Safe Place Outreach Business Plan 2021

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CONTENTS Confidentiality Agreement................................................................................................................................ 3 1

Executive Summary ................................................................................................................................. 6 1.1

Keys to Success ................................................................................................................................ 9

1.2

Mission .............................................................................................................................................10

1.3

Vision ...............................................................................................................................................10

1.4

Values ...............................................................................................................................................10

1.5

Organizational Objectives ............................................................................................................11

1.5.1 2

business Model Canvas .........................................................................................................................12 2.1

3

4

6

Execution Strategy .........................................................................................................................13

Company Summary ...............................................................................................................................14 3.1

Company Conceptualization ........................................................................................................14

3.2

Company Location.........................................................................................................................14

3.3

Corporate Governance and Company Structure ......................................................................14

3.4

Service Description........................................................................................................................14

3.5

Regulatory Requirements .............................................................................................................18

3.6

Management Team ........................................................................................................................18

3.7

Organizational Structure ...............................................................................................................18

Market Research Summary.....................................................................................................................18 4.1

5

Non-financial Objectives .....................................................................................................11

Underserved and Disadvantaged Communities- An Overview ...............................................18

4.1.1

Impacts of Self-Esteem on outcomes ..................................................................................20

4.1.2

The Activity Gap.....................................................................................................................21

4.2

Competitors’ Analysis .....................................................................................................................22

4.3

SWOT Analysis ...............................................................................................................................23

Strategy and Implementation Summary ...............................................................................................23 5.1

Competitive Strategy .......................................................................................................................23

5.2

Sales and Marketing Strategy .........................................................................................................24

Financial Summary ..................................................................................................................................26

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CONFIDENTIALITY AGREEMENT 1. Definition of Confidentiality. As used in this Agreement, "Confidential Information" refers to any information which has commercial value and is either (I) technical information, including patent, copyright, trade secret, and other proprietary information, techniques, sketches, drawings, models, inventions, know-how, processes, apparatus, equipment, algorithms, software programs, software source documents, and formulae related to the current, future and proposed products and services of Company, or (ii) non-technical information relating to Company's products, including without limitation pricing, margins, merchandising plans and strategies, finances, financial and accounting data and information, suppliers, customers, customer lists, purchasing data, sales and marketing plans, business plans and any other information which is proprietary and confidential to Company. 2. Nondisclosure and Non-use Obligations. Recipient will maintain in confidence and will not disclose, disseminate, or use any Confidential Information belonging to Company, whether in written form. Recipient agrees that Recipient shall treat all Confidential Information of Company with at least the same degree of care as Recipient accords its own confidential information. Recipient further represents that Recipient exercises at least reasonable care to protect its own confidential information. If Recipient is not an individual, Recipient agrees that Recipient shall disclose Confidential Information only to those of its employees who need to know such information and certifies that such employees have previously signed a copy of this Agreement. 3. Survival. This Agreement shall govern all communications between the parties. Recipient understands that its obligations under Paragraph 2 ("Nondisclosure and Non-use Obligations") shall survive the termination of any other relationship between the parties. Upon termination of any relationship between the parties, Recipient will promptly deliver to Company, without retaining any copies, all documents and other materials furnished to Recipient by Company. 4. Governing Law. This Agreement shall be governed in all respects by the laws of United States, as such laws are applied to agreements entered and to be performed entirely within United States residents.

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5. Injunctive Relief. A breach of any of the promises or agreements contained herein will result in irreparable and continuing damage to Company for which there will be no adequate remedy at law, and Company shall be entitled to injunctive relief and/or a decree for specific performance, and such other relief as may be proper (including monetary damages if appropriate). 6. Entire Agreement. This Agreement constitutes the entire agreement with respect to the Confidential Information disclosed herein and supersedes all prior or contemporaneous oral or written agreements concerning such Confidential Information. This Agreement may only be changed by mutual agreement of authorized representatives of the parties in writing. IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written below.

