Story Transcript
VETERAN SUPPORT NETWORK CORPORATION Founders: Dr. Melissa Williams Atlanta, Georgia
Business Plan
TABLE OF CONTENTS Keys to Success ........................................................9 Mission ................................................................... 10 Vision ...................................................................... 10 Organizational Objectives ................................... 10 Values...................................................................... 11 Guiding Principles ................................................ 11 Risk Management .................................................. 12 Execution Strategy ................................................ 15 Company Information ......................................... 16 Target Market ........................................................ 17 Service Description ............................................... 18 Veteran Communities........................................... 22 Social Determinants of Health ............................ 25 Homeless Trends .................................................. 27 SWOT Analysis ..................................................... 30 Competitive Strategy ............................................ 32 Sales and Marketing Strategy ............................... 32 Evaluation .............................................................. 34 Volunteer Recruitment And Strategy ................. 35
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Confidentiality Agreement 1. Definition of Confidentiality. As used in this Agreement, "Confidential Information" refers to any information which has commercial value and is either (I) technical information, including patent, copyright, trade secret, and other proprietary information, techniques, sketches, drawings, models, inventions, know-how, processes, apparatus, equipment, algorithms, software programs, software source documents, and formulae related to the current, future and proposed products and services of Veteran Support Network Corporation or (ii) non-technical information relating to Company's products, including without limitation pricing, margins, merchandising plans and strategies, finances, financial and accounting data and information, suppliers, customers, customer lists, purchasing data, sales and marketing plans, business plans and any other information which is proprietary and confidential to Company. 2. Nondisclosure and Non-use Obligations. The recipient(s) will maintain confidentiality and will not disclose, disseminate, or use any Confidential Information belonging to Veteran Support Network Corporation, whether in written form. Recipient(s) agrees that he/she/they/them shall treat all Confidential Information of Veteran Support Network Corporation with at least the same degree of care as he/she/they/them accords its own confidential information. If Recipient(s) is not an individual, Recipient(s) agrees that he/she/they/them shall disclose Confidential Information only to its employees who need to know such information and certifies that such employees have previously signed a copy of this Agreement. 3. Survival. This Agreement shall govern all communications between the parties. Recipient(s) understands that its obligations under Paragraph 2 ("Nondisclosure and Non-use Obligations") shall survive the termination of any other relationship between the parties. Accordingly, upon the termination of any relationship between the parties, Recipient(s) will promptly deliver to Veteran Support Network Corporation without retaining any copies, all documents and other materials furnished to Recipient (s) by Veteran Support Network Corporation. 4. Governing Law. This Agreement shall be governed in all respects by the laws of the United States, as such laws are applied to agreements entered and to be performed entirely within United States residents. 5. Injunctive Relief. A breach of any of the promises or agreements contained herein will result in irreparable and continuing damage to Veteran Support Network Corporation for which there will be no adequate remedy at law, and Veteran Support Network Corporation shall be entitled 3
to injunctive relief and/or a decree for specific performance, and such other relief as may be proper (including monetary damages if appropriate). 6. Entire Agreement.
This Agreement constitutes the entire agreement concerning the
Confidential Information disclosed herein and supersedes all prior or contemporaneous oral or written agreements concerning such Confidential Information. This Agreement may only be changed by mutual agreement of authorized representatives of the parties in writing. IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written below.
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ABSTRACT This Business Plan is written as a source of truth pertaining to the organizational activities of Veteran Support Network Corporation coupled with highly substantiated strategies devised to propel its growth for years to come, while Veteran Support Network Corporation seeks necessary funding to carry out its mission. Subsequently, all acquired funds or capital will be utilized for the operational component(s) of Veteran Support Network Corporation. Also, Adequate market strategies will be incorporated to ensure that many target market(s) are informed about the benefits and uniqueness of Veteran Support Network Corporation. Thus, resulting, in a highly successful launch and continued funding for the organization's sustainability. Lastly, this document’s additional purpose is to provide a blueprint for Veteran Support Network Corporation, details of its activities and implementation, and market insights to aid in its feasibility studies.
