AND NO, not only coaches and consultants can have an audience, it’s actually highly recommended for agencies/software companies as well to do this to set themselves apart from the rest. But now you might think, this takes a loooot of time because: 1. You need to message the people on all those profiles, emails, numbers etc (wherever you do outbound on) 2. You need to create content 3. You need to follow up and nurture old leads that jumped in the call 4. You need to manage/nurture the group/social channel 5. You need to do all of those calls….. But, what if I told you our clients are actually using this concept and are almost automating it completely and you can do it yourself as well..… the concept is simple: 1. You set up all the outbound ecosystems and automation once and then you are done (these will message your ideal client) 2. You hire one or two commission-based appointment setters to run the outbound marketing system & nurture people in the profiles and in your FB community (or another platform). a. They will chat with people inside the outbound ecosystem & book them on the call or send them over to the community b. They will spread your content on the profiles and in the community c. They will chat with people inside your community 3. You hire a commission only sales person that does all the calls And then the only thing you do is check some numbers weekly, optimize the system (takes 1H a week), and create 2 or 3 valuable pieces of content (text/video) to put in your community and on all the profiles (1-3H a week) And that’s it! Then with only 2-4 hours a week, you get a lot of appointments, and you build an audience in the meantime. (at the start it’s a bit of work if you do this yourself, but if it’s set up it works insane and it doesn't take a lot of time)

We personally set these systems up with our clients, we train & onboard the setters in their business, and we even place the closer so that our clients are completely taken care of. And I understand, you might be skeptical, but outbound marketing is really just math and logic. If you send enough volume to the right people, and you optimize that message/conversation, you will always have appointments and clients. And if you then also send a part of these people to a FB group where they would get free value, there will always also be a part that will join. And no, this is not everything, there are so many different things you do together with it, but the fundamentals are just simple and can be proven with math and logic. If you may be skeptical, I get it. You have every right to be. But, please understand, this isn’t my first rodeo I’ve personally made multiple millions in sales and our clients did tens of millions together as well (of course across our different businesses, not only with our 10X Revenue Framework offer let that be clear) And I say that to say this: If you are selling high ticket and are NOT using some combo of outbound marketing & audience nurturing and a commission-based setters and sales team you are either more successful than us, or you are crazy. It’s the best acquisition system in the high-ticket space right now, hands down. So, without further adio, let me show you how to install this in your own Biz…..

Foundations: (i won’t go into too much depth in this section this since you came here for the outbound ecosystem and not to finetune your offer & sales call process probably, lol) So let’s be honest here, you can do everything right with the outbound ecosystem and the thing around it, but you can still fail… Why? Because if you have an offer that is totally not in demand, people won’t want to hop on the call or want to buy it. So, your offer should be outbound proof and should be attractive. The same goes for your sales process, if you do not know how to sell, it will become less effective. Because to explain this in a certain way I really liked it when i didn’t have a girlfriend yet . When you are flirting with a woman, and you don’t take care of your appearance and your value as a man (offer), and you don’t know how to talk to the girl and express your value (sales), you won’t get the girl as well right?? It’s the exact same thing with business, you should have something that is valuable to others, it should solve a problem, and it should solve it in a unique way. Then, if you have that offer, you should be able to properly communicate that value to your prospect on the phone. When you can’t do one of the two, the system won’t work at maximum effectiveness. So what is a good offer? So, we have a variety of clients with a variety of offers, but a good offer ALWAYS solves a certain problem for a certain person. Most of our clients are b2b, but we also have b2c clients. The best offers are the offers that give the most value and solve the most amount of the biggest problems. These problems are always in these 3 categories: Health, wealth, and relationships. Your offer needs to be the paracetamol to their headache. It cannot be a vitamin (leave that to the supplements industry); it must be a pain killer. Vitamin (nice to have, long term will help you incrementally thrive) Painkiller (must-have, short-term will help you survive)

