Franchise Opportunity
over 20 years in the world of franchising.
Our VIP Story
Our Director Natalie has worked in various care settings over the course of 14 years, supporting people living with dementia, sensory impairments, and disabilities. Her grandmother became ill with dementia. She needed 24-hour support but did not want to go into residential care. Natalie realised that there was very little affordable support in the area to enable her grandmother to remain at home. Although paying for domiciliary care ensured her grandmother was safe and well, she would still be left socially isolated from her friends and her community.
Following specialist dementia training, Natalie developed her idea of a sustainable day care business model with the aim of providing high quality care to individuals to live well with all types of dementia, and Valuing Individual People (VIP) Day Centre was born. VIP Day Centre has now been open 5 days a week for 6 years and expanded into two locations, which has created 14 full time staff positions.
Our centres are designed to value individual people and offer as much support as they need to take part in activities of choice that will improve their quality of life, delay further deterioration of physical and mental health, and ensure Together with knowledge from her own people have a positive and fulfilling personal experience that caring for a family member is often exhausting Natalie experience. became convinced that there was a much-needed call for more support in the We aim to ensure our care is personalised to the needs of the individual through area for people living with dementia and person-centred care plans and that their families especially with many Local Authority Day Centres having been closed individuals are at the heart of the decisionmaking process for the service they down due to lack of funding. receive. We work together with local 2
+44 7824 717 799
[email protected]
services and agencies to support people in a holistic way and are dedicated to promoting the independence, well-being, dignity and peace of mind of all service users while striving to meet all language and cultural needs. Our centres provide constant supervision in an exceptionally caring environment through fully trained, knowledgeable and compassionate staff. They can support with medication requirements, monitor food and fluid intake, carry out risk enablement assessments, and book appointments.
VIP Day Centre is going from strength to strength. Feedback from our members and their families shows the vital role we play in improving their quality of life and our work has been recognised with awards from the International Dementia Awards, National Dementia Awards, Great British Care Awards and Winners of the Best Dementia Day Centre 2020 in the Midlands from the health and pharmaceutical society.
VIP Day Centre has now launched franchise opportunities for others to share in Natalie’s vision of offering everyone in the UK access to affordable, top quality Our activities are based on whatever each day care. individual would like to do and achieve with a wide range available including craft and artwork, beauty therapy, gardening, cooking, golf putting, bowls, dancing and singing. Relaxation sessions, games, puzzles, computer sessions, reminiscence and sensory sessions provide mental stimulation while exercise sessions provide physical stimulation both indoors and outdoors.
www.vipdaycentre.co.uk
3
Our VIP Story
Our Director Natalie has worked in various care settings over the course of 14 years, supporting people living with dementia, sensory impairments, and disabilities. Her grandmother became ill with dementia. She needed 24-hour support but did not want to go into residential care. Natalie realised that there was very little affordable support in the area to enable her grandmother to remain at home. Although paying for domiciliary care ensured her grandmother was safe and well, she would still be left socially isolated from her friends and her community.
Following specialist dementia training, Natalie developed her idea of a sustainable day care business model with the aim of providing high quality care to individuals to live well with all types of dementia, and Valuing Individual People (VIP) Day Centre was born. VIP Day Centre has now been open 5 days a week for 6 years and expanded into two locations, which has created 14 full time staff positions.
Our centres are designed to value individual people and offer as much support as they need to take part in activities of choice that will improve their quality of life, delay further deterioration of physical and mental health, and ensure Together with knowledge from her own people have a positive and fulfilling personal experience that caring for a family member is often exhausting Natalie experience. became convinced that there was a much-needed call for more support in the We aim to ensure our care is personalised to the needs of the individual through area for people living with dementia and person-centred care plans and that their families especially with many Local Authority Day Centres having been closed individuals are at the heart of the decisionmaking process for the service they down due to lack of funding. receive. We work together with local 2
+44 7824 717 799
[email protected]
services and agencies to support people in a holistic way and are dedicated to promoting the independence, well-being, dignity and peace of mind of all service users while striving to meet all language and cultural needs. Our centres provide constant supervision in an exceptionally caring environment through fully trained, knowledgeable and compassionate staff. They can support with medication requirements, monitor food and fluid intake, carry out risk enablement assessments, and book appointments.
