Founder: Ethel Moran 2482 Beaumont Avenue Bronx, New York 10458

Business Plan 2023

1

CONTENTS Confidentiality Agreement................................................................................................................................ 4 1

Executive Summary ................................................................................................................................. 7

2

Financial and Strategic Planning .........................................................................................................10 2.1

Keys to Success ..............................................................................................................................11

2.2

Mission .............................................................................................................................................12

2.3

Vision ...............................................................................................................................................12

2.4

Values ...............................................................................................................................................13

2.5

Diversity, Equity, and Inclusion (DEI) ......................................................................................15

2.6

Organizational Objectives ............................................................................................................16

2.6.1 2.7 3

5

Risk Management ..........................................................................................................................17

Business Model Outline ........................................................................................................................18 3.1

4

Non-financial Objectives .....................................................................................................16

Execution Strategy .........................................................................................................................20

Company Summary ...............................................................................................................................21 4.1

Company Information ...................................................................................................................21

4.2

Corporate Governance and Company Structure ......................................................................22

4.3

Target Market .................................................................................................................................22

4.4

Service Description........................................................................................................................23

4.5

Regulatory Requirements .............................................................................................................27

4.6

Organization Structure ..................................................................................................................28

Market Research Summary ..................................................................................................................29 5.1

Social Determinants of Health ....................................................................................................29

5.2

Mental Health In New York ........................................................................................................31

5.3

Mental Health In Minority Communities..................................................................................32

5.3.1

Alarming Facts ........................................................................................................................32

5.4

Mental Health and Unemployment ............................................................................................33

5.5

Housing Shelter Programs and Case management Services .................................................35

5.6

Competitive Analysis ....................................................................................................................38

5.7

SWOT Analysis ..............................................................................................................................39 2

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7

Strategy and Implementation Summary ............................................................................................40 6.1

Competitive Strategy .....................................................................................................................40

6.2

Sales and Marketing Strategy ......................................................................................................40

6.3

Evaluation ........................................................................................................................................41

6.4

Volunteer Recruitment and Strategy ..........................................................................................42

Financial Summary ................................................................................................................................45

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CONFIDENTIALITY AGREEMENT 1. Definition of Confidentiality. As used in this Agreement, "Confidential Information" refers to any information which has commercial value and is either (I) technical information, including patent, copyright, trade secret, and other proprietary information, techniques, sketches, drawings, models, inventions, know-how, processes, apparatus, equipment, algorithms, software programs, software source documents, and formulae related to the current, future and proposed products and services of Urban Evaluation Solution, Inc or (ii) non-technical information relating to Company's products, including without limitation pricing, margins, merchandising plans and strategies, finances, financial and accounting data and information, suppliers, customers, customer lists, purchasing data, sales and marketing plans, business plans and any other information which is proprietary and confidential to Company. 2. Nondisclosure and Non-use Obligations. The recipient(s) will maintain confidentiality and will not disclose, disseminate, or use any Confidential Information belonging to Urban Evaluation Solution, Inc, whether in written form. Recipient(s) agrees that he/she/they/them shall treat all Confidential Information of Urban Evaluation Solution, Inc with at least the same degree of care as he/she/they/them accords its own confidential information. If Recipient(s) is not an individual, Recipient(s) agrees that he/she/they/them shall disclose Confidential Information only to its employees who need to know such information and certify that such employees have previously signed a copy of this Agreement. 3. Survival. This Agreement shall govern all communications between the parties. Recipient(s) understands that its obligations under Paragraph 2 ("Nondisclosure and Non-use Obligations") shall survive the termination of any other relationship between the parties. Accordingly, upon the termination of any relationship between the parties, Recipient(s) will promptly deliver to Urban Evaluation Solution, Inc without retaining any copies, all documents and other materials furnished to Recipient (s) by Urban Evaluation Solution, Inc. 4. Governing Law. This Agreement shall be governed in all respects by the laws of the United States, as such laws are applied to agreements entered and to be performed entirely within United States residence. 5. Injunctive Relief. A breach of any of the promises or agreements contained herein will result in irreparable and continuing damage to Urban Evaluation Solution, Inc for which there will be no adequate remedy at law and Urban Evaluation Solution, Inc shall be entitled to injunctive 4

relief and/or a decree for specific performance, and such other relief as may be proper (including monetary damages if appropriate). 6. Entire Agreement.

This Agreement constitutes the entire agreement concerning the

Confidential Information disclosed herein and supersedes all prior or contemporaneous oral or written agreements concerning such Confidential Information. This Agreement may only be changed by mutual agreement of authorized representatives of the parties in writing. IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written below.

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ABSTRACT This Business Plan is written as a source of truth pertaining to the organizational activities of Urban Evaluation Solution, Inc coupled with highly substantiated strategies devised to propel its growth for years to come, while Urban Evaluation Solution, Inc seeks necessary funding to carry out its mission. Subsequently, all acquired funds or capital will be utilized for the operational component(s) of Urban Evaluation Solution, Inc. Also, Adequate market strategies will be incorporated to ensure that many target market(s) are informed about the benefits and uniqueness of Urban Evaluation Solution, Inc. Thus, resulting in a highly successful launch and continued funding for the organization's sustainability. Lastly, this document’s additional purpose is to provide a blueprint for Urban Evaluation Solution, Inc, details of its activities and implementation, and market insights to aid in its feasibility studies.

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1 EXECUTIVE SUMMARY According to Acumen Research and Consulting, the global behavioural health market is forecasted to grow at striking CAGR around 2.5 % over the forecast time frame and reach around US$ 240 billion by 2026. Mental health remains a relevant and difficult issue in the United States. Common mental disorders in the U.S. include anxiety disorders, depression, bipolar disorder, obsessive compulsive disorder (OCD), and dementia. As of 2017, around 15 percent of males and 22 percent of females reported some mental illness in the past year. Mental health disorders are usually treated through therapy, medication, or a combination of both, depending on the disorder and severity. Access to quality and inexpensive mental health treatment is essential, but often lacking. As of 2017, the United States had around 11,582 mental health treatment facilities. However, it has been found that around 42 percent of adults with an unmet need for mental health care stated they did not receive mental health services in the past year because they could not afford the cost. The below graph shows the steady increase in total expenditure for mental health services from 1986 to 2020. Figures are in USD Billions.

