Q1 2023
FOCAL P INT The Top 10 Absolutes of Customer Service Absolute #1 - Who’s the Boss? Customer service is about the patient not the policy. Never tell a patient “it is our policy.” While the patient is not always right, how you present information to them will dramatically impact how they perceive their care. p. 29
Patient Conversations That Grew an Aesthetic Optometry Practice 10% By Janelle Davison, OD
FEATURE
Heritage Optical & Vision Plans— A family affair! p. 2
Aesthetic optometry can greatly enhance quality of life, enabling a patient to look as good as they feel. With some dry eye treatments, such as intense pulse light (IPL), having aesthetic side benefits, patients often leave our office with both their dry eye and the look of their skin improved. p. 11
2 Staffing Changes Saving Me 4 Hours+ Daily p. 17
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At Heritage Optical and Vision Plans, it’s a family affair! For over 47 years, the Detroit based eye care enterprise has incorporated family values in its day-to-day operations. Heritage is a minority-owned, veteran-owned family business that operates with integrity and compassion for its customers and employees alike, both locally and nationwide. “Our business is about more than business,” said George P. Barnes, Jr. who started his eyecare enterprise in 1975 with Heritage Optical Center, the first African American-owned-and-operated full-service optical dispensary in Detroit. It’s about integrity when we make commitments to deliver quality service to our patients and customers.” Currently, Heritage Optical has three Detroit Retail locations in Chene Square Center, Livernois Avenue and Campus Martius. In 1991, it became the only minority-owned company to hold an Alternative Financial Delivery Source certificate in Michigan, authorized to offer managed vision care plans and fully-covered vision care programs.
As the business continued to thrive, Barnes split the enterprise into two companies in 2006: Heritage Optical and Heritage Vision Plans, Inc.
George P. Barnes, Jr. Heritage Optical
Barnes philosophy is “we’re not just growing a business – we’re creating a legacy for generations to come. One of the key dynamics of the Heritage success lies in the fact that it began as a service provider of optical care on a retail level. This has allowed Heritage Vision Plans to fully understand the vision care experience from both a member and a provider standpoint. Certification as a Corporate Plus Member of the National Minority Supplier Development Council (NMSDC), a minority – and veteran owned business enterprise, is a testament to the company’s capability to provide benefits across all 50 states. The company is poised for continued growth under the leadership of the Barnes children: Chief Operating Officer Tracey Barnes, and Vice President of Sales and Business Development Leonard (Lenny) Barnes. Both play integral roles in the success of the company; their strategy for continued growth includes: expanding the Heritage footprint, improving technology for greater operational efficiencies, recruiting the right talent, staying abreast of industry trends, as well as remaining open to partnering opportunities that are beneficial.
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FOCAL POINT George P. Barnes, Jr. is a known philanthropist and community activist in and around the state of Michigan. He gives back to the community with more than just eye care. As a lifetime member of NAACP, Barnes serves on multiple boards and executive committees, supporting Detroiters through scholarships, job opportunities, and community initiatives that include providing free and low-cost vision care and eyewear. In 2018, Barnes launched Heritage Vision of Hope, a 501c3 with a mission of closing the gap of undiagnosed eye disease. The organization’s eventual goal is to create a state-of-the-art optometric mobile unit to provide eye exams on the spot for the underserved in Detroit communities.
During the Covid crisis, Heritage had to implement strategies that allowed us to remain functional. Initially the retail stores were closed until covid protocols were in place as dictated by the CDC and our state government. The health and safety of our employees, customers and communities became our number one priority. We adhered to the regulations of the authorities until we were able to re-engage in business activities: 1. We implemented strict safety policies in the retail stores that had to be adhered to by staff and customers alike a. Temperature checks b. Plexiglass dividers and mandatory masks c. Only scheduled appointments were allowed. In emergency situations, we advised patients to contact the nearest hospital. 2. A “remote work model” was implemented for Heritage Vision Plans a. Each employee was provided the necessary resources and support to work from home b. Customers were not impacted by this pivot 3. Technology platforms such as Zoom, Team, GoToMeetings, etc. became more meaningful as a way to stay connected with our clients, vendors, and staff Overall, this crisis called for a change in the way business was being conducted, however some of those changes resulted in continuous improvement for many of our internal processes and procedures.
