BALLSTON BALLSTON 5

Life Is Full

MARKET PROFILE 6

Community Overview

8

Demographics

10

Household Analysis

BEAUTIFICATION & PLACEMAKING 12

Beautification & Placemaking

14

Placemaking Plan

16

Placemaking Matrix

COMMERCIAL LANDSCAPE 20

Commercial Landscape

22

Leasing Activity

24

Headquartered in Ballston

26

Class A

32

Smart Development

LIFE IS FULL 34

Residential Update

36

Multi-family Forecast

38

Universities

40

Community Engagement

42

Marketing & Communications

44

Financials

45

Board Members and Staff

Source: 2021 Data Axle, Inc. Data on the business summary is calculated using Esri’s data collection method which uses census block groups to allocate business summary data to custom areas. Our appreciation to Troy Palma, Regional Economist with Arlington Economic Development’s Business Investment Group/Business Intelligence for his efforts to provide this data. 22

Images in this Annual Report are provided by Christopher Chern and Sam Kittner Photography. LIFE IS FULL

3

4

BALLSTON BID | FY202I

LIFE IS FULL M EMBER S

AN D

F R IEN DS

OF

THE

BALLSTON

BID,

This fiscal year was challenging under continued COVID

These programs alone engaged well over 10,000 employees,

conditions which we can best describe as unpredictable. Our

residents and visitors. Already for FY22, we have hosted 15,000

plans for FY21 had to be recast week by week depending upon

attendees for Bands & Brews on Wilson Boulevard to celebrate

the latest guidance and always with one priority in mind -- to

our return to Ballston live events together.

ensure the safety of everyone in our neighborhood. We also continued our work in the public realm with the Despite not always knowing what we could do and when, we

installation of new banners, beautification projects and

continued to support our businesses with resources to navigate

temporary public art throughout our district.

the changing business environment. This support included (a) providing alerts and guidance about new emergency funding opportunities, (b) executing impactful marketing and

along with more residents living in Ballston. Indeed, the 2020

promotional activities, and (c) hosting various events that could

Census revealed that Ballston has the top 3 densest population

be experienced individually, socially-distanced and safely shared

tracks of the entire Washington DC Region. Unlike urban

as a community. Some of the programs we hosted to keep

centers nearby, Ballston’s population has increased through

Ballston an exciting and special place for all included:

the pandemic and we have been warmly welcoming 1,000+

BallstonMoves promotion supporting fitness venues in Ballston

new apartment residents over the last 18 months who now call Ballston home. This trend will continue with the addition of

VIDA Fitness outdoor exercise at our Mega Farmers’ Markets

another approximately 2,500 apartment units at various stages

Comedy Nights outside at Ballston Exchange

in the pipeline for development.

Outdoor Drive-In Movie Nights in the Holiday Inn parking lot BallstonGives Virtual Charity 5k

As business continues to evolve and emerge from the pandemic,

Giving Tree with Macy’s in support of the Arlington Partnership for Affordable Housing

we are here to welcome employees back to Ballston. As the

Simpli Live Webinar Series: meditation, pizza-making, Galentine’s Day cocktails, trivia nights, and houseplant care

a sense of community through live and virtual events, and creates

conduit that builds strong connections to grow business, inspires excitement and awareness of all the great things Ballston has to

Food Truck days

offer - we are here to support the local Ballston economy and

Mix Madness supporting local bartenders, bars and restaurants

say wholeheartedly, let’s get back to business!

Quarterfest Crawl with many restaurants and pop-up music

SI MON CARNEY President Ballston BID Board of Directors

TI NA L EO NE Ballston BID

LIFE IS FULL

5

MARKET PROFILE

COMMUNITY OVERVIEW

956 BUSINESSES

22,204 EMPLOYEES

16,485 RESIDENTS

135:100

EMPLOYEE/RESIDENT RATIO

6

TOP BUSINESSES

TOP

C AT E G O R I E S

INDUSTRIES

PROFESSIONAL, SCIENTIFIC, TECH

154

SERVICES

48.3%

SERVICES

131

FINANCE, INSURANCE, REAL ESTATE

14.2%

REAL ESTATE, RENTAL, LEASING

88

RETAIL TRADE

12.9%

ACCOMMODATION & FOOD SERVICE

80

GOVERNMENT

1.8%

HEALTH CARE & SOCIAL ASSISTANCE

67

OTHER

BALLSTON BID | FY202I

14.9%

“Art Whino was started in 2007 to bring a new art movement to the DC Metro area - and now 14 years later we welcomed an amazing opportunity to open in Ballston Quarter. This dynamic locale has the highest concentration of our core demographic, and we are excited to bring great wine, delicious food and a lively atmosphere to the development. We love our new home.” SH AN E P O MAJAMB O OWN ER WH IN O

P O P U L AT I O N O F B A L L S T O N 19,000 18,000 18,233

17,000 16,000

16,485

15, 000 14,000 13,000 12,000

12,616

11,000 10,917

10,000 2000

2010

2021

2026

*Ballston’s Daytime Population is 24,244.

