ABOUT US
The California Roots Art & Musical Festival is a 4 day, multilayered, uniquely curated event that partners interactive art and music to create an immersive experience that celebrates life, love, and incredible music. Cali Roots has become synonymous with a heavy lineup of top performers, cultivated fan experiences, dedicated greening initiatives and a commitment to giving back to incredible nonprofits. For over a decade, people have traveled far and wide to engage with the magic and community that is Cali Roots, with a simple desire to celebrate incredible live music with people we love.
ABOUT US
The California Roots Art & Musical Festival is a 4 day, multilayered, uniquely curated event that partners interactive art and music to create an immersive experience that celebrates life, love, and incredible music. Cali Roots has become synonymous with a heavy lineup of top performers, cultivated fan experiences, dedicated greening initiatives and a commitment to giving back to incredible nonprofits. For over a decade, people have traveled far and wide to engage with the magic and community that is Cali Roots, with a simple desire to celebrate incredible live music with people we love.
FOOTAGE “For over a decade, California Roots Music & Arts Festival has been bringing the best reggae, roots music, rock, hip hop and psychedelic art center stage at the iconic Monterey County Fair and Event Center.” - Reggae Fresh
“For those who do not know the magic of California Roots Fest, you might think I’m being a bit hyperbolic. But, I cannot stress the liberation and relief you feel walking through the gates on Day One.” - Top Shelf Music
FOOTAGE “For over a decade, California Roots Music & Arts Festival has been bringing the best reggae, roots music, rock, hip hop and psychedelic art center stage at the iconic Monterey County Fair and Event Center.” - Reggae Fresh
“For those who do not know the magic of California Roots Fest, you might think I’m being a bit hyperbolic. But, I cannot stress the liberation and relief you feel walking through the gates on Day One.” - Top Shelf Music
FESTIVAL MAP
2023 CALIFORNIA ROOTS MUSIC & ARTS FESTIVAL M O N T E R E Y C O U N T Y FA I R G R O U N D S - M O N T E R E Y, C A
THURSDAY, MAY 25 - SUNDAY, MAY 28 - 2023
FESTIVAL MAP
2023 CALIFORNIA ROOTS MUSIC & ARTS FESTIVAL M O N T E R E Y C O U N T Y FA I R G R O U N D S - M O N T E R E Y, C A
THURSDAY, MAY 25 - SUNDAY, MAY 28 - 2023
2014 LINE-UP
2019 LINE-UP
2022 LINE-UP
2015 LINE-UP
2016 LINE-UP
2017 LINE-UP
2018 LINE-UP
2013 LINE-UP
2012 LINE-UP
2011 LINE-UP
2010 LINE-UP
POSTER ART
2014 LINE-UP
2019 LINE-UP
2022 LINE-UP
2015 LINE-UP
2016 LINE-UP
2017 LINE-UP
2018 LINE-UP
2013 LINE-UP
2012 LINE-UP
2011 LINE-UP
2010 LINE-UP
POSTER ART
GREENING GREENING IMPACT
CALI RO WAS TH OTS CERTIFI E 1ST ED EVENT I GREEN NT STATE O HE CALIFO F RNIA!
California Roots Music & Arts Festival is dedicated to incorporating sustainability onsite & into our core daily business operations. We pledge to reduce our impact on the environment by aligning ourselves with other like-minded organizations, making earth-wise choices regarding the products we purchase, promoting environmental awareness to our fans, staff & artists, and continuing to set the bar higher each year in our commitment to sustainability.
WASTE ELIMINATION 100% single-use plastic bottle & straw FREE across the entire festival Diverted over 600,000 single use plastic cups & bottles through our steel pints & REVERB’s Rock n’ Refill free water refill stations in the front & back of the house Sold over 45,322 multi use pint cups & Nalgene bottles Require 100% compostable greenware from all vendors, concessions, catering & hospitality Collected over 100 TONS of recyclables via our partnership with Blue Strike Environmental
CARBON SOLUTIONS Planted 7,400 REDWOOD TREE SEEDLINGS on behalf of our Redwood (VIP) ticket holders with RFFI Offset over 17.5 MILLION POUNDS OF CARBON over our 6 year partnership with Trip Zero Enhanced local vineyards with 56800 pounds of composted waste PARKED 4,325 BIKES & SKATEBOARDS FOR FREE at the onsite Bike & Skate Valet run by Green Pedal Courier
GIVE BACK 1300 pounds of food donated to local food banks post-festival Draw awareness to & raise funds for nonprofits dedicated to protecting & conserving our local environment RAISED $11,000 FOR SAVE OUR SHORES & LAST PLASTIC STRAW via REVERB’s Rock ‘ Refill Program Festival-wide cleanup with Save Our Shores, focusing on collecating cigarette butts and education about the path they can travel directly to the ocean via storm drains
GREENING GREENING IMPACT
CALI RO WAS TH OTS CERTIFI E 1ST ED EVENT I GREEN NT STATE O HE CALIFO F RNIA!
