A I D E M I T L U M G O BL E Z I L A T I G DI K O BO

INDEX 1.0 INTRODUCTION...... 2.0 ADVANTAGE OF VIDEO....... 3.0 WHY INTERESTING...... 4.0 PROBLEM....... 5.0 AIM AND OBJECTIVE...... 6.0 9ELEMENTS OF MULTIMEDIA 7.0 EXERCISE – PRACTICE......... 8.0 ASSESSMENT............. 9.0SUMMARY .............. 10.0 CREDIT...........

INTRODUCTION

Since a video is made up of numerous electronic impulses that simulate movement, it is typically utilised to produce a constant source of still images. Videos that incorporate images, graphics, or text can be used for instruction, amusement, or other purposes. In the present era, there are many websites or webpages that offer downloading or streaming video that people may see on their computers or other comparable devices. Video is a versatile and interesting content type that benefits us in a variety of ways, including entertainment, advertisement, record-keeping, and more. It may be quickly shared on other platforms, giving us a picture of what's happening in real life. Videos are popular among businesses and marketers since they can aid in goal-achieving. They broadcast their videos on numerous platforms, allowing millions of people to watch them at home and learn about their goods and other services. Additionally, anyone can easily access the movie via the internet to both view and create it. On a professional level, however, the majority of people prefer highquality videos. Anyone may make their own film once or twice and watch it on their laptop.

ADVANTAGE OF VIDEO Getting people to view your digital advertisements is only half the battle. Consider what catches your eye when you scroll through a website. Is it a plain text advertisement or a vibrant video?Simply put, video commercials are more engaging than static ones. It's fundamental psychology. Videos naturally grab attention since your eyes are drawn to movement. A static banner ad has a click-through rate that is over 27 times lower than an online video ad. Videos not only draw viewers in, but they also hold it. Videos are able to convey a lot of information in a condensed amount of space since they can incorporate movement, sound, and text. A one-minute video is supposedly equivalent to 1.8 million words. Additionally, your brain can comprehend images much more quickly than it can text. In fact, thousands of times faster. Video is the preferred media if you only have a few seconds to engage someone. Have you ever finished reading a book's entire page before realising that you have no idea what you just read? After that, it takes time to go back and read something you've previously seen. Regression is the name for this phenomenon. Regression can be annoying when reading, but it is almost completely eliminated with movies.

WHY INTERESTING?

If you read this blog post all the way through, you might be feeling a little perplexed. Despite having seen all the statistics proving that video is preferable, you are still reading them rather than watching them. Good point. The thing we haven't yet mentioned is this. Video is indeed quite powerful. In fact, you should make video a key component of your marketing plan. However, other types of marketing are also effective. Text-based advertising is a helpful addition to video. The same goes for photos, gifts, info graphics, and all other available tools. However, if we were to make a wager as to where your marketing spend would be best spent, we would double down on video. Reach out for assistance in getting going. Our video crews Marketing professionals adore creating attention-grabbing, captivating, trafficgenerating videos from your business tales.

PROBLEM Problems are unavoidable since making videos is inherently problematic. Each video will experience unique problems as the project progresses. A solid production business ought to be capable of handling the majority of challenges. However, several typical issues ought to raise warning flags for anyone having a video produced. This should help you decide what to look for when selecting the company to produce your films. ​BAD SOUND-It sucks to see so many videos online with this problem. Good sound production and recording require ability. It's not unexpected that those who choose to produce their video in-house make mistakes Wrong delivery formats-It's crucial to know what format you need a video in. You'll end up attempting to fit a square peg into a round hole if you don't. Depending on whether you're displaying the video on a screen, this may sometimes be as specific as requiring a specific number of pixels. Alternatively, if you are uploading to a custom video player, there may be a limit on file size Miscommunication of a brief-When trying to encourage someone to make something you want, this can occasionally be an issue. It's possible that the creator's vision differs from what you want and picture in your thoughts Changing a brief half way through the process-This typically occurs during the editing process. In the first cut, something unexpected has surfaced that you wish to investigate Filming doesn’t go to plan-There are a tonne of things that may go wrong when you attempt to film a video. You can decide to film everything on one day to save money. However, this increases the pressure to have everything perfect on that day. However, if you own a business, you don't want

AIM AND OBJECTIVE

A company's video marketing strategy is a plan that will assist it in attaining its long-term marketing objective, which is to build a steady demand for its goods and services. Therefore, the many phases of that plan represent what its video marketing objectives are. This is why the first step in any successful video strategy is to determine the intended outcome and then create attainable goals to get there. Simply said, your company will find it difficult to meet its long-term marketing objectives if your video marketing plan doesn't use specific goals to direct your video-making process. Instead, you will squander your time, money, and effort creating movies that, at best, might hit a target (though probably not the one you planned to), or, at worst, might actually succeed. damage your company in a variety of ways. In fact, a recent study commissioned by Ascend2, a reputable marketing research firm, found that an ineffective marketing strategy was the top barrier to success for video marketing, underscoring the significance of a comprehensive video marketing strategy with distinct video marketing goals and objectives.

