WHOLESALER INFORMATION PACK

Wahl Education Program 2022/2023

The Wahl Academy Australia Education Program is designed to provide the professional public with training forums from the best barbers in the country, hand-picked and trained as our Wahl Education Team. It is also designed to provide you additional sales through education, giving you further avenues to offer value to your customers, repeat classes and sales and additional product purchases.

2022 WAHL EDUCATION TEAM 2

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The Wahl Academy Australia Education Program is designed to provide the professional public with training forums from the best barbers in the country, hand-picked and trained as our Wahl Education Team. It is also designed to provide you additional sales through education, giving you further avenues to offer value to your customers, repeat classes and sales and additional product purchases.

2022 WAHL EDUCATION TEAM 2

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ANTHONY (Ant) NAFATALI

BEN KANE

QUEENSLAND

VICTORIA

Starting just four years ago from cutting hair for friends and family at home, Ant realised his passion for hair and started his apprenticeship with barbering chain Tommy Guns. His dedication and focus saw him complete his apprenticeship in less than a third of the standard timeframe and has since been recognised time and again for his skills by numerous brands in the industry. Ant finds joy in mastering the craft of Modern Techniques and adding his traditional unique spin on those techniques. Ant looks at the industry not just for hair, but the impact he can have in such a positive way to change people’s lives with a simple haircut and the energetic experience he provides.

At the age of fifteen, Ben started his apprenticeship under a traditional barber learning many techniques that are not necessarily being taught anymore. From there, he chose to learn a wide range of hairdressing techniques from a salon in Melbourne’s Western Suburbs. Spending time working in a high-end barbershop in Collins St Melbourne, Ben then used the knowledge he’d gained throughout his career to open and run his own barbershop in Toorak for a number of years.

@antzthebarber

@benwardscissorhands

Now holding roles including Ambassador, National Educator and Creative Educator with some of the biggest names in the industry, Ant spends his time with salons, barbershops, wholesalers and apprentices sharing his ever-growing knowledge and passion.

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If you trust the process, practice and repeat, you can only grow.

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I believe the barbering industry is constantly evolving into bigger and better things, I love that the combination of barbering and hairdressing is becoming stronger with a more technical focus.

Now based in Bairnsdale Victoria, but frequently educating all over Melbourne, Ben feels that barbering provides him with the ability to meet different people and to foster meaningful relationships with clients, this alongside sharing the art of barbering is something that drives and inspires Ben in his work every day. 4

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ANTHONY (Ant) NAFATALI

BEN KANE

QUEENSLAND

VICTORIA

Starting just four years ago from cutting hair for friends and family at home, Ant realised his passion for hair and started his apprenticeship with barbering chain Tommy Guns. His dedication and focus saw him complete his apprenticeship in less than a third of the standard timeframe and has since been recognised time and again for his skills by numerous brands in the industry. Ant finds joy in mastering the craft of Modern Techniques and adding his traditional unique spin on those techniques. Ant looks at the industry not just for hair, but the impact he can have in such a positive way to change people’s lives with a simple haircut and the energetic experience he provides.

At the age of fifteen, Ben started his apprenticeship under a traditional barber learning many techniques that are not necessarily being taught anymore. From there, he chose to learn a wide range of hairdressing techniques from a salon in Melbourne’s Western Suburbs. Spending time working in a high-end barbershop in Collins St Melbourne, Ben then used the knowledge he’d gained throughout his career to open and run his own barbershop in Toorak for a number of years.

@antzthebarber

@benwardscissorhands

Now holding roles including Ambassador, National Educator and Creative Educator with some of the biggest names in the industry, Ant spends his time with salons, barbershops, wholesalers and apprentices sharing his ever-growing knowledge and passion.

“

“

“

If you trust the process, practice and repeat, you can only grow.

“

I believe the barbering industry is constantly evolving into bigger and better things, I love that the combination of barbering and hairdressing is becoming stronger with a more technical focus.

Now based in Bairnsdale Victoria, but frequently educating all over Melbourne, Ben feels that barbering provides him with the ability to meet different people and to foster meaningful relationships with clients, this alongside sharing the art of barbering is something that drives and inspires Ben in his work every day. 4

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CELINE KAPONIAS

HEATH PATON

SOUTH AUSTRALIA

FAR NORTH QUEENSLAND

Owner of South Australian barbershop Chop Chopps, Celine Kaponias, (well known as ‘Chop’ in the industry), proudly brings both her talents and her personality to the team. Having started her hair journey back in 2017, Celine gained her formal qualification and has since built her career and her loyal following clients. Celine’s passion for her craft and the barbering industry is evident in her drive to share her knowledge and skills to other barbers and stylists.

