Monday January 30, 2023

An independent publication not affiliated with any other organization

Quality Assurance Strategies and Risk Management Solutions

RPM Industrial Coatings Group Unveiled

Article by Don Neff, President of LJP Construction Services Over the past 29 years, the evolution of construction defect (CD) claims has continued to significantly impact the building industry. The projects at risk include all dwelling types, along with hotels, hospitals, and long-term care facilities. The geographic location by state and types of deficiencies discovered continues to evolve. For-sale com-

HICKORY, N.C. — RPM Industrial Coatings Group is your complete finishing solution as the new home to five industry-leading coatings and finishings brands — Mohawk Finishing Products, FinishWorks, TCI Powder, Morrells Woodfinishes, and Kop-Coat Protection Products. RPM Industrial Coatings Group is a division of RPM International Inc., a $6.7 billion global company with market- and industry-leading brands in specialty coating, sealants, building materials, and

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PRESHOW EDITION

Las Vegas • FREE

Doug Mockett & Company — You May Have Heard the Name, But Do You Know the Story? Article Courtesy of Doug Mockett & Company Founded in 1980, Doug Mockett & Company is the leader in innovative furniture components and architectural hardware, providing modern design elements and solutions for your fine furniture. But we didn’t become the industry continued on page 49

STEP HEAT Underfloor Radiant Heating Solutions — Feel the Future of Warmth!

New to the Showplace Cabinetry Finish Lineup, and More Where That Came From

STEP HEAT offers safe, healthy, and sustainable, flat polymer heating solutions to keep your clients cozy, comfortable, and content this winter. Feel the future of warmth — where we live, work, and play — from out on the open road to the open water. For decades, STEP HEAT has been engineering the radiant heating solutions of the future,

In July, Showplace introduced a new character stain, Pampas. Inspired by the feathery, silky white plumes of Pampas grass, Pampas by Showplace is just that, creamy and calming in nature. Expressive in character and light tan in color, Pampas is beautifully suited for a wide variety of species. Without overly warm undertones, all species

Olimpia Splendid, founded in 1956, decided to enter the North American market in 2019 with its one-of-a-kind Maestro Series product line, which will be on display at the 2023 IBS Expo in Las Vegas. Olimpia Splendid designs and manufactures heating and air conditioning products with the end user’s ultimate comfort in mind. Diego Stefani, — executive director of sales and marketing, North America; based in the Olimpia Splendid North American headquar-

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Endura — Driven to Better Article Courtesy of Endura When home buyers visit or purchase a new home, the first indicator of the quality of the home is the front door. From the feel of the door handle to the swing of the door, when steps fall across that threshold, perceptions are formed. Endura Products strives to make those first impressions perfect for the life of the door. Endura innovates and manufactures products that provide solutions to “real-world” problems door units face every day. By using our components in door systems, builders and continued on page 35

Olimpia Splendid — Home of Comfort

Intelligent Surfacing Through Transformative Technology

The Mastermind Behind Lefroy Brooks USA, Warren Pearl

Article Courtesy of Arclin

“Buying luxury plumbing fixtures is about transcending functional to the realm of art.”

Arclync® by Arclin is a brand-new technology that transforms wood panels from ordinary to extraordinary. Arclync® is a highly versatile and easy-to-press overlay that protects decorative surfaces against UV, scratches, and moisture. It provides extremely high performance at

Warren Pearl has always rubbed shoulders with the rich and famous. Fresh from school, his first job was with Jimi Hendrix, and we’re not talking about a guitar break. He helped build the guitar hero’s recording studio. The kind of well-connected life Pearl led as a

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New Look and New Functionality — Without New Cabinets! Article Courtesy of N-Hance Wood Refinishing What Is N-Hance Wood Refinishing? N-Hance can dramatically change the look, style, and functionality of cabinets without replacing them! Oftentimes, cabinet boxes are in decent shape, but the style of the cabinets is dated. So, NHance offers a creative solution to save your clients money and still accomplish a beautiful, dramatic transformation.

An independent publication not affiliated with any other organization Gary Cox Steve Cox Publishers

Your clients have options from renewal services that freshen up existing cabinets to stained or opaque finishes. For an updated style and even more dramatic transformation, we can install new cabinet doors and drawer fronts on existing boxes. Expertly refinishing the entire cabinet unit to a new color and giving a completely updated style and look. We can improve the functionality of cabinets, too, by installing trash pullouts,

Matt Crown John McQuaig Deb McQueen Andrew Oseman Senior Associate Publishers Jessica Attoe Allison Honeycutt Shari Kether Jennifer Kinsman Damaris Mungaray John Pechota Kamraan Quddus Camille Reyes Grant Wadsworth Associate Publishers

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Carl F. Shifflette III Art Director

James Martin Vanities Expands its Offering of Mid-Century Modern Designs With the Introduction of the Marcello Collection The Marcello collection offers modern visual drama that boasts practical sensibility. The fluted panels — finished in a warm chestnut stain over re-sawn acacia veneers — are accentuated by the precisely mirrored geometrical pattern, which meticulously wraps around to the side panels. Discreetly designed doors with

tabbed-style Champagne Brass pulls open to an internal drawer and shelf. A coordinating, floating shelf adds visual balance while adding extra storage and a spa-like feel. Visit the James Martin Vanities Booth #N2549 at KBIS to see the Marcello vanity, as well as 50 additional vanities on

Clinton Ellis Graphic Artist Brianna Ward Digital Marketing Joshua Espinal Jordi Espinasa Samuel Rickert Editors Ashley Davis Content Coordinator Monique Carter Tiffany Webster Administration Builders Industry News - Kitchen & Bath is published by Source Group LLC ©2023. All rights reserved. Business License #45-4600703 Advertising Inquiries: 520-722-2000

display. See the full assortment at www. jamesmartinvanities.com.