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Purpose of the Organization Plan This organization plan is written to describe the organizational activities of Safe Place Outreach and to describe strategies to propel its growth as Safe Place Outreach seek necessary funding to carry out its mission. The acquired funds will be used for the operating capital of the organization. Adequate market strategies will be in place to ensure that many target markets are informed about the benefits of the organization. Safe Place Outreach is poised to be successful and project adequate funding for the sustainability of the organization. This organization plan is also intended to provide a blueprint for the organization, details of its activities and implementation, and market insights to aid the feasibility study of the organization.

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1 EXECUTIVE SUMMARY

Houston is a breathtaking example of high-poverty neighborhoods emanating out into the suburbs, stretching along America’s fourth-largest city. Profound declines in poverty have only occurred in the downtown core of the city. Elsewhere, high levels of poverty have persisted in many close-in neighborhoods, while suburbs, especially to the east of downtown, have seen increasing poverty take root in areas that were once comfortably middle class. Houston maintains the largest number of newly poor neighborhoods in the country after Detroit. Newly poor neighborhoods far outweigh the city’s persistently poor or deepening poverty neighborhoods. City-wide, the poverty rate rose from 13% in 1980 to 20% in 2018. The city now has nearly half a million people living below the poverty line. The result of this unique scatter of high-poverty neighborhoods is that economic well-being is now highly stratified on hyper-local scales.

Youth and adults looking to excel in life need to have well developed self-esteem, a good educational skillset, and resources to manage and seize opportunities. Often, if opportunities are not available, they may begin to experience hardships that negatively impact their achievement and overall life fulfilment. These hardships impact their emotional, social, and professional development, creating an environment conducive of negative outcomes. Fortunately, when individuals are supported, have mentors, or can benefit from programs and services in place, they have far greater success in achieving positive outcomes. Research purely shows that people who have resources and opportunities have better and more predictable outcomes. Positive social

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connections, mentors, extracurricular activities, community, and social services are reported to enhance the positive outcomes for all people’s psychological well-being and physical health.

Safe Place Outreach is a 501(c)3 tax-exempt, nonprofit corporation that provides various services for low income and at-risk communities. The organization was created for minority families, youth, single parents, and elderly, with the objective of enriching their lives with education, training, and character building opportunities. The services that are provided to the public are childcare, an afterschool program, youth leadership/empowerment groups, business and financial workshops, women ministries (groups and training programs), job placement, and therapeutic groups (self-esteem trainings, mood stability, stress management, etc.). Safe Place Outreach will do this by partnering with local schools, community leaders, and neighbors to work together to create sustainable living and work for future generations. Safe Place Outreach will work with local schools and businesses in Texas to provide its charitable works and provide and facilitate aid and education to all local communities and individuals in need. Safe Place Outreach believes they can eradicate the negative outcomes endured by many youth, adults, and elderly persons, one resource and opportunity at a time. The founder, Tamara Davis, will oversee the overall management and operations of the organization with the help of the board. Tamara Davis believes strength is in numbers, and power is in resources, opportunities, and education. This mission is bigger than the founder, and she will work tirelessly to uplift communities in need, providing resources to allow those in need to lift themselves out of their negative situations. Safe Place Outreach is quite optimistic that their values will help drive the organization to accomplish its mission. Without a shadow of a doubt, there are a considerable number of alternatives, but Safe Place Outreach will map out a unique model that will help it gain quick and 7

sustainable acceptance and work its way to achieving equal opportunity for all. Safe Place Outreach will champion an organization-to-organization partnership strategy to reach potential members and affiliates. By utilizing this multi-channel approach, Safe Place Outreach will be able to carry out its mission in its entirety and efficiently make strides towards its vision. Revenue generation through grants, sponsorships, donations, fundraisers, and program fees paid based on a sliding scale will be used to fuel the organization and ensure sustainability. Below is a snapshot and explanation of the key assumptions made to ensure the success, impact, and sustainability of Safe Place Outreach. Funding

