T H E P OW E R OF A L E A D E R B R AND

THE POWER OF A LEADER BRAND 1. Fashion and beauty benchmark.

2. Creator of experiences. 3. Expert prescriber.

LEADER AUDIENCE

7,2 M QUALITY IMPACTS each month.

56.332 24.215 SUSCRIBERS SUSCRIBERS

26.106 SUSCRIBERS

645.483 FOLLOWERS

REVISTA

842.000 READERS

1.544.073 FOLLOWERS

WEBSITE

2.256.218 VISITORS

2.008.208 FANS

Source: EGM 1st Cumulative Data 2016/ ComScore MP March 2016/ Networks and registers April 2016

CONNECTION

VOGUE BUILDS BRANDS AND INSPIRES CUSTOMER LOYALTY PRESTIGE

WEBSITE

A site that guarantees connection between brands and consumers, interaction and in-depth information.

MOBILE

The greatest access to digital consumption from personal portable devices.

SOCIAL NETWORKS

A growing community of followers who love the brand and are eager to share their passion.

THE MAGAZINE

VIDEO

A magazine which is a collection-worthy work of art, a luxury possession which inspires and delivers prestige and brand image.

Vogue boosts the consumption of audiovisual content in real time by means of unique native formats.

EVENTS

Vogue projects and events are a social phenomenon in which everybody wants to participate.

THE MAGAZINE Vogue is the most widely read high-end monthly women’s magazine. It boasts 842,000 readers, a number that reflects its unsurpassed power of attraction.

1.000.000

900.000

842.000

800.000

700.000

642.000

600.000

569.000

500.000

400.000

359.000 266.000

300.000

190.000

200.000

116.000 100.000

0

VOGUE

ELLE

COSMO

Source: EGM 1st Cumulative Data 2016

TELVA

85.000

WOMAN M.CLAIRE INSTYLE HARPERS

Since

1988 THE MAGAZINE 1. Each issue of Vogue is cherished, collected and calls for leisurely and thoughtful reading, which ensures a strong impact of the content as well as advertising.

2. With the objective of always staying ahead, seeking the greatest excellence on the market.

WHAT’S NEW

BEFORE diario vogue Con su nuEVo liBro, ViCEntE gallart sE Consolida Como El ‘it Boy’ dEl momEnto

eSTiLo iNNaTo

DESIGN CHANGES new and elegant fonts, new layouts, new structure.

P

eriodista, profesor, escritor... y también dj. Todo lo que toca Vicente Gallart se convierte oro. Tras el éxito cosechado con su bestseller 100% Naty –un manual dedicado al estilo de Naty Abascal– y la reciente publicación de

Irresistibles –un repaso histórico por las mujeres más fascinantes de todos los tiempos– Gallart se une a la modelo y blogger Mayte de la Iglesia para formar un dúo musical que responde al nombre de Fulana&Mengana, un proyecto conjunto donde música y moda se fusionan con aires vanguardistas.

iCÓniCas lauren hutton, patti smith… ninguna falta en el libro.

adolFo domínguEz Bufanda (ver precio).

BlauEr parka verde militar (734 €).

NEW SECTIONS to match the new interests of our readers.

caSuaL friday

a tus piEs

Nos rendimos ante el tradicional ‘mix’ de parka y jeans para protegernos del frío.

muy ‘Cool’ sandalias de karl lagerfeld para melissa (ver precio).

g-star Vaquero pitillo (ver precio).

adolFo domínguEz gorro (ver precio).

malaika Firth

gloria ortiz para El Corte inglés. Bolso de piel (ver precio).

marypaz Botines (ver precio).

Karl Lagerfeld y la firma de zapatos Melissa han creado una colección cápsula inspirada en el diseñador. Sus mitones, corbata, y tradicional bicromatismo inspiran unos diseños llenos de frescura.

FOTOs: mónica suárez de Tangil, l’esTrOp, d. r.

un ‘must’ Vicente gallart dedica su última obra a las mujeres más icónicas del último siglo.

230

NEW CONTENT of fashion and beauty.

NOW VOGUE NEWS UNMESDE MODAENNOTICIAS

INICIATIVA

DEL HIP HOP AL DENIM Guess presenta su nueva línea Guess Originals, una iniciativa que pretende generar sinergias entre la firma y nombres relevantes de la cultura, el arte y el diseño. El primer invitado es el músico A$AP Rocky, que apuesta por diseños de los años 90 con influencias hip hop. Una colección cápsula repleta de denim y el reconocible triángulo de Guess (guess.com).