Your offer must solve real pain. Besides the offer and what problem you solve, the end results matter as well, what is the eventual result or transformation that they get, and is that something that is valuable in your client's eyes or not? When you know all of these things, and you have something that is valuable, you should add guarantees if you are confident in your delivery of the transformation. A guarantee can be in multiple forms - We get you X result in X time, or we work with you for free until you do - We get you X result in X time, or we refund you all the money - Etc etc There are many ways of adding guarantees to your offer in order to make it more appealing to your clients, this is something that I would always do if you are confident that you can deliver on your promises. It gives the client security that they will get the outcome and at that moment you will also have skin in the game in order to get it to work for them. To give you an example, with our offer, we are so confident in our delivery that we literally guarantee they make more money than they invest with us, and otherwise, they just get their money back. The only downside of these guarantees is that you need to be careful with who you work and you can’t work with everyone. So, if you have a money-back guarantee, pick your clients wisely and do not work with everyone. Only the people you know for 100% sure you can get the results for. For more information about creating a good offer, read the book: 100M dollar offers from alex hormozi. Sales process design So, with this system, you are going to get cold leads and warm leads. The cold leads will be a bit harder to close than the warm leads. To ensure you close at the highest level possible, you should design the sales call process properly to ensure the highest conversion. Going into a call without understanding what a proper sales call structure is, then you will not convert at a high level. So, to give you a high-level overview of a proper sales call process, it looks something like this:

To get a better explanation of how this works: check the resource section in this ebook underneath

To give you some context on how I have learned these processes and how to do sales at a high level. I have invested over 20k right now in sales mentors and programs in order to understand the fundamentals of it. Because of these investments, I became better and better in sales, and without these investments, I would never be at the place I am at this day. All of the knowledge that I have on sales is put into our program so that our clients or their closers completely understand high ticket sales as well and can convert at the highest level. If you want to know more about this, please message me, and I can consider making a better explanation of how to run the sales call in more detail for free. Show-up rate & warming up leads before the close It’s important that the calls that you book show up. We currently have a 90% show-up rate because of a few tactics that we implement. Besides that, it’s CRUCIAL with cold outbound marketing that you warm the leads up before you hop on the closing call. If you do not do this, it’s harder to get let them to become clients. And no.. just setting your automatic calendly or gohighlevel reminders won’t cut it.. You need to be more personal. More about this is in a live training i once created, it will be LinkedIn in the resource section that you can watch after reading this ebook. Follow-up, nurture, and re-offers flow to all leads that ever came in the pipeline. This is something that is crucial as well. If you do not have a strategy in place to systematically follow up, nurture, and re-offer prospects that came in the pipeline you do not have one of the fundamental things in business in place, and you are literally losing 60% of your sales right now. You should track your average lead to close metrics, and if this is a few weeks, then you are doing something wrong, and then this is not properly implemented. How do you do this process? It’s kinda simple: lead with value If you follow up on people without first providing value, it’s going to be hard to eventually converts a high percentage of people. And so here comes content in again. You need to have pieces of training/content that will help

weeks or if you have another special deal, price increase, or other promotion going on. This will push the leads over the edge.

Do not implement the underneath red text in the ebook Chapter summary: ● Without a fundamental strong offer and sales process, it’s less effective ● What is a good offer? ○ It’s a pain kille rinstead of a vitamin ○ It solves an issue in the marketplace and it’s actually something the market really needs ○ The end result/trasnformation that you deliver should be something your ideal prospect want ○ It probably has guarantees in place ○ Recommended reading: alex hormozi 100M offers ● You should have a good sales process (change how i say things here to say only offer something if you can help and the sales call is to discover IF YOu can help and how)(tranform some text pieces to make it less resisting to let people hop in the call after reading (consultant instead of closer etc) ○ You are going to get warm and cold leads, and the cold leads are a bit harder to close ○ Ensure you have a well-designed sales call structure to guide the prospect ● You should implement the show up & warm up tactics inthe video in the resources ● Implement a follow up, nurture and re-offer system in your business ○ Follow up by leading with value ○ Re-offer people after 0-4 weeks while providing value in the meanwhile ○ Re-offer people when you have special deals and promotions going on

3. What outbound channel should you use to book calls First of all, let’s talk about the fundamental principles of how we do outbound marketing. Outbound marketing is all about volume and optimization in order to book calls. If you send enough messages to your ideal prospect, and you optimize these messages so that they convert better over time, then you can NOT lose. To explain this a bit better, I see a lot of people sending 40/50/60 messages a day and saying that outbound marketing doesn’t work. NO, it indeed doesn’t work if you only send 40/50/60 messages a day which are also not optimized to convert. If you want to have success with outbound marketing quickly, you should start by sending out a lot of volume. WHY? Because then you can optimize faster. I see so many people say that you first need to optimize your message before you scale, I think that’s stupid if you want to have success fast. Why is that? Because in order to optimize the messages, you need to have a lot of data, and if you are not sending enough messages to begin with, you will not collect a lot of data fast. This eventually means that before you can scale, you are a few months to a year down the line, and then you are going to increase the volume. So, if you want success slowly, this is the perfect way to do it, but if you want success fast. It’s for sure not the right way to do it. We do it differently for our clients, and I would recommend you to do the same. Set up a system that gets you at least 200 OPENED chats/emails/smsses every single freaking day… And preferably to start with across 2 or 3 channels, depending on who you target. Because if you have 200 OPENED NEW chats every single day, and you optimize these messages/targets every few days or week, how fast do you think the messages will be optimized? FAST.

