2023 Audio Trends: Podcasts Help Brands Build Emotional Connection With Audiences
If you’re like most people, you listen to podcasts while doing other things. Some use it while exercising, while others like to use it as background noise while working.
This provides a great opportunity for advertisers, as explained in Voices’ 2023 Annual Trends Report.
The expert suggests that we are about to record a milestone year for audio advertising. With more people listening to podcasts as part of their daily routines, now is the best time for your brand to leverage audio platforms to improve its authority.
The shift to this medium is mainly triggered by the convenience of audio experiences. Unlike television, movies, or traditional advertising that requires you to stop and focus on what is written, audio advertising can be listened to while doing other tasks.
Read the report at https://www.voices.c om/company/press/r eports/2023-annualtrends-report