LIFE IS FULL

7

DEMOGRAPHIC TRENDS 2 010

2 02 1

2 026

30.7

34.3

35.7

MALE POPULATION

6,396

8,451

9,340

FEMALE POPULATION

6,220

8,034

8,893

2 010

2 02 1

2 026

25 - 34 YEARS OLD

41.3%

38.6%

32.6%

35 - 54 YEARS OLD

22.0%

27.4%

31.4%

15.7%

19.6%

20.5%

MEDIAN AGE

DEMOGRAPHIC TRENDS

55+ YEARS OLD

RESIDENTIAL PROFILE 2 02 1

2 026

POPULATION

16,485

18,233

MEDIAN AGE

34.3

35.7

114,851

125,944

9,011

9,848

1.83

1.85

2 02 1

2 026

$82,230

$90,697

POPULATION MAKING $100K+

58.7%

63.6%

POPULATION OWNING HOME VALUED $500K-$999K

61.3%

70.4%

MEDIAN HOUSEHOLD INCOME HOUSEHOLDS AVERAGE HOUSEHOLD SIZE

HOUSEHOLD TRENDS PER CAPITA INCOME

HOUSEHOLDS IN BALLSTON 11,000 10,464

10,000 9,641

9,000 8,000 7,689

7,000 6,615

6,000 5, 000 2000

2010

2021

2026

LIFE IS FULL

9

TOP HOUSEHOLD ANNUAL EXPENDITURES % SPEND

COST

28.0%

$35,765

11.1%

$14,11 3

10.5%

$13,831

FOOD AT HOME

6.9%

$8,758

HEALTH CARE

6.6%

$8,472

UTILITIES/FUEL/SERVICES

5.7%

$7,236

FOOD AWAY FROM HOME

5.2%

$6,675

ENTERTAINMENT/RECREATION

3.9%

$4,958

3.1%

$3,955

2.9%

$3,700

HOUSING TRANSPORTATION PENSIONS & SOCIAL SECURITY

TRAVEL APPAREL/SERVICES

“The Residence Inn Arlington Ballston has the ability to accommodate a variety of events. The meeting space is the meetings and large events requiring AV and space for food and beverage. With access to the back patio, the meeting space is popular for groups who want unique suites that are used for events and meetings, the Executive Suite and Junior Executive Suite. Both offer large outdoor patios with stunning views of downtown DC.” ROBERTO A . PER EZ GEN ER AL MANAG ER RESID EN C E I NN A R L I N GTON BAL L STON

10

BALLSTON BID | FY202I

“REWILD is a specialty plant boutique that started in Washington, D.C. just over 3 years ago. Many of our Virginia customers were asking us to come across the river so we thought there would be no better opportunity than to make our newest and most vibrant location in Ballston. It’s accessible via of great neighbors. We can’t wait to bit greener! There’s no place we would rather be.” JO E R ESSL ER OWN ER R E WIL D

R E N TA L S A N D O W N E R S H I P % OWN

% R ENT

2000

26.0%

67.0%

2010

32.3%

61.0%

2021

29.7%

63.0%

2026

29.1%

65.0%

LIFE IS FULL

11

BEAUTIFICATION & PLACEMAKING

Ballston is known as a center for research, discovery, and creativity. It’s a strategic

artists elements, integrated technologies, and distinct areas for strategic placemaking across

from our competitive image and distinct brand.

Ballston. Key elements include a unifying palette

Placemaking design and activities are key to cultivating and reinforcing our community culture.

and signage locations, and to connect public space through a central green spine. Our placemaking

an in-depth process of discovery, workshops, and collaboration to develop a holistic vision.

12

BALLSTON BID | FY202I

vibrant urban brand.

PLACEMAKING INVESTMENTS PLACEMAKING PLAN

$77,817

BANNERS & WAYFINDING

$71,296

LANDSCAPING & MEDIANS

$88,314

WIFI

$70,844

ARTSCAPE

$165,147

TOTAL BID INVESTMENT

$473,418

LIFE IS FULL

13

PLACEMAKING PLAN

The Hub

Nodes

“Area of Critical Mass”

“Of the Place”

Key destinations including transit, entertainment, retail and other commercial activities form the central core of the Ballston neighborhood along Ballston Quarter and Ballston Exchange.

These are the locations in the neighborhood that create a sense of arrival and provide the opportunity for elegant transitions from the adjacent residential neighborhoods to retail and commercial activities.

Gateways

Streetscapes

“In the Place”

“Through the Place”

These are the activated intersections that create the identity of the major streets or

Each street is an opportunity for placemaking elements like art, street furnishings,

elements, including landmarks, art, creative signage, and bold landscape.

activations, new development, public space, transportation improvements, and more.

To view the placemaking plan in its entirety, visit BallstonVA.org/placemakingplan. 14