‘TIPS BEAUTY’

Mary Kay lanza su nuevo perfume, Cityscape, inspirado en las ciudades más sofisticadas del mundo. Las notas de salida incluyen bergamota, pimienta rosa y albaricoque que luego se transforman en un corazón de flores y madera (marykay.es).

BIMBA, LOLA Y EL AMOR Bimba y Lola celebra el mes de febrero con una colección especial dedicada a San Valentín. Anillos, pendientes y pulseras en tonos pastel se completan con carteras llenas de un símbolo universal: los labios de los enamorados (bimbaylola.com).

230

FOTOS: MÓNICA SUÁREZ DE TANGIL, JORGE MONEDERO, D. R.

Mary Kay y la ciudad

THE WEBSITE 1. The website is the highest quality one in the sector. It

is powered by the best content creators and in-house fashion, beauty and lifestyle productions, both in the regular sections and daily news.

2. Influential personalities who participate in vogue.es

(designers, models, photographers, bloggers) make the website’s consumption a fascinating experience.

3. The Vogue reader is permanently connected and

accesses the brand from a computer, a tablet or a smartphone throughout the day, depending on the needs. Thanks to the great browsing experience the Vogue website provides (responsive design), 60% of its traffic comes from mobile devices.

A VOGUE DAY The consumption of different Vogue platforms throughout the day is complemented by offering many contact points between the brands and the readers.

PRINT EDITION

WEBSITE ON THE DESKTOP NETWORKS

WEBSITE ON SMARTPHONE NETWORKS

6AM

9AM

12PM

3PM

6PM

9PM

12AM

READER PROFILE ONLY FOR BRANDS

With an active role in the society

50% work currently With city lifestyle

62% live in cities A reader in the best moment of her life

37 years old on average

With a budget at her disposal

41% Over 30 years 59%

Under 30 years

With high purchasing power

46% upper and upper-middle class (IA1, IA2, IB)

Source: EGM 1st Cumulative Data 2016

72% with no children at home High cultural and educational level

32% with higher education

A UNIQUE LIFESTYLE influential reader 30% advice

An

their friends and family on what’s new

Image-conscious

89% take daily care of their looks Focused on quality and design

34% the price doesn’t

for matter

Source: TGI 2015

Invest in their image

70% use quality cosmetics Passionate about fashion 69% love buying clothes

46% wear jewellery regularly Accesories are an integral part of their look

85% love complements

THE ROUTE OF DESIRE

ONLINE CHANNEL

16% of luxury and premium buyers access online channels

58% of them decide on the product before the moment of purchase

PHYSICAL CHANNEL

84% of luxury buyers visit phisical points

of sale

65% of them decide on the product defore

the moment of purchase

Source: The Luxury Consumer Journey (Lux Hub, Havas Media, 2015)

WHAT MEDIA AND FORMATS INSPIRE THEM TO MAKE THIS DECISION

¿

For buyers of luxury brands and products (in any type of channel), the purchase decision is taken before reaching the point of sale.

1. THE ROLE OF MAGAZINES

100

Magazines, in each of their formats, are a medium that inspires the most, both in the content and in brand advertising.

Magazine

66%

8

Press

0

8%

14%

2

17%

22%

4

30%

6

TV

CONTENT Source: The Q-Factor (Condé Nast and TCA, 2015)

ADVERTISING

2. THE ROLE OF VOGUE The role of Vogue (the magazine and the website) is pivotal during each phase of the buying process, both for the older readers as well as the new audiences - Millenials.

INSPIRATION

PURCHASE

DECISION

Millennials vs Generation X

Millennials vs Generation X

Millennials vs Generation X

58%

51% 70%

68%

Magazines

57%

Magazines

42% Magazines online

58%

(laptop / destock/ tablet /smartphone)

66%

Magazines

53% Magazines online

(laptop / destock/ tablet /smartphone)

Source: NRS JULY 2014-JUNE 2015 + comScore June 2015 ( Vogue readers)

51%

41%

30% Magazines online

(laptop / destock/ tablet /smartphone)

All readers, both Millennials as well as those who come from Generación X pay attention to advertising that appears on each of Vogue platforms.

