ALEX MICHAS [email protected] | alexmichas.com

DELIVERING BEST-IN-CLASS SERVICE Alex Michas Inspired by the diversity of Bay Area architecture and its people, Alex Michas is a Realtor motivated by the powerful effect a home makes on the lives of his clients. With his calm, tactful, and diplomatic style, Alex manages obstacles with persistence and decisiveness to ensure clients' expectations are met. He sees his role as guide and advocate to individuals, couples, and families, knowing that for most people, to buy or sell a home means facing a choice with lasting implications. For the past several years, Alex has specialized in preparing homes to sell quickly for the highest possible price. In collaboration with his trusted network of market experts, interior designers, and contractors he advises clients as to what to improve, how much it should cost, who to hire, and they execute the scope of work while keeping budget and time a priority. In this way, Alex implements strategic improvements, knowing what holds the most potential value visually and fiscally. Though he has experience poking and prodding window, eaves, and mudsills for decay and has crawled under tired old kitchens and baths, Alex also monitors marketplace shifts, and draws on his Ph.D. in psychology to understand and anticipate buyer and seller behavioral patterns, particularly the factors that influences how individuals and groups react. Intuition and acute awareness of personal preferences, and an understanding of what motivates people, has informed Alex's work throughout his career. Whether navigating a buyer through the process of evaluating the quality of a home, or leading the renovation of a seller's home in preparation for sale, Alex is your real estate guide and ringleader of a collaborative effort. Alex's honest, practical approach clears a path through our challenging and competitive marketplace before, during, and after a transaction.

CLIENT EXPERIENCE "It was a journey, to say the least, being outbid a few times was really

"I've worked with Alex 3 times in 5 years. He's amazing. He's now

disheartening, but Alex was always kind and encouraging. And I can't

become a true friend. Fast, reliable, wonderful. Extremely helpful,

say enough about his depth of knowledge, not just of the market, but of

makes great recommendations and very attentive. A true find!"

the ins and outs workings of a home. I love my home. And I'm so grateful to Alex for his persistence, kindness and patience through it all. I can't

—ALESSIA D.

recommend him enough." —MUTHONI K.

"To mention that Alex got us into our dream home is to undersell

"Alex Michas, and his awesome team - changed the way I see realtors

everything that he is. In the stormy waters of east bay real estate, Alex is

forever. Not only did he exhibit integrity, ethics and kindness, but he

nothing short of a life raft. You will not find a more considerate,

really is committed to serving the client in the truest sense of the word.

knowledgeable, genuine ally. His depth of understanding of the market,

He was infinitely patient with me during an often stressful process and

experience in house renovations, and gentle, practical, no pressure

now, after escrow closed a month ago, is still helpful. He brings a lot of

approach will have you cherish his counsel. He takes the time to

value to the profession and raises the bar for everyone. I am very

understand you, to help you develop your vision, and then to bring that

grateful that I get to call him my realtor and friend. Thank you, Alex!

vision to life. He is the consummate professional. We feel lucky to have

Awesome work!"

found him and couldn't imagine having done this without him." —RHYENA H. —SINA B.

"We worked with Alex and his team in 2022 to sell our home in

"Alex supported us in selling a unique house that needed a substantial

Oakland. From the very beginning, Alex was professional, resourceful,

face lift prior to sale during Covid. The thing I appreciated most about

and imaginative. After initially touring our house to obtain all the

selling with Alex, besides how nice, knowledgeable, and professional

details, he asked insightful questions to ascertain the vision for our

he is, was that once I moved out, I basically walked away from the

home. All along the way, he kept us up-to-date with detailed schedule

process. He project managed the remodel, starting with procuring the

estimates and progress. The improvements and staging that he

contractor and design team, he lead all decisions and kept the styling

oversaw were beautiful and completed in a short amount of time. He

classy and relevant, held the contractor to the schedule, and he fully

truly has a talent for bringing out the best in a home. With his help,

handled the sale. He kept me informed but not overwhelmed and he

we were able to enter a contract in less than a week. We cannot

navigated the process smoothly without me inside the boundaries we

recommend him enough."

had set up front. The house turned out beautifully, sold quickly, and closed smoothly. I can genuinely recommend him as an expert in the

— JESSE L.

field. Thanks Alex!" — SUSI

WE ARE THE MASTERS OF LUXURY REAL ESTATE By thoughtfully personalizing every detail to exceed your

requirements, we’ve elevated luxury real estate, transforming it into

an exceptional experience.