BALLSTON BID | FY202I

STREETSCAPES

NODES

GATEWAYS

Fairfax Dr

A / N Glebe Rd

1 / I-66 Gateway

Wilson Blvd

B / N Quincy St and Washington Blvd

2 / N Glebe Rd and Fairfax Dr

N Glebe Rd

3 / Metro Plaza

N Stuart St

D / Wilson Blvd and N Glebe Rd

4 / Fairfax Dr and N Quincy St

N Stafford St

E / Wilson Blvd and N Stuart St

5 / N Glebe Rd and N Quincy St

N Randolph St

F / Wilson Blvd and N Quincy St

N Quincy St

G / N Glebe Rd and N Randolph St

9th Street N

LIFE IS FULL

15

PLACEMAKING MATRIX TO O L B OX I CO N S MEDIAN FENCE

HARDSCAPE ENHANCEMENTS

WAY F I N D I N G A N D S I G N AG E

CIRCLE BANNERS

B I D C U S TO M F U R N I T U R E

H A B I TAT

FA B R I C BANNERS

PLANTING B E AU T I F I C AT I O N

D O G WA S T E S TAT I O N S

SCRIM BANNERS

BIOPHILIC

B I D I N T E RV E N T I O N I CO N S POP-UP GAMES

POP-UP PA R K S

WIFI

EVENTS

I N T E R AC T I V E D I R E C TO RY

D I G I TA L TRAILS

P E D E S T R I A N O N LY WEEKENDS

CHARGING S TAT I O N S

S T R E E T S C A P E I CO N S BENCHES

M OVA B L E FURNITURE

STREET LIGHT

TRASH/ R E C YC L I N G

PLANTERS

STREETSCAPE PLANTER PITS

B I C YC L E R AC K S

BOLLARDS

P L AY D E S T I N AT I O N I C O N S P L AYG R O U N D

F O U N TA I N

SPORT COURTS

DOG PA R K

PA S S I V E P L AY

A R T F U L AC T I VAT I O N I CO N S D E CO R AT I V E LIGHTING

MURALS

ART F E AT U R E S

To view the placemaking plan in its entirety, visit BallstonVA.org/placemakingplan. 16

BALLSTON BID | FY202I

D I G I TA L ART

YES

BY OTHERS

The BID plans to implement the element

No BID involvement, but the element is planned by others and contributes to placemaking

MAYBE MAYBE BY OTHERS

The BID plans to implement the element, depending on coordination and approval

Included in BID Placemaking Plan, but the element is implemented by others

NO EXISTING

Element not planned at this location

No BID involvement in the placemaking effort

HARRIS TEETER D E V E LO P M E N T

4040 WILSON BLVD DEVELOPMENT

* B A L L S TO N Q UA R T E R

T H E WAYC R O F T

LIBERTY CENTER

B A L L S TO N E XC H A N G E

* * D I T T M A R PA R K

N AT U R E C O N S E R VA N C Y

9TH STREET PLAZA

THE ELLIPSE

WELBURN S Q UA R E

*

N VERMONT ST PLAZA

B A L L S TO N P L A Z A PA R K

Q U I N C Y PA R K

REINSCH-PIERCE FAMILY COURTYARD

G R E E N S PAC E

*

CENTRAL L I B R A RY

B A L L S TO N B E AV E R P O N D

N S TA F F O R D S T

N RANDOLPH ST

N 9TH ST

N S T UA R T S T

N QUINCY ST

W I L S O N B LV D

N GLEBE RD

* * * * *

CUSTIS & BLUEMONT JUNCTION TRAILS

STREETSCAPE

* FA I R FA X D R

N GLEBE RD & N RANDOLPH ST

W I L S O N B LV D & N QUINCY ST

&

*

W I L S O N B LV D & N S T UA R T S T

W I L S O N B LV D N GLEBE RD

W I L S O N B LV D & N WA K E F I E L D S T

N QUINCY ST & WASHINGTON BLVD

N GLEBE RD

N GLEBE RD & N QUINCY ST

FA I R FA X D R & N QUINCY ST

METRO PLAZA

N GLEBE RD & FA I R FA X D R

ELEMENTS

NODES

*

I - 6 6 G AT E WAY

LO C AT I O N

G AT E WAYS

FALLS WITHIN THE HUB

M O S A I C PA R K

*

Element implemented from 2013 Placemaking Plan

GLEBE AND R A N D O P L H PA R K

EXISTING BID EFFORT

WAY F I N D I N G A N D S I G N AG E CIRCLE BANNERS FA B R I C B A N N E R S

TO O L B OX

SCRIM BANNERS MEDIAN FENCE D O G WA ST E B AG DISPENSERS HARDSCAPE ENHANCEMENTS B I D C U STO M FURNITURE PLANTING B E AU T I F I C AT I O N BIOPHILIC H A B I TAT

BID INTERVENTION

E V E N TS P E D E ST R I A N O N LY WEEKENDS POP-UP GAMES P O P - U P PA R K S I N T E R AC T I V E D I R E C TO RY CHARGING STAT I O N S WIFI

PLAY DESTINATION

STREETSCAPE FURNITURE

ART ACTIVATION

D I G I TA L T R A I L S D I G I TA L A R T D E CO R AT I V E LIGHTING MURALS ART F E AT U R E S BENCHES T R A S H / R E C YC L I N G B I C YC L E R AC K S M OVA B L E FURNITURE PLANTERS BOLLARDS ST R E E T L I G H T ST R E E T S C A P E P L A N T E R P I TS S P O R T CO U R T S / AT H L E T I C F I E L D S F O U N TA I N P L AYG R O U N D D O G PA R K / R U N PA S S I V E P L AY

LIFE IS FULL

17

TRANSPORTATION

92 84 79 Walk Score

Bike Score

Mobility Score

Owning a car isn’t necessary in Ballston: as the geographical heart of our region and a hub for multimodal transportation, this is a pedestrian-friendly community with the second-highest walk score of any neighborhood in Arlington. Bike score is measured on infrastructure, topography, proximity to grocery stores, schools, parks, restaurant and retail and road connectivity. Transit score is measured by distance to closest stop on each route and analyzes route frequency and type.

18

BALLSTON BID | FY202I

ATP Champions Program

Ballston-MU Metro Multimodal Improvements Additional bus bays New, modern furniture and bus shelters

The Ballston BID is proud to support the

Real-time bus information at bus stops

Arlington Transportation Partners’ initiative

Expanded bus customer seating

to improve transportation amenities and

Additional bike parking Expanded public space on Fairfax Drive

Program. Ballston companies have proven their

Dedicated Kiss-and-Ride curbspace

commitment to sustainable transportation

Dedicated shuttle bus curbspace and shelter

options for their employees and have reached

Improved aesthetics

the highest levels of the Champions Program.