VIP Day Centre is going from strength to strength. Feedback from our members and their families shows the vital role we play in improving their quality of life and our work has been recognised with awards from the International Dementia Awards, National Dementia Awards, Great British Care Awards and Winners of the Best Dementia Day Centre 2020 in the Midlands from the health and pharmaceutical society.
VIP Day Centre has now launched franchise opportunities for others to share in Natalie’s vision of offering everyone in the UK access to affordable, top quality Our activities are based on whatever each day care. individual would like to do and achieve with a wide range available including craft and artwork, beauty therapy, gardening, cooking, golf putting, bowls, dancing and singing. Relaxation sessions, games, puzzles, computer sessions, reminiscence and sensory sessions provide mental stimulation while exercise sessions provide physical stimulation both indoors and outdoors.
www.vipdaycentre.co.uk
3
The Care Market
When people think of ‘care’ they normally think of care homes. This is no longer the only option, there are many people now deciding to stay at home with help and support from Home Care and Day Centres allowing people to remain part of the community in which they live. VIP Day Centre is a safe and caring centre where people can make friends and renew friendships. Many individuals are impacted by social isolation and lack of mental stimulation. VIP Day Centre is well run and non-institutionalised allowing people to feel part of the community again ensuring that individuals stay mobile and active. VIP can make a huge difference to families and carers as they can have a break from their caring role. It is also great for individuals as they feel part of community again in a supportive environment.
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+44 7824 717 799
Through the latter half of the 20th Century, the UK population has been steadily getting older and this trend is projected to continue in the future. According to the Office for National Statistics in 2016 there were 11.8 million UK residents aged 65 years and over, representing 18% of the total population. When compared to 25 years before when there were 9.1 million accounting for 15.8% of the population, this is an increase of over 2 million people. Looking ahead another 25 years to 2041, the 1960’s baby boomers (aged in their 50’s now) will have moved into older age and by 2066 there will be a further 8.6 million projected UK residents aged 65 years and over, taking the total number in this group to 20.4 million and making up 26% of the total population.
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Source: Population estimates, Principal population projections, 2016-based, Office for National Statistics
The fastest increase will be seen in the 85 years and over age group. In mid-
which time there will be 5.1 million people aged 85 years and over making up 7%
2016, there were 1.6 million people aged 85 years and over (2% of the total population); by mid-2041 this is projected to double to 3.2 million (4% of the population) and by 2066 to treble, by
of the total UK population. In contrast, the population aged 16 to 64 years is projected to increase by only 2% over the next 25 years and by 5% by 2066.
www.vipdaycentre.co.uk
5
The Care Market
When people think of ‘care’ they normally think of care homes. This is no longer the only option, there are many people now deciding to stay at home with help and support from Home Care and Day Centres allowing people to remain part of the community in which they live. VIP Day Centre is a safe and caring centre where people can make friends and renew friendships. Many individuals are impacted by social isolation and lack of mental stimulation. VIP Day Centre is well run and non-institutionalised allowing people to feel part of the community again ensuring that individuals stay mobile and active. VIP can make a huge difference to families and carers as they can have a break from their caring role. It is also great for individuals as they feel part of community again in a supportive environment.
4
+44 7824 717 799
Through the latter half of the 20th Century, the UK population has been steadily getting older and this trend is projected to continue in the future. According to the Office for National Statistics in 2016 there were 11.8 million UK residents aged 65 years and over, representing 18% of the total population. When compared to 25 years before when there were 9.1 million accounting for 15.8% of the population, this is an increase of over 2 million people. Looking ahead another 25 years to 2041, the 1960’s baby boomers (aged in their 50’s now) will have moved into older age and by 2066 there will be a further 8.6 million projected UK residents aged 65 years and over, taking the total number in this group to 20.4 million and making up 26% of the total population.