Millennials vs Generation X

94%

93% Print Magazines

ADVERTISING THAT CONNECTS WITH ALL VOGUE READERS

82%

82% Magazines websites

75%

76% Social Media in my feed

Source: NRS JULY 2014-JUNE 2015 ( Vogue readers)

POSITIVE RESPONSE TO ADVERTISING Vogue readers I often buy products I’ve seen advertised on the site

A I often buy products I’ve seen advertised in the magazine

I consider a brand the best if it’s advertised on a high-end site

I consider a brand the best if it’s advertised in a high-end magazine

Source: NRS JULY 2014-JUNE 2015 + comScore June 2015 ( Vogue readers)

66% 42% 70% 51% 71% 52% 72% 58%

Vogue readers respond more positively to advertising (in the magazine and on the website) than an average reader of a women’s magazine.

Other women’s magazines

74% 50% 71% 54% 69% 55% 80% 67%

I trust the brands that are advertised on women’s websites

I trust the brands that are advertised in women’s magazines

I expect to see the same advertisers in print as in digital

I‘m interested in new fashion and beauty advertising campaigns

VOGUE REINFORCES BRAND VALUES Vogue strengthens the brand values by means of its inspiring and carefully produced editorial and advertising context. Vogue makes brands of interest fashionable and recommends them to the readers. Vogue is a leader in total coverage. 50% of Vogue space are luxury campaigns 33% of the beauty campaigns in Vogue are luxury brands 64% of the fashion campaigns in Vogue are luxury brands

Brands that make a difference Source: Ediciones Condé Nast

VOGUE EDITORIAL PRODUCTS 1998

1999

1999

1993

2001

2015

VOGUE SPECIALISED MAGAZINES A sophisticated product with strong prescriptive power, supported by a “brand channel”, distributed with Vogue Spain in the corresponding month.

XIII EDICIÓN

RENOWNED VOGUE EVENTS

beauty

Awards

X I I

E D I T I O N

CLOSING DATES CALENDAR 2016 January

28 19

27 19

NOVEMBER

DECEMBER

DECEMBER

Sale DATE

Closing DATE

Closing DATE

March

Sale DATE

26 18

February

April

May

June

26 18

29 21

26 20

November

December

29 20

28 22

JANUARY

FEBRUARY

JANUARY

FEBRUARY

MARCH

July

August

September

October

30 21

29 21

26 19

29 20

MAY

JUNE

JUNE

JULY

JULY

AUGUST

MARCH

APRIL

AUGUST

SEPTEMBER

SEPTEMBER

OCTOBER

APRIL

MAY

OCTOBER

NOVEMBER

MADRID ADVERTISING MANAGER

Dolores Zorrilla [email protected] Laura Capó [email protected] Susana Hernández [email protected]

Advertising Contacts

Ana Luque [email protected] Pº Castellana 9-11 . 28046 Madrid Tel.: 91 700 41 70 - Fax: 91 319 93 25

ITALY DELEGATE

Elena Marseglia [email protected] Manuela Gualtieri [email protected] Piazza Castello, 27 . 20121 Milano Tel.: 00 39 028 561 42 17

GROUP MANAGER

Judith Mases [email protected] ADVERTISING MANAGER

ADVERTISING DIRECTOR VOGUE

Elena Ferreras [email protected]

COORDINATION

Isabel Navas [email protected]

BARCELONA

NORTH DELEGATE

Ana López Cámara [email protected] Barrio Gerra, 1. Los Llanos (San vicente de la Barquera) 39547 Cantabria Tel.: 619 603 776

EEUU DELEGATE

Alessandro Cremona [email protected] Brand 66 125 Park Ave. Piso 25, Suite 2511 Nueva York, NY 10017

Noelia González [email protected] COORDINATION

Mª Carmen Herrero [email protected] Pº de Gracia 8-10 . 08007 Barcelona Tel.: 93 412 13 66 - Fax: 93 412 66 98

LEVANTE DELEGATE

Celia Cervera [email protected] Pueblo Atenea 191, Cumbres del Sol 03726 Benitachell-Alicante Tel.: y Fax: 670 31 30 17

FRANCE DELEGADA

Ana Marqués-Meyer [email protected] 4, Place du Palais Boubon. 75007 París. Tel.: 00 33 144 117 890 Fax: 00 33 145 560 446

© Ediciones Condé Nast S.A. All rights reserved. No part of this publication may be quoted, reproduced, edited or transmitted in any form or by any means, without the prior written permission of Ediciones Condé Nast S.A.