Paraclete Ministries International Inc Musu Paasewe 185 Hightower Trl - 500491 Atlanta, GA 30352 www.paracleteministriesinternational.org [email protected]

Business Plan 2022

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CONTENTS Confidentiality Agreement................................................................................................................................ 4 1

Executive Summary ................................................................................................................................. 7

2

Strategic and Financial Planning .........................................................................................................10 2.1

Keys to Success ..............................................................................................................................11

2.2

Mission .............................................................................................................................................12

2.3

Vision ...............................................................................................................................................12

2.4

Values ...............................................................................................................................................12 Diversity, Equity, and Inclusion (DEI) ..........................................................................................14

5. 2.5

Organizational Objectives ............................................................................................................15

2.5.1

3

2.6

Risk Management ..........................................................................................................................16

2.7

Barries To Entry .............................................................................................................................17

Business Model Canvas ........................................................................................................................18 3.1

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5

Execution Strategy .........................................................................................................................20

Company Summary ...............................................................................................................................21 4.1

Company Conceptualization ........................................................................................................22

4.2

Target Market .................................................................................................................................23

4.3

Service Description........................................................................................................................24

4.4

Regulatory Requirements .............................................................................................................26

4.5

Management Team ........................................................................................................................27

4.6

Organizational Structure ...............................................................................................................27

Market Research Summary ..................................................................................................................28 5.1

Underserved and Disadvantaged Communities- An Overview............................................28

5.2

Support For Youth Is A Necessity..............................................................................................30

5.2.1

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Non-financial Objectives .....................................................................................................15

Alarming Facts ........................................................................................................................30

5.3

Competitive Analysis ....................................................................................................................31

5.4

SWOT Analysis ..............................................................................................................................32

Strategy and Implementation Summary ............................................................................................34 6.1

Competitive Strategy .....................................................................................................................34 2

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6.2

Sales and Marketing Strategy ......................................................................................................34

6.3

EVALUATION ..............................................................................................................................36

6.4

VOLUNTEER RECRUITMENT AND STRATEGY ...........................................................37

Financial Summary ................................................................................................................................40

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CONFIDENTIALITY AGREEMENT 1. Definition of Confidentiality. As used in this Agreement, "Confidential Information" refers to any information which has commercial value and is either (I) technical information, including patent, copyright, trade secret, and other proprietary information, techniques, sketches, drawings, models, inventions, know-how, processes, apparatus, equipment, algorithms, software programs, software source documents, and formulae related to the current, future and proposed products and services of Paraclete Ministries International Inc, or (ii) non-technical information relating to Company's products, including without limitation pricing, margins, merchandising plans and strategies, finances, financial and accounting data and information, suppliers, customers, customer lists, purchasing data, sales and marketing plans, business plans and any other information which is proprietary and confidential to Company. 2. Nondisclosure and Non-use Obligations. The recipient(s) will maintain confidentiality and will not disclose, disseminate, or use any Confidential Information belonging to Paraclete Ministries International Inc, whether in written form. Recipient(s) agrees that he/she/they/them shall treat all Confidential Information of Paraclete Ministries International Inc with at least the same degree of care as he/she/they/them accords its own confidential information. If Recipient(s) is not an individual, Recipient(s) agrees that he/she/they/them shall disclose Confidential Information only to its employees who need to know such information and certifies that such employees have previously signed a copy of this Agreement. 3. Survival. This Agreement shall govern all communications between the parties. Recipient(s) understands that its obligations under Paragraph 2 ("Nondisclosure and Non-use Obligations") shall survive the termination of any other relationship between the parties. Accordingly, upon the termination of any relationship between the parties, Recipient(s) will promptly deliver to Paraclete Ministries International Inc without retaining any copies, all documents and other materials furnished to Recipient (s) by Paraclete Ministries International Inc. 4. Governing Law. This Agreement shall be governed in all respects by the laws of the United States, as such laws are applied to agreements entered and to be performed entirely within United States residents. 5. Injunctive Relief. A breach of any of the promises or agreements contained herein will result in irreparable and continuing damage to Paraclete Ministries International Inc for which there will be no adequate remedy at law and Paraclete Ministries International Inc shall be entitled to 4

injunctive relief and/or a decree for specific performance, and such other relief as may be proper (including monetary damages if appropriate). 6. Entire Agreement.

This Agreement constitutes the entire agreement concerning the

Confidential Information disclosed herein and supersedes all prior or contemporaneous oral or written agreements concerning such Confidential Information. This Agreement may only be changed by mutual agreement of authorized representatives of the parties in writing. IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written below.

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ABSTRACT This Business Plan is written as a source of truth pertaining to the organizational activities of Paraclete Ministries International Inc coupled with highly substantiated strategies devised to propel its growth for years to come, while Paraclete Ministries International Inc seeks necessary funding to carry out its mission. Subsequently, all acquired funds or capital will be utilized for the operational component(s) of Paraclete Ministries International Inc. Also, adequate market strategies will be incorporated to ensure that many target market(s) are informed about the benefits and uniqueness of Paraclete Ministries International Inc. Thus, resulting in a highly successful launch and continued funding for the organization's sustainability. Lastly, this document’s additional purpose is to provide a blueprint for Paraclete Ministries International Inc, details of its activities and implementation, and market insights to aid in its feasibility studies.