635 N. Craycroft Rd. • Tucson, AZ 85711 Phone: (520) 722-2000 • www.sourceg.net

Preshow Edition • Monday, January 30, 2023

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Atlantis Rail Provides Railing Support to the LBM Industry Cable railing manufacturer, Atlantis Rail Systems, has implemented resources and tools to provide a strong support system for the LBM industry. They assist with everything, starting from the estimating and quoting of the railing project all the way to installation guidance and in-store displays. Atlantis Rail has created a business model surrounding the support of their LBM authorized dealers through project-based estimating and design assistance; access to web-based tools and merchandisers to aid in the end-user decision-making process; and the selection and delivery of quality railing products. Atlantis Rail has a dedicated estimating department that will produce take-offs and create quotes to take all the guesswork out of the process. An LBM partner will receive a finished take-off and quote that can be easily turned over to their customer. Since Atlantis Rail does not sell direct, all quote requests filter through an Atlantis Rail authorized dealer local to the customer, which are typically lumberyards and hardware stores. They also provide free technical support and design services to keep railing projects on-track and code-compliant. To help dealer partners in-store with

LendKey Technologies’ Home Improvement Loans — Paving the Way for Contractors Article Courtesy of LendKey Technologies No dealer fees, 20-year terms, stage funding, and loan amounts of up to $125,000.

the selling of cable railing, Atlantis provides an eye-catching point-of-purchase display. This high-ROI merchandiser allows customers to walk out with the cable and hardware needed to install Atlantis Rail’s basic RailEasy™ Cable Railing System. Along with the stocking display, they also provide scaled-down versions of their most popular cable railing systems so customers can touch and feel the product and know what they are getting. A racking system for the mini railing displays is also available to keep everything organized while showing off a variety of railings styles. Both merchandisers were designed with space in mind. They feature a small footprint as to not take up a lot of precious square footage in a showroom. Some web-based tools that help continued on page 42

LendKey is transforming the $3.6 trillion consumer lending market by enabling the nation’s 13,000-plus community financial institutions to participate in online lending via our cloud technology platform. We have curated a custom, no-fee financing product geared to the home improvement industry with contractors in mind. Couple that with flexible stage funding to assist in material purchases, permitting, and labor cost. LendKey allows contractors to protect and increase their margins with flexible payment options for their customers. Our access to low-cost capital and extended terms through our network of banks and credit unions directly translates to the lowest rates for customers. As highlighted above, we have absolutely no fees associated with our financing. Many contractors today are used to, and may currently be, offering a zero percent, same-as-cash product. However, LendKey’s no-fee financing product can

save our partners an average of 6.5% on the financing plans they currently utilize, as well as lower monthly payments for their prospective homeowners. Specific to our current market with rising rates and inflation, these fees are becoming less feasible for contractors to pay. Our goal is to increase your sales with attractive financing; an easy-to-use platform, all while keeping your margins strong. LendKey also offers some of the best rates and terms in the market. Our loan sizes range from $5,000 to $125,000, and terms extend out to 20 years, allowing you to offer the lowest monthly payments to your customers. All our pricing is riskbased, meaning, the higher the credit continued on page 42

Social Grilling® — A Transformative Way to Entertain One summer afternoon in July 2014, Karim Pirani — along with his wife and daughter — discovered the Cole Henley table grill at the RHS Hampton Court Palace Garden Festival outside London, England, and purchased it for their London apartment. Their experience entertaining around the table was not just amazing, but also eye-opening. In 2015, they bought out the English company from its brilliant designer/owner, Anthony Groves; renamed it ibbq, Inc; and moved production to San Diego, California. After over two years of re-engineering the original design and countless iterations, in 2018, ibbq unveiled its luxury grill table, the Angara Maximus (Angara means “the fire within” in ancient Sanskrit), with the goal to change the way we throw barbecue parties. “The summer barbecue party has been an American tradition ever since President George Washington hosted one way back in the 1700s,” said Pirani, co-founder and CEO of ibbq, Inc. “However, we believe this tradition needs a makeover because it does not make sense for the party host to be stuck in a corner, sweating bullets behind the grill, unable to freely enjoy the party. But the guests always have a great time.” “The Koreans and the Japanese have

been dining around grill tables for centuries, and this social grilling trend has become very popular in the U.S. — especially with the Millennials and Gen Z — fueled by thousands of Korean and Japanese BBQ restaurants all around the country offering an immersive dining experience. ” Built-in marine-grade 316L stainless steel; exotic teak wood imported from continued on page 42

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Getting the Maximum Benefit From the UPC® Shield Mark of Conformity Article by Ohannes Dembekjian, IAPMO R&T Executive Vice President of Continuous Compliance, and Jin Luo, IAPMO R&T Executive Vice President of Asia Pacific Operations/Laboratory Recognition When it comes to plumbing products, IAPMO R&T’s UPC® shield certification mark stands on top; it is the most widely used certification mark in the plumbing industry. AHJs, manufacturers, plumbing contractors, and specifiers understand

and know very well that when applying the UPC® shield certification mark on a product, or presenting a certificate of listing from IAPMO R&T at a job site, it is an assurance that these plumbing products have been tested and evaluated to the Uniform Plumbing Code®. Manufacturers want the UPC® shield mark on their products because it carries the weight of 75-plus years of experience certifying plumbing products. Contractors look for the mark because they don’t want

delays at their job site; they want to be sure every product they use is approved with no questions or setbacks. AHJs appreciate the mark because it instantly identi-

Interview With Jeff Cummings From MRCOOL® on Transforming How We Heat and Cool Jeff Cummings is a trade show manager and sales representative at MRCOOL® and has worked with the company for over two years. You’ll find Jeff at Booth #SU1648, ready to discuss the innovative changes that MRCOOL® has made to the HVAC industry. Founded in 2014, MRCOOL®’s reputation is one of innovation, comfort, and homeowner satisfaction. To meet

consumer demand, MRCOOL® boasts numerous HVAC products, from do-ityourself mini-splits to whole-home heat pump systems. MRCOOL® epitomizes comfort made simple. Q: What drew you to work for MRCOOL®? A: Coming from a marketing back-

fies a product they know has satisfied every necessary standard for safe operation within their community. Consumers trust the mark because they know it means the plumbing in their home, school, or office is safe and that the water is healthy. For a listee, the UPC® mark of conformity indicates that the products have been tested by a qualified product testing laboratory, evaluated by IAPMO R&T’s experienced engineers, and approved by IAPMO R&T’s Product Certification Committee as complying with the requirements of applicable standard and code. Because plumbing inspectors, product buyers, and consumers are looking for indication that products are listed when continued on page 42

Q: Can you tell us about MRCOOL®’s most popular product?

ground, I was impressed with the company’s innovative products and creative marketing. Once I was hired, I loved the familial environment and approachable ownership that listens to ideas and feedback from customers.

A: Our most popular product is the DIY® Ductless Mini-Split, which you can install in your home without a professional. The Quick Connect® fittings on the patented pre-charged line set easily and securely link to the system’s fittings, so evacuating and charging the line set is not necessary. We’ve even implemented pre-charged line sets in a few other systems, like the Universal Heat Pump Split System and the Central Ducted Heat Pump Split System. Q: What recent MRCOOL® made?

innovations

has

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How To Make A Trade Show Successful As An Attendee

As you prep your calendar for the year, you probably wonder whether adding the trade shows will be worth your time. As an attendee, it can sometimes be overwhelming, and you end up wandering aimlessly rather than taking the trade show by storm. Fortunately, it can be worth it to attend these events if you have the right approach. We've put together great tips to help you make the most of your trade show experience, from the moment you arrive to the final networking event.