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Individuals living thriving and fulfilling lives often have sound mental, physical, and emotional wellbeing and can adapt to various situations and circumstances without affecting their health. Often, if opportunities to nourish and develop one's emotional wellbeing are unavailable, people experience hardships that negatively impact life's outcomes. These hardships further impact people's emotional and social wellbeing and health, creating an environment conducive to further adverse outcomes. Fortunately, when people are supported by peers or have wellness programs, they have far greater success in achieving optimal wellbeing and positive outcomes in life. As part of an effort to improve outcomes for those facing mental health conditions, Urban Evaluation Solution, Inc was founded. Urban Evaluation Solution, Inc is a New York-based nonprofit corporation that seeks to promote mental health, wellbeing, and self-sufficiency while providing housing support, medical care, mental health care and services, educational support, and job resources to those in need. The chief aim of Urban Evaluation Solution, Inc is to combat homelessness through addressing the specific mental health needs of New York’s vulnerable population. Urban Evaluation Solution, Inc is operated and managed by Ethel Moran, the board of directors, and the executive leadership team. Ethel Moran will oversee the overall management and operations of the organization. Ethel Moran brings a wealth of experience in individual transformation of those struggling with mental health concerns, specifically minority and marginalized individuals. The organization will foster an advocacy-based and positive environment to promote growth and forward mobility while protecting the collective livelihood of all clients. Urban Evaluation Solution, Inc is optimistic that its values will help drive the organization to accomplish its mission. Without any doubt, there are a considerable number of alternatives.

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However, Urban Evaluation Solution, Inc will map out a unique model to help it gain acceptance and work its way to empowering people and eradicating adverse outcomes. In addition, Urban Evaluation Solution, Inc will champion an agency-to-agency partnership strategy to reach potential participants. By utilizing this multi-channel approach, Urban Evaluation Solution, Inc will be able to conduct its mission in its entirety and efficiently make strides towards its vision. Urban Evaluation Solution, Inc will use revenue generation through grants, state funding, donations, and fundraisers to fuel the organization to ensure sustainability. Below is a snapshot explaining the critical assumptions made to ensure Urban Evaluation Solution, Inc’ success, impact, and sustainability.

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2 FINANCIAL AND STRATEGIC PLANNING Urban Evaluation Solution, Inc generates revenue through mental health services, grants, sponsorships, donations, and fundraisers to fuel the organization to ensure sustainability. Below is a snapshot explaining the key assumptions made to ensure Urban Evaluation Solution, Inc’s success, impact, and sustainability. 2023 Sales Revenue Contributions

$

360,000.00

$

998,000.00

2024 Sales Revenue Contributions

$

360,000.00

Mental Health Services

900,000.00 2,500.00 85,000.00 10,500.00

Grants Sponsorships Partner Donations Fundraising

Projection Basis:

$

370,800.00

$

1,014,275.00

$ $

370,800.00 -

Projection Basis:

Mental Health Services

Grants Sponsorships Donations Fundraising

2025 Sales Revenue Contributions

$

389,340.00

$ 1,064,988.75

YOY Growth

2026 Sales Revenue Contributions

$

909,000.00 2,525.00 89,250.00 13,500.00

2027 Sales Revenue Contributions

447,741.00

$ 1,107,588.30

2%

YOY Growth

4%

$

514,902.15

$ 1,174,043.60

YOY Growth

6%

The below table highlights the organization’s projected operating and payroll expenses for the next five business years. Operating Expenses Branding

Occupancy

Administrative

Programming

Marketing Video/Photography Public Relations Fundraising Events and Initiatives Including Merchandise Facility Rent Facility Utilities & Expenses Maintenance Business Insurance Software/Subscriptions (Quickbooks, Zoom, etc) Telecommunications Website Domain & Hosting General Office Supplies Taxes and Licenses Professional Memberships Professional Services (Legal and Accounting) Director/Volunteer Development/Training Food, Basic Needs, Support for Clients Mental Health Education/Outreach Mental Health Support Programming/Groups Healthcare Support Expenses (equipment, supplies, etc) Client Support (job training, transport, clothes, interview support, etc) Program Evaluative Tools Travel Contractual Labor (Grant Writing, Consultants, etc) Miscellaneous Expenses Total Annual Operating Expenses

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2023 4,500 4,000 5,000 10,000 84,000 12,000 5,000 15,000 500 5,600 750 5,000 2,500 1,000 10,000 5,000 30,000 3,500 10,000 15,000 100,000 500 20,000 25,000 10,000 383,850

2024 4,635 4,120 5,150 10,300 86,520 12,360 5,150 15,450 515 5,768 773 5,150 2,575 1,030 10,300 5,150 30,900 3,605 10,300 15,450 103,000 515 20,600 25,750 10,300 395,366

2025 4,867 4,326 5,408 10,815 90,846 12,978 5,408 16,223 541 6,056 811 5,408 2,704 1,082 10,815 5,408 32,445 3,785 10,815 16,223 108,150 541 21,630 27,038 10,815 415,134

2026 5,013 4,456 5,570 11,139 93,571 13,367 5,570 16,709 557 6,238 835 5,570 2,785 1,114 11,139 5,570 33,418 3,899 11,139 16,709 111,395 557 22,279 27,849 11,139 427,588

2027 5,163 4,589 5,737 11,474 96,379 13,768 5,737 17,210 574 6,425 861 5,737 2,868 1,147 11,474 5,737 34,421 4,016 11,474 17,210 114,736 574 22,947 28,684 11,474 440,415

Salaries and Wages CEO Program Director Psychiatrist LCSW LMSW Substance Abuse Counselor Housing Specialist Employment Specialist Practice Administrator Office Manager Clinical Case Manager

2023 100,000 85,000 250,000 95,000 75,000 50,000 45,000 40,000 85,000 50,000 35,000