[email protected]
Source: Population estimates, Principal population projections, 2016-based, Office for National Statistics
The fastest increase will be seen in the 85 years and over age group. In mid-
which time there will be 5.1 million people aged 85 years and over making up 7%
2016, there were 1.6 million people aged 85 years and over (2% of the total population); by mid-2041 this is projected to double to 3.2 million (4% of the population) and by 2066 to treble, by
of the total UK population. In contrast, the population aged 16 to 64 years is projected to increase by only 2% over the next 25 years and by 5% by 2066.
www.vipdaycentre.co.uk
5
Age is the biggest risk factor for dementia, the increase in the percentage of the population surviving into old age will result in a rapid increase in the number of people in the UK living with dementia. Currently this number stands at an estimated 850,000, that’s one in 14 of people over 65 and one in 79 of the population as a whole living with dementia 1. It is estimated that over half of the UK population know someone who has been diagnosed with some form of dementia and I in 3 people born in 2015 are expected to develop dementia in their lifetime.
awareness that non-residential care is the best and most cost-effective way of caring for our ageing population. This role is particularly significant when seen in the context of the specialised and challenging needs of people living with dementia and their families. Members at VIP can choose to fund their own care, use benefits such as Attendance Allowance, Carers Allowance or contact your local social work team to find out if you are eligible for funding or Direct Payments.
With Local Authorities working to increasingly tight budgets and looking to the private sector to fill the funding gap in the care sector, VIP has a significant role to play in supporting the increasing
Care Culture
We are looking to recruit franchisees with established businesses or for start-up opportunities, or experienced businesspeople with a good local reputation and a professional, entrepreneurial approach. You should have or be prepared to bring on board care management experience with a minimum requirement of Level 3 in Health and Social Care Management. You will be empathetic, compassionate, focused, ambitious, not risk averse, energetic, hardworking, approachable, a good communicator with pride and commitment to service quality. You will believe in value for money through
1. Prince, M et al. (2014) Dementia UK: Update Second Edition report produced by King’s College London and the London School of Economics for the Alzheimer’s Society 2. Dementia Attitudes Monitor (2019) and ONS 2018 population estimates 3. (Lewis, F: Estimation of future cases of dementia from those born in 2015 (July 2015); Consultation report for Alzheimer’s Research UK)
excellence in service, will be attentive to detail, and organized and believe in supporting good people with good systems. You will be open-minded and innovative, appreciative of the need to develop, reward, and retain the loyalty of staff, focused on good practices and above all, will be ambitious to grow your business. If you have most of these attributes, then this really is an opportunity that will suit you. Our franchisees will share our caring culture and have an entrepreneurial spirit to develop, drive and steer a business that is in line with our VIP mission and vision:
Valuing Individual People is committed to providing high quality holistic day care services to local communities in a stimulating and supportive environment where activities and care is person centred and planned around individuals’ skills, abilities and aspirations, promoting social interaction, health and independence, boosting self-esteem and maintaining skills. VIP Day Centre listens, responds, and delivers award winning, affordable, quality care across the UK to ensure all communities have the invaluable support from VIP Day Centre.
6
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
7
Age is the biggest risk factor for dementia, the increase in the percentage of the population surviving into old age will result in a rapid increase in the number of people in the UK living with dementia. Currently this number stands at an estimated 850,000, that’s one in 14 of people over 65 and one in 79 of the population as a whole living with dementia 1. It is estimated that over half of the UK population know someone who has been diagnosed with some form of dementia and I in 3 people born in 2015 are expected to develop dementia in their lifetime.
awareness that non-residential care is the best and most cost-effective way of caring for our ageing population. This role is particularly significant when seen in the context of the specialised and challenging needs of people living with dementia and their families. Members at VIP can choose to fund their own care, use benefits such as Attendance Allowance, Carers Allowance or contact your local social work team to find out if you are eligible for funding or Direct Payments.