And that’s why we make it unreasonable for our clients and for you to not succeed if you follow these principles, since if 200 NEW people get to know about your offer every day.. Do you think at least ONE person will hop in a call with you to see what you have to offer? And exactly that’s why the reason why it’s so powerful. Even at the start, you can book calls, and the more you optimize, the more appointments you will book. Eventually, you can then scale the volume again and get insane amounts of appointments. Is this spammy? No, only if you do it the wrong way…If you send the same things to the same persons the whole time, then it’s spam, but that’s not what we do. We tend to build more natural flows of conversations, and in certain methods, we even provide value in the first messages. Besides that: 1. There are a million leads online, and so if your niche has 100k people to target, you are not blasting through them fast. (people forget you after 1 or 2 months again and so even if you by accident target the same person, they probably won’t remember it anymore) 2. There are multiple ways of reaching out depending on the amount of leads in your niche and how you want to reach out to. We even have ways where you literally provide value to them with your outreach which never makes it spammy. and if you have a service that truly impacts other people their lives in a positive way, then you should do whatever it takes in order to get them to buy your product. So, let’s dive into the channels that you can use and how they work. I am going to explain five channels in this ebook. I won’t be explaining what to say or how to send them to a group yet or what message you need to send. That will be explained in other sections in this ebook. I am only going to explain how they work and how to set them up in order to eventually get calls from them.

etc per month or are really specific people in companies Or, if you are targeting people that can’t be found in a Facebook group, If these above things do not apply, you can use Facebook. So, how do you use it, and how do you set it up? First of all, buy multiple accounts from an account seller. (we have a really good accounts seller we use for our clients, but we can’t give that away otherwise, his stock runs low) You can find multiple sellers online by just searching them on google. Test a few ones out and buy more of the accounts seller that has the best accounts Then, you should have proxies, and you should have a browser management tool like adspower, gologin, multilogin etc, we are using ads power at the moment. (these make sure fb doesn’t see you use the same browser or computer with all the profiles) For proxies, we have a certain cheap proxy provider, but I can’t give that one away here as well since they do not always have a lot of stock, (proxy providers hide your IP so FB doesn’t see you have 10 profiles on the same ip) So, search for proxy providers online, it doesn’t really matter what kind of proxy you have, but you should have a dedicated proxy for you and not a shared proxy, then it should be fine. Then you should install the Facebook profiles on the browser provider (adspower, gologin, multilogin etc) together with the proxy to keep them safe. Once you have done that, you should warm the profiles up carefully and transform them into legit looking profilies that look like real people If the profiles have bad pictures, use this site: thispersondoesnotexist.com to get pictures from people that do not exist and put them on your facebook profile. Please note that Female profiles work much better than male profiles, also, the more attractive the person is, the better it will work. Once they are warmed up, it’s time to target people from facebook groups and connect with them. Search for a lot of facebook groups that have your ideal target in them and start with connecting with a few people every day on the profiles.

Once you have done that for a week, start using an automation software called genius connector, genius connector will connect automatically with people inside these facebook groups so that you or your setter do not need to do it manually. If you want to get the software at a discounted price, please DM me, and we can arrange something, we are partners of this software, and we can give the software for a better price. Link to my dm is in the resources Make sure to gradually increase the connections you are making until it hits 30/40 connections/messages a day; that’s the limit. When you do this: be careful of the popup: It looks like you do not know this person. If this happens, please delete more open-standing friend requests so that Facebook doesn’t think you are spamming people. Also, try to ALWAYS only add friends from this section in a Facebook group: members with things in common. If you keep these things in mind, increase the outbound efforts gradually until you hit 30/40 connections/messages a day. And that’s it! If you have the right messaging scripts, you will book calls from this!