2024 100,000 85,000 250,000 95,000 75,000 50,000 45,000 40,000 85,000 50,000 35,000

2025 100,000 85,000 250,000 95,000 75,000 50,000 45,000 40,000 85,000 50,000 35,000

2026 103,000 87,550 257,500 97,850 77,250 65,000 46,350 41,200 90,000 51,500 36,050

2027 106,090 90,177 265,225 100,786 79,568 65,000 47,741 42,436 90,000 53,045 37,132

2% 0% 5% 0%

2% 0% 5% 0%

5% 0% 7% 0%

5% 0% 5% 2%

5% 0% 5% 2%

Benefits Medical Benefits Defined Contribution Taxes Other

Total Annual Payroll

973,700

973,700

1,019,200

1,067,640

1,094,461

Cash Flow $200,000 $180,000 $160,000

$154,069

$140,000 $120,000 $100,000 $80,000 $60,000

$60,102

$40,000 $20,000 $0 -$20,000

$16,010

$19,995

Cash Flow

2023

2024

2025

2026

Net Cash Flow

450

16,010

19,995

60,102

2026 154,069

2.1 KEYS TO SUCCESS •

Strategic Purpose: Urban Evaluation Solution, Inc will maintain a strict focus on the three pillars of support for those struggling with mental conditions; mental wellbeing, physical wellbeing, and effective transitioning. The three pillars will work in tandem to create better outcomes for each client.

•

Staying Current: Urban Evaluation Solution, Inc will flow with current trends and stay relevant in the mental health sector, focusing on the latest trends and programs that support mental wellness while also combatting homelessness. 11

•

Marketing: Urban Evaluation Solution, Inc will foster a direct marketing core, with an emphasis on organization-to-organization and organization-to-client marketing. This approach allows for rapid growth by tapping into organizations' current needs with the target market Urban Evaluation Solution, Inc intends to serve.

•

Positive Outcomes: Urban Evaluation Solution, Inc will influence others and positively position the organization as a change-maker by establishing a superior client record.

2.2 MISSION Urban Evaluation Solution, Inc strives to eliminate barriers to access to mental and behavioral health services. In partnership with community members, community service organizations, and healthcare providers, Urban Evaluation Solution, Inc seeks to eradicate homelessness and ensuring that every person has access to affordable, sustainable permanent housing.

2.3 VISION Urban Evaluation Solution, Inc envisions a world where everyone can access highquality, culturally responsive mental and behavioral health services. This will be accomplished by: •

Assisting all clients/participants as they strive for stability and self-sufficiency,

•

expanding services in all five boroughs,

•

developing an Employment Training Center for clients/participants and community organizations, and

12

•

working closely with landlords and brokers to secure apartment buildings for our clients/participants.

2.4 VALUES •

Person-Centered: Urban Evaluation Solution, Inc assures services are directed by individual and family choices and service planning is collaborative, with a focus is on individuals taking personal responsibility for their services with the mental health professional sharing knowledge and resources in a supportive manner.

•

Individualized Support and Services: Urban Evaluation Solution, Inc assures services offered are individualized to meet unique needs, versus providing services in predefined service packages.

•

Strengths-Based Focused Support and Services: Individuals and families and their mental health professionals will adopt the belief that people can recover from a mental illness by building upon individual strengths. Services will focus on identifying each person’s strengths and resources and building upon these to meet the goals that the individual or family has identified.

•

High-Quality Services: Services provided are evidence-based practices that have been empirically validated or reflect best practices in the field. Service providers continually evaluate efficacy, quality assurance and satisfaction.

•

Coordinated, Efficient, and Cost-Effective Services: Urban Evaluation Solution, Inc’s system of care will minimize fragmentation and meet the priority needs of low income, underinsured and uninsured Alabama residents in the most efficient and cost-effective manner. 13

•

Community-Focused: Urban Evaluation Solution, Inc values working with other government, businesses, and community organizations to realize goals and adopt inclusive decision whenever possible.

•

Holistic Services and Support: An individual’s mental health services are only a single component of their well-being. Thus, Urban Evaluation Solution, Inc places a strong emphasis on identifying and addressing other needs in conjunction with their mental illness.

•

Family Support: There will be recognition of the supportive role family and other significant individuals play in a person’s life and efforts made to include these individuals in service planning whenever possible.

•

Accessibility: Services will be readily accessible by assuring that service sites are geographically accessible; that languages other than English will not be a barrier; and that there will be “no wrong door” in that individuals may access services through multiple avenues.

•

Culturally Responsive Support and Services: Culture determines our world view and provides a general design for living and patterns for interpreting reality that are reflected in our behavior. Therefore, services that are culturally competent are provided by individuals who have the skills to recognize and respect the behavior, ideas, attitudes, values, beliefs, customs, language, rituals, ceremonies and practices characteristic of a particular group of people.

•

Collaboration: Services are not provided in isolation of other human service providers but rather in collaboration to assure the individual or family’s needs are met in the most effective manner possible. Other providers may include a primary care physician,

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social services providers, employment specialists, and any other human service provider that is involved in the client’s care.

2.5 DIVERSITY, EQUITY, AND INCLUSION (DEI) In addition to the organization’s values, Urban Evaluation Solution, Inc, is also committed to the values of diversity, equity, and inclusion (DEI) in all aspects. Urban Evaluation Solution, Inc is interested in cultivating a diverse employee workforce where everyone feels able to bring their best selves to work each day. To accomplish this, the organization is in the process of identifying and implementing diversity recruiting best practices to help create a more inclusive workplace. Urban Evaluation Solution, Inc will continue to solidify its commitment to DEI at all levels (board of directors, leadership staff, direct services), with the goal of elucidating a deep understanding as to why the organization is engaging in this work together and why racial, gender, and cultural equity is central to Urban Evaluation Solution, Inc’ success and the success of its clients – those facing mental health concerns, homelessness, substance abuse, and other struggles. Strengthening diversity, equity, and inclusion is an ongoing process, as such the organization’s work in these areas continue to evolve and grow into new areas. Urban Evaluation Solution, Inc plans to commit to actions which infuse diversity, equity, and inclusion throughout its agency and internal systems such as: •

Learning about best practices for achieving diversity, equity, and inclusion, and sharing that knowledge with everyone at Urban Evaluation Solution, Inc.

