Story Transcript
WATCHES - SPRING 2023
TA B L E O F C O N T E N T S T H I S C O R E A B O U T
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ARMANI EXCHANGE WATCHES
S E A S O N
C O L L E C T I O N T H E
B R A N D
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THIS SEASON Armani Exchange enters spring 2023 with a youthful and contemporary vibe inspired by metallics and classic black, silver-tones, and gold-tones. Meant to be worn in an urban setting, our Dante takes center stage with a sleek profile perfect for everyday wear. New for the season, track the lunar cycle with our Banks and Lola platforms featuring moon phase movement and a clean dial for a classic look. Metallics reach a whole new level with our best-selling D-Bolt and Lady Hampton silhouettes now available in eye-catching silver, gold, and rose-tones. Our fan-favorites Outerbanks, Geraldo, Cayde, and Banks silhouettes take inspiration from bronze, camouflage, and natural-tones this spring. Get ready to elevate your style with our spring collection from Armani Exchange.
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DANTE Wear our new Dante day or night, smart, or casually. Now plated in fresh new color combinations, the Dante is your go-to everyday watch.
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DANTE
FEATURES Case: 42mm with at least 50% RSS* Colors: two-tone silver and gold, gold-tone, black, antique bronze stainless steel Movement: quartz/multifunction Bracelet: 22mm stainless steel, leather from a Leather Working Group (LWG) certified tannery
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*RSS (Recycled Stainless Steel)
BRACELET Sleek profile
AX LOGO
DIAL Three sub-eyes feature the day, date, and 24hour time
AT LEAST 50% RSS CASE
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LUNAR STORY Our best-selling mens and womens platforms are updated with an elevated and coveted true moonphase movement. Subtle luminosity highlights the unique dial in the dark. Our Banks and Lola silhouettes are made with at least 50% recycled stainless steel cases and buckles.
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BANKS The moonphase movement keeps track of the lunar cycle in our Banks silhouette. Its sleek, modern design boasts a dial with three sub-eyes that track the day, date, and moonphase. Available in three platings, the Banks can be worn both day and night.
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FEATURES Case size: 44mm with at least 50% RSS Colors: silver-tone, black, gold-tone stainless steel Movement: quartz/multifunction Bracelet: 22mm
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LOLA Subtle glitz indexes and gold-tone details on the dial give our moonphase Lola a clean, contemporary look. With a seven-link bracelet in three colors, wear the Lola with your favorite casual pieces or dress her up with bracelets for a more sophisticated and playful look.
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FEATURES Case size: 36mm with at least 50% RSS Colors: silver-tone, black, gold-tone stainless steel Movement: quartz/multifunction Bracelet: 18mm
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METALLIC STORY Our best-selling D-Bolt and Lady Hampton platforms receive eye-catching new metallic treatments for spring 2023. Offered with a metallic-effect strap combined with a matching sundial, both platforms add intrigue to the wrist.
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D-BOLT
FEATURES Case size: 46mm Colors: silver-tone, gold-tone, rose goldtone Movement: Ana-digi Strap: 24mm polyurethane (PU)
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Grounded in military-inspired details, D-Bolt explores three popular metallic colors. The complex, sporty case displays exciting movements while an intricate dial creates adventurous intrigue.
LOGO STRAP
ANA-DIGI MOVEMENT
SPORTY DIAL DIGITAL CHRONOGRAPH
MODE CONTROL
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LADY HAMPTON
FEATURES Case size: 36mm with at least 50% RSS Colors: silver-tone, gold-tone, gold-tone stainless steel Movement: quartz/3-hand Strap: 18mm synthetic leather
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rose
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FASHI
Taking inspira natural camouflage, are updated with be casings. The collectio les that are made w
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CAYDE Case size: 44mm with at least 50% RSS Color: antique bronze stainless steel Movement: quartz/3-hand Bracelet: 20mm camouflage ion-plated mesh
ION STORIES
ation from earth-tones and AX mens best-selling platforms eige, browns, and bronze-plated on features metal cases and buckwith at least 50% recycled stainless steel.
BANKS Case size: 44mm with at least 50% RSS Color: antique bronze stainless steel Movement: quartz/chronograph Bracelet: 22mm stainless steel
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GERALDO Case size: 44mm with at least 50% RSS Color: antique bronze stainless steel Movement: quartz/3-hand Strap: 18mm beige silicone
OUTERBANKS Case size: 44mm with at least 50% RSS Color: beige nylon Movement: quartz/3-hand Strap: 22mm beige silicone
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BANDS FOR APPLE WATCH®
FEATURES Colors: black with gold-tone logo, navy with silver-tone logo Material: leather Strap: 22mm Case compatibility: 42/44/45mm Apple Watch®
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A|X’s new bands for Apple Watch® feature leather and mesh bands for an urban-style look. Compatible with 42/44/45mm Apple Watch® cases. Made for use with the Series 1, 2, 3, 4, 5, and 6 Apple Watch®.
FEATURES Colors: black with silver-tone logo, silver with black-tone logo Material: stainless steel mesh Strap: 22mm Case compatibility: 42/44/45mm Apple Watch®
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CORE COLLECTION Always stay up-to-date with our most popular platforms. 28
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OUTERBANKS LUGGAGE TAG GIFTSET Case size: 44mm Color: black nylon
Always catch the plane on time with our Outerbanks luggage tag giftset—perfect for your favorite traveler or for yourself!
Movement: quartz/chronograph Strap: 22mm black silicone 29
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HAMPTON Case size: 46mm Color: black stainless steel Movement: quartz/3-hand date Strap: 22mm black stainless steel
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OUTERBANKS
CAYDE
Case size: 44mm
Case size: 42mm
Color: black nylon
Color: black stainless steel
Movement: quartz/chronograph
Movement: quartz/3-hand
Strap: 22mm black silicone
Bracelet: 20mm black stainless steel
LOLA Case size: 42mm Color: rose gold-tone stainless steel Movement: quartz/3-hand Bracelet: 16mm stainless steel mesh
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YOUTHFUL
ADVENTUROUS
P L AY F U L
Armani Exchange was launched in 1991, aimed at a new generation of fast-fashion consumers – an accessible collection offering urban, individual style. Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture. The A|X timepieces collection celebrates the allure and beauty of the city, the industrial, urban landscapes, the fast-paced lifestyle, and the seductive mood that comes to life after dark.
WHO WE’RE FOR • The adventurous, youthful man or woman who wants a bold watch that reflects their individual style
• Someone who wants a unique, modern watch that’s stylish in any situation, in any part of the world
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This document is being provided by Fossil Group and to be used by authorized partners for internal training purposes only. v.01/2023
Apple Watch® is a trademark of Apple, Inc. Property of Fossil Group. © 2023 Fossil Group. All rights reserved.