628 Vincente Avenue | $2.5M | Berkeley, CA

NOTABLE SALES 26 Sea View Avenue, Piedmont

NOTABLE SALES

#1 highest priced home sold in Piedmont, Oakland, Berkeley, Orinda and Lafayette 6 bedrooms and 5 bathrooms 8,705 square feet 2.75 acre lot $23,000,000 Completely updated mid-century modern classic designed by famed architect Gardner Dailey built on a rare site of 2.75 private acres. The home is an entertainer's dream with Dailey's signature style of wide hallways, doors and windows that turn rooms into gardens. Superior finishes & craftsmanship throughout. The gracious interiors of this home include a formal living room, dining room and kitchen and family room that open onto a lovely outdoor deck. The luxurious primary suite features a spa-like bathroom and spacious walk-inclosets. The first floor guest apartment is perfect for multi-generational living. Sprawling, beautifully landscaped grounds feature mature trees that create a secure, park-like atmosphere. Resort-like amenities include a pool and spa with well-appointed cabana, lighted tennis court, home gym, and lovely terraces overlooking the surrounding gardens. 

NOTABLE SALES

420 Boynton Ave, Berkeley 4 Bedrooms 2.5 Bathrooms 2,060 Sq. Ft. Sold at $2,310,000

4985 Hedge Lane, Oakland 3 Bedrooms 2 Bathrooms 1,530 Sq. Ft. Sold at $1,628,000

MILES ABOVE THE MARKET When measured by any possible metric, we soar above the competition in every market – including yours.

+28.5% HIGHER MEDIAN SALES

9 DAYS ON THE MARKET

135% QUICKER TO CLOSE

OFFERING THE EXCELLENCE CONNECTION Keller Williams agents are leaders in luxury, selling more luxury real estate than any other company.

$103.6 Billion LUXURY MARKET SHARE +104% 2021 vs 2020

56,150 LUXURY PROPERTIES TRANSACTED +87% 2021 vs 2020

5 CONTINENTS SERVED With more connections and market data than the entirety of real estate, we service the needs of the most esteemed buyers and sellers while simultaneously accessing the world’s largest international pool. * In a survey of 24 U.S. metro areas. For details visit luxury.kw.com

WE ARE MASTER MERCHANDISERS We’ll employ a unique combination of methods to tastefully – and effectively – engage the right

Asserting more connections and market data than the entirety of real estate, your opportunities are as exponential as our reach. As elite specialists operating

parties, bringing the story of your listing to life. Next, we’ll share a few

within the most formidable real estate company in the

marketing strategies that

world, we service the needs of esteemed buyers and

consistently return desired results.

sellers, simultaneously accessing the world’s largest international pool.

With comprehensive services for investors, property owners, tenants, and developers around the world, we’ve established a network that breathes profitability into any market. We’re able to provide the best by knowing the best, and we continually exhaust every outlet to expand upon our connections.

KW WORLDWIDE

KW ARGENTINA

KW BELGIUM

KW COLOMBIA

KW DOMINICAN REPUBLIC

KW GREECE

KW INDONESIA

KW IRELAND

KW ITALY

KW JAMAICA

KW MALAYSIA

KW SOUTHERN AFRICA

KW UNITED KINGDOM

REPRESENTING A RENOWNED PORTFOLIO From here in the states, to our neighbors in the north, across the pond, and around the world, we’ve crafted custom experiences for every client we represent, building upon our prodigious résumé with each successful transaction and lasting relationship.

ADDING EASE TO YOUR SALE While there are many steps in the

PRE-MARKET MARKETING SHOWING

selling process, you need only concern yourself with a few key moments. I’ll keep my communication transparent throughout the transaction, but if you’d

NEGOTIATION

like to get deeper into the details, I’m at your back and call.

INSPECTION CLOSING STAYING IN TOUCH

I've worked with Alex 3 times in 5 years. He's amazing. He's now become a true friend. Fast, reliable, wonderful. Extremely helpful, makes great recommendations and very attentive. A true find!"

—ALESSIA D.

420 Boynton Avenue | $2.3M | Berkeley, CA

THERE IS AN ART TO SUCCESS Marketing your listing comes down to drafting a narrative that’s unique

A SAMPLE OF OUR SERVICES

to your property and truly exemplary of the benefits it bestows.