•

Strengthening the organization’s ability to recruit and retain exemplary and diverse staff and leadership. 15

•

Ensuring that people of all abilities can access and engage with Urban Evaluation Solution, Inc’ resources and information.

Urban Evaluation Solution, Inc believes every person’s voice adds value and strives to create balance in the face of power differences. Urban Evaluation Solution, Inc believes that no person can or should be called up on to represent an entire community.

2.6 ORGANIZATIONAL OBJECTIVES 2.6.1 Non-financial Objectives •

Create an atmosphere consistent with the empowering nature of the organization’s vision. When clients interact with Urban Evaluation Solution, Inc, they will experience a noticeable feeling of love, warmth, acceptance, and security.

•

Offer mental and physical wellness activities.

•

Create a mental health continuum of care system that incorporates the organization’s values and principles in every aspect of planning, implementation, and service delivery.

•

Support and empower clients by using a collaborative approach that honors individuality by designing unique processes that will fulfill the needs of each client and his/her family.

•

Ensure staff will have first-hand knowledge and experience with issues that may be burdening the clients.

•

Use and develop evaluation tools to determine whether it has accomplished its goals in facilitating wellbeing and enhancing the quality of life for every client.

2.6.2 Financial Objectives •

Secure necessary funding for working capital, programs, and services. 16

•

Generate positive net cash flows in 2023 and maintain positive cash balance throughout existence.

•

Maintain YoY revenue increases of more than 5% in the next five business years.

2.7 RISK MANAGEMENT Urban Evaluation Solution, Inc is not exempt from the risks to which every organization is exposed. With the emergence of the organization, the possible risks are not being able to achieve widespread acceptability as a viable substitute to similar organizations, not being able to substantially ensure capital injection to launch and stabilize organizational growth, and a lack of support, clients, and recognition due to not having a strong marketing program. Different strategies will be put in place to ascertain that the risks to the organization are controlled or minimized. These strategies include: •

Investing sufficient funds into the organization to meet all required business operation requirements.

•

Adopting effective strategies to promote the brand and general services.

•

Minimizing overhead costs, which increases the organization’s sustainability.

•

Building strategic and symbiotic partnerships with necessary companies and organizations.

•

Providing a constant and effective communication link.

•

Onboarding competent and experienced volunteers.

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3 BUSINESS MODEL OUTLINE

Key Partners Key Partners: •

• • • •

Chamber of commerce and other professional organizations to provide referrals Government organizations Health and wellness agencies Housing authorities Social service agencies

Key Activities • • • • • • •

Protect sensitive information of all program participants Maintain customer service Continued growth and engagement Continue hosting engaging, educational, and enrichment activities Provide a place for those in need to find support and resources Combat homelessness in NY Ensure mental health services are accessible for all people

Key Resources

Value P

Urban Evalu Inc strives t barriers to a and behavio services. In community community organization providers, U Solution, In gaps in serv resources to provide com education, s prevention, opportunitie underserved resourced a York.

Financial: Savings, bank loans, corporate partners, foundations, government Physical:

1

Proposition Customer

uation Solution, to eliminate access to mental oral health n partnership with members, service ns, and healthcare Urban Evaluation nc seeks to identify vices, connect o needs, and mprehensive support, and treatment es to vulnerable, d, and underadults in New

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Relationships • • • • • • •

App, chat, and engagement capabilities Participant feedback Educational enrichment and development Social media engagement Homeless outreach Job training/job fairs Community events

Customer Segments • • • • • • • • •

Channels Sales Channels: Social media, word of mouth, website, flyers, vehicle graphics, listing in directories, advertising on local industry related organizations’ websites, phone, mail, email,

•

OrganizationtoOrganization Men Women Homeless Facing mental health concerns Domestic violence survivors Substance users Formerly incarcerated Elderly Veterans

Facilities, office space, educational resources, and supplies IP: Trade secrets, contracts, copyrights Human: Leadership, support staff, volunteers, governing board

Cost Structure • • • • •

Development and maintenance of website Legal and administrative cost Advertising and marketing cost Employee Salaries Resources and supplies

1

19

personal demonstration (workshops/seminars), partner with agents and brokers to promote services/products, speaking engagements Support Channels: Follow up calls, surveys

Revenue Streams • • • • • •

Grants Sponsorships Fundraisers/Donations In-Kind Mental health services Health care services

3.1 EXECUTION STRATEGY Urban Evaluation Solution, Inc is in its program implementation phase. The organization has incorporated as a nonprofit corporation in New York and has been awarded 501(c)3 tax exemption from the Internal Revenue Service (IRS). Finally, Urban Evaluation Solution, Inc has secured a domain name and completed the formal development of the website, which currently serves as the heart of the organization. The organization’s website is www.urbanevaluationsolution.org. Below is a broad execution roadmap that walks Urban Evaluation Solution, Inc from planning to launch, keeping in mind that many of the milestones will be active concurrently.

Program Implementation

Securing Funding • Apply for grants • Create monthy fundraisers Business • Solicitation Planning letters • State • Build incorporation community/orga nizational • Strategic partnerships planning • Board of directors development • 501c3 setup • Vetting Sponsors and grant writing • Recruiting Volunteers

Programs and Service Development • Secure flexible space opportunites for housing and programming • Program Schedule with assigned volunteers/staff • Establishing database of prospective clients/program participants • Transitional program development

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Marketing Implementation • Social Media Engagement • Print Media • Guest Speaking Opportunities • Homeless outreach

4 COMPANY SUMMARY 4.1 COMPANY INFORMATION Legal Name of Organization: Urban Evaluation Solution, Inc Founder: Ethel Moran Date of Incorporation: 03/22/2013 EIN:42-2862076 Tax- Exemption: Active

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4.2 CORPORATE GOVERNANCE AND COMPANY STRUCTURE Urban Evaluation Solution, Inc is a non-profit entity that provides housing support, education, employability skills, and culturally responsive trauma-informed services to clients. This is accomplished through a holistic care approach that promotes positive behaviors and increases confidence of one’s ability to participate in opportunities that lead to one becoming a contributing member of society. These efforts, not only provide life-changing benefits for homeless individuals facing mental health concerns, but also make a direct impact on the health and vitality of the local community.