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FOCAL POINT
A
esthetic optometry can greatly enhance quality of life, enabling a patient to look as good as they feel. With some dry eye treatments, such as intense pulse light (IPL), having aesthetic side benefits, patients often leave our office with both their dry eye and the look of their skin improved. My goal is for dry eye and aesthetic optometry to contribute to 30 percent of total practice revenue. I really love determining the root causes of my patient’s ocular discomfort and getting them on the road to younger-looking, clearer, whiter eyes. We all want to age with grace. This sector has grown tremendously over the last few years, despite the pandemic and now inflation. My goal in 2020 was for this sector of my practice, (coupled with my advanced dry eye services) to make up 10 percent of practice revenues. Implementation in the beginning was challenging, and we got off to a slow start. However, aesthetics + dry eye from 2020 until Q2 2022 grew from roughly 5 percent of the practice revenue to roughly 15 percent. I plan to double that by the end of 2024. “What Makeup and Skincare Products Do You Use on Your Face?” It is important for your patients to understand that anything they put in or around their eyes could impact the health of their eyes.
Patient Conversations that Built an Aesthetic Optometry Practice that Grew 10% in 2 Years By Janelle Davison, OD
p. 11
I typically tell the patient that the eyeball, as well as the skin and tissue around the eyes, is my domain. I want to address the health and preventative care for the entire eye and skin around the eye. I encourage them to ask me questions regarding safe alternatives to dangerous makeup trends, thinning lashes, excessive red eyes, periorbital wrinkles and dark circles. Comprehensive care includes aesthetics of the eye, I let them know. Aesthetic products we sell in-office, or have affiliate relationships with, in which we get a percentage of each sale of a product I prescribed, include: twenty/twenty beauty, OCuSOFT Zoria Cosmetics, Eyes Are The Story, Oculaire and We Love Eyes. We offer
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FOCAL POINT
The Premier Eye Spa in Dr. Davison’s office, where patients receive dry eye and aesthetic treatments. She says the aesthetic optometry sector of her practice is on track to generate 30 percent of her total practice revenues by 2024.
Upneeq as a solution to droopy eyelids, which serves both a medical and aesthetic purpose, as do the new presbyopia eye drops, Vuity. We market both solutions under an “antiaging” banner. “Are You Interested in Learning More About Non-Surgical Ways to Improve Feel & Look Of Your Eyes?” I want patients to leave my practice both seeing and feeling better. “Eye care is self-care,” is one of our mottoes. Most patients don’t know what aesthetic optometry means. They just know they don’t like something about how their eyes look or feel and they want our advice and help. I let these patients know about our Premier Eye Spa, where we do advanced dry eye treatment using ThermaEye Plus intense pulse light (IPL), TearCare and MiBo Thermoflo heat treatments and eyelid cleaning, and in the past we had an esthetician come in twice a week to do facials, brow waxing and lash extensions. To create a true spa atmosphere, we invested in a reclining chair that can be lowered all the way down so a patient can lie flat when needed. We also added a towel warmer rack, and bring snacks and water in for the patient. I do all the medically oriented treatments for dry eye. In the past, an esthetician, who was an independent contractor with us, but was not on our regular payroll, came in when I was not in the office to do to facials, brow waxing and lash extension procedures. I used a profit-sharing arrangement with the esthetician so that she got 50 percent of the profits from her work in my office and I got 50 percent. She also got to keep 100 percent of her tips.