Put Yourself Together

If your purpose is networking, then you'll want to make sure you're clean and well-dressed. Staying at a hotel close by can mean having more time in the morning to sleep in, so try to book nearby. Often trade shows will have a deal with lodging options in the same area, so do your research before you reserve a room. Make sure you wear comfortable shoes. Most people in the trade show booth won't notice your feet, and it's important to eliminate distractions like aching feet if you want to make a good impression.

Embrace Digital Trade Show Options

Sometimes a virtual trade show is a better option because it's more efficient. You save time and travel fees, and you can view the virtual trade show displays from your own office or living room. Schedule time in your calendar to attend the virtual trade show. If you try to fit it in around meetings and other obligations, you won't get as much out of it. Put a lot of thought into what you say in the chat windows with the vendors (remember, tone doesn't come across very well online).

Plan Ahead

Instead of searching "trade shows near me" when you're ready to go to a trade show, plan ahead which ones you will visit. Schedule them ahead of time, and then spend some time with the map researching the businesses who will be there. Once you know which businesses will attend, you can make your plan for how you will approach them. Decide which entrance you will go in and in what order you'll visit the booths. This will make your time spent at the trade show most efficient. Bring a bag to carry all the literature you pick up, and leave room in your suitcase to take it home. If it's an option, ask the vendors to mail the information to you, rather than having to carry it back yourself.

Network

Don't be afraid to introduce yourself to others. You came here to network, so put yourself out there! Bring plenty of business cards with you to hand out at trade show exhibits that seem like a good fit for your business. Attend any social gatherings the show sponsors, like after-hours networking groups, workshops, or happy hour. If the show has an app, ap you can often find these options there and register for them, if required.

Making Great Connections

Whether you find new clients from your experience at the trade show or you gain new vendors that will serve your business better, you have a lot to gain by attending. Even virtual trade shows can bring big benefits for you, so follow the tips above to make the most of your day.

We can help you plan for your next trade show event. Check out our other blog articles to get started!

Preshow Edition • Monday, January 30, 2023

ENDURA (continued from page 1)

homeowners can be confident they have exterior doors that work better during and after construction. More importantly, our products save builders time and money relating to fixing these problems because door systems that include our products avoid common problems altogether. We constantly seek better solutions by developing innovative products that deliver on this promise. Key Innovative Products From Endura •PanoLock® Multi-Point Lock — PanoLock, winner Best of IBS 2022 Window and Door Component, is a multipoint lock that’s unlike any other on the market. While other multipoint locks require specific, expensive hardware not readily available for purchase, PanoLock works with a variety of standard off-the-shelf hardware. PanoLock has a more approachable price point than other multipoint locks on the market, bringing the features of a multipoint lock to more projects and budgets. •FusionFrame® — FusionFrame, a finalist for the 2022 Best of IBS Awards for Best Window and Door Component, is Endura’s truly maintenance-free door

LJP CONSTRUCTION (continued from page 1)

munities, such as condominium towers, attached townhomes, and single-family homes, tend to be more impacted than rental projects. The list of deficiencies can start with the below-grade waterproofing, ricochet throughout the building, and conclude with the roofing assemblies — frequently encompassing most major rough and finish trades alike. The list is limited only by the imaginations of unhappy homeowners and their plaintiff attorneys. While initially starting in Southern California, the litigation wave traveled to all areas of the United States. These cases are complex and costly to resolve, reducing homeowner satisfaction and tarnishing a builder’s reputation. Home builders and general contractors, which proactively focus on raising construction quality, can minimize these CD issues in the field and improve performance that will help avoid costly rework. This will produce higher homebuyer satisfaction and fewer warranty claims. LJP Construction Services provides leading third-party QA solutions coast to coast, from Miami to Hawaii and Seattle to Boston, for building and insurance company clients seeking effective risk management strategies and training programs spanning the full project delivery cycle. The best strategy combines internal QA systems with outside third parties. The CaptureQA® app is a proprietary inspection and documentation app designed by LJP Construction Services to identify trending problems before they become embedded in a completed project. It connects the field to the office with same-day reporting and provides powerful graphical measures, which are

frame which serves as an alternative to traditional composite frames. FusionFrame delivers the must-have features of composite frames — such as maintenance-free, rot-proof performance, and pre-finished convenience — while making installation faster, easier, and better. FusionFrame delivers the door that’s needed, installed perfectly, every time. •Replaceable Deck Sill™ (RDS™) — During the building process and beyond, thresholds can become damaged, which is costly and difficult to repair. In some cases, the entire door unit must be replaced. A finalist for 2019 Best of IBS Awards for Best Window and Door Component, the Replaceable Deck Sill is a one-of-akind product that allows the builder to easily remove and replace a damaged aluminum sill deck. Alternately, RDS is available with a Dunnage (temporary) deck and sill cap, which can be replaced with final components when construction is complete. RDS was named a finalist during the 2019 IBS show in the Best of IBS Awards for Best Window and Door Component. Learn more about Endura’s innovative products, stop by IBS Booth #C4242 or visit www.enduraproducts.com. both intuitive and insightful about project performance. We help our building clients become heroes for their customers by catching and helping resolve deficiencies in advance of closing. CaptureQA® combines project images with the associated narrative that provides real-time quality assurance reporting and related analysis in one digital package that can be acted on as quickly as reports are received. The metrics are key performance indicators (KPIs) of a builder’s operations and can provide the field team with the ability to correct issues early in the construction process. LJP Construction Services provides extensive training support throughout the project life cycle, spanning pre-, during-, and post-construction phases. The first involves third-party peer reviews of architectural and engineering plans, specification manuals, and trade contractor scopes of work — helping avoid problems in the construction documents. During the construction process, third-party observation and documentation of key litigationgenerating assemblies with CaptureQA® is critical for managing and resolving field defects discovered — leading to documented closed out. Post-construction services then provide comprehensive maintenance manuals that are critical to helping homeowners, building owners, and community managers understand their responsibilities through the longterm period of ownership. The bottom line is that we provide additional sets of eyes on client projects without the cost burden of expensive full-time supervision. To learn more, be sure to visit LJP Construction Services in Booth #C9041 at the International Builders’ Show or visit us after the show at www.ljpltd.com.