4.3 TARGET MARKET Urban Evaluation Solution, Inc serves the following: • • • • •

Age Groups o Adults (18+) Socioeconomic Status o No-Income o Low-Income Gender o Male o Female Location o Bronx, New York o Surrounding cities Additional Factors o Homeless o Facing mental health concerns o Domestic violence survivors o Substance users o Formerly incarcerated o Elderly o Veterans

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4.4 SERVICE DESCRIPTION Urban Evaluation Solution, Inc focuses on positively impacting the lives of adult men and women who are facing homelessness and struggling with mental health concerns. To support these individuals, Urban Evaluation Solution, Inc will provide the following services and programs:

23

24

25

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4.5 REGULATORY REQUIREMENTS Urban Evaluation Solution, Inc will secure all necessary permits and licenses as mandated to conduct its operations. As a United States-based 501(c)3 nonprofit, Urban Evaluation Solution, Inc will ensure the following requirements: •

Corporate: o Obtain charitable solicitation permit. o File corporate annual reports in New York. o File annual 990 with the IRS. o Report address changes.

•

Fundraising: o Include written disclosure statements on all written solicitations to ensure transparency between Urban Evaluation Solution, Inc and donors. o Produce and publish on website, an annual report illustrating revenues and expenses, program outcomes, goals for the upcoming year, and an acknowledgment of contributors.

•

Operational: o Maintain a current copy of bylaws. o Ensure the bylaws are consistently being adhered to. o Conduct regular board meetings. o Be aware of conflicts of interest.

•

Accounting: o Ensure tax-exempt status is up to date. o Document unrelated business activities and income. 27

o Stay current with grant reporting deadlines and requirements for any grants received. o Maintain accurate and up-to-date books.

4.6 ORGANIZATION STRUCTURE Urban Evaluation Solution, Inc is organized in a way to streamline operations. With a flat structure the company can keep focus on its mission which in turn will foster growth. A flat structure is where the top management is in direct contact with the executive leadership, employees at the floor levels, as well as the consumers. Given this structure, Urban Evaluation Solution, Inc will ensure that everyone becomes adept at handling whatever work comes their way.

Founder

Mental Healthcare Staff

Board of Directors

Practice Administrator

Substance Abuse Counselor

Housing Specialist

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Employment Coach

5 MARKET RESEARCH SUMMARY 5.1 SOCIAL DETERMINANTS OF HEALTH According to the Centers for Disease Control (CDC), social determinants of health (SDOH) are conditions in the places where people live, learn, work, and play that affect a wide range of health and quality-of life-risks and outcomes.1 SDOH can be broken down into five key domains: education access and quality, health care access and quality, economic stability, neighborhood, and built environment, and social and community context.

Social determinants of health (SDOH) have a significant impact on people's health, wellbeing, and quality of life. Examples of SDOH include:2 •

1 2

Safe housing, transportation, and neighborhoods

https://www.cdc.gov/socialdeterminants/about.html https://health.gov/healthypeople/objectives-and-data/social-determinants-health

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•

Racism, discrimination, and violence

•

Education, job opportunities, and income

•

Access to nutritious foods and physical activity opportunities

•

Polluted air and water

•

Language and literacy skills It is well known that social factors affect the risk for mental illnesses and substance use

disorders and the health outcomes of persons with these disorders.3 Social and environmental factors, in addition to their independent and combined effects, can influence genetic determinants of health and illness through gene-by-environment interactions and epigenetic mechanisms.

The CDC believes resources that enhance the quality of life can significantly influence population health outcomes. Examples of these resources include safe and affordable housing,

3

https://focus.psychiatryonline.org/doi/pdf/10.1176/appi.focus.20150017#:~:text=In%20this%20architecture%20of% 20risk,such%20illnesses%20when%20they%20occur.

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access to education, public safety, availability of healthy foods, local emergency/health services, and environments free of life-threatening toxins.

5.2 MENTAL HEALTH IN NEW YORK4 Mental disorders continue to be common, widespread and disabling. Every year, more than 1 in 5 New Yorkers has symptoms of a mental disorder. Moreover, in any year, 1 in 10 adults and children experience mental health challenges serious enough to affect functioning in work, family and school life. The disease burden or total cost of mental illness exceeds that caused by all cancers. Barriers to effective care—stigma and discrimination, symptoms that reduce the ability to recognize problems, insurance limits—add up. In our nation, people enter care on average nine years after problems first appear. Mental health problems are a leading health challenge for children; half of all lifetime cases of mental illness begin by age 14, while three-quarters begin by age 24. Mental disorders that appear early on, when left untreated, are associated with disability, school failure, teenage childbearing, unstable employment, marital instability, death by suicide, and violence. Nearly $200 billion is lost each year nationwide in reduced earnings due to mental health problems. The costs of untreated or poorly treated mental illness in the disability system, in prisons, and on the streets contribute to the mental health care crisis.

4

https://www.health.ny.gov/prevention/prevention_agenda/mental_health_and_substance_abuse/mental_health.htm

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5.3 MENTAL HEALTH IN MINORITY COMMUNITIES Overall, mental health conditions occur in Black and minority people at about the same or less frequency than in White Americans. However, the historical Black experience in America has and continues to be characterized by trauma and violence more often than for their White counterparts and impacts emotional and mental health of both youth and adults.5

5.3.1 Alarming Facts • Black and minority people living below poverty are twice as likely to report serious psychological distress than those living over 2x the poverty level. •

Adult Blacks and minorities are more likely to have feelings of sadness, hopelessness, and worthlessness than adult whites.