Payroll

Grants Monthly $ Sponsorships Monthly $ Revenue (From Sliding Scale Fees) Monthly $ Donations and Fundraising Monthly $

Educators' Stipends Interns' Stipends

Total Base Funding

$

4,000.00

(monthly- Steady State) $ 3,333.33 $ 1,666.67

Growth Funding: Year 2 Year 3

5% 10%

3,000.00 Operational Expenses: Year 2 5% Year 3 10%

1,500.00 1,500.00

120,000.00

Total Annual Payroll ( Steady-State and Fully Staffed ) Year 1 Staffing Year 2 Staffing Year 3 Staffing

$

60,000.00 100% 103% 106%

Operating Expenses Phone

$

960

Website Development and Hosting

$

359

Advertising

$

1,000

Summer Education Program

$

20,000

Back to School Annual Event

$

400

Adopt a Nursing Home

$

300

Father and Son Outdoor Event

$

250

Transportation

$

5,000

Program Facilitation

$

20,000

Office Supplies

$

3,000

Participants Treats/Incentives

$

1,500

Educational Resources/Supplies

$

5,000

Total Operating Expenses

57,769

Revenue for the organization is expected to be generated from grants, sponsorships, donations/fundraising, and revenue from retail of program fees. In years 1-3, the only paid 8

positions will be educators and interns, who will receive stipends for their services and time. In year one, stipends will be paid at $60,000. Year 1 staffing is paid at 100%, year 2 is paid at 103%, and year 3 is paid at 106%. All others supporting with the operations of the organization will work as volunteers until steady streams of revenue are able to be generated to increase payroll. Growth in funding is expected to grow by at least 5% in year 2 and 10% in year 3. Year 1’s operating expenses are at $57,769. The organization will be starting off small but will be making large impacts on the community. The total amount of funding needed to begin 100% operations is approximately $120,000.

1.1 KEYS TO SUCCESS •

Strategic Focus: Safe Place Outreach will exist as a non-profit entity. The niche focus is providing opportunity, resources, and developing strategies and attitudes that support youth, families, single parents, and elderly in the community; as a whole. By maintaining strict focus on this niche, Safe Place Outreach will fulfil its mission.

•

Marketing: Safe Place Outreach will foster a direct and indirect marketing core, with an emphasis on organization-to-organization marketing. This approach allows for rapid growth by tapping into the existing needs of community organizations that interact with the target market Safe Place Outreach intends to serve.

•

Positive Outcomes: Working on establishing a track record amongst the community involved with Safe Place Outreach will influence others and positively position the organization as a change maker.

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1.2 MISSION Safe Place Outreach’s mission is in the community development efforts by fulfilling the needs of the Northeast Houston Community. Through childcare services, youth initiatives, senior programs, job opportunities, educational and training seminars, and emergency assistance, Safe Place Outreach will positively affect the lives of over 16,000 individuals each year. By ministering to the present needs of the community, Safe Place will be meeting the future needs of Northeast Houston to improve the quality of life for the Hispanic and African American descent. Establishing a comprehensive and a collaborative mission with emphasis on unity, selfdetermination, collective work responsibility, cooperative economics, purpose, creativity, and faith will create a solid foundation for generations to come.

1.3 VISION Safe Place Outreach’s vision is to serve and provide a safe haven for community development, families, youth, elderly, and single parents to be educated, trained, and mentored.

1.4 VALUES •

Empowerment: Safe Place Outreach believes empowered people become dreamers and doers. Safe Place Outreach strives to promote a culture of empowerment through its programs and services.

•

Teamwork: Safe Place Outreach believes in the power of healthy collaborative circles. It also believes when people work together in pursuit of common goals and interests, the outcomes are far greater.

•

Self- Esteem: Safe Place Outreach values the power of self-esteem and the undeniable affect it has on propelling people forward in life. 10

•

Innovation: Safe Place Outreach believes in fostering new ideas, creative thinking, and affecting change through innovative processes and services.