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builder in 1960s New York meant hanging out with the likes of Andy Warhol and Roy Liechtenstein. And it was through celebrity decorator, Jed Johnson, that he got his break. During one project in the late ’90s — for the Schlumberger family, no less — he saw that Johnson had used Lefroy Brooks (Booth #N1471) plumbing fixtures. “At that time, it was a tiny company in England, and it was very English design. I said, ‘Oh, this is interesting. I like this stuff, and I want to sell it in the States.’ So, I called up the owner, Christo, and said I’d like to represent it in the U.S.,” recounted Pearl. Long story short, the brand revolutionized luxury plumbing fixtures with an identifiable design vocabulary that spans the last century, and Pearl — as president/ owner — has helped the company blossom into a worldwide brand. The majority of business comes from large-scale projects, like new developments and hotels. “The real market is Asia; the pipeline of high-end hotels is astronomical,” he said, boasting that his company is registered in the People’s Republic of China, which is no small feat;

Malaysia; Taiwan; and Thailand. Pearl is thrilled to have the line in Restoration Hardware in the United States. “They are closing their mall stores and upgrading their image. There’s this new consumer that didn’t exist 10 years ago. Who is this couple that makes $800,000, and where do they go shopping? Restoration Hardware! Every designer has Restoration Hardware catalogs in their library,” he said. “If you are looking for luxury product, no one is going to be able to compete with us on price. No one is going to be able to compete with us in visual quality.” But why would someone buy an expensive plumbing fixture when the fixture you buy at Home Depot for $150 is perfectly adequate? “It’s about self-indulgence. Why do you want to spend a lot of money on a chair? It’s self-indulgence. I say the people who buy these expensive luxury products are cursed with good taste. They appreciate art. And when we are talking about buying something in luxury, it’s about art.” “Whether it’s a handbag, a plumbing fixture, or a chair, it’s about transcending the functional into the art world,” says Pearl, whom himself is cursed with good taste.

ARCLIN

silk, choose Arclync® Sienti.

LEFROY BROOKS (continued from page 1)

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a fraction of the cost of traditional decorative products. Arclync® is designed for interior and exterior applications throughout the home, garden, and commercial buildings. Arclync® is available in a wide variety of solid and wood-grain finishes. When it comes to quality and durability, Arclync® outperforms existing products at a fraction of the cost to you, and to the environment. Our technology uses fewer materials, is faster to apply, and requires less energy than anything else like it. That means it’s good for your bottom line, and lighter on the planet. At Arclin, we believe in encouraging creativity, not limiting it. Our new surface technology, Arclync®, is not only easy-to-press, it’s also totally customizable to achieve almost any finish from exceptionally smooth, to a hyper-realistic wood texture. Most importantly, Arclync® gives unparalleled protection against anything life can throw at it: sun, moisture, scratches, and impacts. It’s the ultimate protector and smart choice. Discover the benefits of Arclin’s new Arclync® products — Sienti, Omni, Crystal, and Classic — below. Sienti For an unbeatable finish your fingers will love, choose Arclync® Sienti. You’ll be amazed at the silky smooth finish we’ve brought to the Arclync® range through Sienti. This high-performance surface is perfect for kitchen benchtops and other cabinetry, requiring an exceptional touch and premium super matte finish. For surfaces as hard as wood but as smooth as

Omni Arclync® Omni is the world’s leading wood surfacing product, and it provides unparalleled performance and versatility. Omni gives extremely high-performance protection against UV; scratches; wear and impacts; oils; and chemicals, all while providing a sealed surface to protect against moisture and water for indoor and outdoor use. Omni can be applied to an almost-infinite range of décor finishes. If you can dream it, Omni can protect it. Crystal Arclync® Crystal technology easily enhances the beauty of your wood grain veneer, including raw plywood, to give it a level of invisible protection previously impossible. Crystal not only protects against impacts and scratches, it also provides an exceptional layer of defense against paints and chemicals — any stain is just a wipe away with Crystal. Classic When you need to apply extremely highperformance protection against UV, scratches, wear, impacts, along with the capability of antibacterial surfacing to your products, look no further than Arclync® Classic. The highly versatile performance technology can be applied to an almost infinite range of surfaces and décors. For superior wear resistance and protection against bacteria, choose Classic. Learn more about Arclync® by visiting our website, www.arclin.com, or drop by Booth #C7125 during the NAHB International Builders’ Show.

How Can Social Media Management Benefit Your Business? An active social media presence is vital to your business, especially since there has been a 66% increase in customers finding new products through social media. These numbers are only expected to rise in the next few years. That said, it isn't always easy to keep a handle on your social media accounts. That's where a social media management service comes in! Learn what a social media manager does and discover how they can benefit your business.

Learn About Your Customers

Social media marketing allows businesses of all sizes to interact with their customers and reach new ones, but how can you tell if your efforts are working? A social media management company uses specialized digital marketing tools to track and analyze data. For instance, you can learn more about customers, track the success of marketing campaigns, and change consumer behavior. While you may not know how to do this, a social media manager does. They take the time to collect this data and boost your business through marketing, so you don't have to. Doing so can also increase brand awareness and attract new customers.

Better SEO for Your Business

Search engine optimization does wonders for your business, but the best methods for SEO can change. You may not have the time to keep up with the best SEO tactics for social media. A social media management company knows all the latest news and advice for businesses. SEO and digital marketing go hand in hand, but many businesses don't realize the importance of having a social media manager on their team. They'll make sure to optimize your website and social media pages so you can make the most of your marketing efforts.

Generate More Leads

Our digital marketing solutions help your business reach new customers, boost consumer loyalty, drive traffic, and generate new leads. Your social media marketing team can create ads specifically designed to generate leads. People interested in your products or service simply have to click or tap to learn more! There's a lot that goes into social media management, but the right company uses results-driven methods to achieve your goals. Whatever those goals may be, a social media manager can help you out. They know how to target your audience and create ads and methods that will bring customers cu to you.

Humanize Your Company

Social media is one of the best places to connect with your customers and make your brand more human. Humanizing a brand helps keep your business from seeming too robotic and cold. Companies that are warm and human can help build more trust and a sense of authenticity. The right marketing efforts can humanize your brand and prove that you're embracing the values behind your business. Knowing what to say, what content to post, and how to engage with your customers can help you connect with your audience. The right digital marketing company will help your business tell the story behind your brand.

See the Advantages of Social Media Management

It takes a lot of time and effort to manage your social accounts, but the right social media management company will help! They'll use data-driven methods to collect data, create and optimize your marketing plans, and help you make the most of your social media.

Are you ready to get started and learn more? See our services to learn how Source Group can take your marketing to the next level.

