TABLE OF

CONTENTS

07

14

01

08

15

02

Executive Summary

09

Media Strategy

16

03

10

17

04

11

18

05

12

19

06

13

20

Table of Contents

Research Methods Market Trends Situation Analysis Competitive Analysis

Campaign Overview The Problem, Challenge, Proposition

Partnerships Influencers Events Guerilla

Mobile Streaming and Social Media Television Campaign Timeline Budget Evaluating Campaign Success and Conclusion

Executive Summary

Virtual Reality gaming market size worldwide right now is 1.4 billion and only projected to go up within the next couple of years. Oculus flourishes in immersive gaming experiences, allowing you to explore the world right from your home. Oculus invites explorers, innovators, and risk-taking individuals to a world of creativity. Our research provided that above all first-year college students prioritizes having immersive experiences and a sense of liveliness. They want to try new things, make new connections, and step into a new world in a very inclusive way. Coming into this new consumer market won’t be easy, but as a leader of fostering immersive gaming experiences Meta will rise to the occasion. By leveraging the brands diverse markets, users will take their own spin on virtual adventure by using our gaming set.

: Be YOU, Anywhere

The Problem, The Challenge, The Proposition:

The Problem

The Challenge

The Proposition

•

•

•

• •

College Students don’t consider the Quest 2 as part of their college pack. 18–24 year olds aren’t emotionally connected to the Quest 2 as much as we’d like. Quest 2 only has a market share of 32% among virtual reality headsets.

• •

Make the Quest 2 part of the essential college pack. Emotionally connect our target market to the headset. Increase market share among virtual reality headset industry.

•

Our proposition is to use our campaign to show how important our product is for first year students to bring to college. We propose that our social media, television, events, influencers, partnerships, and guerilla will capture our audience into purchasing this product.

Partnerships Zara

League of Legends

• Provide the ultimate virtual shopping

• One of the most viewed gaming events

experience

• Advertise Meta during the event

• Customers will be able to shop from a wide selection through a virtual

Times Square

store

• Provide demonstrations to those walking on Times Square

Crypto.com • Promote Meta at the arena • Virtual events and concerts

• Promote Meta in a high traffic location to increase sales

Guerilla We will place huge Quest 2 Headsets at major public attractions across the Nation.

An advertisement featuring drones in the sky that resemble a QR code. Once the consumer scans the QR code, they see an advertisement for Meta Quest 2.

Video Streaming Espn plus Hulu Amazon prime

• We will have advertisements that stream on all three of the given platforms.

• We will have banner ads, or ads that pop up once you open these apps.

Television

Go On Your Quest Commercial: •

Be You Commercial: •

Commercial showing people in our target audience using the quest in numerous places and playing numerous games that are all different to emphasize how you can be you anywhere. We believe that every consumer is different in their own way. With the Quest 2, they can play different games and use their device for different reasons and uses, just depends on who they are!

Convenience Commercial:

• •

•

•

Commercial showing all different 18– 24 year-olds using the oculus, all of which are a mix of genders, races, sexualities Showcases how our target demographic can truly be themselves, anywhere with their Meta Quest 2

Commercial showing how convenient it is to have a quest 2. We believe that virtual reality headsets, specifically the Meta Quest 2, has distinct convenient features that make it a superior experience. Whether it be set up time, outlet restrictions or graphics, a Meta Quest 2 will unlock a whole new reality for you and allow you to “Be You, Anywhere.”

Campaign Timeline

Budget Mobile:

Guerilla:

Ninja Posts: $86,082 Pokimane Posts: $49,816 The Aguilar Family: $18,552 Total: $154,450

Call of Duty Mobile: $216,000 Retro Bowl: $144,000 Spotify: $250,000 Total: $610,000

QR Code made of drones: $92,000 3 Large Headsets in LA, Chicago, NY: 80,000 Total: $172,000

Social Media:

Streaming:

Influencers:

Tik Tok: $307,200 Instagram: $291,750 Youtube: $288,000 Total: $886,950

Events: Comic con: $62,500 Six flags: $733,000 College orientation: $133,055 Total: $928,555

Hulu: $3,000,000 ESPN: $456,000 Prime: $592,800 Total: $4,048,800

Television: Local Spot tv: $126,000 Local cable tv primetime: $105,600 Network Spot tv: $194,400 Total: $426,000

Partnership: Zara: $588,800 Crypto.com: $539,028 Times Square: $125,000 League of Legends: $1,256,201 Total: $2,509,029

Total: $9,827,784