•

Blacks and minorities are less likely than white people to die from suicide at all ages. However, Black, and Hispanic teenagers are more likely to attempt suicide than White teenagers (9.8 percent v. 6.1 percent).

•

Sixteen percent (4.8 million) of Black and minority people reported having a mental illness, and 22.4 percent of those (1.1 million people) reported a serious mental illness over the past year.

5

https://www.statista.com/statistics/252393/total-us-expenditure-for-mental-health-services/

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•

Serious mental illness (SMI) rose among all ages of Black and minority people between 2008 and 2018.

5.4 MENTAL HEALTH AND UNEMPLOYMENT One in two Americans develop a mental illness at some point in their lives6. In the United States people with a mental illness are two to three times more likely to be unemployed, and their employment rate is 15 percentage points lower than for those without mental health problems. They are also more likely to call in sick, often for longer periods, and to underperform at work. Employment and health systems do not add to each other. People who need support with both mental health issues and finding or keeping a job are rarely well-served. Health care providers treat the illness without considering workplace-related problems, and employers focus on jobs without considering the necessary mental health. As a result, job opportunities are limited. Employers cannot find the help they need to keep people with mental health challenges.

6

https://www.pbs.org/newshour/health/how-mental-health-impacts-us-workers

33

34

5.5 HOUSING SHELTER PROGRAMS AND CASE MANAGEMENT SERVICES Case management is one of the primary services offered to individuals and families experiencing homelessness. The National Association of State Mental Health Program Directors (NASMHPD)7 defines case management as “a range of services provided to assist and support individuals in developing their skills to gain access to needed medical, behavioral health, housing, employment, social, educational, and other services essential to meeting basic human services.” This also includes providing “linkages and training for the patient served in the use of basic community resources, and monitoring of overall service delivery.” Poverty, unemployment, and lack of affordable housing are commonly recognized causes of homelessness. These risk factors can be exacerbated by personal vulnerabilities such as mental and substance use disorders, trauma, and violence, domestic violence, justice-system involvement, sudden serious illness, divorce, death of a partner, and disabilities. Housing and shelter programs can help address the root causes of homelessness through a range of essential recovery support services, including mental and substance use disorder treatment, employment, and mainstream benefits3. Types of housing and shelter programs include: ●

Emergency shelters are often where people experiencing economic shock first turn for support through a wide range of services.

●

Transitional housing typically involves a temporary residence of up to 24 months with wrap-around services to help people stabilize their lives.

7

https://www.nasmhpd.org/; 2 ,3 https://www.samhsa.gov/disorders; 4 http://www.urban.org/sites/default/files/publication/54201/2000265 Rapid-Re-housing-What-the-Research-Says.pdf

35

●

Permanent supportive housing offers safe and stable housing environments with voluntary and flexible support and services to help people manage serious, chronic issues such as mental and substance use disorders.

●

Providing permanent supportive housing on a housing first basis—without requiring transitional steps or demonstrated sobriety—is effective for people experiencing chronic homelessness. People with a serious mental illness, substance use disorder, or co-occurring mental and substance use disorder have demonstrated similar or better housing stability and substance use, compared to those placed in housing with pre-requisites. Large-scale studies demonstrating the benefits include the Collaborative Initiative to End Chronic Homelessness and HUD-VA Supportive Housing Program.

Research shows interventions to prevent homelessness are more cost effective than addressing issues after someone is already homeless. The longer a person is homeless, the harder and more expensive it becomes to re-house this person8. Rapid rehousing helps people move from emergency/transitional shelter or on the street into stable housing as fast as possible. It also connects people with supportive, community-based resources that help them maintain housing. Only 10 percent of families exiting the Department of Housing and Urban Development’s Rapid Re-housing for Homeless Families Demonstration sites returned to homelessness.

Other strategies showing evidence of effectiveness for preventing homelessness include:

8

https://endhomelessness.org/homelessness-in-america/homelessness-statistics /state-of-homelessness-report/indiana/

36

●

Programs that help stabilize households by providing food support, such as food stamps and programs for free school breakfast and lunch.

●

Programs seeking to increase the supply of affordable housing in America, such as the Housing Trust Fund.

●

Benefits advocacy, which helps people find public and entitlement benefits such as Social Security Disability Insurance (SSDI), veterans’ benefits, food stamps, child care assistance, Medicaid, and low-income energy assistance.

●

Discharge planning for people released from institutional care (e.g., hospitals, psychiatric care, substance abuse treatment centers, foster care, military service, jail, prison).

●

Case management that focuses on determining clients’ needs for housing assistance, helping them find and get housing, and securing other resources needed to maintain housing stability (e.g., health insurance, childcare services, medical treatment, psychological services, food, clothing).

37

5.6 COMPETITIVE ANALYSIS Some organizations that offer similar services are as follows: •

Bronx Mental Health Clinic (https://www.prfiorg.com/)

•

Montefior Behavioral Health (https://www.montefiore.org/outpatient-mental-healthservices)

•

Bronx Mental Health Center (https://www.mercy.edu/campus-locations/bronx-campus)

•

Acacia Network (https://acacianetwork.org/behavioral-health/)

These organizations have established a reputation and positive representation over the years. Many of them have been serving a similar mission for a long time and may be regarded as one of the leading organizations in the industry; however, Urban Evaluation Solution, Inc has taken all of this into proper consideration and has concluded that no organization possesses the scale and focus of Urban Evaluation Solution, Inc. To come close to the services and holistic approach of Urban Evaluation Solution, Inc, one would have to combine a couple of the above-named organizations. Additionally, Urban Evaluation Solution, Inc’s focus on homelessness AND mental health sets the organization apart from others. Nevertheless, Urban Evaluation Solution, Inc will observe where these organizations may have faltered and improve its capabilities to develop and maintain positioning in the sector.