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1 EXECUTIVE SUMMARY

Sharing God’s LOVE through EDUCATION. In underdeveloped countries, many barriers create increased adversities and struggles for the community. Access to water, sanitation, and hygiene in hospitals and schools remains a challenge. In one underdeveloped area in West Africa, less than 50% of schools have access to water, and less than 40% have access to adequate sanitation. Water, sanitation, and hygiene services in healthcare facilities are also limited. Medicine has always been linked with health and wellness. Many centers have opened to cater to the growing lack of resources and healthcare access in underdeveloped countries. Mobile clinics are gaining traction and popularity as they meet the health needs of impoverished and underdeveloped communities. Liberia, nestled between Sierra Leone, Guinea, and Côte d'Ivoire on Africa's Atlantic seaboard, is one example of disadvantage and disparity in Africa. The country is victim to a high prevalence of infectious food or waterborne diseases (bacterial and protozoal diarrhea, hepatitis A and typhoid fever) and vectoral diseases (malaria, dengue fever, and yellow fever), although non-communicable diseases are also beginning to emerge: the adult prevalence of obesity is 9.9% (2016) although underweight in children under age five is also common. Although categorized as a low-income country with half its population living below the poverty line, especially in the rural setting, Liberia has made a significant investment in the health sector following the dramatic advent of the Ebola virus disease (EBV): current health expenditure is 7% of GDP (2018). However, in 2020, the country's GDP declined due to reduced services and manufacturing and the effect of public policies designed to halt the spread of COVID-19, a

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combination of events that brought higher inflation, an increased fiscal deficit, and eroded purchasing power. Thus, after much progress in the country's health, Liberia continues to suffer. To combat such disparities and disadvantage throughout Africa, Paraclete Ministries International Inc was founded. Paraclete Ministries International Inc is a Georgia-based non-profit organization that aims to provide Biblical and educational resources to underserved communities in Africa, specifically in West Africa (Liberia), through Christ-centered resources and education. The organization was created to provide individuals and communities with the necessary tools and support to move towards self-reliance. Paraclete Ministries International Inc will: •

Propagate the Word of God,

•

Create a level playing field through educational resources,

•

Provide school material and educational resources,

•

Leverage vocational training and small business mentorship, and

•

Give scholarships and grants to individuals to pursue dreams that positively impact the greater community.

The goal is to provide programs that empower Liberian youth to be deeply rooted in the WORD of GOD by propagating His word through weekly prayer, Bible study, an annual revival & crusade, and conferences. Paraclete Ministries International Inc will work with Liberian community leaders, educational organizations, and churches/religious organizations to provide its services and facilitate aid to Liberian youth. Paraclete Ministries International Inc believes they can increase positive outcomes and empower youth to greatness, one resource at a time. The founder, Musu Paasewe, will oversee the overall management and operations of the organization with the help of the executive leadership team, volunteers, and other staff, as the business evolves. Musu Paasewe

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believes strength is in numbers, and power is in resources and education. This mission is bigger than the founder, and she will work tirelessly to empower youth, adults, and communities, providing tools and resources to allow Liberian youth to thrive in education, Christianity, and in life. Paraclete Ministries International Inc is quite optimistic that its values will help drive the organization to accomplish its mission. Without a shadow of a doubt, there are a considerable number of alternatives, but Paraclete Ministries International Inc will map out a unique model that will help it gain quick and sustainable acceptance and work its way to achieving its vision. Paraclete Ministries International Inc will champion an organization-to-organization partnership strategy to reach potential sponsors, and affiliates. By utilizing this multi-channel approach, Paraclete Ministries International Inc will be able to carry out its mission in its entirety and efficiently make strides towards its vision.

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2 STRATEGIC AND FINANCIAL PLANNING Revenue generation from donations, grants, fundraisers, and sponsorships will fuel the organization and ensure sustainability. Below is a snapshot and explanation of the key assumptions made to ensure the success, impact, and sustainability of Paraclete Ministries International Inc. For the purpose of the business plan, year 1 represents the next fiscal year. Year 1 Contributions

Year 2 Contributions

240,500.00

Projection Basis:

266,800.00

Projection Basis:

Grants Sponsorships Donations/ In-Kind Fundraising

137,500.00 30,000.00 50,000.00 23,000.00

Year 3 Contributions

280,140 YOY Growth

Grants Sponsorships Donations/ In-Kind Fundraising

Year 4 Contributions

5%

294,147 YOY Growth

160,000.00 30,300.00 50,500.00 26,000.00

Year 5 Contributions

308,854

5%

YOY Growth

5%

The below charts highlight the organization’s operating and payroll expenses for the next five fiscal years. Operating Expenses Branding

Occupancy

Administrative

Programming

Marketing Video/Photography Public Relations Fundraising Events and Initiatives Liberian Office Space Rent Internet and Utilities Business Insurance Software/Subscriptions (QuickBooks, Zoom, etc.) Telecommunications Website Domain & Hosting General Office Supplies Taxes and Licenses Professional Memberships Professional Services (Legal and Accounting) Professional Development/Workshops for Staff School/Scholarship Application Fee Support Full-Funded Local Scholarships ($500-$700 each) Standardized Testing Payment Support Transcript Evaluation Supports (www.WES.org) English Clinic/Workshop Facilitation Expenses and Supplies Spiritual Events (Weekly Bible Study and prayer + two Annual Revivals) Ship A Container (Resources) Educational Resources and Supplies Christian Resources and Supplies (Bibles, books, etc) Shipping Expenses Volunteer/Staff Appreciation Travel/Accomodations Contractual Labor (Grant Writing, Consultants, etc.) Miscellaneous Expenses Total Annual Operating Expenses

Year 1

Year 2 5,000 2,500 1,000 3,500 6,000 1,440 1,250 500 2,400 350 1,200 800 300 6,000 5,000 860 28,000 6,300 4,160 45,000 4,000 5,000 15,000 7,500 14,000 1,000 15,000 20,000 2,500 205,560

Year 3 5,150 2,575 1,030 3,605 6,180 1,483 1,288 515 2,472 361 1,236 824 309 6,180 5,150 877 28,560 6,426 4,243 45,900 4,080 5,100 15,300 7,650 14,280 1,020 15,000 20,000 2,500 209,294

Year 4 5,408 2,704 1,082 3,785 6,489 1,557 1,352 541 2,596 379 1,298 865 324 6,489 5,408 921 29,988 6,747 4,455 48,195 4,284 5,355 16,065 8,033 14,994 1,071 15,750 21,000 2,625 219,758

5,570 2,785 1,114 3,899 6,684 1,604 1,392 557 2,673 390 1,337 891 334 6,684 5,570 949 30,888 6,950 4,678 50,605 4,413 5,516 16,868 8,273 15,444 1,103 16,223 21,630 2,704 227,725