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Executive Summary
"Heroism doesn't always happen in a burst of glory. Sometimes small triumphs and large hearts change the course of history." – Mary Roach It was once declared by George Washington that “the willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive the Veterans of earlier wars were treated and appreciated by their nation.” Over the last 13 years, approximately 2.4 million active and reserve members of the U.S. armed forces have left military service and returned to civilian life. In the next four to five years, another one million will make this transition. For a soldier, sailor, airman, or Marine who has served in a military at war for more than a decade, reintegrating into civilian life can be tough. Is America doing enough to ease this transition for those who have served and sacrificed so much on its behalf? While there have certainly been some important initiatives, the honest answer must be no. There is much more that can be done. Veterans looking to excel in life need to have a well-developed self-esteem, a good educational skillset, and resources to manage and seize opportunities. Often, if opportunities and life’s basic necessities are not available, they begin experience hardships that negatively impact achievement and overall life fulfillment. These hardships impact their emotional, social, and professional development, creating an environment conducive of negative outcomes. Fortunately, when Veterans are supported, have mentors, or can benefit from programs and services in place they have far greater success in achieving positive outcomes. Research purely shows that Veterans who have resources and opportunities have better and more predictable outcomes. Positive social 6
connections, mentors, and community and social services are reported to enhance the positive outcomes for all Veteran’s psychological well-being and physical health. Veteran Support Network Corporation is a Georgia-based 501(c)3 non-profit organization that provides support and resources to uplift Veterans through the provision support, resources, and professional development. Veteran Support Network Corporation will strategically partner with social leaders, volunteers, social service agencies, Veteran support organizations, and businesses to provide its charitable works and facilitate its programs and services to Veterans in need of support. Veteran Support Network Corporation believes that as an organization, it can eradicate poverty and the negative outcomes endured by many Veterans, one resource and opportunity at a time. The founder, Dr. Melissa Williams, will oversee the overall management and operations of the organization with the help of the executive leadership team, staff, and volunteers. Dr. Melissa Williams believe strength is in numbers and power is in resources and education. This mission is bigger than the founder, and she will work tirelessly to uplift Veterans in need, providing resources to allow them to lift themselves out of their negative situations. Veteran Support Network Corporation is quite optimistic that its values will help drive the organization to accomplish its mission. Without a shadow of a doubt, there are a considerable number of alternatives, but Veteran Support Network Corporation will map out a unique model that will help it gain quick and sustainable acceptance and work its way to achieving equal opportunity for all. Veteran Support Network Corporation will champion an organization-toorganization partnership strategy to reach potential members and affiliates. By utilizing this multichannel approach, Veteran Support Network Corporation will be able to carry out its mission in its entirety and efficiently make strides towards its vision.
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Financial and Strategic Planning Revenue will be generated through grants, donations, fundraisers, and sponsorships. The below charts detail the projected revenue for the next five business years. 2023 Contributions
2024 Contributions
50,000.00
Projection Basis:
50,000.00
Projection Basis:
Grants Sponsorships Donations Fundraising (physical and crowdfunding)
2025 Contributions
50,000.00
$ $ $ $
30,000.00 5,000.00 7,500.00 7,500.00
Grants Sponsorships Donations Fundraising (physical and crowdfunding)
2026 Contributions
$ $ $ $
2027 Contributions
212,500.00
30,000.00 5,000.00 7,500.00 7,500.00
229,500.00
The below charts detail the Veteran Support Network Corporation’s projected operating and payroll expenses for the next five business years. Operating Expenses Marketing & Advertising Social Media Initiatives Business Insurance Office Supplies Professional Services (legal and accounting) Software/Subscriptions (Quickbooks, Zoom, etc) Telecommunications Website Domain and Hosting Professional Memberships Director/Volunteer Development and Training Distribution of Basic Needs Healthcare (mental and phsyical) Access Support Housing Support (vouchers, emergency housing, etc) Employment Program Supplies/Resources Client Employment Support (interview clothes, shoes, etc) Educational Support Program Supplies/Resources Client Legal Support Client Financial Support Travel Expenses Fundraising Initiatives Miscellaneous Expenses Total Annual Operating Expenses
Salaries and Wages Founder Program and Outreach Coordinator
$ $ $ $ $
2023 750 1,000 960 750 2,500 500 2,500 500 750 1,000 7,500 5,000 5,000 500 2,500 500 2,500 5,000 5,000 750 1,500 47,460.00
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2023 -
Medical Benefits Defined Contribution Payroll Taxes Other
Total Annual Payroll
$ $ $ $ $
2024 765 1,020 979 765 2,550 510 2,550 510 765 1,020 7,650 5,100 5,100 510 2,550 510 2,550 5,100 5,100 765 1,530 48,409.20
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2024 -
0% 0% 7% 0%
$
-
$ $ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2025 780 1,040 999 780 2,601 520 2,601 520 780 1,040 7,803 5,202 5,202 520 2,601 520 2,601 5,202 5,202 780 1,561 49,377.38
2025 -
0% 0% 7% 0%
$
-
$ $ $ $ $
5% 0% 7% 0%
$
-
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2026 812 1,082 1,039 812 2,705 541 2,705 541 812 1,082 25,000 15,000 20,000 2,500 5,000 2,500 10,000 15,000 5,410 812 1,623 115,515.02
2026 45,000 35,000 -
$ $ $ $ $
5% 0% 7% 0%
$
89,600 $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2027 852 1,136 1,091 852 2,840 568 2,840 568 852 1,136 26,250 15,750 21,000 2,625 5,250 2,625 10,500 15,750 5,681 852 1,704 121,290.77
2027 47,250 36,750 5% 0% 7% 2%
95,760
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Cash Flow $18,000
$16,000 $14,000 $12,449
$12,000 $10,000 $8,000
$7,385
$6,000 $4,000 $2,000
$0 -$2,000
Cash Flow Net Cash Flow
$1,591
$623
2023
2024
2025
2026
2,540
1,591
623
7,385
2027 12,449
Keys to Success • Strategic Focus: Veteran Support Network Corporation will exist as a non-profit entity. The niche focus is providing resources, support, development, and aid to Veterans throughout Georgia. By maintaining a strict focus on this niche, Veteran Support Network Corporation will fulfill its mission. •
Marketing: Veteran Support Network Corporation will foster a direct and indirect marketing core, with an emphasis on organization-to-organization marketing. This approach allows for rapid growth by tapping into the existing needs of organizations that interact with the target market Veteran Support Network Corporation intends to serve.