1.5 ORGANIZATIONAL OBJECTIVES 1.5.1 Non-financial Objectives •

Change the mindset of under-privileged communities with education and teach them how to generate their own life sustainability and happiness.

• To provide support, academic, financial, and personal development to communities in need. •

Create strategies to put adequate offline and online marketing efforts to work for rapid growth.

•

Grow and expand organization throughout the US.

•

Continuously learn from feedback.

1.5.2 Financial Objectives •

Secure funding needs for working capital, and services.

•

Generate positive net cash flows each year.

•

Attain breakeven from investments within 12 months.

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2 BUSINESS MODEL CANVAS KEY PARTNERS

KEY ACTIVITIES

▪

VALU

▪

Philanthropists

▪

Residents

▪

Schools

▪

Securing Funding

▪

▪

Local Organizations

▪

Marketing Implementation

▪

that serve the

▪

Program Buildout

▪

Website and social media

▪

development

disadvantaged and youth and families

▪

▪

1

UE PROPOSITION

CUSTOMER

CUSTOMER

RELATIONSHIP

SEGMENTS

Experienced

▪

Company website

professionals

▪

Mobile apps

Targeted programs

▪

Social networks

▪

Direct to participant

Collaboration

▪

Local Schools

▪

Community support

▪

Academic and

Support

▪

Organization-toOrganization

communities

support in higher

Creative

education

Opportunity Emergency and ontime support

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2.1 EXECUTION STRATEGY Safe Place Outreach is its program and service buildout phase. The company has incorporated as a nonprofit corporation in the state of Texas and has acquired 501(c)3 tax-exemption from the IRS. Safe Place Outreach has secured a domain name and completed formal development of its site which will serve as the heart of the organization.

The organization’s website is:

www.safeplaceoutreach.org. On its path forward, the organization will flow through the target points as illustrates below in the execution roadmap.

Business Planning

Funding

Programs and Service Development

Marketing Implementation

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Program Implementation

Phase 1 Launch

3 COMPANY SUMMARY 3.1 COMPANY CONCEPTUALIZATION Safe Place Outreach was birthed out of a passion for helping youth and families and creating change in underserved communities.

Safe Place Outreach is a way to react to the negative

outcomes plaguing families in underserved communities. The founder envisioned the reality of the solution in proper resource sharing, education, opportunities, and programs that foster life skills and skills to help youth and families generate a strong sense of purpose and self-esteem.

3.2 COMPANY LOCATION Safe Place Outreach is physically located in Houston, Texas, where it intends to serve local communities, specifically Northeast Houston, through its programs and services.

3.3 CORPORATE GOVERNANCE AND COMPANY STRUCTURE Safe Place Outreach is registered as a non-profit organization founded by Tamara Davis.

3.4 SERVICE DESCRIPTION Safe Place Outreach’s major service is providing families, youth, elderly, and single parents in Houston, Texas with resources, opportunity, and development. Safe Place Outreach takes pride in serving the community. They will partner with different schools, community centers, and business owners to receive insight into the struggling communities and develop educational, growth, and opportunity -rich plans for them. Safe Place Outreach believes that happiness lies in losing yourself for others' service and are always keen to travel the extra mile to support the community. 14

The programs/ services are outlined below to show the scope and activities of each: Summer Program The summer program is a full summer camp for youth in underserved communities. The program will be full of activities, enrichment, and fun! Childcare The childcare program will be in Northeast Houston on the grounds of Grace Church International (5775 Little York, Houston Texas 77016). The program will target low-income families that qualify for government funded childcare vouchers (e.g. Neighborhood Centers Inc.). If the children do not qualify for the childcare voucher program, the fees will be set on a sliding scale based on the family’s income. Childcare services will be offered to children ages 6 months – 4 years old. The hours of operations are Monday through Friday 6AM – 6 PM. Safe Place Outreach will advertise services on the website and disseminate flyers in the surrounding neighborhoods. The childcare facility will offer an academic enrichment program for all children. There will be a Licensed Childcare Administrator and 2 staff per age group, who will care for the children at all times. The facility will also have professional volunteers that will assist in the instructional segment of the program.