patients to really understand and elicit a specific problem(s) you can address. Start asking probing questions during the pretesting process and during the examination. Dig deeper to provide a solution for your patients. “Is there anything you would change about how your eyes look or feel if you could?” you might ask a patient. When the patient tells me they are concerned about their droopy eyelids, I educate them about Upneeq. If they tell me their eyes are now more uncomfortable due to added dryness, and at the same time, don’t look as good as they used to, with signs of aging appearing on the surrounding skin, I tell them about the potential for IPL in our eye spa to help improve both issues. I make sure to provide advice, options, and make it simple, for patients to gain access to recommended products (which we sell in our optical or e-prescribe). We also make a point of putting on display information about the aesthetic services we offer and the products we sell for aesthetic concerns.
“How Can We Help You Achieve Your Goals for Your Eyes?”
We then go the extra mile and make sure patients understand how to access the services and products we offer. My job is to educate and provide the best treatment plan for each patient. To help with financial constraints, we offer the ability to use the CareCredit credit card in our office, along with several other payment options. I want to do all I can to enable patients to receive the services and treatments I have discussed with them as solutions. Most patients understand that 99 percent of advanced dry eye treatments and aesthetics services are an out-pocket expense, and often welcome the conversation around patient financing and other ways to make the care they seek more obtainable.
Many patients are still getting use to the idea of their eye doctor having conversations about anti-aging, skincare, makeup and other aesthetic services, so it’s important to ask directly about what patients want for the way their eyes feel and look. You must learn how to properly survey your
View Full Article
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Being able to both educate patients, and offer ways to make payment more doable, is key to building a thriving aesthetic optometry practice that is primed for long-term growth.
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©2022 Plexus Optix, Inc. All rights reserved. Unity is a registered trademark of Plexus Optix, Inc. All other marks, product names, logos, and brands are property of their respective owners. Use of these marks, names, logos, and/or brands does not imply endorsement. 103825
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OTP is designed for the Millennial and Gen-Z consumer with an appreciation for unique and environmentally friendly eyewear at an affordable price point. Retro-inspired yet always on trend, OTP is designed with bold structures and shapes for a fresh and modern appeal. Colors range from soft neutrals and earthy tones to metallic hues in a variety of finishes.
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FOCAL POINT
2 Staffing Changes Saving Me 4 Hours+ Daily By Barbara Dune, OD A great staffing challenge is time management, from your own perspective as practice owner and from the perspective of your employees. Are you making the best, most efficient use of their time? Here are a couple staffing changes that freed up at least four hours a day for me and my team. Use of Virtual Assistant as Scribe In September 2022, we added a virtual assistant through Hello Rache, a placement agency for remote workers. This virtual assistant, who is based in the Philippines, serves as my scribe. We use Google Meet technology to provide her audio access to the exam room. We keep the camera off to further patient privacy, and because I did not feel that much, if anything, would be gained from our virtual assistant having eyes on the patient. I was able to evaluate multiple candidates for the job, just as I would if hiring for an in-person position. The individual I chose for this hourly, contract position has a background as a pharmacist, so she is familiar with medical terminology and drug names. This meant there was much less of a learning curve for her than there would likely have been for a new scribe with no healthcare experience. The scribing she does enhances my time with the patient, allowing me to focus more on the patient and less on note-taking. It also frees up significant time for me each night. I was regularly staying awake until 2 a.m., or later, updating my patients’ health records with information from the previous day’s appointments. My new scribe has her own login credentials to our cloud-based EHR, and is able to input notes directly into the patient record while I am talking to the patient in the exam room. I then review and sign off on the notes at the end of the day, and then she takes care of the rest. The most I have to do now is add a clarification to the notes if there is a point the scribe requires additional information on, and upload any images I have taken. This process takes me no more than around five minutes per record compared to the three hours, or more, I used to spend each night finalizing and uploading notes. Our EHR allows us to assign “tasks” to patient files, so our virtual assistant is able to work with me and my in-office
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Dr. Dune with a patient in her practice. Dr. Dune says that getting the right staffing support has made a huge difference to her ability to provide a high level of care while growing her practice.