•
Positive Outcomes: By establishing a track record amongst Veterans and community partners, Veteran Support Network Corporation will influence others and positively position the organization as a change-maker.
•
Veteran-Focused: With a strong focus of supporting Veterans, Veteran Support Network Corporation will be able to lessen the adversities that Veterans face today. 9
Mission Veteran Support Network Corporation’s mission is to inspire and empower Veterans to exceed their expectations. By providing healthcare, employment, housing, education, legal, and financial support, Veteran Support Network Corporation combats the issues Veterans face as they reintegrate into civilian life. Vision Veteran Support Network Corporation envisions a world where Veterans are supported and have the tools and resources to live thriving and fulfilled lives. Veterans gain many skills and attributes that do not easily transition into civilian life. Veteran Support Network Corporation will help bring those skills and attributes out by connecting Veterans to resources and creating a community of support. Organizational Objectives Non-financial Objectives • Improve the quality of life of Veterans with resources to fuel their basic needs.
• Provide basic support and resources (tangible and financial) to Veterans in need. •
Support Veterans suffering from hunger, homelessness, mental health concerns, and other life challenges.
•
Provide opportunities and resources that meet the specific needs of the community.
•
Facilitate opportunities to glean knowledge, connections, and relationships with the community.
•
Grow and expand organizations throughout Georgia and the United States.
•
Continuously learn from feedback.
Financial Objectives • Secure funding needs for working capital and services.
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•
Generate positive net cash flows each year.
•
Attain breakeven from investments within 12 months.
•
Grow revenues by at least 10% YoY.
Values • Impact: Veteran Support Network Corporation expects its programs and services to have a far-reaching impact, as participants go out in the world, experience success, and become an inspiration for other Veterans and underserved individuals. •
Clarity: Many of Veteran Support Network Corporation’s clients harbor dreams for a better future, but these dreams are sometimes difficult to define, and taking the first step to fulfill them is difficult.
•
Connection: Networking and developing relationships are two of the most important tools in development. Veteran Support Network Corporation’s approach recognizes that even one resource, insight, or connection can make a lifelong difference in a person’s life.
•
Improvement: Veteran Support Network Corporation is constantly seeking ways to improve its programs and services and eagerly welcome feedback from participants.
•
Accountability: Veteran Support Network Corporation hold themselves accountable to participants, to the staff, and volunteers who put their time and energy into its success, to themselves as organizers, and to the well-being of future generations!
Guiding Principles Veteran Support Network Corporation is led by the following principles: •
DO THE RIGHT THING: o Essence of leadership
•
BE: Maintain a character of: 11
o Loyalty o Duty o Respect o Selfless Service o Honor o Integrity o Personal Courage •
Know: o Strong Interpersonal Skills o Conceptual Skills o Technical Skills o Tactical Skills
•
Do: o Influence o Operate o Improve
Risk Management Veteran Support Network Corporation is not exempt from the risks every organization is exposed to. With the emergence of the organization, the possible risks are not being able to achieve widespread acceptability as a viable substitute to similar organizations, not being able to substantially ensure capital injection to launch and stabilize organizational growth, and a lack of support, clients, and recognition due to not having a strong marketing program. Different
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strategies will be put in place to ascertain that the risks to the organization are controlled or minimized. These strategies include: •
Investing sufficient funds into the organization to meet all required business operation requirements.
•
Adopting effective strategies to promote the brand and general services.
•
Minimizing overhead costs, which increases the organization’s sustainability.
•
Building strategic and symbiotic partnerships with necessary companies and organizations.
•
Providing a constant and effective communication link.
•
Onboarding competent and experienced volunteers.
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Organization Model Canvas
Key Partners
Key Activities
Key Partners:
•
•
•
• • • • •
Chamber of commerce and other professional organizations to provide referrals Leadership organizations Military/Veteran support organizations Social Service Organizations Donors Sponsors
Key Suppliers: • • • •
Accountant Attorney (legal advisor) Website developer Marketing professional
•
• • •
Resource Sharing Program development Overcoming community inadequacies Protect sensitive information of all participants and donors Maintain customer service through every interaction Continued growth and engagement Hosting engaging, supportive, and enrichment activities and programs for Veterans
Value Proposition
Customer Relationships
Customer Segments
Veteran Support Network Corporation is a nonprofit corporation that seeks to eradicate poverty and despair among Veterans in Georgia.