9STEPS OF MULTIMEDIA Specify a goal for website-What kinds of pages should be published? (content, introduction, contact us page) The kinds of things you should include on them (image gallery, articles, videos) Along with the requisite technical competencies (such as integration with an email marketing platform)RESEARCH-Information types that prospective customers could be interested in What kinds of content have rivals been releasing to snag them Research what appeals to visualize-To identify website design layouts that you and your target audience will find aesthetically pleasing, conduct a visual search.Choose your website build Using AI, you can create the ideal website that meets your demands and business goals granting you usage of many free high-resolution pictures for your pages.Web host-Avenger Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.Damien name-The domain name for your company. In other words, the web address that users of your target demographic will enter into their browsers to access your website.





Content and customize the layout-Use an AI tool to build a website based on the details you provide, such as the industry and the purpose of your website.Create the website from the ground up (using a blank template)the home page, the contact page,A blog Connect all the necessary tools -By integrating your website with Google Analytics, you may discover a lot about the visitors to your site, including which pages they frequent most frequently, how long they spend there on average, and their demographics.Preview and publish -Before launching the website, we must verify that everything is in order, all content has been included, and the contact and signup forms are functioning properly.TEXT- All multimedia productions contain some amount of text. The text can have various types of fonts and sizes to suit the profession presentation of the multimedia software.Graphics-Graphics make the multimedia application attractive. In many cases people do not like reading large amount of textual matter on the screen. Therefore, graphics are used more often than text to explain a concept, present background information etc. There are two types of Graphics:Bitmap images- Bitmap images are real images that can be captured from devices such as digital cameras or scanners. Generally bitmap images are not editable. Bitmap images require a large amount of memory.Vector Graphics- Vector graphics are drawn on the computer and only require a small amount of memory. These graphics are editable.



Audio-A multimedia application may require the use of speech, music and sound effects. These are called audio or sound element of multimedia.Speech is also a perfect way for teaching. Audio are of analog and digital types. Analog audio or sound refers to the original sound signal. Computer stores the sound in digital form. Therefore, the sound used in multimedia application is digital audio.Video-The term video refers to the moving picture, accompanied by sound such as a picture in television. Video element of multimedia application gives a lot of information in small duration of time. Digital video is useful in multimedia application for showing real life objects. Video have highest performance demand on the computer memory and on the bandwidth if placed on the internet. Digital video files can be stored like any other files in the computer and the quality of the video can still be maintained. The digital video files can be transferred within a computer network. The digital video clips can be edited easily.Animation-Animation is a process of making a static image look like it is moving. An animation is just a continuous series of still images that are displayed in a sequence. The animation can be used effectively for attracting attention. Animation also makes a presentation light and attractive. Animation is very popular in multimedia application.

EXERCISE 1. Can you explain the different types of media used in multimedia applications? 2. What are some examples of multimedia devices? 3. Can you give me some examples of real-world implementations of multimedia technology? 4.What is the purpose of audio compression? 5. What do you understand about DRM? 6.What is an encoder? What is its role in multimedia systems? 7.What are some important considerations when working with multimedia data? 8.What are some common issues that arise when working with audio and video files? 9.What is the best way to optimize audio and video files for web delivery? 10.What is a PNG file?









ASSESSMENT Text, graphic art, sound, animation, and video are all components of multimedia. Multimedia projects can be either linear or non-linear. A lot of multimedia projects are kept online as well as on CD-ROMs and DVDs. In business, education, public spaces, hospitals, research, entertainment, at home, etc., multimedia is frequently employed.

Multimedia is extended by virtual reality. Preproduction, production, and post-production are the three phases of the multimedia production process. A multimedia project should be created by a team that is informed, experienced, and effective. If necessary, each team member should carry out their duties as well as those of the others.

SUMMERY The growing need for compressed digital video and the associated increase in computational complexity, the availability and development of video coding standards, the limitations of low-power computing devices, particularly in mobile environments, the demands for increased speed and efficient resource utilisation, the desires for the highest visual quality on any given platform, and, most importantly, the lack of a unified approach to the considerations and analyses of the We review the main points of the book in this last chapter.

CREDIT

Dedication. Expertise. Passion. This is your Team section. It's a great place to introduce your team and talk about what makes it special, such as your culture or work philosophy. Don't be afraid to illustrate personality and character to help users connect with your team.

NAME:PAVITRA A/P RENGAN ID NUM:012021071113 EMAIL:[email protected] om contact num:01116401419

NAME:ABIRAMI A/P ARUNASALAM ID NUM:012021071510 EMAIL:[email protected] m CONTACT NUM:0125155891