BONNYVILLE & DISTRICT CENTRECENTRE STRATEGIC BonnyvilleCENTENNIAL & District CENTENNIAL StrategicPLAN Plan

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TABLE OF CONTENTS Mission, Vision & Facilities.......................................................................3 Board’s Message.......................................................................................7 Strategic Plan Core Values........................................................................8 Priority Focus Areas..................................................................................9 • • • • • •

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Good Governance...........................................................................10 Financial Sustainability....................................................................11 Service Excellence............................................................................12 User Engagement............................................................................13 Marketing & Promotion..................................................................14 Good Communication.....................................................................15

Bonnyville & District CENTENNIAL CENTRE Strategic Plan

Bonnyville & District Centennial Centre Strategic Plan Facilities like the Bonnyville & District Centennial Centre (C2) become the public spaces that invite residents and visitors to gather and create community. A multifunctional recreational facility like the C2 is a draw to residents and attracts visitors, new residents, and businesses. It showcases Bonnyville as a well-rounded place to live, work, and play. This strategic plan’s focus is on maintaining the C2 as a hub in the community that strives for continued growth and improvement in offering excellent facilities, programs, and events that add to the high quality of life of Bonnyville residents and businesses.

MISSION As a fun and welcoming community hub, we impact lives and encourage health and wellness through exceptional service, positive experiences, and a passion for people.

VISION Building a better community by inspiring active bodies, healthy minds, and engaging culture.

FACILITIES The C2 provides a wide variety of exercise options, from standard fitness equipment and classes to a climbing wall and a golf simulator. Programming ensures that both experienced and novice persons can use these facilities safely. The arenas and field house are the focal point for amateur sports teams and sport clubs, providing players and fans with a comfortable and fully equipped space for all their activities. The facility is equally able to host a wide variety of community events of all sizes, from family to region wide special events. The C2’s facilities include: • Fitness Centre Gymnasium • Fitness Studio for Classes • Cardio Exercise Room • Indoor Walking Running Track • Two Indoor NHL-sized Arenas • Outdoor Community Rink • Indoor Skating Pond • Multi-Use Sports & Events Field House • Multi-Use Sports & Events Recreation Hall

• Indoor Climbing Wall • Golf Simulator • Indoor Playground • C2 Café Concession • Catering Kitchen • Conference Rooms • Classrooms • Lecture Hall / Theatre • Tenant Spaces for Other Organizations

Bonnyville & District CENTENNIAL CENTRE Strategic Plan

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Recreation Programming The C2 offers a full range of fitness classes and recreational programs to suit people of all ages and abilities. The indoor playground and family-focused programming with day camps, and events provide parents with options for their children all year round. Regular programs and classes include: • Yoga classes • Fitness classes • Walk and Talk • Indoor Story Walks • Day Camps

• Summer Camps • Kids Climbing Club • Personal Training • School Programming • Club & School Sports Tournaments

Community User Groups

The C2 is a hub for sport groups in our Bonnyville Region, including: • Bonnyville Minor Hockey Association • Bonnyville Jr A Pontiacs Hockey Club • Bonnyville Figure Skating Club • Bonnyville Soccer Association • Bonnyville Minor Ball

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• Rhinos Volleyball • Lakeland Heat Lacrosse • Adult Volleyball League • School Teams • Pickleball Groups

Bonnyville & District CENTENNIAL CENTRE Strategic Plan

Meeting and Event Spaces The C2 is a community hub that hosts annual and seasonal events. With the ability to rent spaces for any special occasion, the C2 has become one of the go-to-spaces for public and private rentals. For all events, the C2 can provide a full range of additional services, including: • C2 Catering • Tables, Chairs and Linens • Licensed Bar Service with Pro-Serve Trained Staff

• Meeting and Event Equipment and Accessories • Audio / Visual Equipment

Events hosted at the C2 include: • Galas and Banquets • Festivals • Craft Shows • Farmers Markets • Concerts & Entertainment • Movies • Dances • Weddings, Anniversaries & Family Events

• Conferences • Exhibitions • Birthday Parties • Graduations • Cultural Events • Indigenous Events • Parties • Training Workshops

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Bonnyville & District CENTENNIAL CENTRE Strategic Plan