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While continuing to build an interactive support network, Heath opened his own studio in Mackay in 2012, HPHFM, not only creating a large and loyal clientele but sharing his knowledge to numerous staff and apprentices.

To me, barbering isn’t just about the craft, it’s about the relationships you have with your clients. It’s about the culture you create. A barbershop isn’t just a place for cutting hair, it’s a place where people can open up and feel safe.

“

“

As an artist and a creator, the pursuit of perfection should be the goal, not perfection itself. It’s the journey for perfection the uncovers the amazing techniques and styles which we base our life’s work around, and that is the beauty of our industry.

@heathpaton

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@chopchopps__

Emerging from tropical Mackay, North Queensland, award winning barber Heath Paton joins the Wahl family bringing with him his experience and love for the industry. With over 20 years in the hair and beauty sector, Heath started with cosmetology and grooming courses before successfully gaining a hairdressing apprenticeship. His move into barbering some years later allowed his avantgarde approach to cutting and his flair for elaborate hair tattoos to grow and saw Heath win numerous awards at hair shows and industry photographic competitions.

CELINE KAPONIAS

HEATH PATON

SOUTH AUSTRALIA

FAR NORTH QUEENSLAND

Owner of South Australian barbershop Chop Chopps, Celine Kaponias, (well known as ‘Chop’ in the industry), proudly brings both her talents and her personality to the team. Having started her hair journey back in 2017, Celine gained her formal qualification and has since built her career and her loyal following clients. Celine’s passion for her craft and the barbering industry is evident in her drive to share her knowledge and skills to other barbers and stylists.

“

While continuing to build an interactive support network, Heath opened his own studio in Mackay in 2012, HPHFM, not only creating a large and loyal clientele but sharing his knowledge to numerous staff and apprentices.

To me, barbering isn’t just about the craft, it’s about the relationships you have with your clients. It’s about the culture you create. A barbershop isn’t just a place for cutting hair, it’s a place where people can open up and feel safe.

“

“

As an artist and a creator, the pursuit of perfection should be the goal, not perfection itself. It’s the journey for perfection the uncovers the amazing techniques and styles which we base our life’s work around, and that is the beauty of our industry.

@heathpaton

6

7

“

@chopchopps__

Emerging from tropical Mackay, North Queensland, award winning barber Heath Paton joins the Wahl family bringing with him his experience and love for the industry. With over 20 years in the hair and beauty sector, Heath started with cosmetology and grooming courses before successfully gaining a hairdressing apprenticeship. His move into barbering some years later allowed his avantgarde approach to cutting and his flair for elaborate hair tattoos to grow and saw Heath win numerous awards at hair shows and industry photographic competitions.

JAYMES LUNN

MARK RABONE

WESTERN AUSTRALIA

QUEENSLAND

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Barbering allows me to be creative and express my love for art & fashion! @barberjaymes

A big advocate for mental health awareness, Jaymes revels in sharing his knowledge and experience with the broader community.

Director of Esquire male Grooming in Brisbane, and a career spanning 30 years, Mark’s career started in his hometown of Birmingham UK, before moving to Australia in 1994 seven years after it began. Plying his trade in reputable shops in Melbourne and Brisbane before opening his first Esquire store in Milton Brisbane back in 2004. Mark added a second store in Brisbane’s CBD in 2015 and has an amazing team of staff found on the basis of being well educated.

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What I love about education is sharing knowledge and ideas on a face to face basis, sometimes a little detail scan make a huge difference, and in an ever evolving industry like barbering, giving back to eager professionals is to me, extremely rewarding. The more tricks in the locker a barber has, the better the industry becomes. @mrbonesq

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WA Barber Jaymes Lunn has represented Wahl Australia as a Brand Ambassador for the past two years and now proudly takes his place as part of our Education Team. Jaymes has studied and worked in the barbering industry in both the UK and here in Australia. He currently owns and runs his own barbershop, HairbyJaymes in Mosman Park.

Whilst running his stores his passion for the industry and education saw him join the American Crew education team in 2010, with the past 6 years of that being with the international All-star team. In early 2021, Mark was invited to become part of the education team at Barber Temple and is now very excited to add Wahl to his amazing list of education providers. 8

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JAYMES LUNN

MARK RABONE

WESTERN AUSTRALIA

QUEENSLAND

“

“

Barbering allows me to be creative and express my love for art & fashion! @barberjaymes

A big advocate for mental health awareness, Jaymes revels in sharing his knowledge and experience with the broader community.