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Salaries and Wages

Year 1

Executive Director Treasurer Secretary Administrative Assistant

Year 2 15,000 6,000 6,000 3,600

Medical Benefits Defined Contribution Taxes Other

Year 3 30,000 6,000 6,000 3,600

2% 0% 7% 0%

Total Annual Payroll

Year 4 31,500 6,300 6,300 3,780

2% 0% 7% 0%

33,354

Year 5 32,445 6,489 6,489 3,893

2% 0% 7% 0%

49,704

52,189

2% 0% 7% 2%

54,741

34,067 6,813 6,813 4,088

2% 0% 7% 2%

57,478

Cash Flow $20,000

$18,000 $16,000

$15,376

$14,000

$12,000

$11,680

$10,000 $8,000

$6,000 $4,000

$7,802

$8,193

$2,000

$0

Cash Flow Net Cash Flow

Year 1

Year 2

Year 3

Year 4

Year 5

1,586

7,802

8,193

11,680

15,376

2.1 KEYS TO SUCCESS •

Strategic Planning: a. Implement a series of fundraising initiatives that will successfully fund development and programming. b. Develop an effective outreach program for mentors, advocates, and professionals that will increase visibility and awareness of initiatives. c. Increase equitable access to essential basic life services. d. Provide mentorship that will elevate youth’ self-esteem, self-confidence, and selfworth.

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e. Develop programs and outreach initiatives to create partnerships that provide educational, healthcare, agriculture, and economic support and empowerment. •

Marketing: Paraclete Ministries International Inc will foster a direct and indirect marketing core, with an emphasis on organization-to-organization marketing. This approach allows for rapid growth by tapping into the existing needs of organizations that interact with the target market Paraclete Ministries International Inc intends to serve.

•

Community Buy-In: By establishing a track record amongst the community and those in need, Paraclete Ministries International Inc will influence others and positively position the business as a change maker.

2.2 MISSION Paraclete Ministries International Inc’s mission is to inspire and empower underprivileged Liberian (West Africans) to become self-reliant through the provision of Spiritual (Propagate the word of God) and Educational (Academic & Vocational Scholarships) Resources (SER).

2.3 VISION Paraclete Ministries International Inc envisions being the one-stop shop for Scholarships plus Educational & Spiritual Resources (SESR) for underprivileged Liberians.

2.4 VALUES •

Kingdom Living: Paraclete Ministries International Inc promotes a Kingdom-driven life that will impact others for God's glory.

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•

Balance: Paraclete Ministries International Inc works to consciously create programs that are accessible and effective so that underprivileged Liberian young can develop their overall skillset.

•

Empowerment: Paraclete Ministries International Inc believes empowered youth become dreamers and doers. Paraclete Ministries International Inc strives to promote a culture of empowerment through its services.

•

Accountability: Youth, adults, and communities partaking in programs offered by Paraclete Ministries International Inc can expect a highly competitive and effective enrichment and support program that will improve their outcomes.

•

Humility & Teamwork: Paraclete Ministries International Inc believes in the power of healthy collaborative circles. The organization also believes when people work together in pursuit of common goals and interests, the outcomes are far greater.

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Perception: Paraclete Ministries International Inc values the power of self-esteem and the undeniable affect it has on propelling youth, adults, and communities forward in life.

•

Innovation: Paraclete Ministries International Inc believes in fostering new ideas, creative thinking, and affecting change through innovative programs.

At Paraclete Ministries International Inc, we believe in: •

spiritual and character development,

•

a Biblical perspective,

•

keeping God, the creator, head of everything,

•

the pursuit of academic excellence,

•

leading by example,

•

applying knowledge and understanding to bring forth wisdom, and

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•

love and hope being a key role in the success of Liberian youth.

5. DIVERSITY, EQUITY, AND INCLUSION (DEI) In addition to the organization’s values, Paraclete Ministries International Inc, is also committed to the values of diversity, equity, and inclusion (DEI) in all aspects. Paraclete Ministries International Inc is interested in cultivating a diverse employee workforce where everyone feels able to bring their best selves to work each day. To accomplish this, the organization is in the process of identifying and implementing diversity recruiting best practices to help create a more inclusive workplace. Paraclete Ministries International Inc will continue to solidify its commitment to DEI at all levels (board of directors, leadership staff, direct services), with the goal of elucidating a deep understanding as to why the organization is engaging in this work together and why racial, gender, and cultural equity is central to Paraclete Ministries International Inc’s success and the success of its clients – underprivileged Liberian youth. Strengthening diversity, equity, and inclusion is an ongoing process, as such the organization’s work in these areas continue to evolve and grow into new areas. Paraclete Ministries International Inc plans to commit to actions which infuse diversity, equity, and inclusion throughout its agency and internal systems such as: •

Learning about best practices for achieving diversity, equity, and inclusion, and sharing that knowledge with everyone at Paraclete Ministries International Inc.

•

Strengthening the organization’s ability to recruit and retain exemplary and diverse staff and volunteers.

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•

Ensuring that people of all abilities can access and engage with Paraclete Ministries International Inc’s resources and information.

Paraclete Ministries International Inc believes every person’s voice adds value and strives to create balance in the face of power differences. Paraclete Ministries International Inc believes that no person can or should be called up on to represent an entire community.

2.5 ORGANIZATIONAL OBJECTIVES 2.5.1 Non-financial Objectives

• Provide support, enrichment, and spiritual development to underprivileged Liberian youth. •

Build up tomorrow’s leaders through effective programs with a positive approach.

•

Provide development training and support that meet the specific needs of youth and young adults, starting with the most underserved and underprivileged communities in Liberia.

•

Make school and healthcare more accessible.

•

Facilitate opportunities to glean knowledge, connections, and relationships within underserved and underprivileged communities throughout Liberia.

•

Create strategies to put adequate offline and online marketing efforts to work for rapid growth.

•

Grow and expand organization throughout West Africa and pursue other high-need markets.

•

Continuously learn from feedback.

2.5.2 Financial Objectives 15

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Secure funding needs for launch, working capital, and program development.

•

Generate positive net cash flows each year.

•

Apply for a minimum of five grants each quarter.

•

Host an annual fundraising event that will bring in a minimum of 10% of the organization’s budget.

•

Attain breakeven from investments within 36 months.