California Roots Music & Arts Festival is dedicated to incorporating sustainability onsite & into our core daily business operations. We pledge to reduce our impact on the environment by aligning ourselves with other like-minded organizations, making earth-wise choices regarding the products we purchase, promoting environmental awareness to our fans, staff & artists, and continuing to set the bar higher each year in our commitment to sustainability.
WASTE ELIMINATION 100% single-use plastic bottle & straw FREE across the entire festival Diverted over 600,000 single use plastic cups & bottles through our steel pints & REVERB’s Rock n’ Refill free water refill stations in the front & back of the house Sold over 45,322 multi use pint cups & Nalgene bottles Require 100% compostable greenware from all vendors, concessions, catering & hospitality Collected over 100 TONS of recyclables via our partnership with Blue Strike Environmental
CARBON SOLUTIONS Planted 7,400 REDWOOD TREE SEEDLINGS on behalf of our Redwood (VIP) ticket holders with RFFI Offset over 17.5 MILLION POUNDS OF CARBON over our 6 year partnership with Trip Zero Enhanced local vineyards with 56800 pounds of composted waste PARKED 4,325 BIKES & SKATEBOARDS FOR FREE at the onsite Bike & Skate Valet run by Green Pedal Courier
GIVE BACK 1300 pounds of food donated to local food banks post-festival Draw awareness to & raise funds for nonprofits dedicated to protecting & conserving our local environment RAISED $11,000 FOR SAVE OUR SHORES & LAST PLASTIC STRAW via REVERB’s Rock ‘ Refill Program Festival-wide cleanup with Save Our Shores, focusing on collecating cigarette butts and education about the path they can travel directly to the ocean via storm drains
NONPROFITS Since 2016 when we initiated our nonprofit program, we’ve raised tens of thousands of dollars & brought awareness, education & a community platform to some incredible nonprofit organizations.
“ C ali k n ow n R o ot s is fo r h av fab ulo in g a ar t . B u u s lin e up o f mu s ic s p e c ia t w h at m ak and e s this l are th eve nt e the pr so o du c tio am azin g p e o p le . F th e at t n te a m ro m ende e t o t h ev s , good The o v ib e s a e n d o r s to s up p o ve r w h e lmin re in th g amo r t is b e e air. un yo nd w Found o rd s . T t o f love an d atio n is h e o f it . A N ow e ll n d like truly gr ate fu l to b e Famil y s o ma ny o t h a par t highlig e r ht o f t h e ye a p e o p le , it ’s a r fo r u s .” Ke ll ie N ow e ll N OW E LL
h C ali in g w it r frid e r " Wo rk u S e h g ave t p p o r tunit y Ro ot s o n a n nd s of atio thou s a s s age Found re a c h e to m & rm n & p lat fo h o ur mis s io e w ith a n ew it g a w g n le e p re , o ur d peo h e rm o ais e d io n , an y. Fur t r s e r v at it n n rb o u e c v FA M IL f m e o m &R Y FOU h e re r ant c o Ro ot s N DAT IO y right d a t an d v ib ip w ith C ali s l N il w n t a h a s h r te t e a c rs u a d ll e o par tn d d lp f e e o v h s lo d to e n y f our b th o u s a te rey C o unt c tio n o n d gr ate ful ‘’It was an honor in M o n fo r th e p rote yo e b re to share our indigenous te t s !" ea a d vo c a o s y s te m . W w ith C ali R o o culture and blessings with ec n s hip o cean re latio all of you on Esselen land. Malifo r o ur e it h a-hapa-hila-pa, taheiya pa namo’es. J e f f W, S U R F R ID E R (Much gratitude, honor and blessings.)” A IR OF RD CH AT IO N FO U N D Y CO U N T Y ERE MONT
B OA
David MacDonald
ESSELEN TRIBE OF MONTEREY COUNTY
PAST SPONSORS
NONPROFITS Since 2016 when we initiated our nonprofit program, we’ve raised tens of thousands of dollars & brought awareness, education & a community platform to some incredible nonprofit organizations.