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LENDKEY (continued from page 15)

score, the better the rate the customer will qualify for. When a customer is applying for LK financing, regardless of the project size and the requested loan amount, LendKey always approves borrowers for the max amount they will qualify for. This may provide an opportunity for upselling and added flexibility during the project phase should something come up where additional funds are needed. Customers can log into their account at any time, postcontract execution, to increase their loan amount based on those unforeseen challenges. Lastly, LendKey offers the industry’s most flexible and digital staged funding. As a contractor, you can request up to 90% of the loan proceeds prior to proj-

ATLANTIS (continued from page 15)

authorized dealers with the selling of Atlantis Rail product are the new railing visualizer and training center. This visualizer offers users a realistic view of Atlantis Rail products and assists with style and color selections. Pairing nicely with the visualizer is the training center to help aid LBM partners in the selling of Atlantis Rail product through education and knowledge sharing. Atlantis Rail Systems is a lead-

N-HANCE WOOD (continued from page 6)

pullout shelves, and other organization accessories that will make your clients thrilled. Why Do Interior Designers and Other Professionals in the Industry Partner With N-Hance? N-Hance offers quality in our products, processes, and people. With clear communication, experts on location, and thousands of five-star reviews, those who partner with N-Hance have peace of mind that their clients will have a positive experience, and be highly satisfied with the results and timeline. Our partners exceed the expectations of their clients by stretching budgets further for new countertops, backsplash, or more. Partnering with N-Hance helps bring your clients’ visions to life, resulting in more referrals and higher satisfaction. What Makes N-Hance Different From Typical Cabinet Painting? N-Hance provides extensive preparation at the start of a job, even using a proprietary cleaning solution for thorough elimination of dirt, grime, and other contaminants. This crucial step is often skipped by average painters or a DIY approach. N-Hance developed a cabinet-specific primer for proper adhesion with tanninblocking properties. Our color products are a low-VOC, polyurethane blend specifically designed for cabinets, unlike

ect completion, in any increment that the project calls for. If you are not currently offering financing to your customers, then you are already losing customers to the competition. The loan shopping experience can be confusing for homeowners. Offering them financing through your company will eliminate the need for the customer to go searching for financing for the project and, in some cases, searching for another contractor. By advertising yourself as a one-stop shop, you may increase your closing rates by as much as 30% or more, and boil that invoice cost into monthly payments that fit more of your customers’ budgets. For more information about LendKey’s Home Improvement Loans, be sure to visit www.lendkey.com/homeimprovement-loans or stop by IBS Booth #SU1814. ing manufacturer of premium stainless steel and aluminum cable and glass railing systems. Their systems are ideal for commercial and residential, indoor and outdoor applications, and are available through a network of authorized dealers located throughout the country. Please contact an Atlantis Rail sales representative to find out how to become an authorized dealer. To learn more about Atlantis Rail’s products and services, please visit www.atlantisrail.com or call 508-7329191. Come by Booth #C8542 to learn more about their products. latex paint that is designed for walls. It is smoother and applied with multiple, even coats to eliminate brush strokes and drip marks. Finally, we add a durable, factory-like finish with our proprietary Lightspeed® technology. What Is Lightspeed®? Lightspeed technology uses powerful UV light to instantly cure a final topcoat to cabinets with a factory-like finish. Surfaces will be 100% cured and ready for immediate use. Lightspeed is the hardest N-hance finish. Ultimately, Lightspeed offers a high-quality, durable finish and allows for faster kitchen remodels. Typically, a cabinet makeover with N-Hance takes less than a week, and clients love getting back into their kitchen so quickly. What Is The Typical Price Range for N-Hance Services? N-Hance is budget-friendly. The average ticket in 2022 was $5,800, which is a great alternative to the high cost of replacing cabinets and leaves room in the budget for other updates. How Do I Partner With N-Hance? Interior designers and other industry professionals can get in contact with their local N-Hance by visiting www.nhance. com. We have hundreds of locations across North America. If you’re interested in being a cabinet makeover specialist, become an N-Hance owner. Visit www.nhancefranchise.com or stop by KBIS Booth #W4670 to learn more.

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related services. “With the introduction of RPM Industrial Coatings Group, we will provide our customers with a consolidated approach to meet all of their industrial coating needs,” says Johnny Green, president of RPM Industrial Coatings Group. “The power of a one-stop shop improves the customer experience and enhances operational efficiency to the benefit of customers.” Join RPM Industrial Coatings Group at Booth #N263 at KBIS in Las Vegas, as they will be showcasing various products, including two new offerings from Mohawk and Finishworks. This year’s attendees will be introduced to Enduragreen — Mohawk’s new line of waterborne products — and AristoMax — FinishWorks’ line of conversion varnishes offered in both clear and pigmented systems.

IBBQ, INC (continued from page 15)

Myanmar (Burma); electronic ignition and safety lock; LED lights; and myriad other features, the Angara Maximus was an instant hit. Forbes magazine, in its review, described it as “a must-have for upscale outdoor living,” and Robb Report called it, “the ultimate in outdoor entertaining.” A year later, the company introduced the Angara, a more modest companion to the Angara Maximus line. Then, in 2022, the company unveiled the affordable Angara Quadra, a completely re-designed grill table that, unlike the previous rectangular models, is square in shape. The Quadra grill table’s stunningly

IAPMO (continued from page 20)

accepting them for installation or making their purchasing decisions, it is ultimately important for you to communicate clearly that your products are listed, compliant, and safe to use. Below are some of the many reasons why a listee should capitalize on its hard work in obtaining the IAPMO R&T listing by using the well-earned UPC® certification marks on its products, as well as marketing materials: •Increase the Acceptance of Your Product — Bearing the UPC® mark can make it easier for potential customers and regulatory personnel to accept your promotions and purchase your products. •Increase Customer Confidence in Purchasing Products — Bearing the UPC® mark shows that your products meet established standards as determined by an independent, third-party organization. •Provide Added Assurance and Trust — Bearing the UPC® mark shows your commitment to product safety; that your customers can trust to help guide their purchasing decisions. •Allow Easier Entry Into New Markets — Bearing the UPC® mark can