Afterschool Program

The afterschool program will target low income, at-risk youth that attend underperforming schools in Northeast Houston. The program will be offered on the site of Grace Church International and operate 3 PM – 6 PM Monday through Friday. The program will be free for children ages 5 – 12 years old that qualify for the program based on household income. The maximum number of children that will be enrolled in the program is 24. The organization will

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have a Licensed Child Care Administrator and two direct care staff. The program will utilize a volunteer pool of University and College students to assist with academic enrichment activities and tutorials. The afterschool program will offer an academic enrichment curriculum, tutorials, and a performing arts program. The organization will advertise for participants on the website, flyers, and dissemination program information at local schools. The afterschool program will be funded by grants and donations.

Youth Groups

The Youth Leader/Empowerment Groups will be offered on the site of Grace Church International. The program participants are youth ages 13 – 17 years old, who live in underserved/at-risk communities, and attend an underperforming school. The group will meet one Saturday each month to offer support and guidance. The facilitators of the program are teachers, specialist, and professionals. There will be flyers disseminated in the local neighborhood and schools. This program will be funded by grants and donations.

Business Financial Workshops

The Business and Financial Workshops will be hosted one Saturday each month at Grace Church International for adults that live in Northeast Houston. The purpose of the program is to educate the community on business and financial principles. These workshops are free to the public. The facilitators are volunteer community and economic development specialists and representatives from Prairie View A & M University’s Cooperative Extension Program. The organization will make the surrounding community aware of these workshops by posting information on the

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website, flyer dissemination, and advertising at all the local churches. This program will be funded by in-kind donations. Women’s Ministries The Women Ministries (group and training programs) targets single mothers ages 17 – 24. The program’s purpose is to be a support, resource, and mentorship component for these women. The group meets twice a month and is free to the public. The facilitators volunteer their time to deliver quality service to the young women in this program. The Women’s Ministry will advertise for participants on the website, disseminating flyers, and at local churches.

In the future (3 years after the start of operations), Safe Place Outreach will have a job placement program for high school and college students, as well as adults who are having difficulty securing employment. The purpose of the program is to provide job seekers with leads of job vacancies with partnering businesses, companies, organizations, and agencies. There will be volunteer job placement specialists that assist with the operations of this program. Also, a plan for the future is for Safe Place Outreach to offer group and individual counseling services. There will be Licensed Professional Counselors (LPC) that will offer therapeutic services to members of the church and surrounding communities, free of charge. Some of the groups that will be offered are self –esteem, stress management, conflict resolution, anger management, goal setting workshops, and therapeutic process groups. These sessions will be available for people of all ages. There will be a limit of 10 participants per group. Group sessions will be offered twice a week. Individual therapy will be offered twice a month on a first come, first serve basis. Safe Place Outreach will solicit donations and host fundraisers in order to compensate the counselors for their time. 17

3.5 REGULATORY REQUIREMENTS Safe Place Outreach will secure all necessary permits and licenses as mandated to carry out its operations.

3.6 MANAGEMENT TEAM The organization is founded and operated under the leadership of Tamara Davis, with the assistance of its board.

3.7 ORGANIZATIONAL STRUCTURE Safe Place Outreach is organized in a way to streamline operations. With a flat structure the company can keep focus on its mission which in turn will foster growth.

4 MARKET RESEARCH SUMMARY 4.1 UNDERSERVED AND DISADVANTAGED COMMUNITIES- AN OVERVIEW

Disadvantaged communities refer to the areas which most suffer from a combination of economic, health, and environmental burdens. These burdens include poverty, high unemployment, air and water pollution, presence of hazardous wastes as well as high incidence of asthma and heart disease. One theme across these areas of deep disadvantage is a long history of racial and environmental exploitation; historical context is important to acknowledge and understand when shaping strategies to alleviate poverty in these communities. While Safe Place Outreach initial focus is on Texas, this is by far not an area of isolation, such areas of deep 18

poverty and disadvantage continue to exist all over the country and the world. The below map illustrates the mass areas of disadvantage as characterized by the deeper shades.