•
• •
• • • • • •
App, chat, and engagement capabilities Participant feedback Social media engagement Referrals, classes, workshops, and events Community Events Support Groups Emergent support
Key Resources
Channels
Financial:
Sales Channels:
Savings, bank loans, corporate partners, foundations, grants
Social media, word of mouth, website, flyers, vehicle graphics, listing in directories, advertising on local industryrelated organizations' websites, phone, mail, email, personal demonstration (workshops/seminars), speaking engagements
Physical: Facilities, office space, educational resources, and supplies IP:
Veterans
Support Channels:
Trade secrets, contracts, copyrights
Follow up calls, surveys
Human: Leadership, support staff, volunteers, governing board
Cost Structure
Revenue Streams
•
• • • •
• • • •
Development and maintenance of the website Legal and administrative cost Advertising and marketing cost Employee Salaries Resources and supplies
Grants Sponsorships Fundraisers/Donations In-Kind
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Execution Strategy Veteran Support Network Corporation is in its securing funding and program/service development phases. The organization has incorporated as a nonprofit corporation in the state of Georgia and has applied for 501(c)3 tax-exemption from the Internal Revenue Service (IRS). Veteran Support Network Corporation has secured a domain name and is in the process of completing the formal development of its site, which will serve as the heart of the organization. On its path forward, the organization will flow through the target points as illustrated below in the execution roadmap.
Phase 1 Launch
Business Planning • State Incorporation • 501c3 setup • Vetting Sponsors and grant writing • Recruiting Volunteers
Securing Funding • Applying for grants • Creating monthy fundraisers • Solicitation letters • Marketing Campaign (initial)
Programs and Service Development • Securing flexible space opportunites • Program Schedule with assigned volunteers • Establishing database of prospective participants • Organizational partnerships • VA Partnership • Social service agencies partnershps
Marketing Implementation • Social Media Engagement • Print Media • Guest Speaking Opportunities • Community Outreach
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Company Summary Company Information Name of Business: Veteran Support Network Corporation Founders’ Names: Dr. Melissa Williams Location of Business: Veteran Support Network Corporation is physically located in Atlanta, Georgia where it intends to serve local, regional, and state-wide communities through its programs and services. Legal Status: Veteran Support Network Corporation is registered as a Georgia non-profit organization founded by Dr. Melissa Williams. The date of Veteran Support Network Corporation’s incorporation is 04/12/2023.
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Target Market Veteran Support Network Corporation serves the following: •
•
•
• •
Age Groups o Millennials (21-38) o Gen Xers (39-54) o Baby Boomers (55 above) Socioeconomic Status o Veteran o Low-Income o No-Income o Unemployed Gender o Male o Female o Fluid o Unidentified Location o Georgia (Atlanta and surrounding areas) Additional Demographics o Veteran
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Service Description Veteran Support Network Corporation’s major service is providing Veterans in need with support and resources. These supports may include financial assistance, food, basic living necessities, shelter, professional development, and more. Veteran Support Network Corporation believes everyone has a gift, and while sometimes gifts are not self-fulfilling, they can fulfill the needs of others in the community. Below is a brief overview of the programs and services offered: o Veterans General Support ▪ Housing support ▪ Basic needs support ▪ Support with obtaining veteran benefits ▪ Job training and workforce development ▪ Financial assistance (to start a business, pay for daycare, pay for medical expenses, etc) ▪ Community events and activities for like-minded Veterans to meet, collaborate, network, and provide peer support to one another Veteran Support Network supports the following: • •
• • • •
Healthcare: Many veterans require health services, such as mental health support, physical rehabilitation, and help managing chronic illnesses. Employment: Some veterans may have difficulty finding work or transitioning back into civilian life after serving in the military. Assistance with job training, resume building, and interview skills can be incredibly valuable. Housing: Homelessness is unfortunately common among veterans, so providing housing assistance, such as temporary or permanent shelter, can be crucial. Education: Continuing education and skills training can help veterans prepare for new careers and opportunities. Legal support: Veterans may require assistance navigating legal issues related to their service or benefits, such as filing disability claims or appealing a denied claim. Financial support: Some veterans may require assistance with financial planning, debt management, or accessing government benefits.
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Benefits: The aim is to inspire hope and to contribute to the worth and personal development of Veterans and individuals in need. Veteran Support Network Corporation hopes to: • • • • •
Inspire hope. Afford better opportunities for Veterans who otherwise would have gone without. Help participants improve their coping skills. Develop lifelong connections within Veteran and underserved communities. Garner confidence and increase self-esteem in clients, evidenced by improved quality of life and dream attainment.
Regulatory Requirements Veteran Support Network Corporation will secure all necessary permits and licenses as mandated to carry out its operations in Georgia, throughout the United States, and globally. As a United States-based nonprofit, Veteran Support Network Corporation will ensure the following requirements: •
Corporate: o Obtain charitable solicitation permit. o File corporate annual reports in Georgia. o File annual 990 with the IRS. o Report address changes.
•
Fundraising: o Include written disclosure statements on all written solicitations to ensure transparency between Veteran Support Network Corporation and donors. o Produce and publish on website an annual report illustrating revenues and expenses, program outcomes, goals for the upcoming year, and an acknowledgment of contributors. 19
•
Operational: o Maintain a current copy of bylaws. o Ensure the bylaws are consistently being adhered to. o Conduct regular board meetings. o Be aware of conflicts of interest.