employees seamlessly, as we can easily alert each other to work or clarification needed in a patient file. In addition, our scribe also does back office work, freeing up my in-office staff to focus on patient work. Our virtual assistant scribe is paid $9.50 per hour, with the agency billing only for the hours she has worked, which usually comes to around 36 hours weekly. That adds up to $300-$360 per week. She operates on a month-to-month contract basis, which can be terminated at any time by her or by us, with no long-term commitment. I recommend that before you hire, or contract with, a virtual assistant, you have them do a trial run of whatever tasks you would like to assign them. In my case, I had the virtual assistant, when she was a job candidate, scribe for me for an hour to see how well she did. Hired In-Person Medical Assistant Patient education makes a huge difference to how well patients comply with treatment plans, and therefore, patient outcomes. When the patient has good outcomes they are better off and remember the doctor who gave them such an improvement in their life. With so much at stake, I never want to give short shrift to patient education. I also want to make sure I am not negatively impacting my efficiency or keeping the next patient waiting.
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FOCAL POINT
Making Your Vision Ours OCuSOFT Inc., a privately held research, development and supply company specializing in eye and skin care, started with a vision to address the needs of those suffering from ocular surface disease with innovative solutions. Since 1986, OCuSOFT® has served the community with a unique selection of proprietary brands.
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I found just the solution I was looking for when I hired a medical assistant whose primary responsibility is educating and following up with patients at the end of appointments to ensure correct implementation of the treatment plan I have prescribed. I provide an initial explanation of the diagnosis and treatment plan and then I call the medical assistant into the room to provide additional information and to answer further questions the patient may have that didn’t occur to them when speaking with me. This prevents the patient from leaving the office and having it occur to them on the drive home that they forgot to ask me about something they wanted more information on. In addition to her work with patients in the exam room following their time with me, our medical assistant does follow-up calls with patients to see if they are following through on doing what was prescribed. For example, she asks how the at-home dry eye treatments are going and if the patient was able to get the eye drops I prescribed from the pharmacy, and if they have been taking the drops as prescribed. I am also training the medical assistant to provide the inoffice treatments we offer to our patients, like TearCare and BlephEx. These are important parts of our dry eye treatment, and frees me up to see an additional patient while this treatment is occurring. Each treatment takes abbonebill.com
about 20 minutes, time I can use to do a follow-up appointment. An additional advantage of our medical assistant is that she is fluent in Spanish, which is her first language. We have a high volume of Spanish-speaking patients with limited English language skills, so our medical assistant plays an especially important patient education role in these cases. Our medical assistant is paid $15 per hour and, in addition to providing comprehensive patient education that improves treatment outcomes, she saves me about 10 minutes at the end of exams in which a diagnosis with treatment plan has been made. My practice has a medical eyecare focus, so that adds up to as much as an hour per day, or more, of my time. Like our virtual assistant scribe, I had our medical assistant do a trial run before hiring her. I had her come in for a day to see how well she could do the work and how well she interacted with my other staff members. I let her know that this was part of the interview process, and paid her a small stipend for the day that covered her travel expenses as a thank you. View Full Article
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FOCAL POINT
SAFILO’S OWN ROBIN BRUSH HOSTS A NEW PODCAST SERIES,
new perSPECtive Robin Brush is the Training and Education Manager for Safilo North America, providing educational seminars on a variety of topics. An ABO-certified optician, Robin has worked in optical for the last 26 years with a focus and purpose to educate and lead others to see their true potential.
Episode 1 Robin speaks with Hayley Friel, head designer for kate spade new york eyewear. Dive into the creative process and learn how a frame is created from design to production. Understand how the fashion house is involved in the creative process and get sneak peeks on where the brand is going for 2023 and 2024.