It is alarming to know some of the devastating statistics in Houston: •

Across the three-county area, 23% of children under five years old were considered in poverty, higher than the nation.

•

Those in the top 20% income groups across the three-county area received between 48% and 53% of all income in the area, yet the bottom 20% only received between 3% and 4% of all area income.

•

Hispanics make up about 56% of the population in poverty, despite making up just 39% of the total population.

•

1 in 5 Black and Hispanic residents live in poverty.

•

Research has shown that children growing up in poverty are more likely to face toxic stress and conditions that leave permanent changes in their brains, with implications for learning, health and behavior. Persistently poor children are nearly 90% more likely than never-poor children to enter their 20s without completing high school and are four times more likely to give birth outside of marriage during their teenage years.

•

The poverty rate in Houston is 14%, 1 in 3 households are led by single parents, and 1 in 4 working families struggle to make ends meet.1

1

https://www.understandinghouston.org/topic/economic-opportunity/poverty-social-mobility#disengaged_youth

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Support and resources for underserved communities in Houston. Safe Place Outreach will meet this need through alternative and supplementary modes of education and enrichment.

4.1.1 Impacts of Self-Esteem on outcomes Self-esteem is how we value ourselves; it is an essential requirement for one to thrive and have positive development. Essentially, it is how one perceive their value to the world and how valuable they think they are to others. Self-esteem affects trust in others, relationships, education, nearly every area of life. It arises automatically from within based upon one’s beliefs and consciousness. Self-esteem occurs in conjunction with a one’s thoughts, behaviors, feelings, and actions. So, if those feelings, thoughts, and actions can be redirected through services, programs, positive collaborations, or mentorship, we can improve the self-esteem of many youth and young adults. High self-esteem gives strength and flexibility to take charge and grow without the fear of rejection and failure. Developing self-esteem is the key to becoming a fully conscious leader, dreamer, and achiever. The undeniable truth is the strongest factor for success is self-esteem. One must believe: •

I can do it

•

I deserve it

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•

I will get it2

4.1.2 The Activity Gap A national study examined trends in extracurricular participation among kids in the U.S. from the 1970s until today, 2020, through long-term data and conversations with 120 young adults across the country. What the researchers found is, as they note in the article, "alarming." Income-based differences in extracurricular participation are on the rise, and these differences greatly affect later outcomes. This disparity exacerbates the already growing income achievement gap that has kept poor children behind in school and later in life. While upper- and middle-class students have become more active in school clubs and sports teams over the past four decades, their working-class peers "have become increasingly disengaged and disconnected," particularly since their participation rates started plummeting in the '90s, the study found. Below is a graphic that shows the activity gap for youth across America based on their parents’ level of education:

http://www.eajournals.org/wp-content/uploads/Adolescents-Self-Esteem-and-Its-Effect-on-CareerDevelopment.pdf#:~:text=S 2

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Youth with parents with less than a high school diploma to youth with parents with some college need the support of organizations like Safe Place Outreach to level the playing field and close the activity gap.

4.2 COMPETITORS’ ANALYSIS Some companies that offer similar services are as follows: •

Family Houston

•

Family Services Houston

•

Youth Advocate Programs Inc

•

Urban Enrichment Institute

These organizations have established a reputation and positive representation over the years. Many of them have been serving our mission for long time and may be regarded as one of the leading organizations in our niche; however, Safe Place Outreach has taken all of this into proper consideration and have concluded there is still much to be done to uplift people from underserved and disadvantaged communities and circumstances. While we recognize we essentially compete with these organizations for vital funding and marketing space, we do not exist to compete beyond that premise. For we all are striving for the same or similar mission. For that reason, Safe Place Outreach will be open to strategic alliances with competitors to further the mission. Nevertheless, Safe Place Outreach will observe where these companies may have faltered, and thereby improve on its own capabilities.

