Mistake #4: Not “Selling” Your Product Through The Description Just because a customer is looking at one of your products doesn’t mean they’re ready to pull the trigger and add it to their cart. They need to be convinced – and along with good photos, a great product description is a big part of that. Think of your product description as a sales pitch. Ask yourself questions like:  Why would a customer want to buy this product?  Why should a customer buy this product instead of another similar product? What makes it unique?  What benefits does this product offer to my customers?  How can I inform my customers about the proper use of this product? Each product is different, of course. But asking yourself these questions about your products and thinking about their benefits and unique features is one of the best ways to get inspired – and put together a product description that really sells! Mistake #5: Using Low-Quality Photos No matter what products you’re selling, high-quality photos are very important. You don’t need to be a professional photographer, but make sure you’re using a high-quality camera, taking photos in a bright area, and capturing the items accurately. And don’t be tempted to just use manufacturer photos of their products. If you don’t get permission, you could get into copyright trouble. Even if you do get permission, remember what we said earlier in this article, section #2. Simply copying images (or text) from the manufacturer means your store won’t stand out from the pack – and you may not be able to bring in customers effectively.