C L I C K H E R E TO L I S T E N p. 19
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is
In 2021, CooperVision led the charge in being the first net plastic neutral contact lens provider thanks to credits we purchase through our partnership with Plastic Bank.2 We’re proud to announce the expansion of CooperVision and Plastic Bank’s net plastic neutral program including all of our best-selling contact lens families: clariti® 1 day and MyDay®, and now, MiSight® 1 day, and Biofinity®.1,2
You can help just by prescribing our most popular brands of contact lenses.1,2 1. clariti® 1 day family / MyDay® daily disposable family/ Biofinity family/ MiSight 1 day orders includes product sold and distributed by CooperVision in the US. 2. Net plastic neutrality is established by purchasing credits from Plastic Bank. A credit represents the collection and conversion of one kilogram of plastic that may reach or be destined for waterways. CooperVision purchases credits equal to the weight of plastic in clariti® 1 day family / MyDay® daily disposable family/ Biofinity® family/ MiSight® 1 day orders in a specified time period. clariti® 1 day family / MyDay® daily disposable family/ Biofinity® family/ MiSight® 1 day plastic is determined by the weight of plastic in the blister, the lens, and the secondary package, including laminates, adhesives, and auxiliary inputs (e.g. ink). CooperVision data on file, 2022. ©2022 CooperVision 14009 11/22
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FOCAL POINT
Explore all the benefits of the VSP Vision Premier Program You’re busy focusing on patients, so you deserve a program that focuses on TM you and your practice success. The VSP Vision Premier Program is designed to reward you for what you already do—investing in your private practice. Benefits include complimentary marketing support, continuing education and training, career resources, and cost savings on products and services. Training and Education
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Visit everyvisionrealized.com to learn how the VSP Vision Premier Program can help you realize your practice vision.
©2022 Vision Service Plan. All rights reserved. VSP is a registered trademark, and VSP Vision, Premier Pathways, and Premier Academy360 are trademarks of Vision Service Plan. 111347
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FOCAL POINT
Term: 01/01/2023 – 03/31/2023
Skate through Winter with these high scoring promotions!
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Contact Your Marchon / Altair Sales Representative Today To Learn More! Terms and Conditions: Marchon Eyewear, Inc. (Marchon) and Altair Eyewear (Altair) are the sponsors of promotions noted above. Purchase of a qualifying order as noted above will be rewarded with rewards and benefits as noted above. This offer is open to all Marchon / Altair accounts in good standing at the time from 01/1/23-03/31/23 (or while supplies last). Offer not applicable to PCO/closeout orders. Estimated retail value of the rewards noted above vary. Limit 1 reward eligible to be received by each qualifying account. Reward(s) not redeemable for cash or credit. The reward(s) are for personal use only and not for resale. The reward(s) will be awarded to the principal owner of the account. The reward(s) will be shipped / provided upon shipment of the applicable qualifying order of frames. Quantities of rewards are limited and will be given on a first come, first serve basis. Offer valid while supplies last. Marchon / Altair does not make any warranties, express or implied. Marchon / Altair reserves the right to modify this promotion, or replace any reward with a substantially similar item, at its sole discretion. You shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, for the gift(s) awarded in this promotion. Void where prohibited or otherwise restricted by law, in whole or in part. Marchon, Altair, Lacoste and Cole Haan are registered trademarks of their respective owners.
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HOW HEALTHY IS YOUR COMPLIANCE PROGRAM? Abyde’s HIPAA for Covered Entities and OSHA for Healthcare were built by health IT professionals, legal experts, and seasoned developers. The revolutionary software is the easiest way for any sized practice to implement and sustain comprehensive HIPAA and OSHA programs. With Abyde, never stress over compliance again.