Board’s Message The Board has come together to prepare this strategic plan for the Bonnyville & District Centennial Centre with the goal to sustain and improve the level of quality in our local leisure and recreational facility. We believe the C2 is already a cornerstone of life in Bonnyville, providing a community space that benefits residents with a place that supports our physical, mental, and social wellbeing. This plan carefully assesses our current opportunities and seeks to find thoughtful solutions to our current challenges. This strategic plan identifies six priorities in support of our future success and long-term sustainability. This plan supports Bonnyville’s vision to foster a high quality of life in our community that welcomes new residents and allows businesses to thrive. The C2 is an important part of the community vision, and this strategy provides a framework that we can use to advance this vision. Our plan addresses both short-term strategies focused on quick changes that make a big impact and long-term strategies that promote sustainability and improved facilities and services. By choosing to be proactive about the future of the C2, we ensure that the facility will continue to be a vital and thriving part of the Bonnyville community. Like all strategic plans, this plan requires the Board to develop a more detailed action plan and follow through. We are committed to enacting this strategic plan and being accountable to Bonnyville residents, businesses, and our other stakeholders. We have a vision for an inclusive, welcoming facility and programming that fosters the holistic wellbeing of our patrons of all ages. This plan will help us bring that vision to life. Our next step is to consider action plans in the pursuit of our six priority focus areas: good governance, financial sustainability, service excellence, user engagement, marketing and promotion, and good communication. We are immensely proud to present this Bonnyville & District Centennial Centre Strategic Plan 2022 to you.

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Strategic Plan Core Values RESPECT

All people are treated fairly and equally regardless of position or role in all our decisions and actions.

LEADERSHIP

We strive to be an employer of choice by creating a healthy and effective workplace.

COLLABORATION / INCLUSIVITY

We embrace teamwork by encouraging open communication, sharing varied ideas, and welcoming diverse perspectives.

PRIDE

We celebrate our organization, our facility, our programs, and our people through our words and actions.

PASSION

We believe our work is of fundamental importance and that our strategies, decisions, and actions will improve the quality of life in our community.

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Bonnyville & District CENTENNIAL CENTRE Strategic Plan

Priority Focus Areas The C2 Board identified six priority focus areas for the Centennial Centre.

GOOD GOVERNANCE FINANCIAL SUSTAINABILITY SERVICE EXCELLENCE USER ENGAGEMENT MARKETING & PROMOTION GOOD COMMUNICATION

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GOOD GOVERNANCE Talent wins games, but teamwork and intelligence wins championships. ~ Michael Jordan

GOAL STATEMENT Good governance is our top priority. It dictates how we operate and function as a group and it profoundly shapes our collective decisions and results. Good governance delivers solutions most beneficial to our stakeholders and to our facility.

OBJECTIVES 1. Review and Maintain our Policies • Create a comprehensive policy inventory. • Develop framework for policy statements and procedures. • Ensure all our Board members are current with our policies. 2. Examine Decision-Making Principles • Consider how we make our decisions. Are they tied to our policies? • Be proactive and organized in our decisions. • Serve the best interests of our whole community rather than the vocal minorities. • Operate in the spirit of cooperation between both our Municipal and Rural partners. 3. Information Gathering and Data Analysis • Administration is best situated to acquire timely and accurate end-user information. • Financial data helps to identify profit areas and those requiring reconsideration. • Data analytics tells us which demographic is using the facility for existing and new opportunities. • What do our clients want and need from our facility?

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4. Define Our Roles • Establish the roles and boundaries of both the Board and Administration. • Eliminate duplication, confusion, and conflict wherever possible. • Consider a mechanism or rules of engagement that minimizes, addresses, and resolves conflict. 5. Ensure Accountability • Develop action plans that are tied to the strategic plan. • Establish realistic goals and timelines to see that plans are completed. • Ensure Administration works off an agreed-upon list of actions. 6. Incorporate a Performance Assessment • Create measures and timelines for assessing both the General Manager and the Board. • Review the decisions made, targets met, and improvements realized. 7. Speak with One Voice • Make decisions with one voice on behalf of the Board as a whole and in the best interests of the community. • Debate and differences are handled at the appropriate time in an orderly fashion.