With Local Authorities working to increasingly tight budgets and looking to the private sector to fill the funding gap in the care sector, VIP has a significant role to play in supporting the increasing
Care Culture
We are looking to recruit franchisees with established businesses or for start-up opportunities, or experienced businesspeople with a good local reputation and a professional, entrepreneurial approach. You should have or be prepared to bring on board care management experience with a minimum requirement of Level 3 in Health and Social Care Management. You will be empathetic, compassionate, focused, ambitious, not risk averse, energetic, hardworking, approachable, a good communicator with pride and commitment to service quality. You will believe in value for money through
1. Prince, M et al. (2014) Dementia UK: Update Second Edition report produced by King’s College London and the London School of Economics for the Alzheimer’s Society 2. Dementia Attitudes Monitor (2019) and ONS 2018 population estimates 3. (Lewis, F: Estimation of future cases of dementia from those born in 2015 (July 2015); Consultation report for Alzheimer’s Research UK)
excellence in service, will be attentive to detail, and organized and believe in supporting good people with good systems. You will be open-minded and innovative, appreciative of the need to develop, reward, and retain the loyalty of staff, focused on good practices and above all, will be ambitious to grow your business. If you have most of these attributes, then this really is an opportunity that will suit you. Our franchisees will share our caring culture and have an entrepreneurial spirit to develop, drive and steer a business that is in line with our VIP mission and vision:
Valuing Individual People is committed to providing high quality holistic day care services to local communities in a stimulating and supportive environment where activities and care is person centred and planned around individuals’ skills, abilities and aspirations, promoting social interaction, health and independence, boosting self-esteem and maintaining skills. VIP Day Centre listens, responds, and delivers award winning, affordable, quality care across the UK to ensure all communities have the invaluable support from VIP Day Centre.
6
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
7
Operational Ongoing Support
Marketing: the VIP marketing team are there to support and guide franchisees in building up local brand awareness and equip franchisees in managing their public relationships with key stakeholders, both offline and online. The fast-developing digital world is having a significant impact on how people research for and make decisions on purchasing care in the community. It is important we stay on top of these trends to ensure we continue to be seen by both potential customers and potential employees. Some of the digital tools we provide:
•
Localised Microsite within our website for each Franchise.
•
Social Media platforms
The marketing team will support you with campaigns throughout the year to increase brand awareness within your local territories. The campaigns are designed to promote VIP Day Centre as the goto place for advice and information. The team also develop a number of strategies throughout the year, depending on the needs of the network which can include; leaflets, letters, posters, social media imagery and much more to further support the businesses and promote VIP Day Centre. Business Information Systems: we have developed advanced business information systems which have been
8
+44 7824 717 799
Business Information Systems: we have developed advanced business information systems which have been especially designed for the running of your franchise. These systems include a central management system, a HR system and an accounting system. Following your initial training and support VIP has a dedicated Franchise Manager, who will work closely with you from your initial start-up and throughout your first year in the running of your business to act as your mentor, sounding board and business coach – that extra helping hand to help find your premises, develop your business plan, employ your care manager, register with the relevant regulatory body, and much more!
especially designed for the running of your franchise. These systems include a central management system, a HR system and an accounting system. Following your initial training and support VIP has a dedicated Franchise Manager, who will work closely with you from your initial start-up and throughout your first year in the running of your business to act as your mentor, sounding board and business coach – that extra helping hand to help find your premises, develop your business plan, employ your care manager, register with the relevant regulatory body, and much more!
[email protected]
9
Operational Ongoing Support
Marketing: the VIP marketing team are there to support and guide franchisees in building up local brand awareness and equip franchisees in managing their public relationships with key stakeholders, both offline and online. The fast-developing digital world is having a significant impact on how people research for and make decisions on purchasing care in the community. It is important we stay on top of these trends to ensure we continue to be seen by both potential customers and potential employees. Some of the digital tools we provide:
•
Localised Microsite within our website for each Franchise.
•
Social Media platforms
The marketing team will support you with campaigns throughout the year to increase brand awareness within your local territories. The campaigns are designed to promote VIP Day Centre as the goto place for advice and information. The team also develop a number of strategies throughout the year, depending on the needs of the network which can include; leaflets, letters, posters, social media imagery and much more to further support the businesses and promote VIP Day Centre. Business Information Systems: we have developed advanced business information systems which have been
8
+44 7824 717 799
Business Information Systems: we have developed advanced business information systems which have been especially designed for the running of your franchise. These systems include a central management system, a HR system and an accounting system. Following your initial training and support VIP has a dedicated Franchise Manager, who will work closely with you from your initial start-up and throughout your first year in the running of your business to act as your mentor, sounding board and business coach – that extra helping hand to help find your premises, develop your business plan, employ your care manager, register with the relevant regulatory body, and much more!
especially designed for the running of your franchise. These systems include a central management system, a HR system and an accounting system. Following your initial training and support VIP has a dedicated Franchise Manager, who will work closely with you from your initial start-up and throughout your first year in the running of your business to act as your mentor, sounding board and business coach – that extra helping hand to help find your premises, develop your business plan, employ your care manager, register with the relevant regulatory body, and much more!