Platinum Status Arlington Economic Development

Transportation Options in Ballston

Marymount University

ART/Metro Bus

Nature Conservancy

Ballston-MU Metro

Virginia Tech Research Center

Capital Bikeshare

Virginia Hospital Center

E-scooters

GHT Ltd

Flare Rides Carshare

Jacobs

Walking

Silver Status

ZipCar

950 N. Glebe Road Ballston Exchange 4121 Ballston Exchange 4201 EagleBank Fors Marsh Group Hanover Research

Trails Bluemont Junction Trail Custis Trail Washington & Old Dominion Trail

Healthcare Distribution Association Knucklepuck Media National Telephone Cooperative Association

Ballston Traffic Count

Natureserve

Wilson and N. Glebe

13,066

Professional Services Council

N. Stuart and Wilson

4,776

Residence Inn Arlington Ballston

29,585

The American Waterway Operation

26,713 9th and N. Stafford

4,017

9th and N. Stuart

2,938

4001 N. Fairfax Drive

N. Stafford and N. Fairfax

4,566

4040 N. Fairfax Drive

N. Randolph and Wilson

Ballston BID

Wilson and N. Quincy

9,085

Two Liberty Center

N. Randolph and 9th

5,651

Bronze Status

9,122

LIFE IS FULL

19

COMMERCIAL LANDSCAPE Ballston’s central location in the Washington metropolitan

Additionally, the redevelopment of Ballston Quarter has reactivated Ballston’s main street. Started by Forest City

Jamestown, Hines, and USAA. the former Ballston Common Mall received a $330 million After the departure of NSF, Jamestown purchased

redevelopment and rebrand to Ballston Quarter - and

the property and later invested another $140 million

now stands as one of our neighborhood and region’s

renovating and rebranding the property as Ballston

most exemplary retail and entertainment venues.

Exchange.

20

Skanska acquired the one-acre site at 3901 N. Fairfax

With the renewal of leases like Hanover Research’s 48,000 SF at 4401 Wilson Boulevard, the building was kept at 80% leased. The average rent of available space

Local real estate developers Shooshan and McLean

in Ballston is $41/SF compared to Rosslyn at $42/SF,

based public REIT Brandywine concluded construction

Crystal City $38/SF and Tysons $35/SF.

New leases include a 3-year agreement at 4040 N. Fairfax anchored by VIDA Fitness and the Salt Line restaurant. AvalonBay relocated to the building in 75,000 SF. Labs. These major developments and the increase in multifamily

tenants like AvalonBay, and more.

living options, parks and excellent walkability, Ballston is well positioned for businesses to call us home.

LIFE IS FULL

21

LEASING ACTIVITY

“Ballston Quarter is an innovative indoor/outdoor urban shopping and entertainment center. Five new specialty tenants have opened this year with numerous tenants under construction to open in 2022. We’ve activated the Quarter Market with activities throughout the year - include a DJ spinning dance tunes, instructors teaching a variety of dance styles, and live music along with year-round seasonal festivals, family fun and restaurant patio seating. Our Wednesday night Bingo, speed dating and live performances are also popular experiences. Ballston Quarter is excited to provide a diverse food and beverage experience, unique shopping, and a variety of services for your LIVE, PLAY, WORK and SHOPPING experience..” GARY A DA M S GENERAL M A N AG ER B AL LSTO N Q UA R T ER

22

BALLSTON BID | FY202I

4 - 5 S TA R M O S T A C T I V E B U I L D I N G S IN SUBMARKET RBA

DEALS

LEASED SF

4201 WILSON BOULEVARD

600,000

9

48,726

4401 WILSON BOULEVARD

250,652

1

48,016

4250 N. FAIRFAX DRIVE

322,358

1

24,993

257,451

4

23,572

4100 N. FAIRFAX DRIVE

255,824

2

22,613

4121 WILSON BOULEVARD

184,548

2

20,321

4245 N. FAIRFAX DRIVE

171,191

1

21,531

4601 N. FAIRFAX DRIVE

241,571

2

12,778

4350 N. FAIRFAX DRIVE

196,232

2

7,861

950 N. GLEBE ROAD

247,232

1

6,218

4501 N. FAIRFAX DRIVE

198,948

1

5,597

4401 N. FAIRFAX DRIVE

151,687

1

4,833

801 N. QUINCY STREET

109,821

4

4,215

1110 N. GLEBE ROAD

233,929

1

4,100

900 N. GLEBE ROAD

142,471

1

3,975

280,000

1

3,026

4200 WILSON BOULEVARD

4300 WILSON BOULEVARD

3 S TA R M O S T A C T I V E B U I L D I N G S IN SUBMARKET RBA

DEALS

LEASED SF

1010 N. GLEBE ROAD

142,833

2

20,554

901 N. STUART STREET

235,568

2

15,518

4420 N. FAIRFAX DRIVE

56,847

2

13,311

LIFE IS FULL

23

HEADQUARTERED IN BALLSTON Jefferson-Sunrise Senior Living is a top senior living services provider, Sunrise operates more than 300 communities with some 30,000 units across the US and into Canada and the UK. Sunrise manages most of the properties for third parties under longterm contracts. Founded: 1981 Revenue: $900 Million Employees: 500 Lease: 512,253 SQFT

