V

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it’s me Farida Rizki

C ur r i c u l u

Hi,

l a u s i

igner s e D

Have the courage to follow heart and Intuition. bs o J e v e t S

Why Me? As an experienced visual designer, I am passionate about creating beautiful and impactful designs that tell a story and engage the viewer. My goal is to use my skills and creativity to communicate a message effectively and emotionally, through a marketing campaign. I believe that design has the power to connect people and inspire action, and I strive to use this power for good in every project I work on. My portfolio showcases a selection of my best work and demonstrates my ability to create designs that are not only aesthetically pleasing, but also functional and effective. I am constantly learning and evolving as a designer, and I am always looking for new challenges and opportunities to grow. I hope to have the chance to bring my skills and passion to your team.

+628118607996 I [email protected] I friziiroots.wordpress.com I Jakarta, Indonesia

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Working Experience

Education

Kitabisa.com - Visual Designer Full Time. August 2020 - Present

2015-2019

• Create creative visuals for digital ads, banner apps, infographics, and other campaigns or team purposes based on needed data and trends. • Analyze and visualize data for design improvement with the market-oriented. • Coordinate with content, marketing, and, supply team.

Pawoon - Graphic Designer Freelance. March 2020 - April 2021 Created visual concepts and designed for the company needed (company profile, hiring poster, etc), social media, e-mail marketing, animation asset, and other marketing needed (marketing campaign, brochure, digital ads, notification, voucher), and some visual assets for the website. 99 Robots, LLC - Designer Freelance. September 2020 - March 2021 Researched clients’ visual needs, Designed and produced social media posts design with image copy text for multiple clients. Also create, concept, and designed digital and print ads for multiple clients. Foodia.com Part of Pawoon Group Company - Graphic Designer Full Time. December 2019 - July 2020 Designing campaign and promotion for all needed of Foodia.com. Cooperate with marketing team, product, and merchandiser team to create product promotion and get involved in marketing strategy.

Bachelor’s degree of Marine Science and Technology - IPB University

Software Photoshop Indesign Illustrator ArcGIS



Figma Premiere Sketch Ms. Office

Soft Skill Positive work ethic Time management Eager to learn Exploration

Teamwork Flexible Listener

Language Indonesian - Native English - Intermediate Spanish - Basic

Curriculum vitae

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Working Experience Project Freelance - Layouter, Graphic Designer, Photographer Part Time. October 2018 - July 2021 Working for many interesting places and projects, such as: Art Director on Lokbana Creative House •Layouting Final Report Fisheries and Marine Science Faculty with PT. Wahana Lestari Investama •Layouter and Photographer of OCEANIC Magazine •Book Layouting with ANBIOCORE •Book Layouting with FDC-IPB, WWF Indonesia, and Pemda Maluku Tenggara •Local UMKM branding & visual design, etc. National Institute of Aeronautics and Space (LAPAN) - Internship August - September 2019 Coral reef detection mapping using satellite remote sensing. Map Layouting.

Training and License Nov Dec Dec Oct Sep Oct Oct Aug

2022 2021 2021 2021 2021 2020 2020 2017

Mastering 3D Design with Blender in Rubrik Grafis UI/UX & Product Manager in Hari Senin Millenial School UI/UX Design by California Institute of the Arts in Coursera Graphic Designer by University of Colorado in Coursera Two Star Scuba Diver by POSSI CMAS Designing Emotion by LinkedIn Learning Storytelling for Designers by LinkedIn Learning Popular Writing Training by Tempo Institute

Achievment and Publication Finalist of Global Youth Video Competition on Climate Change 2017 & 2019 Finalist Of World Youth Essay Competition 2018 Part of Team Writer “Pemetaan Ekosistem Terumbu Karang di Pesisir Timur Kei Besar” 2020 “Kekayaan Tersembunyi Bahari Kei” 2020 “Biodiversitas Laut Misool Raja Ampat” 2021

Curriculum vitae

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Table of Content. Branding & Promotional Design User Interface Design Editorial Design Others digital imaging 3d & illustration photo, video, & motion graphic

06 10 13 15 16 17

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Brand Kitabisa (Fintech startup, Crowdfunding) Designer Farida Rizki The Concept The visualization approach by making it more organic and relateable, as for the influencer campaign the adding of their photo make the ads more trustable to the audience. The tone follows the campaign mood and the influencer. Branding & promotional

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Company Profile

Brand Pawoon (Fintech startup, POS System)

E-mail Blast

Instagram Post

Designer Farida Rizki The Concept The design made as simple and clean as possible as their audience target business owner, so the messages deliver on point. Branding & promotional

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E-mail Blast

Web and App Banner

Instagram Post

Brand Foodia (B2B E-commerce startup, F&B) Designer Farida Rizki

Car Branding

The Concept #SelaluAda campaign was made to describe how reachable the product is to their user through their app. Vibrant color and clean design were used to look fresh on the product and make the message more understandable by putting the key messages in every main visual.

Branding & promotional

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Digital / Print Ads

Instagram Post

Brand 99robots, LLC (Digital marketing agency) Designer Farida Rizki The Concept This design was made specified for that brand and their campaign. Some of brand has no brand guideline, through the KYC (Know Your Client) process, every brand has been translated to their own characteristics design.

Branding & promotional

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Designer Farida Rizki The Concept Some of these logos are my works for local brand and overseas companies. Some of the logos are still in use, but some of them are already made re-branding.

Branding & promotional

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Brand hellopetty (team project). Healthcare app for pet. Designer Farida Rizki & Team The Concept This user-centered design was made with empathy & deep research also team brainstorm & design. A clean and cute illustration support the interface design look for the millenial target user. You can read the full study case, by clicking this link; bit.ly/studycasef

UI design

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Brand UI Exploration naturelearn (personal project). E-learning dashboard. Designer Farida Rizki The Concept This dashboard was made in dark mode, for the long time use of e-learning site. As for the feature and illustration image was put into the dashboard for the fun experience in learning.

UI design

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Brand Alquw (Organic based E-commerce) Creative & Designer Farida Rizki The Concept The content and design was made to get the brand more premium look. This responsive website was designed through sketches and build with wordpress cms elementor page builder.

UI design

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Brand Oceanic, FDC, and IPB University.

Designer Farida Rizki & Team

Editorial design

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Brand Pawoon

Designer Farida Rizki

Editorial design

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Brand Kitabisa (Fintech startup, Crowdfunding) Designer Farida Rizki The Concept The visualization approach by making it more organic and relatstable to the audience. The tone follows the campaign mood and the influencer.

Brand Foodia and Personal Project

Designer Farida Rizki

Digital imaging

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Brand Kitabisa, and Personal Project

Designer Farida Rizki

3D & illustration

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Scan this barcode or click in the link below to see my work in video and motion graphic, enjoy yourself.

bit.ly/videonmotion

Brand FDC-IPB, Kitabisa and Personal Project

Photographer & Video Editor Farida Rizki

Photo, video, & motion graphic

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Let’s work together! Reach me through my channels; +62 8118 607 996 [email protected]

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