•
Accounting: o Ensure tax-exempt status is up-to-date. o Document unrelated business activities and income. o Stay current with grant reporting deadlines and requirements for any grants received. o Maintain accurate and up-to-date books.
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Management Team The organization is founded and operated under the leadership of Dr. Melissa Williams, with the assistance of the executive leadership team, staff, and recruited volunteers.
Founder
Board of Directors
Program and Outreach Coordinator
Community Partners/Volunteers
Organizational Structure Veteran Support Network Corporation is organized in a way to streamline operations. With a flat structure the company can keep focus on its mission which in turn will foster growth. A flat structure is where the top management is in direct contact with the executive leadership, employees at the floor levels, as well as the consumers. Given this structure, Veteran Support Network Corporation will ensure that everyone becomes adept at handling whatever work comes their way.
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Market Research Summary Veteran Communities Veterans sacrificed their time, safety, and sanity to serve with the military, but face many challenges when they return home, one of which is a lack of understanding among civilians about their serving. There are 21.8 million veterans of the U.S. armed forces as of 2014, according to the Census Bureau, 10 percent of whom are women. To put that in context there are 319.2 million Americans, according to the bureau. Georgia is home to 709,287 Veterans, 7.8% of the state’s total population.
The Department of Veterans Affairs offers health and welfare services to Veterans but has fallen short in its task of serving the mental and physical needs of generations of former troops.
Government Programs and Services At the national level, VA provides a range of benefits and services to eligible veterans, including education benefits, vocational rehabilitation, disability compensation, and financial assistance. VA also provides health care to Veterans enrolled in its health care system. Georgia is
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home to 5 VA hospitals, 29 community-based outpatient clinics, and 4 outpatient VA clinics and centers. Georgia also has a regional Veterans Benefits Administration office1. Of the nearly 630,000 veterans in Georgia, not all are eligible to receive VA benefits. However, data from the VA indicate that 36 percent of veterans were enrolled in the VA health care system in FY 2014, with around 61 percent of those enrolled were receiving care through VA. The rates of enrollment and health care use at the Veterans Health Administration are slightly lower than national rates where approximately 41 percent of veterans are enrolled and 75 percent of those enrolled use VA health care. Georgia veterans continue to report difficulty learning about available services and understanding how to access them2.
1 2
https://www.va.gov/directory/Guide/state.asp?dnum=ALL&STATE=OH Census 23
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Social Determinants of Health According to the Centers for Disease Control (CDC), social determinants of health (SDOH) are conditions in the places where people live, learn, work, and play that affect a wide range of health and quality-of life-risks and outcomes.3 SDOH can be broken down into five key domains: education access and quality, health care access and quality, economic stability, neighborhood, and built environment, and social and community context.
Social determinants of health (SDOH) have a significant impact on people's health, wellbeing, and quality of life. Examples of SDOH include:4 •
3 4
Safe housing, transportation, and neighborhoods
https://www.cdc.gov/socialdeterminants/about.html https://health.gov/healthypeople/objectives-and-data/social-determinants-health 25
•
Racism, discrimination, and violence
•
Education, job opportunities, and income
•
Access to nutritious foods and physical activity opportunities
•
Polluted air and water
•
Language and literacy skills It is well known that social factors affect the risk for mental illnesses and substance use
disorders and the health outcomes of persons with these disorders.5 Social and environmental factors, in addition to their independent and combined effects, can influence genetic determinants of health and illness through gene-by-environment interactions and epigenetic mechanisms.
5
https://focus.psychiatryonline.org/doi/pdf/10.1176/appi.focus.20150017#:~:text=In%20this%20architecture%20of% 20risk,such%20illnesses%20when%20they%20occur. 26
The CDC believes resources that enhance the quality of life can significantly influence population health outcomes. Examples of these resources include safe and affordable housing, access to education, public safety, availability of healthy foods, local emergency/health services, and environments free of life-threatening toxins. Homeless Trends There are more than 550,000 homeless people in the US, a constant .17% of the entire US population; however, the homeless situation was much worse 10 years ago6. According to statistics from the Department of Housing and Urban Development, the US homeless population has decreased 14.4% between 2007 and 2017. In 2007, there were 647,258 homeless Americans, compared to the 553,742 there are today. The change in the homeless population is especially pronounced in some states. Michigan led the nation by decreasing its homeless population by 68% between 2007 and 2017. New Jersey and Kentucky also both managed to post decreases of more than 50% over same period. Conversely, there were 14 states, one being, Washington, DC that saw their homeless populations rise from 2007 to 2017.