[email protected]
9
We will support you with: • Continual development and updating of policies, procedures
• Ready access to all your business supplies; we have also put
and systems to reflect lessons learnt and our understanding of
together a fully comprehensive package of suppliers that allow
best practice.
you to quickly and inexpensively get whatever you need.
• Ongoing Workshops with experts to keep you up to date with the latest news and techniques.
• CRM system with every document, risk assessment, policy and procedure you will need to run your business.
• Support with Award nominations to get recognized and promote our brand awareness. • Regular reviews to help you become as successful as possible, will ensure you are operating correctly and that your team is being trained and developed so they always give of their best • Support with initial recruitment interviews of staff, finding and selecting premises, raising funding etc. • Continuous development of our sales and marketing systems to ensure that these are the best in the care sector.
10
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
11
We will support you with: • Continual development and updating of policies, procedures
• Ready access to all your business supplies; we have also put
and systems to reflect lessons learnt and our understanding of
together a fully comprehensive package of suppliers that allow
best practice.
you to quickly and inexpensively get whatever you need.
• Ongoing Workshops with experts to keep you up to date with the latest news and techniques.
• CRM system with every document, risk assessment, policy and procedure you will need to run your business.
• Support with Award nominations to get recognized and promote our brand awareness. • Regular reviews to help you become as successful as possible, will ensure you are operating correctly and that your team is being trained and developed so they always give of their best • Support with initial recruitment interviews of staff, finding and selecting premises, raising funding etc. • Continuous development of our sales and marketing systems to ensure that these are the best in the care sector.
10
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
11
Financial Information
Based on the experience of VIP Day Centre, we anticipate that as our brand becomes more established, the potential exists to significantly increase revenues. We would expect an established VIP Centre to achieve an operating profit (before franchise owner earnings and finance costs) of at least 30%. Your territory can potentially produce annual revenues in excess of £1,000,000. Please note that we are unable to guarantee any level of financial achievement, as individual franchisee performance will have a significant influence on the success of the franchise. We will work with you to develop a detailed business model for your chosen franchise area. Our Franchise Fee is £30,000 (ex. VAT) with an ongoing royalty fee of 7% (ex. VAT) 2% Marketing levy and 5% Management Fee. There will be an extra charge per month to head office for your own HR system, Central Management system, phone line Wi-Fi and email.
We anticipate that a total minimum investment of £39,000 is required up to a maximum investment of £54,000 which includes working capital and the franchise fee. This franchise will be applicable for a personal loan for business purposes - a Start Up Loan is a government-backed personal loan available to individuals looking to start or grow a business in the UK. In addition to finance, successful applicants receive 12 months of free mentoring and exclusive business offers to help them succeed. The loan is unsecured, so there is no need to put forward any assets or guarantors to support an application. All owners or partners in a business can individually apply for up to £25,000 each, with a maximum of £100,000 available per business.
the leading banks in franchising as well as other franchise finance specialists. They will advise on your borrowing potential as well as how to approach a bank for finance. We offer you the opportunity to put any franchise finance related questions to one of the leading franchise specialists in the UK, who can identify the true cost of buying a franchise, the importance of having a business plan and what should be included in it.
You may also want to reserve additional territories to allow for the growth of the business in your local area. Additional licenses are £30,000. This ensures that you “own” a wider area for when you want to expand the business. This is very important if you are considering opening in a large urban conurbation. Having reserved additional territories, you can then raise further funds when you begin expansion.