2.6 RISK MANAGEMENT Paraclete Ministries International Inc is not exempt from the risks to which every organization is exposed. With the emergence of the organization, the possible risks are not being able to achieve widespread acceptability as a viable substitute to similar organizations, not being able to ensure capital injection to launch and stabilize organizational growth, and a lack of support, clients, and recognition due to not having a strong marketing program. Different strategies will be put in place to ascertain that the risks to the organization are controlled or minimized. These strategies include: •

Investing sufficient funds into the organization to meet all required business operation requirements.

•

Adopting effective strategies to promote the brand and general services.

•

Minimizing overhead costs, which increases the organization’s sustainability.

•

Building strategic and symbiotic partnerships with necessary companies and organizations.

•

Providing a constant and effective communication link.

•

Onboarding competent and experienced volunteers.

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2.7 BARRIES TO ENTRY Paraclete Ministries International Inc recognizes that there are barriers that any business will face when entering the market. Below are the identified barriers to entry for Paraclete Ministries International Inc: •

Lack of resources: After maximizing the amount of money that goes to the development of the business, there is minimal cash left for reserves.

•

Lack of investment: Because there is minimal money to be gained from investing in day care centers, minimal investment goes into improving the sector.

•

Perceived lack of necessity: Community residents do not readily see the need and potential impact of the business.

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3 BUSINESS MODEL CANVAS Key Partners Key Partners: •

• • • • • •

Chamber of commerce and other professional organizations to provide referrals Leadership organizations Local schools Youth organizations in Africa Health and wellness organizations in Africa Spiritual organizations in Africa Investors

Key Activities • • • • • •

Protect sensitive information of all program participants Maintain customer service Continued growth and engagement of Liberian youth Continue hosting engaging, educational, and enrichment activities Ensure safety of all participants Make education accessible to all people throughout West Africa

Value P

Paraclete Mi Inc is a Geor organization Biblical and to underserv Africa, speci (Liberia), thr resources an organization provide indiv communities tools and su self-reliance

Key Suppliers:

Key Resources • • • •

Accountant Insurance Agent Attorney Website and app developer

Financial: Savings, bank loans, corporate partners, foundations, government Physical: Facilities, office space, educational resources and supplies, extracurricular equipment IP: Trade secrets, contracts, copyrights Human: Leadership, support staff, volunteers, governing board

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Proposition

inistries International rgia-based non-profit n that aims to provide educational resources ved communities in ifically in West Africa rough Christ-centered nd education. The n was created to viduals and s with the necessary upport to move towards e..

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Customer Relationships

Customer Segments

•

Niche Market: Underserved and underprivileged youth in Liberia, West Africa

• • • • •

App, chat, and engagement capabilities Participant feedback Community engagement Community support Educational programming Spiritual programming

Channels Sales Channels: Social media, word of mouth, website, flyers, vehicle graphics, listing in directories, advertising on local industry related organizations’ websites, phone, mail, email, personal demonstration (workshops/seminars), partner with agents and brokers to promote services/products, speaking engagements Distribution Channels: Schools, churches, community centers Support Channels: Follow up calls, surveys

Cost Structure • • • • •

Development and maintenance of website Legal and administrative cost Advertising and marketing cost Employee Salaries Resources and supplies

Revenue Streams • • • •

Grants Sponsorships Fundraisers/Donations In-Kind

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3.1 EXECUTION STRATEGY Paraclete Ministries International Inc is in its post-launch phase phase. The organization has incorporated as a non-profit corporation in the state of Georgia and has obtained 501(c)3 tax exemption from the Internal Revenue Service (IRS). Paraclete Ministries International Inc has secured a domain and completed the formal development of its site, which will serve as the heart of the organization. The organization’s website is https://paracleteministriesinternational.org/. On its path forward, the organization will flow through the target points, as illustrated below in the execution roadmap.

Launch

Marketing Implementation Securing Funding

Business Planning • Incorporation and 501(c)3 setup • Board set-up •Vet Sponsors and grant writing •Recruit Volunteers •Team recruitment

•Appl for grants •Find investors •Create monthly fundraisers •Build community partnerships in the US and Africa •Solicitation letters

•Remain active social media campaigns •Distribute marketing brochures to Liberian locals and organizations •Networking and canvasing •Identify pilot community

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Program & Service Development •Build School Partnerships + integrate community participation •Purchase program materials

4 COMPANY SUMMARY Legal Name of Organization: Paraclete Ministries International Inc Employer Identification Number: 84-2530721 Founder: Musu Paasewe Date of Incorporation: 07/17/2019 Date of Tax Exemption: 03/14/2022

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4.1 COMPANY CONCEPTUALIZATION In 2019, Paraclete Ministries International Inc was created to deal with the low literacy rate in Liberia and the impact it has, especially among females. According to the “World Population Review”, the global literacy rate is 86%, and Africa's is 65%. Additionally, of the top 14 least literate countries in the world, nine of them or, at least, 60% are in West Africa, Liberia being one of them. Furthermore, Paraclete Ministries International Inc has come to learn that the prolonged impact of Liberia's two civil wars and coup d’état has caused a continued interruption in the educational system and has contributed to a poor academic foundation for Liberians. Additionally, both have contributed to creating a faulty educational infrastructure. Other impacts of the wars have shown both increases in poverty rates and educational costs. These conditions have made education unattainable or unaffordable for most. Therefore, many female students either quit school or continue to struggle academically. Furthermore, the impact of the low literacy rate in Liberia was evident in Paraclete Ministries International Inc’s 2019 feasibility study report, which showed a huge deficiency in Liberians overall communication skills. Most were unable to accomplish simple tasks like basic letter writing, reading questionnaire instructions, or completing (job & scholarships) applications. Also, the overall communication skills of most high school graduates in Liberia are lower or equal to that of an elementary student in most parts of the world with a higher literacy rate. Paraclete Ministries International Inc will help propagate the Word of God and create a level playing field through educational resources and scholarships. This can be accomplished mainly by affording Liberian females the opportunity to reach their full potential and become a part of the solution.