DARPA has held to a singular “Arlington, Virginia, next door to Washington, DC, is nationally recognized as an upcoming technology innovation hub–a great location for Mastercard, a global pioneer in technology and payment innovation, to further expand its local employment opportunities. Our modern, friendly environment is just steps from Ballston Metro, bus lines, and parking, on top of being easily walkable for Ballston residents. Our employees especially

and enduring mission: to make pivotal investments in breakthrough technologies for national security. DARPA comprises approximately 220 government employees in six technical managers, who together oversee about 250 research and development programs. Founded: 1958 Revenue: $2.8 Billion Employees: 2,300 Lease: 352,740 SQFT

Office of Naval Research has been a pioneer in the public support of science and technology research that

appreciate being located within walking

the nation.

distance to a large variety of retail/

Founded: 1964 Revenue: $105 Million Employees: 1,800 Lease: 313,595 SQFT

restaurants, including Ballston Quarter.” A NDREW M. F E DOR CHEK EVP, TEC HNO LOGY, DATA & SE RV I CES MASTERCA R D

24 BALLSTON BID | FY202I

National Rural Electric Cooperative Association (NRECA) was formed by America’s organization comprised of more than 900 member cooperatives. They are dedicated in promoting, supporting and protecting the national interests of cooperative electric utilities. Founded: 1942 Revenue: $375 Million Employees: 1,130 Owner: 161,062 SQFT

Virginia Tech Research Center is a highly visible state-of-the-art facility designed to further the university’s mission to expand its research portfolio in the greater Washington, D.C., metro area. Opened: 2011 Lease: 118,151 SQFT

Leidos Engineering is an American Defense, Aviation, Information Technology (Lockheed Martin IS&GS), and Biomedical Research company, that and technical services.

Accenture Federal Services operates government agencies in the United States, it helps its clients manage change, modernize information systems, optimize key headquarters governance and processes, and create improvement strategies. Founded: 2002 Revenue: $173 Million Employees: 600 Lease: 123,706 SQFT

E*Trade digitally inclined investor and trader. Founded: 1982 Revenue: $3 Billion Employees: 750 Lease: 121,308 SQFT

Founded: 1969 Revenue: $11 Billion Employees: 900 Lease: 114,585 SQFT

The Nature Conservancy is a charitable environmental organization. Its mission is to “conserve the lands and waters on which all life depends.” Their vision is to have a world where people protect nature, for the people today and the future. Founded: 1951 Revenue: $1.3 Billion Employees: 7,537 Lease: 114,528 SQFT

Marymount University’s Ballston Center is a $75 million multi-use complex for academic,

U.S Department of Homeland Security is the U.S. federal executive department responsible for public security, roughly comparable to the interior or home ministries of other countries. Its stated missions involve anti-terrorism, border security, immigration and customs, cyber security, and disaster prevention and management.

residential/retail building, each boasting multi-level underground parking. Opened: 2017 Lease: 110,136 SQFT

Founded: 2003 Employees: 665 Lease: 120,435 SQFT

LIFE IS FULL 25

CLASS A OFFICE SPACE

“Welburn Square is an integral part of Piedmont’s building at 4250 N. Fairfax Drive. It has a double life; below grade as parking for our tenants and above grade as a urban park. The park serves many purposes and clientele. For Piedmont it offers our tenants a welcome green space to reinvigorate. For the community it offers a place to meet, a farmers market, a venue for art displays and many other functions. The Ballston BID is a great steward for activating Welburn Square and

BOB WIB ER G E XECUTI VE VI C E P R E SI DENT – NOR THE AST R EG IO N P IE DMONT OF F IC E R EALT Y T R U ST

26 BALLSTON BID | FY202I

4100 N. Fairfax Drive

The Ellipse on Fairfax

255,824 SF Typical Floor: 20,679 SF CBRE Stacey Luparello Senior Real Estate Manager (703) 224-2984 [email protected]

4350 N. Fairfax Drive 197,157 SF Typical Floor: 22,900 SF Cushman Wakefield Sharla Cleary Senior Property Manager (703) 243-3775 [email protected]

The Nature Conservancy 4245 N. Fairfax Drive 171,191 SF Cushman & Wakefield Nicole Nebinski [email protected] (703) 527-2900

4250 N. Fairfax Drive 322,358 SF Typical Floor: 25,000 SF Piedmont Office Realty Trust Craig Gerardi (703) 248-6096 [email protected]

Ballston Station 4301 N. Fairfax Drive 275,920 SF Typical Floor: 34,490 SF Cushman & Wakefield Quesha Holland (703) 276-4691 [email protected]

4501 N. Fairfax Drive 198,948 SF Typical Floor: 24,000 SF Transwestern Gayle Shuford (202) 775-7007 [email protected]

Arlington Square 4401 North Fairfax Drive 151,687 SF Typical Floor: 18,000 SF CBRE Erik McLaughlin (703) 228-2548 [email protected]

Ballston I 4601 N Fairfax Drive 241,571 SF Typical Floor: 19,709 SF Lincoln Property Company Jennifer Roberts Portfolio Manager [email protected] (703) 351-0000

Ballston Tower 671 North Glebe Road 224,825 SF Typical Floor: 20,454 Bernstein Consortium Management Inc. Brian Curry Property Manager (202) 333-0000 [email protected]