6
https://www.businessinsider.com/homeless-population-usa-states-2018-11 27
This figure is driven by issues with providing affordable and adequate housing opportunities, current drug laws, and the inaccessibility of important mental health resources. If other states have been able to significantly reduce Veteran homelessness, Georgia can do the same. Veteran Homelessness Veterans account for 11% of homeless adults in the US. On any given night, approximately 40,000 veterans are without shelter. The leading causes of homelessness among vets are PTSD, social isolation, unemployment, and substance abuse. While the number of homeless vets has steadily decreased over the past decade, one veteran without shelter is one too many. Causes of Veteran Homelessness The lack of affordable housing is a significant concern for everyone, not just vets. However, vets are impacted slightly more. Studies have shown that the lack of affordable housing is a significant factor for a veteran going homeless, especially among post-9/11 vets. In addition to lack of affordable housing, lack of job opportunities often plagues vets making it impossible to even pay for affordable housing if it were available. Vets often have a problem finding a job due to a combination of factors that may or may not include mental or physical problems and substance abuse.
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Competitive Overview Some companies that offer similar services are as follows: •
The Warrior Alliance (https://www.thewarrioralliance.org/)
•
Veterans Empowerment Organization (https://www.veohero.org/)
•
Georgia Department of Veterans Service (https://www.facebook.com/gavetsvc/)
These organizations have established a reputation and positive representation in Georgia, over the years. Many of them have been serving our mission for a long time and could be regarded as one of the leading organizations in our niche; however, Veteran Support Network Corporation has taken all of this into proper consideration and has concluded there is still much to be done to uplift Veterans and disenfranchised individuals and communities. While Veteran Support Network Corporation recognizes they essentially compete with these organizations for vital funding and marketing space, they only exist to compete beyond that premise. Each entity is striving for the same or similar mission. For that reason, Veteran Support Network Corporation will be open to strategic alliances with competitors to further the mission. Nevertheless, Veteran Support Network Corporation will observe where these companies may have faltered, and thereby improve their capabilities.
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SWOT Analysis Strengths
Strengths ⮚ Great potential for organic growth from social media
SUPERIOR QUALITIES
⮚ Established network and partnerships with veteran organizations and community leaders ⮚ Providing high-quality support, enrichment, and education for Veterans
CORE COMPETENCIES
⮚ Founder is well versed in providing supportive programming to vulnerable individuals, specifically strategies to support Veterans in need ⮚ Social following
OVERALL ADVANTAGES
⮚ Consistent demand for services from individuals and organizations ⮚ Can source specific needs to partner organizations
Weaknesses HUMAN RESOURCES
Weaknesses ⮚ Minimal funding for paid staff ⮚ Logistics
AREAS OF IMPROVEMENT
⮚ Method of procuring program participants ⮚ Method of securing community partners
Opportunities TECHNOLOGICAL ADVANCEMENTS
Opportunities ⮚ Virtual platforms ⮚ Streamlined support/assistance processes ⮚ Lack of holistic support and compassion for underserved and underrepresented Veterans
EVOLVING CLIENT NEEDS
⮚ Financial difficulties for underserved students and underrepresented Veterans ⮚ Growing affiliate relationships
FAVORABLE TRENDS
Threats
⮚ Ability to partner with VA and social service organization on a state-wide scale
Threats 30
OBSTACLES
⮚ Lack of significant funding ⮚ Long wait time for grant funding
AREAS OF VULNERABILITY
⮚ Changes in governmental regulation ⮚ Other organizations can establish a presence quickly
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Strategy and Implementation Summary Competitive Strategy The factors that differentiate Veteran Support Network Corporation from competitors currently existing or those that will emerge in the future are as follows: •
The founders have a strong compassion for supporting veterans and disenfranchised communities
•
Niche focus to promote improved quality of life of those in need
•
Wide range of support and services
•
Veteran-focused
Sales and Marketing Strategy Veteran Support Network Corporation will adopt the following marketing techniques to promote the company: Captivating Web Design Veteran Support Network Corporation considers the attractiveness of its website, regarding services and general portal architecture, as the core of its marketing strategy. A well laid out and user-friendly site can influence the degree of each user’s attention and affect the amount of time spent on site and trust in the organization. The website will be the center of all marketing efforts, so the website will be well-structured, captivating, engaging, clean, and easy to read/navigate. Veteran Support Network Corporation will be up-to-date, attention-grabbing, and mobile-friendly. Leverage on the Internet •
Utilize Search Engine Marketing and Optimization (SEO): Veteran Support Network Corporation will utilize Search engine marketing and optimization to develop a strong online presence by allowing the brand to appear on a list of search engine results whenever 32
a keyword search is done on major search engines. With a strong SEO strategy, the company’s website will become associated with the keywords used to find our services. •
Utilize Affiliate and Associate Programs: With an affiliate program, people who believe in the company will be encouraged to share information to enable market growth.
•
Press Releases: This strategy is aimed at positioning the brand as a trusted network using formal publicity
•
Maintain a Strong Online and Social Media Presence: Veteran Support Network Corporation will maintain a robust social media presence. But, more than that, the blog will serve as a place to share bits of information, connect with people, and receive authentic feedback.