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4.2 TARGET MARKET Paraclete Ministries International Inc will serve the following: • •

•

• •

Age Groups o Youth Socioeconomic Status o No-income o Low-Income o Underprivileged Gender o Male o Female o Fluid o Unidentified Location o Liberia, West Africa Additional Demographics o Struggling to meet basic living needs o Enduring adverse experiences

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4.3 SERVICE DESCRIPTION Paraclete Ministries International Inc is committed to working with underprivileged youth across Liberia to offer academic and spiritual resources and education. The purpose of all programs offered by Paraclete Ministries International Inc is to propel youth’s ability to enhance positive outcomes in their lives and to provide: • • • • • •

Programs that share the best practices of educational strategies and training systems. Programs that facilitate comprehensive English lab/clinics to improve writing, reading, comprehension, and communication skills. Programs that propagate the word of God. Programs that promote equitable access to education and vocational development. Programs that provide local scholarships: academic, vocational, art/music scholarships. Programs that furnish international scholarships and support/assistance.

Below is an overview of the programs and support offered: Propagate the Word of God

•PMI seeks to holistically encourage Liberians to be deeply rooted in the WORD of GOD by propagating His Word through weekly prayer, Bible Study plus an annual revival & crusade and conferences for the Youth. •PMI will organize Youth Training events, crusades/revivals and other Christian functions to propagate the word of God to youths and members of the larger public. PMI will also organize conferences where spiritfilled motivational speakers will be accorded the opportunity to inspire and lead adults & young people closer to Christ. PMI’s Youth Mobilization and Training events will serve dual purposes, i.e. gathering the youths for vocational training and sharing the word of God with them while they undergo training. This objective actually crosscuts with the sustainability portion of awarding vocational scholarships to youths.

Scholarships: Academic | Vocational | Art/Music Scholarships • In pursuit of PMI’s scholarship program, people in need will be targeted for recruitment which will ensue after funds have been projected in PMI’s budget, raised by the fundraising team and allocated/approved by the Board of Directors. • Recruitment Criteria: Recruitment criteria for identifying candidates will be developed for each and every cohort given the prevailing circumstances. As such, PMI’s CEO will have to approve the recruitment criteria which would be drafted by the line officer for scholarships and forwarded to the CEO for final approval. Once the budget and other criteria for recruitment are approved and in sync, the required number of candidates would be recruited and placed in designated vocational training institutions.

International Scholarship Support/Assistance • In pursuit of PMI’s International Scholarship Support and Assistance Program, international scholarships would be identified on the internet and placed on PMI’s website as scholarships to which candidates can apply with PMI’s limited support and guidance. • PMI’s Support: PMI’s support to candidates will be limited to guiding the candidate in evaluating and understanding the eligibility criteria of the scholarship to determine if s/he is a right fit for the particular scholarship. PMI’s support will also include evaluation of the candidate’s academic records, English language skills, and personal aptitude to succeed in the designated academic environment. As part of the evaluation of the candidate’s English language skills, the candidate would be financially supported to write the TOEFL or other English Tests and their transcript evaluations. • Recruitment Criteria: For the most part, recruitment criteria for a particular scholarship support and assistance program will be based on the scholarship’s prescribed criteria. PMI reserves the right to augment a prescribed scholarship program criterion in an effort to recruit the best candidate.

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Comprehensive English Clinics/Workshop to improve Writing | Reading & Comprehension | & Communication Skills

Transport/Ship PMI’s Biblical, Educational & operational Supplies (Semi Annually - March & November) from the US to Liberia

• PMI will provide comprehensive English clinics and workshops to persons in need of improving their communication skills such as writing, reading and comprehension. In this vein PMI will solicit applications from persons in need and employ quick impact teaching methods such as phonics and other appropriate pedagogy towards improving communications skills within the shortest possible time.

• PMI will solicit Biblical, educational, and operational supplies, from donors in the United States and Liberia. We will ship them to PMI program sites in Liberia, semiannually. These supplies will be used for the upkeep of PMI’s programs and donated to other institutions when the need arises.

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4.4 REGULATORY REQUIREMENTS Paraclete Ministries International Inc will secure all necessary permits and licenses as mandated to carry out its operations in the United States and Africa. As a United States-based 501(c)3 nonprofit, Paraclete Ministries International Inc will ensure the following requirements: Corporate: o Obtain charitable solicitation permit. o File corporate annual reports in Georgia. o File annual 990 with the IRS. o Report address changes. •

Fundraising: o Obtain charitable solicitation permit. o Include written disclosure statements on all written solicitations to ensure transparency between Paraclete Ministries International Inc and donors. o Produce and publish on website, an annual report illustrating revenues and expenses, program outcomes, goals for the upcoming year, and an acknowledgment of contributors.

•

Operational: o Maintain a current copy of bylaws. o Ensure the bylaws are consistently being adhered to. o Conduct regular board meetings. o Be aware of conflicts of interest.

•

Accounting: o Ensure tax-exempt status is up to date. 26

o Document unrelated business activities and income. o Stay current with grant reporting deadlines and requirements for any grants received. o Maintain accurate and up-to-date books.

4.5 MANAGEMENT TEAM The organization is founded and operated under the leadership of Musu Paasewe.

Executive Director

Board of Directors/Members

Administrative Assistant

Volunteers

4.6 ORGANIZATIONAL STRUCTURE Paraclete Ministries International Inc is organized in a way to streamline operations. With a flat structure the company can keep focus on its mission which in turn will foster growth. A flat structure is where the top management is in direct contact with the executive leadership, employees at the floor levels, as well as those served by the organization. Given this structure, Paraclete Ministries International Inc will ensure that everyone becomes adept at handling whatever work comes their way.

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5 MARKET RESEARCH SUMMARY 5.1 UNDERSERVED AND DISADVANTAGED COMMUNITIES- AN OVERVIEW Disadvantaged communities refer to the areas which most suffer from a combination of economic, health, and environmental burdens. These burdens include poverty, high unemployment, air and water pollution, presence of hazardous wastes as well as high incidence of asthma and heart disease. One theme across these areas of deep disadvantage is a long history of racial and environmental exploitation; historical context is important to acknowledge and understand when shaping strategies to alleviate poverty in these communities. Paraclete Ministries International Inc’s focus is on underserved communities in West Africa but, sadly, such areas of deep poverty and disadvantage continue to exist all over the continent and the world. The below map illustrates the mass areas of disadvantage as characterized by the deeper shades1.