Linkedin: So, with linkedin, These things are similar: 1. You need to have multiple linkedin accounts (we have a trusted seller, but we can’t give it away, unfortunately, so you have to find it on the internet) 2. You need to have a proxy (Same with the above) For the rest, things are a bit different, First of all, when should you use linkedin? Linkedin should be used when you are targeting more professional niches that are using linkedin more often. Next to that, it should be used if you want to target specific people in specific business industries and companies. With linkedin, you can be extremely specific, and so the leads are always of really high quality. So, how do we set this up, and how does it work? When you have the accounts, and you have the proxies, the next thing you need to have is the automation software & browser software in order to manage the browsers on without linkedin knowing it’s all hosted on oine computer. So, what should you use? We are using linkedin helper for this since it’s cheap (10/15usd per account) Create an account on linkedin helper and set up all the profiles with the proxies Once you have done this, warm the accounts up and transform them so they look legit in a timespan of one week. You also need to have ONE account that has sales navigator on it, because with sales navigator you can target your ideal target better. Once you have sales navigator on one of the accounts, use LinkedIn helper to scrape the leads you want to target and insert them in all the other profiles in order to run outbound to. Now you can turn on the automation, and you can increase the connections you are making per account in 2 weeks until it hits 30 connections a day. This is the limit you should use in order to stay under the radar. Once you hit the limit and you have enough volume and connections accepted, you should be able to book calls if you have the right messaging scripts.

But, there are two ways to run LinkedIn outbound at this moment 1. The normal connection method 2. The linkedin inmail method We would recommend the second option if you have enough possible inmail leads, which means there is a trick that allows you to send an unlimited amount of inmails to profiles that have an open linkedin account. This means that if you have 10 profiles, and all 10 profiles send 30 inmails a day, you already have 300 NEW People seeing your message daily… The only downside of this, is that they need to respond to the message and otherwise you can’t chat with them, so this should be a direct response message about your offer. If you are at this stage, please go to the chat of linkedin helper and ask them to explain how you can send inmails to open profiles, they will explain it and then you can use it. If you can’t use it (if you do not have enough open profiles in your industry), then you should just use the normal connection method, this is the most common used method right now. So, if you do one of the methods above, and you have the right conversation method & enough volume, then you will book calls. SMS: Sms is a different ballgame. First of all, when should you use this? You should use sms if you target local USA businesses and you don’t specifically need to work with big businesses, then sms is perfect. The beauty of sms is that it’s scalable, it’s simple, and you don’t have issues with accounts, proxies, or whatever. So, how do you set it up, First of all, you need to have a platform in order to send sms from. You can use gohighlevel or sms it Both will work, we normally always used gohighlevel, and currently we are also testing smsit as a platform. For now, use gohighlevel, since that platform is proven to use.

Once you have an account on the platform, purchase a number via Twilio and insert it in your account Once you did that, you are able to send the text messages, BUT, who do we need to target, and how do we get these leads? Use ninjaleads, ninjaleads is a platform that you can use in order to scrape the data of local usa businesses. It’s extremely helpful in order to get local businesses' phone numbers. A full explanation of how to use ninja leads can be found in the resources section. So, once you have the numbers, you can insert them into gohighlevel and you can start sending I would start off with 100/200 new contacts daily and a three message flow, so meaning that you only message three times and then you stop messaging. The way you need to speak to them is a little bit different than on linkedin or Facebook since there is no face or name on the platform. Because of this, it’s not the platform you can use to build rapport first. No one wants to talk to a random dude that texted them about their cat or whatever. So, be short and to the point with sms. How to do these conversations in more detail will be explained again in the next section. IMessage: Imessage is almost the same as sms, the only difference here is that you send it from your own mobile phone and so you don’t need these other softwares, next to that the difference is of course that you send an iMessage instead of a normal text, So, how do you set it up? First of all, you need to have the lead to reach out to How do you find them? Use ninjaleads, it’s the same way as getting leads as sms and we have a full video about imessage and ninjaleads in the resources section. When you have the leads, you should make sure that you already have a proper message written out in the same google sheets file that you are going to upload in your phone software later on. This is also explained in the imessage video

