1 Scandinavian - Design and quality Trusted - Helps me protect and strengthen my teeth Inspiring - Motivates me to take extra care of my teeth

1987 Dental sticks and floss are included in the portfolio. World class Development & Production of wooden dentalsticks in Flisa, Norway. 1966 HISTORY Manufacturing and marketing of toothbrushes. 1927 Export of toothbrushes. 1960 1961 Jordan develops the firstshelf-trays for selling toothbrushes. Acquisition of Perident, Floss manufacturing, Scotland. Orkla boughtthe Jordan group. Launch ofJordan toothpaste for children. Launch ofJordan Step series for children. 2006 Launch ofJordan Individual toothbrush. 2007 2012 JordanOral Care became a part of Lilleborg. Launch ofJordan adult toothpaste. 2012 2017 2019 Production of toothbrushes was moved from Europe to Asia. 2005 2 About Jordan THIS IS JORDAN Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. We are market leader on toothbrushes, dental floss and dental sticks in Scandinavia, and have world-wide presence in over 60 global markets. Our range of high-quality award-winning products are designed to help people keep their teeth healthy for life. From the first tooth, we have tailor made products; made with purpose, to fit different needs and preferences. QUALITY MANUFACTURING • Production according to NS-EN ISO 9001:2008. • Advanced quality control system. • Only high quality and safety approved materials used.

1 9 SUSTAINA BLE RAN GE The Green Clean range

Jordan Green Clean is designed with both consumers and the environment in mind. • Made from recycled quality materials • Modern & minimalistic design by the renowned Scandinavian designer Andreas Engesvik • Available in 4 different colors and ultrasoft, soft & medium bristles. WHAT MAKES GREEN CLEAN SUSTAINABLE? 100 % recycled handle Handle made from 100 % post-consumer recycled & FDA-approved plastic. This gives new life to material that otherwise would have ended up as landfill 100 % recycled cardboard Paper pulp packaging made from 100 % post-consumer recycled paper fibres from paper-based products 100 % Bio-based bristles* Made from nylon 1010 which is 100 % bio-based, originating from castor oil plants - a renewable source. PREMIUM DESIGN Sustainability JORDAN GREEN CLEAN *ultrasoft bristles made of 37% bio-based nylon

√ GOOD FOR THE PLANET: Same sustainable quality materials we use inn Green Clean adult toothbrush. √ SUPERIOR FUNCTIONALITY: Small head and handle are perfect for our youngest consumers. √ AESTHETIC DESIGN: Modern colours & minimalistic design match Green Clean Adult series. √ PERFECT FOR KIDS AGE 5-10: When permanent teeth start coming out, it is good for kids to get used to more adult-like dental products. PREMIUM DESIGN Sustainability JORDAN GREEN CLEAN KIDS

TOOTHPASTE WHAT MAKES GREEN CLEAN TOOTHPASTE SUSTAINABLE? 100% vegan toothpaste certified by the Vegan Society. TUBE MADE OF UP TO 50% RECYCLED PLASTIC originating from food containers, such as milk, water and juice bottles, that consumers have handed in for recycling. 98 % NATURAL INGREDIENTS we have carefully chosen natural ingredients that are readily biodegradable in nature.

PREMIUM DESIGN Sustainability JORDAN GREEN CLEAN CAVITY PROTECTION TOOTHPASTE WHAT MAKES GREEN CLEAN TOOTHPASTE SUSTAINABLE? 100% vegan toothpaste certified by the Vegan Society. TUBE MADE OF UP TO 50% RECYCLED PLASTIC originating from food containers, such as milk, water and juice bottles, that consumers have handed in for recycling. 98 % NATURAL INGREDIENTS we have carefully chosen natural ingredients that are readily biodegradable in nature. The toothpaste contains fluoride and xylitol to give you the best protection against cavities. We chose to sweeten the toothpaste by using natural stevia. We also added green tea extract known for its antioxidant properties. With the environment in mind, we have carefully chosen natural ingredients that are readily biodegradable in nature and the toothpaste therefore contains ingredients from 98% natural origin. The toothpaste has a mild foaming agent derived from corn and has received the Nordic Swan Ecolabel as a proof for reduced environmental impact and caring for consumers’ health.

10% xylitol • 100% vegan and certified by the Vegan Society • Fresh cool mint flavour • Contains charcoal as a colourant PREMIUM DESIGN Sustainability JORDAN GREEN CLEAN GENTLE WHITENING TOOTHPASTE WHAT MAKES GREEN CLEAN TOOTHPASTE SUSTAINABLE? WHITER TEETH IN 2 WEEKS* Gentle whitening toothpaste with effective stain removal technology for visibly naturally whiter teeth in 2 weeks. TUBE MADE OF UP TO 50% RECYCLED PLASTIC originating from food containers, such as milk, water and juice bottles, that consumers have handed in for recycling. 98 % NATURAL INGREDIENTS we have carefully chosen natural ingredients that are readily biodegradable in nature. * daily use. Clinicalstudy on 30 people.