1

https://www.foreignaffairs.com/reviews/capsule-review/1988-12-01/popular-struggles-democracy-africa

28

There are severe rates of poverty in underserved countries in Africa, which is Paraclete Ministries International Inc’s reason for aiming to create change. It is alarming to know2 3: •

In 2016, more than 2.2 million Liberians were unable to meet their basic food needs, of which almost 1.5 million (68%) resided in rural areas, 1.6 million were below the foodpoverty line, and 670,000 lived in extreme poverty. Regional and urban-rural disparities in poverty rates widened in the wake of the Ebola crisis and the collapse of global commodity prices4.

•

In 2011, 83.7 percent of adults throughout Africa was living on less than $2.00 per day.

•

About 90 percent of people under the age of 5 die because of this water crisis.

•

Only 32% of Liberia’s children complete their lower secondary education.

•

Although women play a central role in the development of the country, gender equality is among the lowest in the world.

•

The majority of the country’s poor are in rural areas, where 90% of people rely heavily on subsistence agriculture and informal employment

•

Rapid population growth exceeds economic progress.

•

About 80% of illnesses are linked to poor water and sanitation conditions.

•

1 out of every 5 deaths under the age of 5 worldwide is due to a water-related disease.

•

Poor health leads to poor productivity.

•

Contaminated water can transmit diseases such diarrhea, cholera, dysentery, typhoid, and polio.

•

Contaminated drinking-water is estimated to cause 842,000 diarrhea deaths each year.

https://www.wfp.org/countries/ http://library.cqpress.com/cqresearcher/document.php?id=cqresrre1959041000 4 https://www.worldbank.org/en/country/liberia/overview#1 2 3

29

•

Only 50% of women participate in the labor force, compared to 60% of men.

5.2 SUPPORT FOR YOUTH IS A NECESSITY Adverse Childhood Experiences are potentially traumatic events that occur in a person’s childhood. Adverse Childhood Experiences can include violence, abuse, and growing up in a family with mental health or substance use problems. Toxic stress from Adverse Childhood Experiences can change brain development and affect how the body responds to stress. Adverse Childhood Experiences are linked to chronic health problems, mental illness, and substance misuse in adulthood. However, Adverse Childhood Experiences can be prevented and in cases that it was not prevented, effective therapy and treatment can make a large difference in the child’s future outcomes. 5.2.1 Alarming Facts • 1 in 6 adults experienced four or more types of adverse childhood experiences. •

At least 5 of the top 10 leading causes of death are associated with adverse childhood experiences.

•

Preventing and helping children overcome adverse childhood experiences can reduce the number of adults with depression by 44%

•

Females and several racial/ethnic minority groups were at greater risk for experiencing 4 or more ACEs.

•

Many people do not realize that exposure to ACEs is associated with increased risk for health problems across the lifespan.5

5

ALL EFFECTS ACE FACT SHEET_MEAD_CITS BLOG_2019 JULY 21.pdf (acesconnection.com)

30

5.3 COMPETITIVE ANALYSIS Some organizations that offer similar services are as follows: •

Borgen Project

•

Friends of Liberia

•

International Rescue Mission

These businesses have established a reputation and positive representation over the years. Many of them have been serving our mission for long time and may be regarded as one of the leading businesses; however, Paraclete Ministries International Inc has taken all of this into proper consideration and have concluded there is still much to be done to uplift widows and orphans specifically, and to prepare underserved and underprivileged youth who cannot access quality education or economic empowerment. While the organization recognizes they essentially compete with these organizations for vital funding and marketing space, we do not exist to compete beyond that premise. For each organization is striving for the same or similar mission, so Paraclete Ministries International Inc will be open to strategic alliances with competitors to further the mission. Furthermore, Paraclete Ministries International Inc will observe where these companies may have faltered, and thereby improve on its own capabilities.

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5.4 SWOT ANALYSIS Strengths

SUPERIOR QUALITIES

CORE COMPETENCIES

➢

Founder’s knowledge and personal experience

➢

Established network and partnerships with local innovators and creatives

➢

Organization filled with love and compassion

➢

High-quality services and support

➢

Founder is well versed in servicing and supporting and caring for underprivileged youth

➢

Christ-Centered

➢

Social following

➢

Consistent demand for services from individuals and organizations

➢

Can source-specific needs to partner organizations

➢

Three years of successful operation

OVERALL ADVANTAGES

Weaknesses

INCOMPETENCIES

HUMAN RESOURCES

AREAS OF IMPROVEMENT

➢

Lack of experience managing a logistics of heavy operation

➢

Lack of experience marketing

➢

Founder and executive leadership team travelling between the US and Africa

➢

Need for a large and dedicated team of staff, volunteers, and partners

➢

Logistics

➢

Method of procuring partners and sponsors

➢

Method of procuring program participants

Opportunities

TECHNOLOGICAL ADVANCEMENTS

Opportunities ➢

Virtual platforms

➢

Educational software

➢

Streamlined intake and support processes

32

EVOLVING CLIENT NEEDS

FAVORABLE TRENDS

➢

Need for educational and spiritual development

➢

Lack of resources in marginalized communities

➢

Growing affiliate relationships

➢

Ability to partner with businesses, schools, social services, and volunteer organizations Threats

OBSTACLES

AREAS OF VULNERABILITY

➢

Economic downturn

➢

Social distancing

➢

Barrier to entry

➢

Long wait time for grant funding

➢

Changes in governmental regulation

➢

Other organizations can establish a presence quickly

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6 STRATEGY AND IMPLEMENTATION SUMMARY 6.1 COMPETITIVE STRATEGY Paraclete Ministries International Inc will serve underserved and underprivileged youth in Africa, specifically West Africa (Liberia), who are key to the program's success. By creating equitable access to spiritual and educational resources, undesirable outcomes will be eradicated, youth will be empowered, and the economy will develop. To achieve this, Paraclete Ministries International Inc strives to do the following: •

Implement impactful programs that are designed to target and support critical periods in child development for a healthy society in which children have the greater opportunities to grow through the integration of spirituality, education, and extra-curricular activities.

