LOGO DESIGN FOR CONSUMER PROTECTION Gowardhan Verma Designer Parul Institute of Design, Parul University, Vadodara Gujrat Mr. Nishant Trivedi Mentor Parul Institute of Design, Parul University, Vadodara Gujrat

PROBLEM STATEMENT Creative Logo Design for Consumer Protection.

Page - 01 STUDY FROM WEBSITES OF THE FOOD, CIVIL SUPPLIES & CONSUMER AFFAIRS DEPARTMENT. VISION Key aim is to ensure food security for poor people, supply of food grains and other items at subsidized rates to the eligible families in Gujarat state. The department looks after the fact that common people have easy access to the essential commodities like LPG kerosene , Petrol & Diesel MISSION To empower consumers through awareness and education; enhance consumer protection and safety through progressive legislations and prevention of unfair trade practices; enable quality and quantity assurance through standards and their conformance; and ensure access to affordable and effective grievance redressal mechanisms GUJARAT PEOPLE PROTECTION EMPOWER

Page - 02 INITIAL BRAINSTORMING GUJARAT PEOPLE PROTECTION EMPOWERMENT

Page - 04 DIGITIZING THE SELECTED CONCEPT ઉપભોકત્ ા ર ઉપભોકત્ ા ર

Page - 05 FINAL CONCEPT CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર

Page - 06 CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર LOGO WITH COLOR This Color Scheme is to Maintain The Parity of other Gujrat Govt Logos

CMYK RGB Orange : 245/130/32 Orange : 0/60/100/0 Blue : 145/136/30 Blue : 0/15/100/0 Light Blue : 140/130/32 Light Blue : 0/20/100/0 Orange Here Represents Encouragement, Human Rights, Food & Nutrition. Blue Here Represents Protection and Co-Operation. COLOR INFO Page - 07 COLOR PHYSIOLOGY #F58220 #295B8E 5582B5 #CE8774 ORANGE BLUE COLOR TONES GRADIANT

CONSUMER PROTECTION ઉપભોકત્ ા ર Page - 08 LOGO TYPE & TYPEFACE WHY I’M CHOOSING THIS FONT I WANTED TO MAKE THIS LOGO LOOK MODERN AND TRENDY SO I USED SANS SERIF FONT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Nirmala UI Combination Mark Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Poppins Semibold Logo Type

Layout Guidelines to ake sure that the Logo is used Correctly. This style guide will later serve as the wireframe for Building the whole visual Language from Website UX to Stationery, Merchandise and Print. CONSUMER PROTECTION ઉપભોકત્ ા ર Page - 09 LOGO TECHNICAL INFO CONSUMER PROTECTION 44.45 mm 45.508 mm 35.832 mm 44.619 mm 35.832 mm 7.205 mm 1.411 mm 1.411 mm CONSUMER PROTECTION 44.619 mm 7.205 mm ઉપભોકત્ ા ર ઉપભોકત્ ા ર

Do not Distort Do not Change the Angles Size x x CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ્તકો ભપઉ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર CONSUMER PROTECTION ઉપભોકત્ ા ર Page - 10 LOGO USAGE

Page - 11 MOCKUPS

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Thank You