•
Community exposure: Veteran Support Network Corporation will primarily market itself in the way that it wishes to operate. This means that Veteran Support Network Corporation will do the groundwork of canvassing and interacting with the community in order to allow the community to know that our organization exists. Additionally, Veteran Support Network Corporation will target vulnerable individuals through a combination of marketing strategies, such as advertising, public relations, flyers, pamphlets, and digital marketing. Veteran Support Network Corporation will partner with organizations, 211 call centers, government, veteran organizations, and city agencies to help develop a customer base for our business's services.
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Evaluation Program evaluation will be the responsibility of the executive leadership team/board of directors and will consist of a formal evaluative strategy.
Formative Evaluation - Primarily qualitative in nature, the formative evaluation will be conducted through interviews and open-ended questionnaires. Program participants, clients, and community partners will be asked about the day-to-day operation of Veteran Support Network Corporation, the range of support provided, its impact, and other questions to provide feedback for the ongoing improvement of the operation of the Program. The executive leadership team/board of directors will meet regularly with the organization's staff to share the formative evaluation effort findings. Periodic reports will be prepared that identify the major findings of the formative evaluation and how they have been used to improve operations.
Summative Evaluation - Primarily quantitative in nature, the summative evaluation will begin with establishing baseline data at the beginning of the Project and then be conducted at 6-month intervals.
The impact of this program can be measured through the following metrics: • •
Metric 1: Number of Veterans served annually. Metric 2: Number of partner organizations acquired annually, ensuring resources are equally disbursed to Veterans in need throughout the state.
A yearly report will be issued that presents the formative and summative findings.
34
Volunteer Recruitment And Strategy No nonprofit can thrive and become sustainable without the effective recruitment and support of volunteers. Volunteers will make up the backbone of Veteran Support Network Corporation operations. Besides contributing the skills needed, it is important for volunteers to have core values that are aligned with the organization and can provide mentorship, guidance, and support to underserved and underrepresented populations. Veteran Support Network Corporation will implement the following volunteer plan:
•
Volunteer Plan: The successful involvement of volunteers will both help meet staffing needs and provide opportunities for community members to be more engaged with Veteran Support Network Corporation.
•
Volunteer Needs: All staff will be engaged to identify work areas that will benefit from volunteers, and a volunteer program will be developed. Potential volunteer positions include Coordinators, Admin support, Outreach, Mentorship, and Events support.
•
Model: Veteran Support Network Corporation will employ a model that involves both episodic and recurring volunteers. Recurring volunteers are those who provide regular, ongoing support, or who lead and plan for the involvement of others. They are given significant authority and responsibility. Episodic volunteers are those who sign up to participate for a short period, for a specific event or activity, and work under the supervision of staff or a recurring volunteer.
•
Volunteer Recruitment: It will be the responsibility of the executive leadership team/board of directors to position Veteran Support Network Corporation as a premier place to volunteer. This positioning will be crucial to recruiting competent, committed 35
individuals. It requires that every volunteer be treated as the asset they are, acknowledged regularly, and provided with special perks. The founder will undertake a variety of recruitment strategies to fill volunteer positions. These strategies include: o Advertising in free and low-cost print and digital media, including Veteran Support Network Corporation’s website and social media pages, o Posting in online forums, o Meeting with constituents to recruit their involvement and request their assistance in identifying other prospective volunteers, and o Interviewing prospective volunteers to ensure a good fit with the position. •
Volunteer Management: Volunteer policies will be completed, and all volunteers will be provided with a copy upon beginning their work with Veteran Support Network Corporation. The founder will supervise the volunteers and apply the policies consistently. Volunteers will be required to sign in and out each time they volunteer and will receive a formal appraisal of their work at least once annually.
•
Volunteer Retention: Keeping good volunteers is a priority of Veteran Support Network Corporation. The following strategies will be employed to increase volunteer retention rates. o The executive leadership team/board of directors will verbally thank volunteers at least once each time they volunteer.
36
o Written notes of appreciation, including accomplishments made possible by the volunteer’s help, will be sent following any significant event or hallmark (such as a year of volunteerism completed). o Appreciations will be included in Veteran Support Network Corporation’s website and social media pages. o A special annual volunteer appreciation event will be held annually, providing recognition for the work of volunteers and an opportunity to socialize outside of the usual work time.