•

Devote resources to building and monitoring the evaluation of programs effectiveness and long-term impact on those served.

•

Recruit adult volunteers for opportunities in areas such as in Education, Mental and Physical Health, Wellness Promotion, Personal Development, Spirituality, and more.

•

Track trends of which programs use to make them more responsive and efficient to effectively uncover the root causes of vulnerability.

•

Create systems that include outcome research to observe change among targeted populations.

6.2 SALES AND MARKETING STRATEGY Paraclete Ministries International Inc will adopt the following marketing techniques to promote the company: 34

Captivating Web Design Paraclete Ministries International Inc considers the attractiveness of its website, regarding services and general portal architecture, as core of its marketing strategy. A well laid out and userfriendly site can influence the degree of user’s attention and affect the amount of time spent on site and trust in the organization. The website will be the center of all marketing efforts, so the website will be well-structured, captivating, engaging, clean, and easy to read/navigate. Paraclete Ministries International Inc will be up-to-date, attention-grabbing, and mobile-friendly. Leverage on the Internet •

Utilize Search Engine Marketing and Optimization (SEO): Paraclete Ministries International Inc will utilize Search engine marketing and optimization to develop a strong online presence by allowing the brand to appear on a list of search engine results whenever a keyword search is done on major search engines. With a strong SEO strategy, the company’s website will become associated with the keywords used to find our services.

•

Utilize Affiliate and Associate Programs: With an affiliate program, people who believe in the product will be encouraged to share information about the product to enable acceptance and growth

•

Press Releases: This strategy is aimed at positioning the brand as a trusted business through use of formal publicity

Strategic Partnerships •

Partner with various youth organizations and social service organizations.

•

Connect with educational platforms.

•

Reach out to health and wellness organizations for partnerships.

Maintain a Strong Online and Social Media Presence

35

•

Paraclete Ministries International Inc will maintain a robust social media presence. But, more than that, the social media pages will serve as a place to share bits of information, connect with people, and receive authentic feedback.

•

Social media will also be used to develop the brand, bringing consistent messages and themes across all channels. The main channels that will be utilized are as follow: o Instagram o Pinterest o Facebook o Twitter o Yelp

6.3 EVALUATION Program evaluation will be the responsibility of the founder, Musu Paasewe, and consist of a formal evaluative strategy. Formative Evaluation - Primarily qualitative in nature, the formative evaluation will be conducted through interviews and open-ended questionnaires. Clients and community partners will be asked about the day-to-day operation of Paraclete Ministries International Inc, the support provided, its impact, and other questions to provide feedback for the

ongoing improvement of the operation of the Program. Musu Paasewe will meet regularly with the organization's staff to share the formative evaluation effort findings. Periodic reports will be prepared that identify the significant findings of the formative evaluation and how they have been used to improve operations.

36

Summative Evaluation - Primarily quantitative in nature, the summative evaluation will begin with establishing baseline data at the beginning of the Project and then be conducted at 6-month intervals. There will be two important measures for the program: •

Number of Liberian youth served each year,

•

Overall spiritual and educational growth of each program participant, and

•

Number of community partners/volunteers acquired each year.

The program will also collect pre-program data to include: •

Participant demographics (age, ethnicity, gender) and

•

Participation in support services.

A yearly report will be issued that presents the formative and summative findings

6.4 VOLUNTEER RECRUITMENT AND STRATEGY No nonprofit, specifically, a new nonprofit, with a lack of ongoing, consistent funding and human resources can thrive and become sustainable without the effective recruitment and support of volunteers. Paraclete Ministries International Inc will implement the following volunteer plan. •

Volunteer Plan: The successful involvement of volunteers will both help meet staffing needs and provide opportunities for community members to be more engaged with Paraclete Ministries International Inc.

•

Volunteer Needs: All staff will be engaged to identify work areas that will benefit from volunteers, and a volunteer program will be developed. Potential volunteer positions include Coordinators, Admin support, Outreach, and Events support.

•

Model: Paraclete Ministries International Inc will employ a model that involves both episodic and recurring volunteers. Recurring volunteers are those who provide regular, 37

ongoing support, or who lead and plan for the involvement of others. They are given significant authority and responsibility. Episodic volunteers are those who sign up to participate for a brief period, for a specific event or activity, and work under the supervision of staff or a recurring volunteer. •

Volunteer Recruitment: It will be the responsibility of the founder to position Paraclete Ministries International Inc as a premier place to volunteer. This positioning will be crucial to recruiting competent, committed individuals. It requires that every volunteer be treated as the asset they are, acknowledged regularly, and provided with special rewards. o The founder will undertake a variety of recruitment strategies to fill volunteer positions. These strategies include: o Advertising in free and low-cost print and digital media, including Paraclete Ministries International Inc’s e-newsletter, o Posting in online forums, o Meeting with constituents to recruit their involvement and request their assistance in identifying other prospective volunteers, and o Interviewing prospective volunteers to ensure a good fit with the position.

•

Volunteer Management: Volunteer policies will be completed, and all volunteers will be provided with a copy upon beginning their work with Paraclete Ministries International Inc. The founder will supervise the volunteers and apply the policies consistently. Volunteers will be required to sign in and out each time they volunteer and will receive a formal appraisal of their work at least once annually.

38

•

Volunteer Retention: Keeping good volunteers is a priority of Paraclete Ministries International Inc. The following strategies will be employed to increase volunteer retention rates. o Staff will verbally thank volunteers at least once each time they volunteer. o Written notes of appreciation, including accomplishments made possible by the volunteer’s help, will be sent following any significant event or hallmark (such as a year of volunteerism completed). o Appreciations will be included in Paraclete Ministries International Inc’s website. o A special annual volunteer appreciation event will be held annually, providing recognition for the work of volunteers and an opportunity to socialize outside of the usual work times.