Projected Turnover per Annum
If you are looking to fund through the banks for this franchise, then we can help. We work with accredited brokers who in turn liaise with the banks who will calculate how much money you may be able to borrow. They work with some of
Number of Full Time Service Users
12
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
13
Financial Information
Based on the experience of VIP Day Centre, we anticipate that as our brand becomes more established, the potential exists to significantly increase revenues. We would expect an established VIP Centre to achieve an operating profit (before franchise owner earnings and finance costs) of at least 30%. Your territory can potentially produce annual revenues in excess of £1,000,000. Please note that we are unable to guarantee any level of financial achievement, as individual franchisee performance will have a significant influence on the success of the franchise. We will work with you to develop a detailed business model for your chosen franchise area. Our Franchise Fee is £30,000 (ex. VAT) with an ongoing royalty fee of 7% (ex. VAT) 2% Marketing levy and 5% Management Fee. There will be an extra charge per month to head office for your own HR system, Central Management system, phone line Wi-Fi and email.
We anticipate that a total minimum investment of £39,000 is required up to a maximum investment of £54,000 which includes working capital and the franchise fee. This franchise will be applicable for a personal loan for business purposes - a Start Up Loan is a government-backed personal loan available to individuals looking to start or grow a business in the UK. In addition to finance, successful applicants receive 12 months of free mentoring and exclusive business offers to help them succeed. The loan is unsecured, so there is no need to put forward any assets or guarantors to support an application. All owners or partners in a business can individually apply for up to £25,000 each, with a maximum of £100,000 available per business.
the leading banks in franchising as well as other franchise finance specialists. They will advise on your borrowing potential as well as how to approach a bank for finance. We offer you the opportunity to put any franchise finance related questions to one of the leading franchise specialists in the UK, who can identify the true cost of buying a franchise, the importance of having a business plan and what should be included in it.
You may also want to reserve additional territories to allow for the growth of the business in your local area. Additional licenses are £30,000. This ensures that you “own” a wider area for when you want to expand the business. This is very important if you are considering opening in a large urban conurbation. Having reserved additional territories, you can then raise further funds when you begin expansion.
Projected Turnover per Annum
If you are looking to fund through the banks for this franchise, then we can help. We work with accredited brokers who in turn liaise with the banks who will calculate how much money you may be able to borrow. They work with some of
Number of Full Time Service Users
12
+44 7824 717 799
[email protected]
www.vipdaycentre.co.uk
13
FAQ’s
Will my team and I be given training? The development of management and staff through training are important elements of our franchise proposition. Training is one of the means by which franchisees can expect to unlock the potential of their people and increase the power of their business. Full details of our training program for franchisees are available on application.
What support and back-up benefits do I get? The support provided by The Franchise Development Team is an important part of the franchise package. The Franchise Development Team will be there to help and guide you every step of the way.
14
+44 7824 717 799
Is an operations manual provided? An extensive Operations Manual forms the core of the franchise system. The bulk of the benefits of the franchise are derived from the tried, tested, and proven methods set out in detail in the Manual.
Are all of my policies and procedures included? Yes, Head Office will provide all of the policies, procedures and documents you need to run your day centre. If you would like to know more, please contact us today!
[email protected]
www.vipdaycentre.co.uk
15
FAQ’s
Will my team and I be given training? The development of management and staff through training are important elements of our franchise proposition. Training is one of the means by which franchisees can expect to unlock the potential of their people and increase the power of their business. Full details of our training program for franchisees are available on application.
What support and back-up benefits do I get? The support provided by The Franchise Development Team is an important part of the franchise package. The Franchise Development Team will be there to help and guide you every step of the way.
14
+44 7824 717 799
Is an operations manual provided? An extensive Operations Manual forms the core of the franchise system. The bulk of the benefits of the franchise are derived from the tried, tested, and proven methods set out in detail in the Manual.
Are all of my policies and procedures included? Yes, Head Office will provide all of the policies, procedures and documents you need to run your day centre. If you would like to know more, please contact us today!
[email protected]
www.vipdaycentre.co.uk
15
VIP Day Centre Franchising The Barn, Winyates Craft Centre Fownhope Close Redditch B98 0LA 07824 717 799
[email protected]
www.vipdaycentre.co.uk
Bloxham Business Centre, Barford Road, over 20 years in the world of franchising.
www.how2franchise.co.uk
Bloxham, Banbury OX15 4FF Tel: 01295 722 846 Email:
[email protected]