37
Financial Summary The following section contains the financial information for Veteran Support Network Corporation. Tables and charts show annual pro forma for the next five business years. Breakeven
Financial Snapshot
$20,000 $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $-
1 1
$250,000
$200,000
1 $150,000 1
0 0
1
2
3
4
$100,000 $50,000 $-
5
1
Monthly Breakeven Dollars
Total Income
Net Surplus/ Deficit
3
4
5
Total Operating Expenses
ENDING CASH BALANCE
14,000
6%
12,000
2
Total Payroll Expenses
$30,000
5%
5%
5%
10,000
$25,000
$24,588
4%
8,000
$20,000
3%
3%
3%
6,000
$15,000
2%
4,000
1%
2,000
1%
-
0% 1
2 Operating Income
3
4 Operating Margin
$12,138 $10,000 $5,000
5
$4,753
$4,131
$2,540 $1
2
3
4
5
38
Financial Activities: 2023
2024
2025
2026
2027
Income Contributions
$
50,000
$
50,000
$
50,000
$
Other Revenue
$
-
$
-
$
-
$
Total Income
$ Gross Profit Gross Profit %
50,000
$
50,000 100%
50,000
$
50,000 100%
50,000
$
50,000 100%
212,500 -
$ $
212,500
$
212,500 100%
229,500 229,500 229,500
100%
Payroll Employee Expenses
$
-
$
-
$
-
$
9,600
$
Salaries & Wages
$
-
$
-
$
-
$
80,000
$
Total Payroll Expenses
-
-
-
89,600
11,760 84,000 95,760
Operating Expenses Marketing & Advertising
$
750
$
765
$
780
$
812
$
852
Social Media Initiatives
$
1,000
$
1,020
$
1,040
$
1,082
$
1,136
Business Insurance
$
960
$
979
$
999
$
1,039
$
1,091
Office Supplies
$
750
$
765
$
780
$
812
$
852
Professional Services (legal and accounting)
$
2,500
$
2,550
$
2,601
$
2,705
$
2,840
Software/Subscriptions (Quickbooks, Zoom, etc) $
500
$
510
$
520
$
541
$
568
Telecommunications
$
2,500
$
2,550
$
2,601
$
2,705
$
2,840
Website Domain and Hosting
$
500
$
510
$
520
$
541
$
568
Professional Memberships
$
750
$
765
$
780
$
812
$
852
Director/Volunteer Development and Training
$
1,000
$
1,020
$
1,040
$
1,082
$
1,136
Distribution of Basic Needs
$
7,500
$
7,650
$
7,803
$
25,000
$
26,250
Healthcare (mental and phsyical) Access Support
$
5,000
$
5,100
$
5,202
$
15,000
$
15,750
Housing Support (vouchers, emergency housing, etc) $
5,000
$
5,100
$
5,202
$
20,000
$
21,000
500
$
510
$
520
$
2,500
$
2,625
2,500
$
2,550
$
2,601
$
5,000
$
5,250
500
$
510
$
520
$
2,500
$
Employment Program Supplies/Resources
$
Client Employment Support (interview clothes, shoes, $ etc) Educational Support Program Supplies/Resources $ Total Operating Expenses
47,460
% of Revenue
95%
Operating Income
48,409 97%
2,540
Operating Margin
5% Net Surplus/ Deficit Margin
99% 1,591
3% 2,540 5%
49,377 54% 623 1%
1,591 3%
115,515 53% 7,385 3%
623 1%
2,625 121,291 12,449
5% 7,385 3%
12,449 5%
39
Cash Flow: The below pro forma shows positive net cash flow-maintained YoY. 2023 Beginning Balance
2024 -
2025 2,540
2026 4,131
2027 4,753
12,138
Cash Inflows Revenue Total Cash Inflows
50,000
50,000
50,000
212,500
229,500
$
50,000
$
50,000
$
50,000
$
212,500
$
229,500
$
-
$
-
$
-
$
-
$
-
Cash Outflows Procurement Activities Purchases Operating Activities Payroll Operating Expenses
-
-
-
89,600
95,760
47,460
48,409
49,377
115,515
121,291
Total Cash Outflows
$
47,460
$
48,409
$
49,377
$
205,115
$
217,051
Net Cash Flows
$
2,540
$
1,591
$
623
$
7,385
$
12,449
Operating Cash Balance
$
2,540
$
1,591
$
623
$
7,385
$
12,449
Ending Cash Balance
$
2,540
$
4,131
$
4,753
$
12,138
$
24,588
40
Operational Analysis:
Cash Burn Analysis Contributions Operating Expenses Payroll
Operations to Contributions Payroll to Contributions
2023
2024
2025
50,000
50,000
50,000
212,500
229,500
47,460 95% 0%
48,409 97% 0%
49,377 99% 0%
115,515 89,600 54% 42%
121,291 95,760 53% 42%
2026
2027
41
Breakeven:
Gross Margin % of Funding
2023
2024
2025
2026
2027
Gross Margin
$
50,000
$
50,000
$
50,000
$
212,500
$
229,500
Total Funding
$
50,000
$
50,000
$
50,000
$
212,500
$
229,500
Gross Margin/Total Funding
100.0%
100.0%
100.0%
100.0%
100.0%
Total Fixed Expenses Payroll
$
Operating Expenses
$
Operating + Payroll
$
47,460.00 47,460
$ $ $
48,409.20 48,409
$ $ $
49,377.38 49,377
$
89,600.00
$
95,760.00
$
115,515.02
$
121,290.77
205,115 $
217,051
$
Breakeven Funding Gross Margin % of Funding Total Fixed Expenses
$
100.0%
100.0%
47,460 $
48,409 $
100.0%
100.0%
100.0%
49,377
$
205,115
$
217,051
Yearly Breakeven Amount
$
47,460
$
48,409
$
49,377
$
205,115
$
217,051
Monthly Breakeven Dollars
$
3,955
$
4,034
$
4,115
$
17,093
$
18,088
42