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4.3 SWOT ANALYSIS

S

W

O

T

Strengths

Weakness

Opportunities

Threats

•

Founder’s knowledge and personal experience

•

New organization • with limited exposure

Underserved communities and disadvantaged population

•

More established organizations

•

Compassionate staff

•

Limited Capital/ Funding

•

Government programs and funding

•

On-going Pandemic

•

Established relationships in local community

•

Lack of Recognition

•

Organization to organization collaborations

•

Copycat organizations

•

Targeted Programs

•

Small Team

•

Program and • Supports for a wide range of people

Economic downturn

5 STRATEGY AND IMPLEMENTATION SUMMARY 5.1 COMPETITIVE STRATEGY The factors that differentiate Safe Place Outreach from competitors currently existing or those that will emerge in the future are as follows: •

The founder has a strong compassion for youth and families

•

Niche focus on youth services

•

Values and Programming 23

5.2 SALES AND MARKETING STRATEGY Safe Place Outreach will adopt the following marketing techniques to promote the company:

Captivating Web Design Safe Place Outreach considers the attractiveness of its website, regarding services and general portal architecture, as core of its marketing strategy. A well laid out, user friendly site can influence the degree of users’ s attention and affect the amount of time spent on site and trust in the organization. The website will be the center of all marketing efforts, so the website will be well-structured, captivating, engaging, clean, and easy to read/navigate. Safe Place Outreach will be up-to-date, attention-grabbing, and mobile-friendly. Leverage on the Internet •

Utilize Search Engine Marketing and Optimization: Safe Place Outreach will utilize Search engine marketing and optimization to develop a strong online presence by allowing the brand and to appear on a list of search engine results whenever a keyword search is done on major search engines. With a strong SEO strategy, the company’s website will become associated with the keywords used to find our services.

•

Utilize Affiliate and Associate Programs: With an affiliate program, people who believe in the organization will be encouraged to share information about the organization to enable acceptance and growth.

•

Press Releases: This strategy is aimed at positioning the brand as a trusted network through use of formal publicity.

•

Maintain a Blog: Safe Place Outreach will employ a blog strategy for several reasons. These reasons include ability to post new keywords and consistently optimize search engine strategy. 24

More than that, the blog will serve as a place to share bits of information, connect with people, and receive authentic feedback. Local Connections Safe Place Outreach will partner with local schools and youth community centers to build strong relationships within the community. There is no need to stand alone and hope for participants. Safe Place Outreach will be proactive in the community, serve the youth, and make strong connections and partnerships with the entire community. Safe Place Outreach will be out in the community, often, disseminating flyers and information, and spreading awareness of services and programs.

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6 FINANCIAL SUMMARY The following section contains the financial information for Safe Place Outreach. Tables and charts show annual pro forma for the first three business years. Financial Activities:

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Year 1

Year 2

Year 3

Revenue Grants

$

48,000

$

50,400

$

55,440

Sponsorships

$

36,000

$

37,800

$

41,580

Revenue (From Sliding Scale Fees)

