When designing the first treadmill in 1979 and then launching TRUE Fitness in 1981, my vision was to provide a premium product and be an industry leader in performance, durability, and reliability. It’s been a long journey from our humble beginnings, but our philosophy has always been the same – Integrity Matters. I’m proud to know that each TRUE Fitness employee embodies this statement in their own way – whether it’s shipping parts and products the same day as they’re requested, systematic quality-testing of the product, or helping customers design their facility, we all play a part in upholding this tenet. Welcome to TRUE Fitness.
WE BUILD EQUIPMENT AND RELATIONSHIPS WITH INTEGRITY Established over 40 years ago, we continue to be the largest privately-held fitness equipment manufacturer in the United States. We’re known for both of our great brands, TRUE and Octane, as well as our belief in doing business with integrity. Since our founding in 1981, TRUE Fitness has been guided by two core principles: Build the highest quality products and support them with superior services. The integrity applies to the high-quality, long-lasting materials we use to build our equipment and extends to our dedication to our customers and their needs. Over the years, the fitness industry has changed and the needs of our customers have evolved, but those principles remain the same. As your dedicated partner, we will do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service, from facility planning to maintenance, to providing your machines with the newest technologies. You can count on TRUE Fitness for the best service in the industry, provided by a team focused on optimizing the life of your equipment. OUR PROMISE
HISTORY '79 '81 '87 '88 '92 TRUE Sports Inc. is founded with the introduction of their first treadmill. The first removable safety key on a treadmill is introduced by TRUE. TRUE Sports becomes TRUE Fitness Technology. TRUE enters the commercial market space with the introduction of the 900 Premium commercial cardio line. Patented Soft System® deck is designed to transfer the shock of impact that’s often absorbed by the user into the treadmill itself. '96 TRUE creates patented HRC Heart Rate Control® feature on treadmill that automatically controls heart rate.
'01 The TRUE Stretch®, a functional stretching device, is added to the product portfolio. '15 '16 '19 '20 '21 The TRUE Alpine Runner Incline Trainer is introduced. Paramount® Fitness Corp. is acquired and TRUE expands it’s commercial strength portfolio. The Spectrum Adjustable Stride Elliptical is introduced. The TRUE Palisade Climber is introduced. The TRUE Palladium Series premium strength line is introduced. Octane Fitness is acquired, adding another brand to the True Fitness family and expanding the premium cardio portfolio with unique lowimpact equipment. The TRUE Stryker Slat Treadmill is introduced.
Thoughtful design is part of our heritage and core values. Since the beginning, we’ve taken into consideration how we can improve the experience for both the exerciser and the facility. Our team of industrial designers and engineers approach products from all angles: performance, durability, aesthetics, and innovation. Our process includes listening to our customers and understanding what is needed to make their facilities more successful. Today’s users expect their experience to fit seamlessly into their tech-driven lives. As the head of your facility, you expect the same. Our software engineers have created data-driven hardware and software solutions to elevate operator and user experiences. So, whether you’re looking to gauge the health of your products with asset management or to provide your members with full-connectivity and built-in programs, we’ve got you covered. PRODUCT DESIGN
We take the quality of our equipment personally. Superior practices are woven into the fabric that makes TRUE Fitness. This has always been a priority to our founder and owner, Frank Trulaske. From day one, we set out to manufacture premium products that can be relied on in all environments. Our machines are put through rigorous and systematic quality testing to ensure excellence for both the exerciser and the facility. We understand that these machines endure intense and sustained use and that their success is your success. So, we apply longstanding practices in order to optimize your facility’s investment in TRUE Fitness. Our products are tested to stand up to any challenge put forth. QUALITY
The centerpiece of TRUE Fitness’s ethos is customer service. We dedicate ourselves wholly to this philosophy and live it every single day. We take it personally. Customer service is a part of every action we take: from shipping 99% of service parts the same day, to facility planning, to flying engineers and technicians across the globe. Our commitment is to serve our partners at all costs and to always do what’s right over what’s easy. At TRUE Fitness, every employee that walks through our doors sees a sign that reads “Integrity Matters”. However, it’s more than a tagline for us. We believe this is a guiding principle as an organization. We believe in approaching our partners with integrity, and a personal touch that can’t be matched. CUSTOMER SERVICE
TRUE, our flagship brand, has been dedicated to producing premium fitness equipment for over 40 years. Each TRUE piece is made with the end-user in mind, aiding in the continued development of sophisticated features and designs that will stand the test of time. Providing equipment suitable for various markets, TRUE has a full portfolio of strength, cardio, and flexibility products. We are proud to showcase our products around the globe and provide customers the equipment needed for their demanding and ever-growing facilities.
It all started with the treadmill. Through constant refinement and innovation, TRUE delivers a wide breadth of premium cardio equipment that is perfect for any facility. Whether it’s a health club or YMCA, a university recreation center, fire station or hotel, TRUE’s cardio portfolio provides distinguished biomechanics, user-friendly navigation, and advanced connectivity for any application. When we design and build our cardio products, we strive to make them the best. We follow a strict product development process followed by a stringent quality auditing system in order to provide our customers with machines that are both designed with integrity and tested to withstand any environment. We are proud of our cardio heritage and the investment we applied to developing and delivering our products to customers worldwide. CARDIO
TRUE entered the strength category with the acquisition of Paramount® Fitness Corp. in 2015. Since then, we’ve developed and expanded the catalog while continuing to innovate. Our strength equipment is developed with the same guiding principles and processes as our cardio machines: with a commitment to durability, serviceability, and rich user experience. Whether it’s our Palladium Series selectorized strength line or our group training focused ATLAS HD, we offer an option for any need; durable enough to withstand rigorous use while providing your users with a dynamic experience. STRENGTH
Flexibility is the third cornerstone of fitness. Its importance in training, whether pre or post-workout, is unquestionable. TRUE was an early adopter in recognizing the importance and value of flexibility and functional stretching. We began manufacturing our TRUE Stretch® in 2001. Since then, numerous facilities around the world have been equipped with the TRUE Stretch®, and their users enjoy its benefits to this day. FLEXIBILITY
In 2020, Octane became part of the TRUE Fitness family. Dedicated to supplying facilities with dynamic and high-performance equipment to fuel their lives for over 20 years, Octane offers a variety of forward-thinking modalities for the cardio floor, HIIT area and more. Backed by the same dedication to quality, design, and service, Octane is more than an equipment supplier. We aim to be your strategic partner in presenting distinctive custom solutions and support. Around the world, Octane equipment fuels health clubs, studios, YMCA’s, colleges and universities, professional sports teams, the U.S. military and more.
Octane started with a dedication to make the best elliptical machines in the world. Now, the Octane portfolio ranges from standing to seated ellipticals to lateral trainers and even bikes and row machines. Octane equipment is designed with both the user and facility in mind by incorporating exclusive-to-Octane features. Octane’s standout lineup is loaded with innovative products that deliver exceptional distinction, motivation, and performance. Regardless of your project or facility type, we have the equipment and resources necessary to help both your facility and the user stay fueled while meeting your goals. CARDIO
TRUE Fitness Technology, Inc | 800.426.6570 | 865 Hoff Road, St. Louis, MO 63366 | truefitness.com | octanefitness.com © 2022 TRUE. All Rights Reserved.