Bonnyville & District CENTENNIAL CENTRE Strategic Plan

FINANCIAL SUSTAINABILITY Making money is art and working is art and good business is the best art. ~ Andy Warhol

GOAL STATEMENT Financial sustainability is essential. It covers budget and spending, maintenance and improvements, staffing, fee structures, and more. As important as our best financial practices may be, they also must be in balance with the greater needs of the community, such as health and wellness, accessibility, and quality of life.

OBJECTIVES 1. Review the Budgetary Process • What is the current budgetary process? • Clearly advocate to Council for improvements to facilities and equipment. • Establish budgetary priorities with the Town and the Municipal District of Bonnyville. 2. Identify Our Long-Term Operational Plan • Examine our funding strategy to see that it supports our operational requirements. • Identify any potential gaps in staffing or training. • Match our capacity to our expectations. 3. Identify Our Long-Term Capital Plan • Determine our long-term facility maintenance and expansion needs and priorities. • Determine our equipment maintenance and replacement needs and timelines. • Match our funding to capital requirements. 4. Optimize Our Services Offered • Take an inventory of the services we offer, then prioritize them. • Identify our strengths or the services we excel in offering. • Priorities should reflect number of users, best use of facilities, staff expertise, etc. • Focus on what we do best and pause to consider a step back from the rest.

5. Review Our Tenant Policy • Identify our tenants, their agreements, their needs, and their relationship with the C2. • Examine our mix of short term / long-term tenants. Do we want to lean more in either direction? • Determine what tenants are most in line with the goals of our facility. 6. Investigate and Pursue Grant Opportunities • What grants are available to us to improve, expand, or enhance our services? 7. Review Our Fees and Charges • When was the last time we reviewed our fees? • How is the balance between financial sustainability and user accessibility? 8. Our Financial Information Needs to Be Timely and Accurate • Timely and accurate financial information leads to better decisions. • Establish firm guidelines for Administration to provide accurate and timely information.

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SERVICE EXCELLENCE

Service to others is the rent you pay for your time here on Earth. ~ Muhammad Ali

GOAL STATEMENT The C2 offers a unique and essential service to our community. Our success relies most heavily on how effectively we deliver that service. Efficiency, courtesy, expertise, availability, inclusion, cleanliness, and variety are among the many facets that define service excellence. We need to decide on what is most important and focus on providing the best service in those areas. We need to measure our successes and be accountable to our community.

OBJECTIVES 1. Include the Community and Be a Destination • Provide a destination for the entire community. • Find time and space for groups and individuals. • Create a safe and healthy year-round environment. • Ensure we continue to serve our current members. 2. Become an Employer of Choice • Foster and encourage frequent and honest communication with staff. • Be transparent in our decisions, reward initiative, and creativity. • Motivate through training in the latest skills and technology, benefiting our clients while maximizing employee potential. • Recognize and celebrate our employees’ achievements and successes. • Incorporate team building activities that purposefully target skills like lateral thinking or problem-solving through cooperation and communication.

• Focus on what best serves the larger community rather than the vocal minorities. • Identify areas that pull us off course, then take steps to reduce or eliminate them. • Identify areas of strength and celebrate and build on these strengths 4. Measure Our Performance and Hold Ourselves Accountable • Establish service delivery goals with reasonable timelines and expectations on how we engage our users and our staff. • Include a satisfaction survey in our ongoing survey work to measure our results. • Share our findings, be transparent, and demonstrate that we are listening to our stakeholders and value their input.

3. Be Proactive, Know Our Business and Focus • Establish a user engagement plan to understand community priorities better and measure our own performance. • Engage the public frequently and regularly, through various methods, gaining valuable insight and boosting our presence.

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Bonnyville & District CENTENNIAL CENTRE Strategic Plan

USER ENGAGEMENT

We see our customers as invited guests to a party, and we are the hosts ~ Jeff Bezos

GOAL STATEMENT It is entirely possible that we are not maximizing our usership. There may be people in our community who are not yet members of the C2. There may even be people who have not yet set foot in our facility.

OBJECTIVES 1. Identify Our Market • Find and create opportunities to engage and survey our community. • Understand our market in terms of who is using our facility and who is not. • Embrace our current users and acknowledge their value to our facility. 2. Determine Wants and Needs • What services do our current users value most? What drives traffic? • Recognize areas that may sap unnecessary time and energy. • What gaps can we fill to attract new users or user groups? • Are there other services that we can consider?