Director of Esquire male Grooming in Brisbane, and a career spanning 30 years, Mark’s career started in his hometown of Birmingham UK, before moving to Australia in 1994 seven years after it began. Plying his trade in reputable shops in Melbourne and Brisbane before opening his first Esquire store in Milton Brisbane back in 2004. Mark added a second store in Brisbane’s CBD in 2015 and has an amazing team of staff found on the basis of being well educated.

“

What I love about education is sharing knowledge and ideas on a face to face basis, sometimes a little detail scan make a huge difference, and in an ever evolving industry like barbering, giving back to eager professionals is to me, extremely rewarding. The more tricks in the locker a barber has, the better the industry becomes. @mrbonesq

“

WA Barber Jaymes Lunn has represented Wahl Australia as a Brand Ambassador for the past two years and now proudly takes his place as part of our Education Team. Jaymes has studied and worked in the barbering industry in both the UK and here in Australia. He currently owns and runs his own barbershop, HairbyJaymes in Mosman Park.

Whilst running his stores his passion for the industry and education saw him join the American Crew education team in 2010, with the past 6 years of that being with the international All-star team. In early 2021, Mark was invited to become part of the education team at Barber Temple and is now very excited to add Wahl to his amazing list of education providers. 8

9

ROB SZINCSAK

SARAH WALL

NEW SOUTH WALES

NEW SOUTH WALES

Originally from the UK, Rob moved to Sydney 5 years ago. He found the hair industry after high school, going on to gain qualifications in both Hairdressing and Barbering. His passion lays within the mechanics of the hair and the technicality behind cutting, the understanding of shape and structure in each haircut. Now based in Surry Hills, Sydney’s ‘hair district’, working at Edwards and Co, one of Australia’s leading names in hair, Rob is both the Mens Cutting Director and the Head of Men’s education for Edwards and Co across the brand.

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My goal is to elevate the men’s industry through my passion for hair and hair education. I want to share my skills and understanding of hair cutting so we can all raise the bar together!

“

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Sharing knowledge is vital to help people grow. It fuels them with the knowledge and confidence to become the best they can be. @sarahwall_industries

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@hair.byrob

A master and educator of barbering, cutting and styling, Sarah Wall’s aesthetic has often been described as precise, tailored and fashion forward. Paired with over 20 years experience, Sarah’s career has seen her take root in the industry from being an educator and ambassador for international hair care brands, to winning national titles and beyond. Having worked with some of the biggest brand names in the industry, Sarah spent 16 years with a leading global hair brand as their Art Director, Head Varder Educator, Cert 3 Educator and part of their education team, before branching out to seek new experiences. Based out of Salon Lane in Surry Hills NSW, Sarah now has her own studio and incorporates a new world of hairdressing/barbering, providing bespoke services, education and social entrepreneurship.

ROB SZINCSAK

SARAH WALL

NEW SOUTH WALES

NEW SOUTH WALES

Originally from the UK, Rob moved to Sydney 5 years ago. He found the hair industry after high school, going on to gain qualifications in both Hairdressing and Barbering. His passion lays within the mechanics of the hair and the technicality behind cutting, the understanding of shape and structure in each haircut. Now based in Surry Hills, Sydney’s ‘hair district’, working at Edwards and Co, one of Australia’s leading names in hair, Rob is both the Mens Cutting Director and the Head of Men’s education for Edwards and Co across the brand.

“

My goal is to elevate the men’s industry through my passion for hair and hair education. I want to share my skills and understanding of hair cutting so we can all raise the bar together!

“

“

Sharing knowledge is vital to help people grow. It fuels them with the knowledge and confidence to become the best they can be. @sarahwall_industries

10

11

“

@hair.byrob

A master and educator of barbering, cutting and styling, Sarah Wall’s aesthetic has often been described as precise, tailored and fashion forward. Paired with over 20 years experience, Sarah’s career has seen her take root in the industry from being an educator and ambassador for international hair care brands, to winning national titles and beyond. Having worked with some of the biggest brand names in the industry, Sarah spent 16 years with a leading global hair brand as their Art Director, Head Varder Educator, Cert 3 Educator and part of their education team, before branching out to seek new experiences. Based out of Salon Lane in Surry Hills NSW, Sarah now has her own studio and incorporates a new world of hairdressing/barbering, providing bespoke services, education and social entrepreneurship.

YUKI KANO NEW SOUTH WALES Yuki Kano is originally from Japan and living in Sydney Australia. Starting her journey with Toni&Guy, Yuki quickly realised her passion for cutting short hair. Inspired by culture and her love for traditional barbering. She became a part of the Wahl Education Team Japan in 2019. Yuki Kano is globally recognised for her unique approach in Barbering and Hairdressing and has the ability to blend both editorial and commerciality to her work.

“

For me, style has no gender. I love to take inspiration from the world of barbering and visualise across gender boundaries when I imagine and create styles for my clients.