LIFE IS FULL

27

CLASS A OFFICE SPACE

“Ballston Metro Center located in the heart of Ballston is a transportation hub for Metro and bus. A covered pedestrian walkway is open from the building to Ballston Quarter mall. The Farmer’s Market is held across the street at Welburn Square April through November. The plaza is undergoing an enhanced upgrade with all new hardscape surfaces, lighting, landscaping, and public spaces. The project includes installation of a lighting project within the metro canopy sponsored by the Ballston BID and Arlington County Art. Anticipated completion is summer of 2022.” KAREN J ENN IN G S, C P M V SENIOR PRO PER T Y MA NAG ER N EWMARK

28 BALLSTON BID | FY202I

Macy’s Office

Fairgate at Ballston

701 N. Glebe Road 224,825 SF Typical Floor: 20,454 Cheryl Ann Baker Manager, Business Administration [email protected] (703) 524-5100 ext.7561

1005 North Glebe Road 143,485 SF Typical Floor: 17,723 SF Brookfield Properties Peggy Carey Senior Property Manager (301) 502-1800

800 N. Glebe Road 224,825 SF Typical Floor: 20,454 JBG SMITH Brandy Prudencio Property Manager [email protected] (571) 312-8171

900 N. Glebe Road 142,471 SF Typical Floor: 16,074 SF Lincoln Property Company Nicole McLean Property Manager Lincoln Property Company [email protected] (703).351-0000

Arlington Gateway 901 N. Glebe Road 329,000 SF Typical Floor: 29,166 SF Piedmont Office Realty Trust Donna Kieler Assistant Property Manager [email protected] (703) 350-1255

The Regent 950 North Glebe Road 247,232 SF Typical Floor: 20,603 SF JBG SMITH Brandy Prudencio Property Manager [email protected] (571) 312-8171

One Ballston Plaza 1010 North Glebe Road 142,833 SF Typical Floor: 17,600 SF Cushman & Wakefield Vivy Calizon Senior Property Manager [email protected] (703) 465-2300

Three Ballston Plaza 1100 North Glebe Road 328,150 SF Typical Floor: 19,010 SF Monday Properties Ginnette Brock Director of Property Management [email protected] (703) 284-0218

Two Ballston Plaza 1110 North Glebe Road 233,929 SF Typical Floor: 21,266 SF Cushman & Wakefield Marcus Robinson Property Manager [email protected] (703) 650-5721

1000 N. Glebe Road 166,767 SF Typical Floor: 18,530 Kodiak Realty Services Coressa Gardner Property Manager [email protected] (571) 483-4260

LIFE IS FULL 29

CLASS A OFFICE SPACE

“AvalonBay has held our Corporate Headquarters in Ballston for more than 10 years and we are proud to call it home. The Ballston location is a huge selling point for potential employees given its accessible location and variety of amenities. We have enjoyed watching the area evolve over the years and transform into a vibrant neighborhood where people can work and live. We are excited to see the next phases of development in Ballston.” DAVID AL AG NO SV P, HUMA N R ESOU R C E S AVALONB AY COM MU N I T IE S

30 BALLSTON BID | FY202I

Ballston Exchange

Ballston Point

4201 Wilson Boulevard 184,548 SF Typical Floor: 17,917 SF Jamestown LP Dave Tran Senior Property Manager [email protected] (703) 527-3258

280,000 SF Typical Floor: 25,219 SF Lincoln Property Company Jillian Donatelli Senior Property Manager [email protected] (703) 522-4600

Ballston Exchange I 4121 Wilson Boulevard 600,000 SF Typical Floor: 51,000 SF Jamestown LP Dave Tran Senior Property Manager [email protected] (703) 527-3258

4200 Ballston Quarter

One Liberty Center 875 North Randolph Street 319,327 SF Typical Floor: 24,122 SF Glenline Stacee Longenecker Director of Property Management (574) 780-0854 [email protected]

Liberty Center

257,451 SF Typical Floor: 21,583 SF Brookfield Properties Jody Haltenhof Property Management Associate [email protected] (571) 444-1173

4040 Wilson Boulevard 224,545 SF Typical Floor: 24,000 SF Kodiak Realty Services Michael Mesmer Property Manager (571) 483-4231 [email protected]

Cooperative Plaza

Two Liberty Center

4301 Wilson Boulevard 260,538 SF Typical Floor: 24,337 SF CBRE Carter Byrnes Property Manager (703) 905-0204 [email protected]

4075 Wilson Boulevard 178,700 SF Typical Floor: 20,500 SF Hines Interests Limited Partnership Roberta Desiderio Property Management (703) 349-0266 [email protected]

Quincy Crossing

Ballston Quarter

801 North Quincy Street 109,821 Typical Floor: 15,688 Lincoln Property Company David Ratchford Assistant Property Manager [email protected] (703) 351-0000

4100 Wilson Boulevard 578,000 SF Typical Floor: 26,272 Brookfield Properties Jody Haltenhof Property Management Associate [email protected] (571) 444-1173

LIFE IS FULL

31

SMART DEVELOPMENT

120 2M $40 Commercial Properties

SF of Office Space Available

Average Rent per Square Foot (Compare to $50 in DC)

Ballston is home to the nation’s top research and development organizations,

Research, in addition to amenity-rich options and excellent walkability has created a hub for innovation and a highly desired live, work, play lifestyle for residents who want to work where they live. Innovative developments including 4040 Wilson Boulevard’s mixed-use design, Ballston Exchange, and Ballston Quarter have reimagined space to create Class A commercial destinations that

32

BALLSTON BID | FY202I

”The paseo guides tenants alongside Ballston Exchange’s diverse array of restaurants and invites the community to enjoy the perks of outdoor dining with convenient proximity to their of the green spaces seamlessly blends work and play to create a welcoming and engaging campus.” MAR K WI TSC HO R I K SVP O F ASS ET MAN AGEME NT JAMESTOWN L P

With proximity to two metro stops, concentration of jobs, transportation and housing availability, developers have come back to Ballston concentrating on locations within walking distance to metro along N. Fairfax Drive and N. Glebe

store and more living options: the site at 600 N. Glebe Road will encompass three buildings with a combined 732 apartments and over 77,000 SF of retail

also incorporate a public park and enclosed dog park.