Then, when you have this, you should download the reach app on your phone, then upload the leads and then you can start sending it to all the numbers you have In order to automate this, you can use the shortcuts app in your phone And that’s it, If you followed the video in the resources section and the above text, then you should have the following The leads, the right message for these leads in the same sheet, the reach app to send the message, and the shortcuts app the automate it. Once you did that, you are done and you can start sending imessages to the leads daily. Google calendar invites. Probably you never heard about this tactic before… We use an automation in order to send mass google calendar invites with a message attached to it. Meaning that you can automatically put events on people their calendar with a message that pitches them about your product or pitches them the next steps… To give an example: you have an email, and you put it in your calendly or gohighlevel or another scheduling software for a specific date and time and with a description of the event. Once you schedule that event, an event appears on the prospect's calendar with a name (headline that peaks their interest) and an event description that either conveys them to book a call or conveys them to join the community. ( we are also going to test out using these invites in order to let people know we have an event and to stay top of mind) How do we do this? We use robomotion automation in order to automate the whole process of automatically putting a lot of people on the calendar every day And then we use ninjaleads to collect emails from sales navigator results in order to use them for the automation and to put the events on their calendar. So, then you have the leads and the automation, and then the only thing you have to do is turn it on and see if it works smoothly.

The only downside of robomotion is that it has a big learning curve. So, in order to create these automations yourself it will take a lot of time, but if you know how it works, then you can automate literally almost everything on the internet…. We don’t recommend our clients as well to do this themselves, since it has a big learning curve, We do it for them if it’s in their package, but, if you have time left, then it’s a unique skill to posses and you can use this tactic to get more appointments/group joins etc. —---------- So, those are the main 5 methods we use in order to get more appointments, we are also using cold email, but I will reveal that in another video/ebook. Now you know how to set these channels up and how to use them. Once you are using and playing around with them, you now need to know what to say and how to say it in order to get them on the call. So, let’s dive into that.

4. Types of conversations to convert a chat into a call & optimization First of all, I would not really do this all yourself, I would hire an appointment setter that actually runs the system and chats with the people. If you can’t do that, then do it yourself first until you are able to hire someone, and then immediately hire someone to do it. How to hire these people? We have a complete guide on how to hire, train and manage appointments setter, after you read this book, you can see it in the guides section. And to be real, it will be your best and most profitable hire ever if you do it correctly… Regarding metrics and optimization you should aim for a 1-5% booking ratio when things are working at an okey rate, meaning that every 100 OPENED AND READ chats should convert into 1 to 5 appointments. This is when it’s optimized. Previously (2 years back), this would be 1-5% if things were not really optimized, but the landscape has changed and people are not as receptive to messages in comparison to two years back. So, right now, if you start out with an okey message, I would expect 0.5 to 1% conversion rate from chat to appointments Here are a few metrics that our clients are tracking and their conversion rates: SCREENSHOTS OF DASHBOARDS (will be provided later) As you can see, this is in the high range, since these clients already optimized their messages properly. But how can you optimize the messages, you might ask.. For our clients, we have a complete dashboard that is tracking every single metric to the bone. Unfortunately, these are custom-made by us for every client and it’s a little bit too hard to create this on your own without experience. We are using google data studio for this and so you need to have some knowledge about that. Because of that, I would advise using a google spreadsheet and letting your setter track a few metrics. These metrics need to be tracked with a/b testing. A/b testing means that half of the accounts/volume will be used for version A and half of the accounts will be used for version B. The accounts/targetting should be identical in order to not get false data. Once you have a test running, these metrics should be tracked

Connection acceptance rate/message delivered rate Connection acceptance/message delivered against proposal send rate Proposals send to meetings booked rate You do this by tracking these numbers and calculating things with them Connection message send/message send Connection message accepted/message delivered Proposals send Meetings booked The above numbers are for fb/li For sms, you should track these Positive reply rate Chats send to proposal send rate Positive reply to proposal send rate Proposal send to meeting booked rate Positive reply to meeting booked rate You should track the following things New chats send Positive reply Proposals send Meeting booked And then you can calculate the above % again. Next to the above percentages, you should sometimes also track other things outside these base metrics to test pieces of text, reply rates on the first message, and some other things to optimize it even better. But please understand that a low chat opened to proposal send or a meeting booked isn’t always a result of bad messaging. It can also be the targeting that you need to test in order to book more meetings. So, let’s now dive into the different methods you can use in order to convert a lead into a call Conversation methods We have a loot of different types of conversation method, but let me explain the 5 most commonly used ones that mostly have the best conversion rates. But, please keep in mind that you need to know and test the best method to use for you, and after that you should optimize that method or those multiple methods better and better..