Additional products offered under the RPM Industrial Coatings Group umbrella include abrasives; adhesives; brushes; coatings; custom finishes; finishing repair materials; finishing supplies; finishing systems and equipment; paints and lacquers; sealers; stains; water-based finishes; wax finishing products; and wood fillers. From builders, remodelers, and cabinetry workers to custom woodworking professionals and hobbyists, each of these brands provides leading products suitable for an array of needs. RPM Industrial Coatings Group is headquartered in Hickory. Its state-ofthe-art Research, Development, and Innovation Center of Excellence is set to open in Greensboro this spring. Customers will be invited to visit the showroom, see products applied in person, and learn more about what RPM Industrial Coatings Group has to offer. For more information, visit www.rpmicg.com. beautiful and modern design can comfortably seat eight people but has a 35% smaller footprint than a comparable Angara model — perfect for folks who love to entertain larger groups but have limited backyard space. With its convenient grill cover — that comes included — the versatile Quadra transforms into a perfect outdoor dining table for take-outs, evening cocktails, or an after-dinner board game with family and friends! Visit the Social Grilling® Central Hall Booth #C7748, and see how these luxurious grill tables are revolutionizing the way families entertain at home. You can also visit www.ibbq.com for more information about ibbq. facilitate expansion into domestic and international markets with prominent visibility on products and marketing materials. •Increase Exposure for Your Products — Bearing the UPC® mark can greatly increase your product’s exposure through the IAPMO R&T online listing directory. •Enhance the Effectiveness of Your Marketing Communications — Bearing the UPC® mark can do so by delivering your message of product safety at a quick glance. •Make Marketing More Cost-Effective — Bearing the UPC® mark can do so by leveraging the independent listing to create product awareness and credibility more quickly. We take great pride in knowing that our UPC® mark of conformity performs in the field exactly as we intend for it to do. It is certainly one powerful shield. IAPMO R&T is the premier accredited certification body in North America for plumbing products certification in the United States, Canada, and Mexico. To learn more about our services, please visit our website at www.iapmoes.org or stop by IBS Booth #C8839.

Why an Email Marketing Strategy Works There's a reason why email marketing is so popular: 4.3 billion people use email. This number is expected to grow to 4.48 billion people in 2024. Email marketing is a highly effective digital marketing strategy and should be a vital part of your trade show planning process. In fact, you should have an email marketing strategy for before, during, and after the show. When contacting attendees throughout the trade show marketing cycle, it's essential to keep an open line of communication. You should also reinforce engagement through multiple touch-points. It's not enough to make the connection with attendees and prospects, you must keep in touch to nurture the relationships you've built. Email marketing allows you to do this almost effortlessly. mar Keep reading to learn just how email marketing can take your trade show marketing efforts to the next level.

Before the Trade Show

The weeks leading up to a trade show are essential for motivating potential attendees to check out your booth. You want visitors to anticipate connecting with you to learn more about your products and services long before the show opens, and email marketing can help you achieve just that. Give attendees a reason to visit your booth at the trade show by including: Contests and giveaways Exclusive product launches Unique booth elements Discounts and exclusive offers When writing pre-show emails, you should include your location and booth number so attendees can find you more easily. Also, share resources, blog posts, and social media profiles to highlight your brand. The more they recognize you when they get there, the higher the chances are that they'll convert.

During the Trade Show

Yes, you should send marketing emails during the show, no matter how many you sent leading up to it. Your in-event email should serve the purpose of driving traffic to your booth. In your emails, remind attendees which incentives they'll receive at your booth. Plus, any emails they receive from you keeps your brand on their mind.

After the Trade Show

Once it's time for everyone to go home, it's not time to stop sending emails. It's time to use email marketing software to follow up with attendees who engaged with you at the show. Strategically tailor your emails to nurture leads based on buyer personas and their specific interests. The key to capturing your audience's attention is personalizing the emails you send. Many email marketing mar tools allow you to automate personalization, so it's only one extra step when setting up your email. This extra step can boost the likelihood that the prospect will convert. Finally, include messaging to those who expressed interest in your company before the show but couldn't make it.

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If you're ready to take your trade show email marketing strategy, brand strategy, campaign road map, and more to the next level, partner with us today.

Preshow Edition • Monday, January 30, 2023

Home Renovation Interest Continues With Bolder Color Choices and Severe Weather Concerns, an Annual Survey of US Homeowners Reveals From protection against severe weather to simply needing a fresh look, James Hardie’s annual homeowner survey reveals key drivers of renovation choices. CHICAGO — James Hardie Building Products Inc. (James Hardie), the North American leader in fiber cement home siding and exterior design solutions, announces the results of its annual nationwide homeowner survey, revealing the year’s renovation demand, exterior design trends, and the ongoing impact of severe weather events. Conducted by Wakefield Research, the survey revealed clear demographic trend lines amongst U.S. homeowners — with younger generations outspending their older counterparts and preferring bold color choices. However, across the board, homeowners say their home’s exterior really needs a facelift and that severe weather concerns are factoring into their spending. Weathering the Storm: Homeowners Are Proactively Prepping Their Home’s Exterior for Extreme Weather Events Most homeowners (58%) say they, or someone they know, has had to repair or

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ters in Dallas, Texas — stated, “Olimpia Splendid’s company tagline ‘Home of Comfort’ describes our commitment to design-efficient, environmentally friendly products, while still maintaining our unique ‘Made in Italy’ design. Our objective is to be able to offer our customers comfort solutions any time of year.” The Maestro Pro Series through-thewall heat pump is unique in that it is the only heating and cooling unit that has “no outdoor unit,” making it ideal for residential single and multifamily dwellings, hotels, assisted living facilities, churches, and schools. The Maestro product offering is available in 115 and 230 volts for both heating and cooling applications. The newest Maestro model is designed as a heat pump unit with 2-kilowatt backup electric heat, for those colder markets where heat pumps are not as efficient. The key selling features of the Maestro Series are its whisper-quiet operation, its ease of installation and application (low wall or high wall), and its hasslefree maintenance. It has a very compact slim line cabinet — only 9 inches deep — with a modern, sleek “Made in Italy” look and feel. The Maestro Pro Series high-efficiency heat pump is designed with inverter drive compressor technology and variable speed motor (ECM) for

renovate a home because of an extreme weather event — up from 47% in 2021. Sensing the urgency of the situation, 85% say it is better to act sooner rather than later to improve their home’s exteriors. In fact, more than two-in-three (68%) homeowners will likely take action to update their homes and protect against weather events in the next year. “When it comes to severe weather protection, fiber cement siding by James Hardie is the best choice because it is a durable, long-lasting, and low-maintenance material that helps protect against fire; moisture; pests; and more. No fiber cement is the same, and James Hardie’s formulation includes proprietary additives that enhance the product performance, providing substantial protection,” said Jamal Saghir, director of products at James Hardie. As was the case with home style preferences, there are regional nuances. Those in the South (39%) and West (37%) were more likely to know someone who has had to repair or renovate a home because of an extreme weather event than those in the Midwest (24%) or Northeast (23%). That may be one of the reasons why 24% of those in the West are extremely likely maximum comfort and operating cost savings. Another great installation advantage is that the Maestro unit is “plug and play” in that the unit comes standard with a 115- or 230-volt plug for easy electrical connection. It just plugs into the outlet just like any other household appliance. Lastly, it can be installed from inside the space without ever having to go outside. All the installation requires is mounting the unit on an exterior wall, with two 8-inch penetrations through the wall, hanging the unit, and plugging it in. There is no other product like it in the North American market today, and the Maestro Pro with Electric Heat is making its debut at IBS 2023 and displayed in the IBS Product Showcase area. To top it off, Olimpia Splendid offers an industry-leading seven-year compressor and two-year parts warranty on the Maestro Series product, with a limited “unit replacement” warranty — should the unit experience a major component failure in the first 12 months. In summary, Stefani stated, “We are very excited about the future of the Maestro product offering in the North American market, providing comfort where you live, work, and play.” For more information, visit www. olimpiasplendidusa.com or stop by Booth #SU853 during IBS. You can also reach out by email at [email protected].