LIFE IS FULL

33

RESIDENTIAL UPDATE

469 6.0% 10.7% 12-Month Absorption Units

Vacancy Rate

12-Month Asking Rent Growth

Ballston offers renters everything they could desire – grocery stores, retail, nightlife and proximity to employment. For these reasons and more, it is one of the most desirable submarkets in the region attracting the highest rents in the metro region other than Washington, DC.

34 BALLSTON BID | FY202I

K E Y I N D I C AT O R S UNITS

VA C . R AT E

ASK RENT

4 & 5 STAR

5,835

5.5%

$2,632

$2,617

(17)

3 STAR

2,478

7.9%

$2,419

$2,405

7

455

2.5%

$1,825

$1,819

0

8,786

6.0%

$2,537

$2,523

(10)

1 & 2 STAR

SUBMARKET

E F F. A B S O R B . R AT E R AT E

525 units within the 4 & 5 Star tier are currently under construction.

LIFE IS FULL

35

MULTI-FAMILY FORECAST

The Ballston neighborhood has been attractive for development and investment over the past 15 years. The redevelopment of Ballston Quarter and Ballston Exchange has activated the downtown heart of the neighborhood. At the same time, Metro runs through the submarket and connects Ballston to larger metro areas. With the expansion of inventory and COVID-19, the market saw volatile vacancies. While rent growth was negative 8% in 2020, rents were up 10.7% compared to this time last year. The connectivity to jobs in Tysons and

residents and prime location, supply-driven vacancies should be balanced out over the next two years.

”The Ballston-Virginia Square Civic Association (BVSCA) is the largest civic association in Arlington County, Virginia. It enjoys the participation of many residents and students from a nice selection of neighborhoods of single-family homes, townhomes and condominiums. The BVSCA members volunteer in local initiatives to maintain the quality of our schools, parks, and other projects that ensure the proper maintenance of our outstanding living environment. In addition to the high walkability scores throughout our civic association, we are avid users of the two Metro stations and many bus routes. All residents enjoy access to many grocery and personal care shops, in addition to the retail shopping, restaurants and cinema located in the ever-growing Ballston Quarter. We participate in the well-organized community events. The Arlington Central Library is used by everyone and the many parks, such as Quincy, Mosaic and Oakland Park, are wonderful for children, tennis, soccer and evening baseball. The Ballston area is also a very attractive urban option for families and individuals who prefer apartment or condo living because they travel a lot or are not interested in maintaining their own property.” A LLYSON UG A R TE BALL STO N/V IR G I N IA SQ UAR E C I VI C ASSO C I ATIO N

LIFE IS FULL

37

UNIVERSITIES Perhaps Ballston’s most desirable feature is its proximity to workforce talent. Though the neighborhood is only 25 square blocks multiple universities call Ballston home.

38 BALLSTON BID | FY202I

Marymount University’s Ballston Center at the corner of N. Glebe Rd. and N. Fairfax Drive was recently redeveloped into a nexus of commerce and imagination for the 21st century learner. The new mixeduse complex houses Marymount’s School of Business and Technology, which focuses on undergraduate and graduate level degrees in business, management, technology and cybersecurity.

The Virginia Tech Research Institute is a state-of-the-art facility and is considered among the best-connected research facilities in the world, incorporating next generation Internet with direct

The building also has a secure data center for high performance computing-based research.

George Mason University’s Arlington Campus is undergoing a transformation into a center for innovation. GMU has pledged $250 million over

Arlington campus. The creation of the Institute for Digital Innovation, a university think tank and incubator, will house over 1,200 entrepreneurs, researchers, technologists and business leaders.

LIFE IS FULL 39

COMMUNITY ENGAGEMENT

Due to COVID-19, virtual programming continued

Monthly campaigns included a Giving Tree in

in 2020-2021 along with in-person programs that

partnership with Macy’s to support Arlington

met with public health protocols. Our SIMPLI Live

Partnership for Affordable Housing, and

series offered meditation instruction, game day

BallstonMoves and Mix Madness, supporting health/

pizza-making, Galentine’s Day cocktail recipes, Trivia nights, and houseplant care to name of few of the

respectively

creative programs. We continued to produce the drive-in movie series in the Holiday Inn parking lot

Signature events included Quarterfest Crawl, where

and comedy nights outside on the paseo of Ballston

attendees visited restaurants across Ballston for pop-

Exchange. Food truck days popped up around

up music, drinks and food. Two new events launched

Ballston and VIDA activated each Mega Market with

in 2021 with Cars & Coffee and Bands & Brews on the Boulevard., bringing new audiences - and thousands of visitors - to our neighborhood.