4. Celebrate Our Successes and Sell the Positives • Communicate with the community on what we are focusing on and what we are doing right. • Share our successes with the community to demonstrate that we are on the right track and are paying attention to what works. • Remember that good news spreads quickly. It generates interest and boosts morale. • Keep in mind that bad news also travels. We cannot ignore our failures or setbacks. We learn from mistakes by dealing with them directly and openly.

3. Showcase our Services and Facility • Schedule opportunities to showcase any improvements made to our services and facility. • Hold an open house that could serve as a reintroduction or new level of commitment to the community, and an opportunity to engage with new users and respond to questions. • Offer a free visit that allows potential users to explore our facility on their own schedule. • Use the free visit as a forum to engage with new users and respond to questions.

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MARKETING & PROMOTION Life is just a bowl of LIFE cereal. ~ Don Draperi

GOAL STATEMENT If we are prepared to improve our service, update our facilities, highlight our strengths, and renew our commitment to excellence, then we cannot keep it a secret. Why not share our enthusiasm and generate excitement within the community? Our community needs a good reason to come in and refresh the experience.

OBJECTIVES 1. Analyze Market & Identify Target Demographics • Communicate with the community on what we are focusing on and what we are doing right. • Identify and target groups that are underserved and that would provide opportunities solid addition to our users, based on cost/value/return. • Track and measure the results of our efforts for application to subsequent campaigns. 2. Design a Facilities Catalog / Brochure • Deliver our message in an attractive, informative, and comprehensive document. • Consider a document with substance, value, and utility, which will be kept and used as a reference, rather than a quick glance before discarding. • Promote and highlight our focus points and emphasize our commitment to service excellence. 3. Be the Best Community Partner • Proactively bolster relations with our current partners. • Pursue new alliances, keeping in mind our space is welcome to all types of groups. 4. Build an Event • Facilitate and host a large annual event that unites people from within and outside the community.

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• Create or identify a theme unique, specific, and meaningful to our community, appealing to all ages. • Encourage and welcome participation from everyone: local businesses, sponsors, clients, volunteers, community organizations, service providers, seniors, and more. 5. Refresh Our Brand • Command attention, proclaim change, and bring people back to engage, listen, and participate with a C2 rebrand. A rebrand is a commitment to remain focused and accountable. • Pivot, change direction, reshape our mission, embrace a motto, set new targets, and create, adjust, or alter our culture. • Generate excitement through all things audio and visual. 6. Reinforce Our Digital Identity • Deliver the message, emphasize the values and vision, promote our brand, and underline our commitment to improve and encourage increased community involvement. • Create and maintain a digital presence to broaden our reach. • Regularly inform and update our users of new programs, initiatives, and upcoming events, as well as celebrate our successes.

Bonnyville & District CENTENNIAL CENTRE Strategic Plan

GOOD COMMUNICATION Conversation with customers will increase sales, even if the product or service is never mentioned. ~ George Farris

GOAL STATEMENT It is entirely possible that we are not maximizing our usership. There may be people in our community who are not yet members of the C2. There may even be people who have not yet set foot in our facility.

OBJECTIVES 1. Define Our Board Discussion Policy • Confirm our Board has an established discussion policy in place. • Confirm this policy adequately addresses what is necessary for healthy, productive, respectful conversation, providing everyone the opportunity to be heard. • Ensure our discussion policy reflects today’s need to be sensitive, inclusive, and fair. • Review the lines and flow of information between the Board and Administration.

4. Speak with One Voice • Board decisions must reflect the views of the Board as one after sufficient deliberation while employing policy. • Stakeholders have the opportunity to voice opinions but need to respect the decisions made as a group.

2. Determine the Principles of Good Communication • Follow an agenda with a goal in mind, prioritizing the discussion points. • Define and recognize each other’s roles and ensure that our contributions do not cross boundaries. • Adhere to an established discussion policy. • Always strive for mutual understanding and respect through active listening and support. 3. Engage in Open and Transparent Discussion • Identify and eliminate any unneeded filters. • Share the failures as well as the successes. • Acknowledge and credit our sources by actively and openly using their information, demonstrating that opinions are heard and valued.

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Bonnyville & District CENTENNIAL CENTRE Strategic Plan