Photography Instead of resorting to out-of-the-box solutions, we look at each listing through a different lens, using our data, network, and marketing expertise to form a custom plan that covers everything you wish to see from your sale.

Footage Staging Cleaning White Gloves

DIGITAL OUTREACH Our digital marketing collection of assets is enhanced by Keller Williams technology which generates an impressive amount of data and insights.

My App My app and companion website were built to work in tandem with the power of Keller Williams technology. Effortlessly market your listing, capture and engage leads, and facilitate your transaction from a central locale.

Compelling Video Allow interested buyers to tour the house before stepping foot inside. We create videos with high production value that highlight your property’s best features.

Social Media Advertising Campaigns After defining your preferred target market, we’ll promote your listing with personalized emails, social media posts, direct mail and more, reaching qualified leads on a variety of levels.

We’ve established partnerships with both the Wall Street Journal and Mansion Global, so you can count syndication in both publications as yet another powerful method of marketing your listing.

PRINT REACH From personalized mailers to property brochures, we’ll select the most fitting print outlets to cast the best light on your listing.

Refined Direct Mailers Clients adore our postcards and property brochures. Their eye-catching aesthetic makes them worthy of saving. LOCAL PRINT FEATURES

Reach those in your area most likely to have eyes for your home. We maintain close relationships with local print publications known for their leadership and will prominently place your listing within their pages.

4105 Broome St. I $8.4 million I Flagstaff, AZ

"It was a journey, to say the least, being outbid a few times was really disheartening, but Alex was always kind and encouraging. And I can't say enough about his depth of knowledge, not just of the market, but of the ins and outs workings of a home. I love my home. And I'm so grateful to Alex for his persistence, kindness and patience through it all. I can't recommend him enough."

—MUTHONI K.

CREATING VALUE IN THE MARKET

Many aspects of your home will be universally attractive to buyers, but when price enters the conversation differing opinions can emerge.

Pricing your listing to be competitive while optimizing the return on your initial investment – all with respect to the apparent and perceived value of the property – will be of paramount concern. We’ll assign a price after analyzing the market as well as assessing the unique qualities of your property.

RECENT ACTIVITY IN

OAKLAND 1991 Magellan Drive, Oakland

3 Bedrooms 2 Bathrooms 1,552 Sq. Ft. $998,000 Listing Price $1,790,000 Selling Price

6523 Saroni, Oakland

3 Bedrooms 2 Bathrooms 1,344 Sq. Ft. $1,098,000 Listing Price $1,685,000 Selling Price

121 Maiden Lane, Oakland

4 Bedrooms 2 Bathrooms 1,571 Sq. Ft. $1,098,000 Listing Price $1,550,000 Selling Price

RECENT ACTIVITY IN

BERKELEY 1630 Mcgee Avenue

3 Beds 2 Baths 2,015 Square Feet $1,498,000 Listing Price $2,000,000 Selling Price

1560 Campus Drive, Berkeley

5 Bedrooms 3 Bathrooms 4,180 Sq. Ft. $1,498,000 Listing Price $1,925,000 Selling Price

420 Boynton Avenue

4 Beds 2.5 Baths 2,060 Square Feet $1,348,000 Listing Price $2,310,000 Selling Price

RECENT ACTIVITY IN

Pleasant Hill 32 Weller Court, Pleasant Hill

3 Bedrooms 2 Bathrooms 1,460 Sq. Ft. $1,098,000 Listing Price $1,732,000 Selling Price

447 Cumberland Drive, Pleasant Hill

4 Bedrooms 2 Bathrooms 1,878 Sq. Ft. $1,398,000 Listing Price $1,868,000 Selling Price

53 Collins Drive, Pleasant Hill

4 Bedrooms 2.5 Bathrooms 2,125 Sq. Ft. $1,498,000 Listing Price $1,950,000 Selling Price

WE ARE AMBASSADORS THROUGHOUT

THE EAST BAY Not only do we know every detail about your neighborhood and market, we’re active within the community and students of our surroundings. For top-rated schools and child care, grocery delivery or farmer’s markets, home furnishings, philanthropy opportunities, outdoor activities, or who to call to do it all, we have the answers.

From our network of on-the-ground agents to clients-turned-social collaborators, you can find us frequenting the area’s staple establishments as well as sampling the latest cultural attractions.

ALEX MICHAS Realtor | DRE# 01942824 510.590.0963 [email protected] alexmichas.com

Each office is independently owned and operated. DRE#02029039