market”. Homes that sit on the market for longer than the “ADOM” increase the likelihood of selling for a lot less than those that sell within this window. Furthermore, homes that sit on the market for a substantially longer period of time than the “ADOM” have a higher increased likelihood of not selling at all. Why? Buyers tend to steer clear from those homes that have been on the market for a long time as it is believed there could be serious issues with the home even if there aren't any.

Reason #5: Hiring The Wrong Agent There are many people who hire an agent to sell their home simply because they are friends or family. Unfortunately, it’s not until later that they find out that the agent they hired was in fact the wrong agent. The wrong agent does not imply that the agent is a bad agent, it’s just that they did not have a proactive strategy to get the home sold. Unfortunately, most agents are reactive. They stick a sign in the front yard and hope for the best. Savvy sellers on the other hand value more than one opinion. They often interview 2-3 agents to compare before making their final decision.

Reason 5 – Hiring a Large Team When referring to a large team. I am talking about an agent with 50-200+ active homes on the market at any given time. All large real estate teams operate differently. In my experience, sometimes when a homeowner hires a large team to get their property sold, their home ends up put into the “machine”. What does this mean ? Your house is put onto the active market with the hopes of it selling, without an agent proactively marketing it and doing everything they can to get it sold. In my experience, homeowners and sellers always prefer to have a personal one on one experience with their agent. This makes for a much smoother process with easier communication. It is most often the case that an individual agent NEEDS to get your home sold, instead of putting it on the market, throwing a sign on the lawn and hoping for the best outcome.

My Goal = UNSOLD –> SOLD!

THE LISTING PROCESS ORDER YARD SIGN

INSTALL LOCKBOX WITH SPARE KEY

SIGN THE LISTING AGREEMENT AND COMPLETE SELLER HOMEWORK

SCHEDULE AND COORDINATE PHOTOGRAPHER

CREATE THE MLS LISTING AND REVIEW IT WITH YOU BEFORE WE HIT THE MARKET

GO LIVE!

REVIEW THE FINAL NUMBERS BEFORE CLOSING BUYERS FINAL WALK THROUGH

COORDINATE AND SCHEDULE CLOSING

COORDINATE WITH THE TITLE COMPANY, LENDER, INSPECTOR AND APPRAISER

CLOSING!

COORDINATE AND PREQUALIFY ALL SHOWINGS

UPDATE YOU EVERY WEEK WITH FEEDBACK FROM BUYERS AGENTS

PRE-QUALIFY ALL BUYER OFFERS BEFORE PRESENTING AN OFFER TO YOU OFFER CONSULTATION AND NEGOTIATE ALL OFFERS

MY NO RISK

LISTING PROGRAM

Unlike most other agents, I don’t lock you down to any longterm listing contracts. I believe that I need to earn your business every day that I am working for you. If there’s ever a time where you’re not happy with the service in which I provide, just let me know and we can shake hands as friends and go our separate ways.

For a lot of people, they would still like the option of selling their own home and saving money or realtor commissions if they can. I believe they should be able to do that very thing even while listed with me. My Smart Seller Program allows you to market your own home to your friends, family and coworkers. If you find the buyer, you’ll pay 1% to have me process the entire transaction for both you and the buyer. I believe this is a win-win scenario for you.

FLEXIBLE

COMMISSION PROGRAM

3%

4%

6%

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