38

5.7 SWOT ANALYSIS

S

W

O

T

Strengths

Weakness

Opportunities

Threats

•

Founder’s knowledge and experience

•

High operating costs

•

•

Engaged and Professional Team with medical backgrounds

•

Limited Capital/ Funding

•

•

Established relationships in the community

•

•

10 years of successful operation

•

Long wait for • grant funding (governmental and foundations) Need for a large • professional team

A growing interest in the mental and emotional wellness in marginalized communities Government programs and funding

•

Established players in the Industry

•

Organizations offering free or lower-priced services

Organization to organization collaborations

•

Changing Preferences and Desires in mental health treatment/methodologies

Social Movements

•

Economic Downturn

39

6 STRATEGY AND IMPLEMENTATION SUMMARY 6.1 COMPETITIVE STRATEGY The factors that differentiate Urban Evaluation Solution, Inc from competitors currently existing or those that may emerge in the future are as follows: •

Diverse and ongoing services

•

Values

•

On-site and off-site resources

•

Overall wellness and recovery-focused

6.2 SALES AND MARKETING STRATEGY Urban Evaluation Solution, Inc will adopt the following marketing techniques to promote the organization: Captivating Web Portal Urban Evaluation Solution, Inc considers the attractiveness of its website, regarding services and general portal architecture, as the core of its marketing strategy. A well laid out and userfriendly site can influence the degree of user’s attention and affect the amount of time spent on site and trust in the organization. Therefore, the website will be Urban Evaluation Solution, Inc of all marketing efforts so that the website will be well-structured, captivating, engaging, and clean. In addition, Urban Evaluation Solution, Inc will be up-to-date, trend-savvy, and mobilefriendly.

40

Leverage on the Internet •

Utilize Search Engine Marketing and Optimization (SEO): Urban Evaluation Solution, Inc will utilize search engine marketing and optimization to develop a robust online presence by allowing the brand to appear on a list of search engine results whenever a keyword search is done on major search engines. With a strong SEO strategy, the company’s website will become associated with the keywords used to find services.

•

Press Releases: This strategy aims to position the brand as a trusted network through formal publicity.

•

Maintain a Strong Social Media Presence: Urban Evaluation Solution, Inc will employ a social media strategy to consistently engage and interact with the community. More than that, the social media sites will serve as a place to share bits of information, connect with people, and receive authentic feedback.

Social Services •

Urban Evaluation Solution, Inc will present a strong presence at various governmental and social service meetings related to the mental health, physical health, and housing,

6.3 EVALUATION Program evaluation will be the responsibility of the executive leadership team and will consist of a formal evaluative strategy.

Formative Evaluation - Primarily qualitative in nature, the formative evaluation will be conducted through interviews and open-ended questionnaires. Clients and community partners will be asked about the day-to-day operation of Urban Evaluation Solution, Inc, 41

the support provided, its impact, and other questions to provide feedback for the ongoing improvement of the operation of the Program. The executive leadership team will meet regularly with the organization's staff to share the formative evaluation effort findings. Periodic reports will be prepared that identify the significant findings of the formative evaluation and how they have been used to improve operations.

Summative Evaluation - Primarily quantitative in nature, the summative evaluation will begin with establishing baseline data at the beginning of the Project and then be conducted at 6-month intervals. Success in achieving the organization’s objectives can be measured through the following metrics: • • •

Metric 1: Number of clients served each year. Metric 2: Employment and educational success of past clients. Urban Evaluation Solution, Inc keeps track of the specific growth and continued self-sufficiency (maintained housing, employment, etc) of past clients. Metric 3: Number of community partners acquired each year.

A yearly report will be issued that presents the formative and summative findings.

6.4 VOLUNTEER RECRUITMENT AND STRATEGY No nonprofit can thrive and become sustainable without the effective recruitment and support of volunteers. Volunteers will make up the backbone of Urban Evaluation Solution, Inc operations. Besides contributing the skills needed, it is important for volunteers to have core values that are aligned with the organization and can provide mentorship, guidance, and support to underserved and underrepresented populations. With this in mind, Urban Evaluation Solution, Inc will implement the following volunteer plan:

42

•

Volunteer Plan: The successful involvement of volunteers will both help meet staffing needs and provide opportunities for community members to be more engaged with Urban Evaluation Solution, Inc.

•

Volunteer Needs: All staff will be engaged to identify work areas that will benefit from volunteers, and a volunteer program will be developed. Potential volunteer positions include Coordinators, Admin support, Outreach, and Events support.

•

Model: Urban Evaluation Solution, Inc will employ a model that involves both episodic and recurring volunteers. Recurring volunteers are those who provide regular, ongoing support, or who lead and plan for the involvement of others. They are given significant authority and responsibility. Episodic volunteers are those who sign up to participate for a short period, for a specific event or activity, and work under the supervision of staff or a recurring volunteer.

•

Volunteer Recruitment: It will be the responsibility of the executive leadership team to position Urban Evaluation Solution, Inc as a premier place to volunteer. This positioning will be crucial to recruiting competent, committed individuals. It requires that every volunteer be treated as the asset they are, acknowledged regularly, and provided with special perks. The executive leadership team will undertake a variety of recruitment strategies to fill volunteer positions. These strategies include: o Advertising in free and low-cost print and digital media, o Posting in online forums, o Meeting with constituents to recruit their involvement and request their assistance in identifying other prospective volunteers, and 43

o Interviewing prospective volunteers to ensure a good fit with the position. •

Volunteer Management: Volunteer policies will be completed, and all volunteers will be provided with a copy upon beginning their work with Urban Evaluation Solution, Inc. The executive leadership team will supervise the volunteers and apply the policies consistently. Volunteers will be required to sign in and out each time they volunteer and will receive a formal appraisal of their work at least once annually.

•

Volunteer Retention: Keeping good volunteers is a priority of Urban Evaluation Solution, Inc. The following strategies will be employed to increase volunteer retention rates. o Staff will verbally thank volunteers at least once each time they volunteer. o Written notes of appreciation, including accomplishments made possible by the volunteer’s help, will be sent following any significant event or hallmark (such as a year of volunteerism completed). o Appreciations will be included in Urban Evaluation Solution, Inc’ social media sites and on the website. o A special annual volunteer appreciation event will be held annually, providing recognition for the work of volunteers and an opportunity to socialize outside of the usual work times.