“ C ali k n ow n R o ot s is fo r h av fab ulo in g a ar t . B u u s lin e up o f mu s ic s p e c ia t w h at m ak and e s this l are th eve nt e the pr so o du c tio am azin g p e o p le . F th e at t n te a m ro m ende e t o t h ev s , good The o v ib e s a e n d o r s to s up p o ve r w h e lmin re in th g amo r t is b e e air. un yo nd w Found o rd s . T t o f love an d atio n is h e o f it . A N ow e ll n d like truly gr ate fu l to b e Famil y s o ma ny o t h a par t highlig e r ht o f t h e ye a p e o p le , it ’s a r fo r u s .” Ke ll ie N ow e ll N OW E LL
h C ali in g w it r frid e r " Wo rk u S e h g ave t p p o r tunit y Ro ot s o n a n nd s of atio thou s a s s age Found re a c h e to m & rm n & p lat fo h o ur mis s io e w ith a n ew it g a w g n le e p re , o ur d peo h e rm o ais e d io n , an y. Fur t r s e r v at it n n rb o u e c v FA M IL f m e o m &R Y FOU h e re r ant c o Ro ot s N DAT IO y right d a t an d v ib ip w ith C ali s l N il w n t a h a s h r te t e a c rs u a d ll e o par tn d d lp f e e o v h s lo d to e n y f our b th o u s a te rey C o unt c tio n o n d gr ate ful ‘’It was an honor in M o n fo r th e p rote yo e b re to share our indigenous te t s !" ea a d vo c a o s y s te m . W w ith C ali R o o culture and blessings with ec n s hip o cean re latio all of you on Esselen land. Malifo r o ur e it h a-hapa-hila-pa, taheiya pa namo’es. J e f f W, S U R F R ID E R (Much gratitude, honor and blessings.)” A IR OF RD CH AT IO N FO U N D Y CO U N T Y ERE MONT
B OA
David MacDonald
ESSELEN TRIBE OF MONTEREY COUNTY
PAST SPONSORS
ABOUT OUR FANS & COMMUNITY 179,450 FACEBOOK FOLLOWERS
151,000
INSTAGRAM FOLLOWERS
17,800
TWITTER FOLLOWERS
142,000 YOUTUBE FOLLOWERS
WEBSITE TRAFFIC
MEDIA
WEBSITE PAGE VIEWS / PAGE VIEWS
TOTAL REACH
436,930 / 1.8 MIL EMAIL
153,000 SUBSCRIBERS
253,000
36.5 MIL
AUDIENCE FOR MEDIA
MOBILE APP
46,250 ACTIVE USERS
ADS REACHED (PER CAMPAIGN YEAR)
2,522,743 17,581,306
PEOPLE
AD IMPRESSIONS
ABOUT OUR FANS & COMMUNITY 179,450 FACEBOOK FOLLOWERS
151,000
INSTAGRAM FOLLOWERS
17,800
TWITTER FOLLOWERS
142,000 YOUTUBE FOLLOWERS
WEBSITE TRAFFIC
MEDIA
WEBSITE PAGE VIEWS / PAGE VIEWS
TOTAL REACH
436,930 / 1.8 MIL EMAIL
153,000 SUBSCRIBERS
253,000
36.5 MIL
AUDIENCE FOR MEDIA
MOBILE APP
46,250 ACTIVE USERS
ADS REACHED (PER CAMPAIGN YEAR)
2,522,743 17,581,306
PEOPLE
AD IMPRESSIONS
MARKETING OUTREACH We work with each of our partners to amplify brand exposure to our influential fan base through seamless integration into the festival experience, helping you to bridge that connection organically. Your Brand will be introduced to our fans across a variety of mediums before, during and following the event.