49 to update their home to protect against a weather event in the next year, compared to 13% in the Midwest. Saghir added, “The impact of climate change and severe weather on home design is something we have been closely watching for several years now. Homeowners are looking to protect their homes and their families inside those homes. At James Hardie, our products are Engineered for Climate® to provide trusted protection. Fiber cement siding is noncombustible and helps protect homes against extreme weather, such as flooding, wind, and fire. We have seen a marked increase in our consumers choosing Hardie® siding with the goal of helping protect their homes from the elements.” Exterior Style and Color: When It Comes to Standing Out on the Block, Homeowners Have the Blues According to this year’s survey results, the future of U.S. neighborhoods looks quite colorful. Dark blue (46%) is the most popular choice for homeowners when it comes to bold colors when picking their top three, followed by gray (45%), dark green (39%), and light blue (39%). It’s a personal choice, as more than four-in-five (82%) homeowners say the look and design of their home is an opportunity to express themselves. “Color is one of the first things you notice about a home — and everyone wants low-maintenance colors that last. That’s why Hardie® siding, with our proprietary, long-lasting ColorPlus® Technology finish, is the top choice for siding and exterior design,” said Saghir.

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leader overnight. After a golden idea from his then-wife, Sonia, Doug started his one-man shop out of his garage in Manhattan Beach, California, selling plastic grommets in one size and two colors — the SG3 Flip-Top® Grommet Set, which is still a best seller to this day! Back then, if a customer called to order some grommets while the washing machine was running, Doug may have mentioned that he was out in “the plant” and would have to call them back from the office. The early days were filled with some laughable moments. In over 40 years of operation, we have witnessed substantial growth, taking the company out of the garage and into a 70,000-square-foot facility with a staff of over 70 employees. We credit much of our success to the loyalty of our customers and our commitment to bringing them high-quality, functional, and innovative items on a regular basis for four consecutive decades. We pride ourselves on simplicity in design and spareness in execution. One thing is for sure — when you order from Mockett, you know you’re getting superior products and unmatched service. We don’t take the term “unmatched service” lightly. Customer satisfaction is our No. 1 goal, and we often go above and

Hardie® products are made with ColorPlus® Technology finishes that come in more than 700 colors and are baked onto the board to create a vibrant, consistent finish that is engineered to reduce fade or discoloration from UV rays, with a 15-year limited warranty. “With the recent launch of our Magnolia Home | James Hardie Collection, we have sought to make it easier than ever for homeowners to transform and personalize their home’s exterior. Curated by Joanna Gaines, the Collection features a palette of beautiful, earthy colors and a variety of siding products, including classic plank, shingle, and board-and-batten styles,” said Saghir. The James Hardie Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. homeowners of single-family or multifamily homes between Oct. 13th and 18th, 2022. James Hardie Building Products Inc. James Hardie is the North American leader in fiber cement home siding and exterior design solutions. Hardie® products offer long-lasting beauty and endless design possibilities with trusted protection and low maintenance. As the No. 1 producer and marketer of high-performance fiber cement building solutions, James Hardie offers siding and accessories for every style. For more information and media resources, visit www.jameshardie.com, www.jameshardie.com/about-us/mediaresources./about-us/media-resources, and find them in person at Booth #C4507. beyond to ensure the best experience possible. When you call, a real person will pick up, ready to answer any questions you may have or help you navigate your way through our website to find the piece that is right for you. Still can’t find what you’re looking for? Our custom department is ready to help you modify an existing part to your exacting specifications, or if what you need doesn’t exist yet, we take your ideas and see if we can build it from scratch. We’re also proud to offer free returns, no minimum order requirements, and same-day shipping. Yes — even in the current state of our economy, we have a warehouse stocked full of ready-to-ship items. Another source of pride is our Annual Design Competition, which is now in its fourth decade and serves as a source of inspiration for new ideas. Innovative design concepts continue to drive the market and create an ever-changing architectural landscape. As a result, our little contest has turned into a global forum with entries submitted from all over the world. Your ideas help shape the future of design, and your loyalty as a customer helps us to provide the best in architectural hardware. We thank you. We invite you to visit us today at Booth #C8925 and see our extended lines of wire management; power and data grommets; drawer pulls; table legs; kitchen and bath accessories; and more!

Preshow Edition • Monday, January 30, 2023

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Common Misconceptions Surrounding Synthetic Underlayment Misconceptions, myths, half-truths — there are a lot of these surrounding synthetic roofing underlayment (and underlayment in general, for that matter). So, how do you know what’s true and what isn’t? As underlayment experts ourselves, we can help! Read below because Epilay is going to debunk some common misconceptions and myths about synthetic underlayment. Synthetic Underlayment Isn’t Necessary This one is tough to address because the truth is, it depends. Technically, underlayment isn’t 100% necessary — and that includes both synthetic roofing underlayment and traditional roofing felt. That is, it isn’t necessary in areas that aren’t regulated by building codes. Building codes vary from one region to the next, and most all building codes require felt or synthetic roofing underlayment. In areas that do have building codes, you’ll need to follow what the code says. Many places allow underlayments of all kinds. Others — for instance, Miami-Dade

MRCOOL® (continued from page 20)

A: One of our latest developments is the DIY® Ceiling Cassette, the only ceiling cassette you can install yourself. This unit, which uses pre-charged line sets, is perfect for rooms with limited wall space. Maintenance is simple, too, because the cassette has a washable filter that drops down from the unit for easy care. We’ve also launched the best warranty in the industry! Our fourth-generation DIY® Ductless Mini-Split systems are

STEP HEAT (continued from page 1)

delivering warmth, safety, and wellness. These are the transformative systems of tomorrow, providing leading-edge warmth, durability, and environmental efficiency — bringing into alignment living systems and nature. Feel the warmth wherever you are with STEP HEAT. STEP HEAT is bringing the future of warmth to the 2023 International Builders’ Show® (IBS) at the Las Vegas Convention Center, Booth #W2374. They’ll present their innovative STEP HEAT underfloor radiant heating systems, sharing their solutions for sustainable warmth and comfort for the next generation of homes. The STEP HEAT heating solution was designed for the ultimate in comfort and versatility, delivering even and comfortable warmth underfoot. The innovative low-voltage AC/ DC heating system is the ultimate solution for heated floors or complete heating as an alternative to forced-air heating systems. STEP HEAT systems are comprised of thin, flat, self-regulating heating elements, which are easily installed under multiple