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Life demands more of our eyes
An unprecedented combination of technologies designed to help meet the demands of today.¹
TearStable™ Technology MAX comfort*²
OptiBlue™ Light Filter† MAX clarity*²
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* Versus ACUVUE® OASYS 1-Day † Filtering of HEV light by contact lenses has not been demonstrated to confer any health benefit to the user, including but not limited to retinal protection, protection from cataract progression, reduced eye strain, improved contrast, improved acuity, reduced glare, improved low light vision, or improved circadian rhythm/sleep cycle. The Eye Care Professional should be consulted for more information. 1. JJV Data on File 2022. TearStable™ Technology Definition. 2. JJV Data on File. CSM Subjective Responses ACUVUE® OASYS MAX 1-Day Contact Lenses- Retrospective Meta-analysis Important safety information: ACUVUE® Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Inc. by calling 1-800-843-2020, or by visiting www.jnjvisionpro.com. © Johnson & Johnson Vision Care, Inc. 2022 | OA-00342
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PP2022MLT5735
Scan to see the MAX difference.
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FOCAL POINT
DO
GOOD
Feel Good
Join Us ! L’Amy America is thrilled to announce a special partnership with Two Blind Brothers, a luxury casual wear company who donates 100% of their profits to retinal research.
MAKE A L’AMY PURCHASE TO FUND THE CURE FOR BLINDNESS EVERY MINIMUM L’AMY AMERICA QUALIFIED PURCHASE EARNS FREE FRAMES, A PLUSH GUIDE DOG, AND RAISES FUNDS TO CURE BLINDNESS!
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Follow us for the latest news & happenings!
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FOCAL POINT
Contact Your Marcolin Sales Representative to See How You Can Receive an Additional Discount for New Brand Purchases.
T. +1 800 345 8482 | my.marcolin.com
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As the most experienced specialty contact lens laboratory in the country, we’ve focused on partnering with practitioners to optimize correction for their visually demanding patients since 1958. Our category leading lens designs are supported by a trusted team of dedicated consultants, service specialists, and production professionals who are passionate about maximizing specialty lens success for you and your patients. Put our unmatched experience and No-Worry Warranty to work in your practice and fit with confidence. PREMIER QUALITY SPECIALTY GP & SILICONE HYDROGEL LENSES FOR Presbyopia | Ortho-K & Myopia Management Dry Eye & OSD | Irregular & Post-Surgical Corneas Unique Rx Needs | Extreme Powers | High Cylinders Learn more about today’s hottest specialty lens trends!
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FOCAL POINT
The Top 10
Absolutes of
Customer Service Absolute #1 - Who’s the Boss?
Customer service is about the patient not the policy. Never tell a patient “it is our policy.” While the patient is not always right, how you present information to them will dramatically impact how they perceive their care. If the policy exists to make things easier for the practice rather than benefitting patients’ needs, rethink the policy.
Absolute #2 - Listen Actively
Take the first 30 seconds with each patient contact to just listen. Ask a question and make eye contact, don’t interrupt, complete their sentence, or look away. If this happened at the front desk check in, pre-test/special testing, in the exam room, optical/contact lens and check out, you will have invested an additional 2.5 minutes per patient… an investment that will create a connection with you that will enhance their entire experience in the practice.
Absolute #3 - Anticipate the Patient’s Needs
When a patient walks in the door, is it clear to them which action to take, do they move forward, right or left? Do they know what will happen in the pre-test room? Most people are fearful, especially of the “puff of air.” What do you do to alleviate their fears, give clear explanations or just commands? What would the patient want to know at every step of the process that will help them feel comfortable and at ease?
Absolute #4 - Value Your Patients
What have you done for your loyal patients? So much time and effort is directed at capturing new patients that those most loyal to the practice are sometimes neglected. Think about putting together a plan for “VIP” patients. Is there a small gift you could offer? It could relate to vision or not. Brainstorm with your team to create a list of what your community and patients value and try to bring that into your promotion.
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FOCAL POINT
Absolute #5 - Educate Patients
Teach your patient about the best you have to offer. The more information they have, the better decision they will make. Patients don’t want to be sold to, but avoid being an order taker. Always make sure they know and value doctor recommendations rather than price and insurance coverage.