DIRECT ACCESS Get direct access to a targeted and engaged community of socially mobile, engaged and fastest growing markets in the world.
DRIVE TRAFFIC Prior to California Roots, you’ll have the chance to reach over 70 million, through our extensive pre-event marketing initiatives which include: email, television, billboards, event ads, street team, Media releases, radio and social media exposure.
BUILD CONNECTIONS Over the course of the four day event, you will have the chance to engage with approximately 12,000 eager fans, over 100 vendors and a wide variety of sponsors! Gain real-time access to your target market, network and build new business relationships.
MARKETING OUTREACH We work with each of our partners to amplify brand exposure to our influential fan base through seamless integration into the festival experience, helping you to bridge that connection organically. Your Brand will be introduced to our fans across a variety of mediums before, during and following the event.
DIRECT ACCESS Get direct access to a targeted and engaged community of socially mobile, engaged and fastest growing markets in the world.
DRIVE TRAFFIC Prior to California Roots, you’ll have the chance to reach over 70 million, through our extensive pre-event marketing initiatives which include: email, television, billboards, event ads, street team, Media releases, radio and social media exposure.
BUILD CONNECTIONS Over the course of the four day event, you will have the chance to engage with approximately 12,000 eager fans, over 100 vendors and a wide variety of sponsors! Gain real-time access to your target market, network and build new business relationships.
ELEVATE YOUR BRAND WITH
CALI ROOTS
Through branded activations, targeted social media efforts, and prominent logo placement, your brand has the tools to educate, entertain and engage a captive audience.
ELEVATE YOUR BRAND WITH
CALI ROOTS
Through branded activations, targeted social media efforts, and prominent logo placement, your brand has the tools to educate, entertain and engage a captive audience.
SPONSOR PARTNERSHIP
Total of 10 bars that Altamont will be served One Of 3 Breweries on site. Altamont will be one of 2 that will have priority placement at all bars. Custom Cross-promotional social media campaign Logo placement on marketing materials including:
SOCIAL MEDIA INSTAGRAM - (2) Pre-event, (2) During Event, Stories, (1) Post Event Thank You TIKTOK - (1) Post
CUSTOM PACKAGE PARTNERSHIP
MOLBILE APP - Logo placement on California Roots Festival mobile app with link to AltamontV website or social media
WITH
WEBSITE INCLUSION Logo & link placement - Jan, Feb, Mar, Apr & May (4) 10 second commercial on Live Streaming, Sponsor provides Featured on the Cali Roots Stage Screens with Logo or 30-sec promotional video clip, Sponsor provides (5) Banners displayed throughout the venue. Sponsor provides banners (10) 4-day GA Passes (4) 4-day VIP passes (Credential Value = $7,700) (10) Working Passes Stage Gratitude (3-5) High Res Images of your branded products/services at the festival, taken by professional in-house photographer Onsite Activation 10x10 Booth
TOTAL COST: $40,000
SPONSOR PARTNERSHIP
Total of 10 bars that Altamont will be served One Of 3 Breweries on site. Altamont will be one of 2 that will have priority placement at all bars. Custom Cross-promotional social media campaign Logo placement on marketing materials including:
SOCIAL MEDIA INSTAGRAM - (2) Pre-event, (2) During Event, Stories, (1) Post Event Thank You TIKTOK - (1) Post
CUSTOM PACKAGE PARTNERSHIP
MOLBILE APP - Logo placement on California Roots Festival mobile app with link to AltamontV website or social media
WITH
WEBSITE INCLUSION Logo & link placement - Jan, Feb, Mar, Apr & May (4) 10 second commercial on Live Streaming, Sponsor provides Featured on the Cali Roots Stage Screens with Logo or 30-sec promotional video clip, Sponsor provides (5) Banners displayed throughout the venue. Sponsor provides banners (10) 4-day GA Passes (4) 4-day VIP passes (Credential Value = $7,700) (10) Working Passes Stage Gratitude (3-5) High Res Images of your branded products/services at the festival, taken by professional in-house photographer Onsite Activation 10x10 Booth
TOTAL COST: $40,000
THANK YOU!
CONTACT US TODAY TO SECURE YOUR SPOT FOR 2023!
JEFF MONSER
[email protected]
C A L I F O R N I A R O O T S F E S T I V A L . C O M