County in Florida, which is quite well known for stringent roofing codes — will require you to pick from a relatively short list of approved products, many or most of which will be synthetic. What’s more, even though underlayment isn’t technically necessary unless stipulated by code, you should consider it a requirement. When you don’t install underlayment, you drastically shorten the life of the roof and the deck and structures beneath it since there is much less protection against moisture. All Synthetic Underlayments Are Created Equally This one we can safely say is not true at all! You’ll find differences in quality from manufacturer to manufacturer, and even among individual product lines. Some synthetic underlayments are designed to be budget-friendly, offering a good amount of protection for a lower cost, while others are designed to weather all but the most apocalyptic of storms. You can see that among Epilay prodeligible for a limited lifetime compressor warranty, a seven-year unit replacement warranty, and a five-year parts warranty once the customer has registered and subscribed to the new MRCOOL® Care Kit program. Q: How has MRCOOL® changed during your time at the company? A: The past two years have been a whirlwind for MRCOOL®. The COVID-19 pandemic increased demand significantly, because those stuck at home with stimulus types of floor surfaces for design flexibility that generates gentle, even heat from floor to ceiling, while maintaining a welldesigned building. STEP HEAT systems conserve 40% to 60% more energy than conventional heating systems, and are the perfect alignment of nature and engineering. They can be cut on the job site, run on extra-low-voltage AC or DC, and can even be powered by renewable energy sources, like solar and wind. STEP HEAT warms the air by heating the objects within the space from the ground up. Forced air blows dry, heated air into a room, only for the temperature to fluctuate when the system turns off. STEP HEAT’s self-regulating heating elements decrease electrical consumption when the ambient temperature increases. This maintains a comfortable environment and makes for a system that is energy efficient and does not overheat. The elements can be put under most nonconductive floor coverings, such as hardwood; ceramic or porcelain tiles; natural stone; laminate; or carpet. With emphasis on safety and efficiency, STEP HEAT is the ultimate solution for floor warming or complete heating.

ucts. For example, our Protectite Plasfelt is a budget-friendly, lightweight product that comes in a 6.5-mil thickness; while at the other end of the spectrum, we have Protectite Platinum, which costs a little more and offers a more durable 17-mil thickness. Synthetic Underlayment Is Too Expensive This one is a half-truth. It is true that synthetic underlayment is a little more expensive than asphalt roofing felt. That doesn’t mean it’s not a better value, however. The short version is this, “It’s all about the lifespan of the roof.” Traditional felt underlayment is usually rated to last between 12 and 20 years. Meanwhile, Protectite Platinum gives you a 40-year limited warranty, which is two to three times the lifespan. So, in terms of value over time, you can either use roofing felt — and expect to re-roof the home every 10 years or so. Or you can pay a little more initially for synthetic underlayment but save big in the long run because the roofing system lasts longer. Synthetic Underlayment Is Slippery When Wet This may be true of some manufacturers — we can’t speak to the qualities or lack money began focusing on home improvement. The DIY® Ductless Mini-Split is a great way to add comfort to a room without exceeding your budget. Because of this recent success, we’ve released over eight new systems and updated many existing products. Our growth isn’t slowing down, either. Q: What are MRCOOL®’s goals? A: We hope to continue expanding our product line to broaden our reach. For example, one of our newest products is the

SHOWPLACE (continued from page 1)

uniquely interpret the finish, offering design and style flexibility. Premium finish options like weathered, vintage, and more accentuate this genuine, natural charm. In addition, the company also introduced four new standard paint colors: Evergreen Fog, Iron Ore, Mediterranean, and Accessible Beige. •Evergreen Fog is Sherwin-Williams’ 2022 Color of the Year. A soothing, subtle blend of green and gray with an ever-so-slight whisper of blue. •Iron Ore is a popular deep, dark gray, fantastic for a dramatic inky, charcoal accent, or even a full kitchen and bar. •Mediterranean is a coastal teal with splashes of gray. An energetic bluegreen, yet livable and reserved. •Accessible Beige is a light warm neutral without the typical yellow, orange, or pink hues that can often accompany a “beige” color. Accessible Beige dons cool, grayish undertones, with a squeak of green.

thereof for every product out there, after all. But what we can tell you is that this is definitely not true of Epilay products. That’s because all of our products feature GripWalk, which is a unique, textured top layer. Not only does it give you higher traction on sloped roofs — even when wet — but it’s also light-colored, which makes for a cooler rooftop when you’re working in the heat. Synthetic Underlayment Is Difficult to Fasten Ever punched a nail through asphalt felt, only to watch it tear around the puncture? This doesn’t happen with synthetics, which by and large feature much greater tear resistance than asphalt paper. Beyond that, there is quite a bit of confusion surrounding the types of fasteners that you can use with synthetic underlayment. For the most part, though, you won’t need anything exotic. Synthetics can be installed with a variety of fasteners, some of which you likely use with felt, too. As an example, the installation instructions for Protectite Superior list standard roofing nails with 3/8th-inch heads, plastic cap nails or staples, and hammer tacker 3/8thinch crown staples. Learn more at www.epilay.com, or Booth #SU1067. Tankless Water Heater, which is slightly outside the realm of HVAC. This system introduces us to a brand-new category of products that provide comfort. Our ultimate goal is to become a world leader in mini-split HVAC. Q: Where can our readers go for more information about MRCOOL®? A: You can find a wealth of information about MRCOOL® on our website, www. mrcool.com. You can also give us a call at 270-366-0457, or visit Booth #SU1648. These five finishes are simply the newest to Showplace. Product development and design has more on the horizon — new finishes and new door styles! With teams focused on up-and-coming trends across various industries worldwide, Showplace is committed to cutting-edge introductions and technologies. This commitment is evident across the board, from employee-owners in leadership to hands-on craftsmen and women, and from seasoned on-staff designers to kind, knowledgeable customer support staff. The Showplace team is committed to their company, their products, and their production metrics, so the Showplace dealer-partners can confidently commit to their clients. Currently welcoming new Showplace dealer-partners. Call 877-607-2200 ext. 5013, email sales@showplacecabinetry. com, or visit www.showplacecabinetry. com to learn more, and to partner with a company dedicated to consistency. Consistency in product introductions. Consistency in process improvements. Consistency in communication and follow-through.