44

7

FINANCIAL SUMMARY The following section contains the financial information for Urban Evaluation Solution,

Inc Tables and charts show annual pro forma for the next five business years. Breakeven

Financial Snapshot

130,000

1

125,000

1

1 120,000 1

1,800,000 1,600,000

1,400,000 1,200,000 1,000,000 800,000

115,000

0 110,000

0

105,000

1

2

3

4

600,000 400,000 200,000 -

5

1

Monthly Breakeven Dollars

Total Income

Net Surplus/ Deficit 9%

160,000 140,000

120,000 100,000 4%

60,000 40,000 20,000

1%

1%

-

0% 1

2 Operating Income

3

4

3

4

5

Total Operating Expenses

ENDING CASH BALANCE

180,000

80,000

2

Total Payroll Expenses

10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0%

300,000 250,000

250,625

200,000 150,000 100,000

96,556

50,000

36,454

5 -

Operating Margin

1

45

16,460

450 2

3

4

5

Financial Activities: 2023

2024

2025

2026

2027

Income Contributions

998,000

1,014,275

1,064,989

1,107,588

Sales

360,000

370,800

389,340

447,741

514,902

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

Total Income Gross Profit Gross Profit %

1,358,000 100%

1,385,075 100%

1,454,329 100%

1,174,044

1,555,329 100%

1,688,946 100%

Payroll Employee Expenses

63,700

63,700

109,200

114,390

910,000

910,000

910,000

953,250

977,198

973,700

973,700

1,019,200

1,067,640

1,094,461

Marketing

4,500

4,635

4,867

5,013

5,163

Video/Photography

4,000

4,120

4,326

4,456

4,589

Public Relations

5,000

5,150

5,408

5,570

5,737

Fundraising Events and Initiatives Including Merchandise

10,000

10,300

10,815

11,139

11,474

Facility Rent

84,000

86,520

90,846

93,571

96,379

Facility Utilities & Expenses

12,000

12,360

12,978

13,367

13,768

5,000

5,150

5,408

5,570

5,737

15,000

15,450

16,223

16,709

17,210

Salaries & Wages Total Payroll Expenses

117,264

Operating Expenses

Maintenance Business Insurance Software/Subscriptions (Quickbooks, Zoom, etc) Telecommunications Website Domain & Hosting

500

515

541

557

574

5,600

5,768

6,056

6,238

6,425

750

773

811

835

861

General Office Supplies

5,000

5,150

5,408

5,570

5,737

Taxes and Licenses

2,500

2,575

2,704

2,785

2,868

Professional Memberships

1,000

1,030

1,082

1,114

1,147

10,000

10,300

10,815

11,139

11,474

Professional Services (Legal and Accounting) Director/Volunteer Development/Training Food, Basic Needs, Support for Clients Mental Health Education/Outreach Mental Health Support Programming/Groups Healthcare Support Expenses (equipment, supplies, etc) Client Support (job training, transport, clothes, interview support, etc) Program Evaluative Tools

5,000

5,150

5,408

5,570

5,737

30,000

30,900

32,445

33,418

34,421

3,500

3,605

3,785

3,899

4,016

10,000

10,300

10,815

11,139

11,474

15,000

15,450

16,223

16,709

17,210

100,000

103,000

108,150

111,395

114,736

500

515

541

557

574

Travel

20,000

20,600

21,630

22,279

22,947

Contractual Labor (Grant Writing, Consultants, etc)

25,000

25,750

27,038

27,849

28,684

Miscellaneous Expenses

10,000

10,300

10,815

11,139

11,474

383,850

395,366

415,134

427,587

440,416

Total Operating Expenses % of Revenue

28%

Operating Income

29% 450

Operating Margin

0% Net Surplus/ Deficit Margin

29% 16,010

1% 450 0%

46

27% 19,995

1% 16,010 1%

26% 60,102

4% 19,995 1%

154,069 9%

60,102 4%

154,069 9%

Cash Flow: 2023 Beginning Balance

2024 -

2025

2026

2027

450

16,460

36,454

96,556

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

Cash Inflows Revenue Total Cash Inflows Cash Outflows Procurement Activities Purchases

-

-

-

-

-

Operating Activities Payroll

973,700

973,700

1,019,200

1,067,640

383,850

395,366

415,134

427,587

440,416

1,357,550

1,369,066

1,434,334

1,495,227

1,534,877

Net Cash Flows

450

16,010

19,995

60,102

154,069

Operating Cash Balance

450

16,010

19,995

60,102

154,069

Ending Cash Balance

450

16,460

36,454

96,556

250,625

Operating Expenses Total Cash Outflows

47

1,094,461

Operational Analysis:

Cash Burn Analysis Income Operating Expenses Payroll

Operations to Contributions Payroll to Contributions

2023

2024

2025

2026

2027

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

383,850 973,700 28% 72%

395,366 973,700 29% 70%

415,134 1,019,200 29% 70%

427,587 1,067,640 27% 69%

440,416 1,094,461 26% 65%

48

Breakeven:

Gross Margin % of Funding

2023

2024

2025

2026

2027

Gross Margin

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

Total Funding

1,358,000

1,385,075

1,454,329

1,555,329

1,688,946

Gross Margin/Total Funding

100.0%

100.0%

100.0%

100.0%

100.0%

Total Fixed Expenses Payroll

973,700

973,700

1,019,200

1,067,640

Operating Expenses

383,850

395,366

415,134

427,587

440,416

1,357,550

1,369,066

1,495,227

1,534,877

Operating + Payroll

1,434,334

1,094,461

Breakeven Funding Gross Margin % of Funding Total Fixed Expenses

100.0%

100.0%

100.0%

100.0%

100.0%

1,357,550

1,369,066

1,434,334

1,495,227

1,534,877

Yearly Breakeven Amount

1,357,550

1,369,066

1,434,334

1,495,227

1,534,877

Monthly Breakeven Dollars

113,130

114,089

119,528

124,602

127,906

49