“

@yukikano

Yuki now also joins the Wahl Australia Education Team and will divide her time between the two countries sharing her knowledge and industry trends between countries.

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YUKI KANO NEW SOUTH WALES Yuki Kano is originally from Japan and living in Sydney Australia. Starting her journey with Toni&Guy, Yuki quickly realised her passion for cutting short hair. Inspired by culture and her love for traditional barbering. She became a part of the Wahl Education Team Japan in 2019. Yuki Kano is globally recognised for her unique approach in Barbering and Hairdressing and has the ability to blend both editorial and commerciality to her work.

“

For me, style has no gender. I love to take inspiration from the world of barbering and visualise across gender boundaries when I imagine and create styles for my clients.

“

@yukikano

Yuki now also joins the Wahl Australia Education Team and will divide her time between the two countries sharing her knowledge and industry trends between countries.

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EDUCATION OFFERING In line with today’s market demands, Wahl is offering a 6 hour workshop which will include 1 x Look and Learn demonstration plus 2 x Hands On Workshops. Designed for a maximum of 12 attendees, this workshops will provide key learning in Wahl products, tool maintenance and basic techniques, plus a full demonstration on one cut as well as practical hands on tuition for 2 additional cuts with each participant practicing on their own models/mannequins.

Wahl Provides: A 20% discount on the first Wahl Refill Order post event (subject to class tool list) A highly trained and experienced educator from Wahl’s Education Team, who is proficient in all aspects of clipper skills and Wahl product knowledge Educator’s Fee Digital Session Outlines and Advertising artwork for the workshop A simple and convenient scheduling procedure

Your investment: Hands On Workshop - $500 (inc GST) This cost is charged to your Wahl account on a 60 day payment basis. Any cancellations within 7 days of booked education session will forfeit the full fee.

Wahl Educator Provides: Superior clipper education ranging from basic tradition to on trend advanced techniques and everything in between Diversified clipper techniques for all textures and lengths of hair, regardless of gender. Tool recommendations to ensure a successful class One mannequin or model for the educator to demonstrate on Product Purchase recommendations. (Please provide our educator with any product  specials you are offering to the class attendees)

Suggested Ticket Pricing: Stand Alone Ticket: Hands On Workshop (minimum 10 attendees) Suggested Retail Pricing $299 pp Bundle Options: (Vouchers/Mannequins to be provided by you)

Distributor Provides:

To incorporate both ticket and $50 voucher to purchase Wahl product SRP $339 pp

Venue or classroom facility, electrical outlets, appropriate set up as advised upon booking Marketing of education session Ticket sales to education session Notification to workshop attendees that they are required to provide their own mannequins Refreshments/lunch dependent on time of class

14

To incorporate both ticket and mannequin SRP $380 pp

15

EDUCATION OFFERING In line with today’s market demands, Wahl is offering a 6 hour workshop which will include 1 x Look and Learn demonstration plus 2 x Hands On Workshops. Designed for a maximum of 12 attendees, this workshops will provide key learning in Wahl products, tool maintenance and basic techniques, plus a full demonstration on one cut as well as practical hands on tuition for 2 additional cuts with each participant practicing on their own models/mannequins.

Wahl Provides: A 20% discount on the first Wahl Refill Order post event (subject to class tool list) A highly trained and experienced educator from Wahl’s Education Team, who is proficient in all aspects of clipper skills and Wahl product knowledge Educator’s Fee Digital Session Outlines and Advertising artwork for the workshop A simple and convenient scheduling procedure

Your investment: Hands On Workshop - $500 (inc GST) This cost is charged to your Wahl account on a 60 day payment basis. Any cancellations within 7 days of booked education session will forfeit the full fee.

Wahl Educator Provides: Superior clipper education ranging from basic tradition to on trend advanced techniques and everything in between Diversified clipper techniques for all textures and lengths of hair, regardless of gender. Tool recommendations to ensure a successful class One mannequin or model for the educator to demonstrate on Product Purchase recommendations. (Please provide our educator with any product  specials you are offering to the class attendees)

Suggested Ticket Pricing: Stand Alone Ticket: Hands On Workshop (minimum 10 attendees) Suggested Retail Pricing $299 pp Bundle Options: (Vouchers/Mannequins to be provided by you)

Distributor Provides:

To incorporate both ticket and $50 voucher to purchase Wahl product SRP $339 pp

Venue or classroom facility, electrical outlets, appropriate set up as advised upon booking Marketing of education session Ticket sales to education session Notification to workshop attendees that they are required to provide their own mannequins Refreshments/lunch dependent on time of class

14

To incorporate both ticket and mannequin SRP $380 pp

15