Absolute #6 - Never Say No
Even if you’re saying no, phrase the sentence in a positive. “Do you take my insurance?” “We are currently not a provider on your plan but we would be happy to submit the paperwork for you to be reimbursed.” Remember insurance coverages change but people will remember someone who was helpful for a long time.
24/7
Absolute #7 - Apologize
Apologizing is not the same as accepting blame. If your patient has a bad experience you can empathize, apologize for their situation and offer solutions. “I am so sorry your insurance company requires this process too, we have choices, but your plan may not cover that. Would you like to know your other options?”
Absolute #8 - Exceed Expectations
What can you do to make the experience in your practice unique and amazing? Try to avoid cliché phrases about quality care and selection unless you can demonstrate it. Do you offer services no one else can? Do you carry product lines that can’t be found at your competitors? Is there technology in your practice that no one else in your community provides? Get that message out, get them in the door, and then knock their socks off.
Absolute #9 - Give Feedback to the Patient
What have your patients done to ensure that they will have the best vision, healthiest eyes and long-term health? Give them compliments on a job well done and reaffirm their good decisions. Dentists do this all the time at their patients’ regular check-ups, “great job flossing!” It makes the patient proud and reinforces good behavior.
Absolute #10 - Treat Everyone on the Team Well
Maybe this should be Absolute #1. Whether you’re the doctor, leader or team member, the environment you create will reflect in the care given to patients. Treat each other well and with respect. Team members who are happy will extend the same to patients.
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FOCAL POINT
NEW TO BRAND PROGRAM
- Special Discount when you add a NEW BRAND to your practice, receive a SPECIAL 1st TIME BUY DISCOUNT!
*Contact your CHARMANT Sales Consultant for details. p. 31
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FOCAL POINT
72% of Americans use social media 2+ hours each day, including your patients and prospects Focus their eyes on your practice Your eyecare practice can use Social Jazz to effortlessly build your brand on social media. You simply choose eyecare-specific topics from our catalog that was developed in conjunction with eyecare experts. Using Social Jazz, your social media calendar will then be automatically: Planned
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Grow through social media sign up at socialjazz.com/onebill10 for your 14-day Free Trial
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FOCAL POINT TOP OPPORTUNITIES TO GROW BUSINESS IN 2023! Making smart buying decisions based on market trends could be just what the doctor ordered to boost sales. Let Tura show you how! New Glamour Has Arrived…. offering an exclusive fit Our facial characteristics vary – so should sizing and fit options! Fit and fabulously flatter with an expanded size range of glamorously designed eyewear adorned with retro jewel details featuring custom rich colors to complement an array of skin tones from medium to deep. This collection offers a variety of fit features that will flatter women who traditionally have not found a comfortable frame.
Sustainability continues to drive purchase decisions. Distinguish your business by offering a collection with exceptional style + eco-friendly materials. Design is at the forefront of this collection, as custom laminations and rich earthy color palettes become a standout feature of its ISO 14855 certified bio-acetate material, “Natura” available in various colors and textures. Signature elements of wood and cork add natural highlights. With every purchase, Botaniq pledges to plant one tree in partnership with OneTreePlanted.org.
Hi-Tech Materials. Function. Comfort. Durability. Style. Do you have “the” brand that delivers it all? The distinctive advantage is superior memory metal technology that keeps the integrity of the frame’s construction, while providing super-flexibility where most needed, the bridge and temples. Exceptionally lightweight and comfortable…and durable no matter what your day brings. Crafted by hand in Germany.
Now Promote These Collections to the Public! Drive traffic to your door at $0 cost to you. Tura is pleased to offer a virtual social media manager providing you with high quality click to publish content for Facebook & Instagram. Through this service you will build awareness to drive traffic to your shop, select your brand-approved Instagram & Facebook posts, supplied by Tura. Register by going to turasocial.com.