$

18,000

$

18,900

$

20,790

Donations and Fundraising

$

18,000

$

18,900

$

20,790

Total Proceeds

120,000

126,000

138,600

Payroll Employee Expenses

$

-

$

-

Salaries & Wages

$

60,000

$

61,800

$

63,600

60,000

$

61,800

$

63,600

Total Payroll Expenses

-

Operating Expenses Phone

$

960

$

1,008

$

1,109

Website Development and Hosting

$

359

$

377

$

414

Advertising

$

1,000

$

1,050

$

1,155

Summer Education Program

$

20,000

$

21,000

$

23,100

Back to School Annual Event

$

400

$

420

$

462

Adopt a Nursing Home

$

300

$

315

$

347

Father and Son Outdoor Event

$

250

$

263

$

289

Transportation

$

5,000

$

5,250

$

5,775

Program Facilitation

$

20,000

$

21,000

$

23,100

Office Supplies

$

3,000

$

3,150

$

3,465

Participants Treats/Incentives

$

1,500

$

1,575

$

1,733

Educational Resources/Supplies

$

5,000

$

5,250

$

5,775

Total Operating Expenses % of Revenue

57,769 48%

48%

Income (Before Other Expenses) Net Operating Margin

60,657

2,231 2%

66,723 48%

3,543 3%

8,277 6%

Other Expenses/ Income Other Revenue

$

-

$

-

$

-

Interest Income

$

-

$

-

$

-

$

-

$

-

$

-

Total Other Expenses Net Surplus/ Deficit

2,231

Net Margin

2%

3,543 3%

Cash Flow: The below pro forma shows positive net cash flow-maintained YoY.

27

8,277 6%

Year 1

Year 2

Year 3

Beginning Balance Cash Inflows Net Funding Proceeds

120,000

126,000

138,600

Net Financing Total Cash Inflows

$

120,000

$

126,000

$

138,600

$

-

$

-

$

-

Cash Outflows Investing Activities New Fixed Asset Purchases Operating Activities Payroll Operating Expenses

60,000

61,800

63,600

57,769

60,657

66,723

Financing Activities Loan Payments

$

-

$

-

$

Other Debt Payments

$

-

$

-

$

-

Total Cash Outflows

$

117,769

$

122,457

$

130,323

Net Cash Flows

$

2,231

$

3,543

$

8,277

$

2,231

$

5,774

$

14,051

Operating Cash Balance Ending Cash Balance

Financial Position: ASSETS

Year 1

Year 2

Year 3

Current Assets Cash and Cash Equivalents

11,732

25,512

45,050

Other Initial Costs Total Current Assets $

11,732

$

25,512

$

45,050

Total Fixed Assets $

-

$

-

$

-

$

11,731

$

25,511

$

45,049

Fixed Assets Equipment Leasehold Improvements Total Assets LIABILITIES & EQUITY Liabilities Commercial Loan Balance

-

-

-

Other Bank Debt Balance

-

-

-

Total Liabilities $

-

$

-

$

-

Equity Vested Contributions Retained Earnings Total Liabilities and Equity

2,231

5,774

14,051

Total Equity $

2,231

$

5,774

$

14,051

$

2,231

$

5,774

$

14,051

Breakeven: 28

Gross Margin % of Funding

Year 1

Year 2

Year 3

Gross Margin

$

120,000

$

126,000

$

138,600

Total Funding

$

120,000

$

126,000

$

138,600

Gross Margin/Total Sales

100.0%

100.0%

100.0%

Total Fixed Expenses Payroll

$

60,000.00

$

61,800.00

$

63,600.00

Operating Expenses

$

57,768.75

$

60,657.19

$

66,722.91

Operating + Payroll

$

117,769

$

122,457

$

130,323

Breakeven in Dollars 100.0%

Gross Margin % of Funding Total Fixed Expenses

100.0%

100.0%

$

117,769

$

122,457

$

130,323

Yearly Breakeven Amount

$

117,769

$

122,457

$

130,323

Monthly Breakeven Amount

$

9,814

$

10,205

$

10,860

Charts & Models

Net Cash Flows

Funding and Earnings $9,000

160,000 140,000

$8,000 138,600

120,000 100,000

$7,000

126,000

120,000

$6,000

80,000

$5,000

60,000

$4,000

40,000

$3,000

20,000

2,231

3,543

$2,000

8,277

-

1

2 Total Proceeds

$1,000

3

$-

Net Surplus/ Deficit

1

$50,000 $10,860

$10,800

3

Net Worth

Monthly Breakeven Amount $11,000

$45,049

$45,000 $40,000

$10,600

$35,000

$10,400

$30,000

$10,200

$10,205

$25,511

$25,000

$10,000 $9,800

2

$20,000 $9,814

$15,000

$9,600

$10,000

$9,400

$5,000

$11,731

$-

$9,200

1

2

1

3

29

2

3