39

7 FINANCIAL SUMMARY The following section contains the financial information for Paraclete Ministries International Inc. Tables and charts show annual pro forma for the next five fiscal years. Breakeven

Financial Snapshot

30,000

1

350,000

25,000

1

300,000

20,000

1

15,000

1

10,000

0

5,000

0

250,000 200,000 150,000

-

100,000 50,000

-

1

2

3

4

-

5

1

Monthly Breakeven Dollars

Total Income

Net Surplus/ Deficit

2

3

Total Payroll Expenses

4

5

Total Operating Expenses

ENDING CASH BALANCE

18,000

6%

16,000

5%

14,000

5%

50,000 45,000

44,637

40,000

12,000

4%

10,000 3%

8,000

3%

4%

35,000

3%

30,000

29,261

25,000

6,000

2%

4,000 2,000

1%

1%

-

0%

1

2 Operating Income

3

4 Operating Margin

5

20,000

17,581

15,000

10,000

9,388

5,000 1,586

1

2

3

4

5

40

Financial Activities:

Year 1

Year 2

Year 3

Year 4

Year 5

Income Contributions

240,500

Sales

266,800

-

Total Income

240,500 Gross Profit Gross Profit %

280,140

266,800

240,500 100%

294,147

280,140

266,800 100%

308,854

-

280,140 100%

-

294,147

308,854

294,147 100%

308,854 100%

Payroll Employee Expenses

2,754

4,104

4,309

5,425

5,696

30,600

45,600

47,880

49,316

51,782

33,354

49,704

52,189

54,741

57,478

Marketing

5,000

5,150

5,408

5,570

5,737

Video/Photography

2,500

2,575

2,704

2,785

2,868

Public Relations

1,000

1,030

1,082

1,114

1,147

Fundraising Events and Initiatives

3,500

3,605

3,785

3,899

4,016

Liberian Office Space Rent

6,000

6,180

6,489

6,684

6,884

Internet and Utilities

1,440

1,483

1,557

1,604

1,652

Business Insurance

1,250

1,288

1,352

1,392

1,434

500

515

541

557

574

2,400

2,472

2,596

2,673

2,754

Salaries & Wages Total Payroll Expenses Operating Expenses

Software/Subscriptions (QuickBooks, Zoom, etc.) Telecommunications Website Domain & Hosting

350

361

379

390

402

1,200

1,236

1,298

1,337

1,377

Taxes and Licenses

800

824

865

891

918

Professional Memberships

300

309

324

334

344

Professional Services (Legal and Accounting)

6,000

6,180

6,489

6,684

6,884

Professional Development/Workshops for Staff

5,000

5,150

5,408

5,570

5,737

860

877

921

949

977

28,000

28,560

29,988

30,888

31,814

Standardized Testing Payment Support

6,300

6,426

6,747

6,950

7,158

Transcript Evaluation Supports (www.WES.org)

4,160

4,243

4,455

4,678

4,912

45,000

45,900

48,195

50,605

53,135

Spiritual Events (Weekly Bible Study and prayer + two Annual Revivals)

4,000

4,080

4,284

4,413

4,545

Ship A Container (Resources)

5,000

5,100

5,355

5,516

5,681

15,000

15,300

16,065

16,868

17,712

General Office Supplies

School/Scholarship Application Fee Support Full-Funded Local Scholarships ($500-$700 each)

English Clinic/Workshop Facilitation Expenses and Supplies

Educational Resources and Supplies Christian Resources and Supplies (Bibles, books, etc) Shipping Expenses Volunteer/Staff Appreciation

7,500

7,650

8,033

8,273

8,522

14,000

14,280

14,994

15,444

15,907

1,000

1,020

1,071

1,103

1,136

Travel/Accomodations

15,000

15,000

15,750

16,223

16,709

Contractual Labor (Grant Writing, Consultants, etc.)

20,000

20,000

21,000

21,630

22,279

2,500

2,500

2,625

2,704

2,785

205,560

209,294

219,758

227,725

236,000

Miscellaneous Expenses Total Operating Expenses % of Revenue

85%

Operating Income

78% 1,586

Operating Margin

1% Net Surplus/ Deficit Margin

78% 7,802

3% 1,586 1%

77% 8,193

3% 7,802 3%

76% 11,680

4% 8,193 3%

15,376 5%

11,680 4%

15,376 5%

41

Cash Flow:

Year 1 Beginning Balance

Year 2 -

Year 3

Year 4

Year 5

1,586

9,388

17,581

29,261

240,500

266,800

280,140

294,147

308,854

240,500

266,800

280,140

294,147

308,854

Cash Inflows Revenue Total Cash Inflows Cash Outflows Procurement Activities Purchases

-

-

-

-

-

Operating Activities Payroll Operating Expenses Total Cash Outflows

33,354

49,704

52,189

54,741

57,478

205,560

209,294

219,758

227,725

236,000

238,914

258,998

271,947

282,467

293,478

Net Cash Flows

1,586

7,802

8,193

11,680

15,376

Operating Cash Balance

1,586

7,802

8,193

11,680

15,376

Ending Cash Balance

1,586

9,388

17,581

29,261

44,637

42

Operational Analysis:

Cash Burn Analysis Income Operating Expenses Payroll

Operations to Contributions Payroll to Contributions

Year 1

Year 2

Year 3

Year 4

Year 5

240,500

266,800

280,140

294,147

308,854

205,560 33,354 85% 14%

209,294 49,704 78% 19%

219,758 52,189 78% 19%

227,725 54,741 77% 19%

236,000 57,478 76% 19%

43

Breakeven: Breakeven Analysis Gross Margin % of Funding

Year 1

Year 2

Year 3

Year 4

Year 5

Gross Margin

240,500

266,800

280,140

294,147

308,854

Total Funding

240,500

266,800

280,140

294,147

308,854

Gross Margin/Total Funding

100.0%

100.0%

100.0%

100.0%

100.0%

Total Fixed Expenses 33,354

49,704

52,189

54,741

57,478

Operating Expenses

205,560

209,294

219,758

227,725

236,000

Operating + Payroll

238,914

258,998

271,947

282,467

293,478

Payroll

Breakeven Funding Gross Margin % of Funding Total Fixed Expenses

100.0%

100.0%

100.0%

100.0%

100.0%

238,914

258,998

271,947

282,467

293,478

Yearly Breakeven Amount

238,914

258,998

271,947

282,467

293,478

Monthly Breakeven Dollars

19,910

21,583

22,662

23,539

24,457

44