PROFIT WITH A 40% DISCOUNT OFF YOUR INITIAL PURCHASE WHEN YOU OPEN AN ACCOUNT OR ADD A BRAND tura.com
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FOCAL POINT
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FOCAL POINT
Overnight Orthokeratology Nicholas McColley, OD MBA Hancock Eye Associates, Indiana
Tony Caporali, NCLE Director of Product Management, X-Cel
CASE STUDY FITTING ORTHOKERATOLOGY WITH REMLENS®: ONE OD'S OWN UNIQUE CASE WATCH THE LIVE DISCUSSION NOW
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FOCAL POINT
DIGITAL MASTER SERIES Mastering Vision
Introducing the most technologically advanced lens designs from ABB Labs The Unlimited designs feature the ultimate advancements in digital lens personalization
a personalized free-form progressive lens with an advanced design that provides flawless visual quality.
a personalized free-form single vision lens featuring an innovative design that provides unparalleled visual quality.
The Unlimited digital lenses include revolutionary personalization technologies featuring new Digital Light Tracing (DLT) and Stability Balance Control (SBC)
SCAN TO LEARN MORE ABOUT ABB OR VISIT INFO.ABBOPTICAL.COM/ABB-LABS-UNLIMITED
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FOCAL POINT
AD DIRECTORY Vendor Website Phone Page # ABB Labs
800-852-8089
36
Abyde abyde.com
800-594-0883
23
Art Optical Contact Lens, Inc.
artoptical.com
800-253-9364
28
Aspex Eyewear Group
aspexeyewear.com/en
800-277-3979
28
CalOptix
caloptix.com
800-523-5567
35
CHARMANT USA
charmant.com/us/home
973-538-1511
31
Clariti Eyewear
claritieyewear.com
800-372-6372
16
CooperVision
coopervision.com
800-341-2020
20
CS EYE
cseye.biz
612-750-6240
8
De Rigo Rem
derigo.us
818-504-3950
7
Europa Eyewear
europaeye.com/brands/american-optical
800-621-4108
4
Eyes On Hold
eyesonhold.com
877-899-2020
26
Hilco Vision
hilcovision.com
800-955-6544
5
Johnson and Johnson Vision
jnjvisionpro.com
800-874-5278
24
Kenmark Eyewear
kenmarkeyewear.com
502-267-4486
6
L’Amy America
lamyamerica.com
203-788-0058
25
Luxottica
my.luxottica.com
800-422-2020
9
Marchon / Altair
marchon.com
800-645-1300
22
Marcolin
marcolin.com/en
800-345-8482
27
Match Eyewear
matcheyewear.com
516-877-0170
14
Modern Optical International
modernoptical.com
800-323-2409
34
New Millennium Eyewear Group, Inc.
newmillenniumeyewear.com
800-852-7857
14
OCuSOFT
ocusoft.com
800-233-5469
18
OGI Eyewear
ogieyewear.com
888-560-1060
4
OWP Brillen GmbH
owp.de
+49 / 851 / 59 01-125
26
Ron’s Optical
ronsoptical.com
800-247-7667
13
Safilo
mysafilo.com/US
281-961-5549
19
Smilen Eyewear
smileneyewear.com
800-887-5675
10
Social Jazz
socialjazz.com/onebill10
585-205-8636
32
TURA
tura.com
800-242-8872
33
ultimatevisionusa.com
888-961-4675
13
Ultimate Vision
Vista International Insurance Brokers
VSP
vistainternational.com
707-779-8357
1
vspproviderhub.com
800-615-1883
21
VSP Optics
unitylenses.com
253-888-6456
15
WestGroupe
westgroupe.com/US
855-455-0042
16
Wiley X
wileyx.com
916-548-0808
7
xcelspecialtycontacts.com
800-241-9312
35
X-Cel Specialty Contacts
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info.abboptical.com/abb-labs-unlimited
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