40 BALLSTON BID | FY202I

“As a long time Ballston resident, I’ve loved living in an area that values We’ve added so many wellness related businesses and studios over the last bunch of years, in which I work and utilize. It’s great to live in a like-minded people.” WIL L IA M SO R REN TI NO VI DA F IT NE SS

LIFE IS FULL

41

MARKETING & COMMUNICATIONS

42 BALLSTON BID | FY202I

BallstonVA.org

Life is Full Campaign

The Ballston BID’s redeveloped website has

Ballston unveiled its new brand in the public realm in October of 2019. The rebrand included a modern logo and the updated tagline, “Life is Full.”

provided a comprehensive platform to share news, events, initiatives, and essential resources to our business community. In FY21, our website audience saw continued growth despite the challenges of the pandemic. Average monthly users: 2.5K New users: 14,704 Page views: 35,692

65 pieces of coverage 227M estimated online readership 840K online coverage views 16,700 shares $165,116 ad value secured More than 430K broadcast views 2020 MarCom Gold Award for Branding/Logo

Social Media A reimagined social media presences has created

The List: Ballston’s E-Newsletter

a robust stream of news, events, initiatives, and

Our weekly newsletter audience’s engagement

unique content. From video features on impactful our creative stream of content increased audience numbers across the board. Facebook

5,962 Followers (+13%)

Instagram

3,086 Followers (+26%)

Twitter

4,735 Followers (+8%)

LinkedIn

378 Followers (+9%)

BallstonConnect Podcast The BallstonConnect Podcast and radio program connects the region to the exciting stories of our neighborhood, sharing the human side of our business community’s most powerful narratives. Produced 66 Episodes across 4 Seasons Airing weekly on WERA to an audience of 700,000 Featured 20 local leaders and impactful organizations over the past 12 months

Shorter copy, uniform image displays, and an increase in outside links led to more email opens and message clicks. Subscribers: 6.8K New Subscribers: 653 (+10%) Average Open Rate: 21.5%

Earned Media Our comprehensive media outreach secured placements in targeted local outlets to promote businesses, events, initiatives, and the best parts of the Ballston community. Ballston, its businesses, and programming were featured in: FOX 5 – WTTG WTOP – FM ARLNow Savor Virginia Northern Virginia Magazine Arlington Stylebook CBS 9 – WUSA Washington Business Journal Washington Post Patch

ABC 7 – WJLA NBC 4 – WRC District Fray Bisnow DCist Arlington Magazine Falls Church News Press Thrillist Stay Arlington Washingtonian

LIFE IS FULL 43

FINANCIALS COMBINED STATEMENTS OF FINANCIAL POSITION | As of June 30, 2021 and 2020 2021

2020

$ 474,983

$ 452,835

ASS ETS

Current Assets Cash and cash equivalents Accounts receivable

1,600

--

Due from County

21,221

18,485

Prepaid expenses Total current assets Security Deposit Property and Equipment, net Total Assets

61,832

34,572

559,636

505,892

5,836

5,836

69,638

97,941

$635,110

$ 609,669

26,531

$41,741

--

--

L IAB IL IT IES AN D N ET ASSE TS

Current Liabilities Accounts payable and accrued expenses Due to County Deferred rent Total current liabilities Deferred Rent Total Liabilities Total Net Assets Without Donor Restrictions Total Liabilities and Net Assets

$

3,462

6,569

29,993

48,310

--

3,462

29,993

51,772

605,117

557,897

$635,110

$ 609,669

COMBINED STATEMENTS OF ACTIVITIES | Years ended June 30, 2019 and 2020 O PER ATING ACTIV IT IES

2021

2020

$ 1,557,143

$ 1,517,929

Support and contract revenue Arlington County funds Program revenue

21,718

51,497

Membership dues

65

66,666

In-kind donations

--

--

Interest income Other income Total support and contract revenue

732

4,585

--

5,000

1,579,658

1,645,677

Expenses Community activities Marketing and promotion Transportation Economic development Management and general Total expenses Change in Net Assets Without Donor Restrictions from Operations Net Assets Without Donor Restrictions, beginning of year Net Assets Without Donor Restrictions, end of year

276,939

245,501

338,197

475,096

16,195

16,117

38,218

63,354

383,052

307,871

1,532,438

1,668,252

47,220

(22,575)

557,897

580,472

$ 605,117

$ 557,897

LIFE IS FULL 45

BOARD OF DIRECTORS President Simon Carney Vice President Bob Wiberg Vice President Kevin Shooshan The Shooshan Company Vice President Greg Geisler Treasurer Dustin Young NRECA Secretary Tim Friemel Snell Properties

BOARD MEMBERS Michael Eves Jamestown, L.P. County Appointee Shannon Flanagan-Watson Arlington County David Kinney Kinco, LC /Bean Kinney & Korman Rep. NGP V Fund Bill Otis Colliers International AED Liaison Kate Paine Arlington Economic Development Education Representative Dr. Christina Rajmaira Marymount University Retail Tenant Representative Mustafa Saifee Gold’s Gym Cassie Schupp Schupp Companies Kevin Shooshan The Shooshan Company Brad Smith NRECA County Appointee Larry Smith Arlington Green Homes Brett Snyder Knucklepuck Media Research-Technology Representative Nick Stone Virginia Tech Research Center, Arlington Culture-Recreation Representative Amanda Tischler Monumental Sports & Entertainment Civic Association Representative Allyson Ugarte Ballston-Virginia Square Civic Association

B A L L S T O N B I D S TA F F Tina Leone Catherine Roper, Nicholas Billy, Operations Manager Thomas Philibin, Communications Director

46 BALLSTON BID | FY202I