So testing which method of conversation is not the final test, after you found the best method that works with your audience, you should start split testing that particular method multiple times until it’s better and better. So, let’s dive in the methods Method 1: You message someone directly with a pitch the first time they see your message Example 1: Hey Name! I saw your company COMPANY NAME online, and I can get you 7 new clients/jobs/etc in CITY. can you still handle more clients? Example 2: Hey Name! We researched your business and I think our D.T.R method can get you an extra X appointments a month. I was wondering if you can still handle some because if we end up offering the D.T.R system to you, we guarantee results or you just get your money back. Let me know if you are open to see if you qualify for the system/guarantee. Method 2: You first get a foot through the door by asking them something about their business, then you switch over to that their business might actually be an ideal customer of yours and you ask them if you can let them know more about what you do as well. (there are multiple variations of this) Example of a foot-through-the-door question: What do you do exactly with business name Do you also do XYZ with business name? Do you also serve XYZ with business name? Then after they respond, you say this. Ow that’s great, we actually help people who do XYZ. I think our D.T.R system might actually get you an extra 5 jobs next month. We even guarantee jobs or our clients get their money back. Might you be open to see if your business also qualifies to get a guarantee like that? Method 3: You are giving them a direct pitch to a VSL of 5-15 minutes, asking them if they want to receive it in order to solve their problem and get them to an outcome (sort of asking them if they want to receive a free training on how they can solve a problem) Example 1:

Hey name! Thanks for connecting. I want to be straightforward with you here instead of beating around the bush with that whole fake nicety with eventually the same goal in mind. So I hope you appreciate me being direct. I could say that we can do XYZ for our students and for you but that doesn’t make sense if you don’t see how it works for you. So I made a quick 10/15 min video that shows exactly how you can get to 20k with our unique XYZ method. Because we don’t believe in blind trust but want to show you how it really works. Are you against me sending over that video to help you out? Method 4: You are giving them a direct pitch to a PERSONAL 5 min video where you explain to them a few things that they can change in their business and that would be good to change. Because you took 5 minutes out of your time to do this personally, they are more likely to book the call since you took the time and gave them sincere personal value (this can be partly automated with some software so that it looks like you did it personally for them but you didn’t) Hey Name! I saw your business XZYZ online and I spotted a few things you can improve in order to get TRANSFORMATION/RESULT. With a few tweaks, you can probably already get XYZ. Are you against me recording a personal 3-5 min video that explains these things you could implement/improve in your business? Then if they say yes, you send a 3-5 min personal VSL explaining a few things they could do to get them a certain outcome. Give them sincere value already and actually try to help them in the video, people will know your intentions. Besides that, you can still throw in a pitch at the end of the video asking if they would like to hop on a call with you to explore it further. For the rest, this looks like it’s a lot of work, and it might be, but you can either do these three things A. Do this yourself B. hire a loom person that records these looms while screensharing the points C. Automate the loom video’s with an automation like robomotion (we have an automation that can create loom video’s like it looks like I am actually talking to them with their website on the background, while the automation is just playing my voice and face and creates these video’s in bulk. Some people might think it’s automated, but because you see your face, your voice and their website background, 80% of the people will think you personally recorded the video. Once they played it, you have the law of reciprocity on your side and people are more likely to do something back for you since you took 5 min out of your time (or the automation softwares

time, lol). They will then be more likely to jump on the call, join your Facebook group or do anything else that you want them to do. Since you gave free value with your personal video… Method 5: You are building more rapport first and seeing who they are and what they do in life or business and trying to have a natural conversation in order to eventually get the person on the call. This requires the appointment setting skill set and knowing what to say and when to say what. Otherwise, you will have a months-long conversation with someone without leading nowhere I don’t have a proper scripting example of this, but the conversation really depends on how and when you chat with the lead. For example, if you chat with new leads from your Facebook group, this is a much better way to do it. Why? Because you have a limited amount of leads in your fb group, and you want to build a community with people that like, know and trust you. When they come into the group and you direct pitch them and then leave the convo if they don’t want to hop on a call. Then you probably will see less result than just building a bit of rapport, getting to know them a bit better, and so on and on. There should still be a strategy with this type of conversation, but it’s less pitchy than the other ones. There is also a combination of method 5 and method 1 for example, where you are leading the prospect to 2-3-4 questions that all lead to eventually them booking a call, in that case, it´s still a bit scripted, but the conversation might sound really natural to them. We know what works for what types of niches/offers, but it’s too complex knowledge to explain - so you should test this out yourself and start with the thing that you think will resonate most with your audience. My gues, is that method 4 will work the best for you. Why? Because method 1 and 2 require e little bit more knowledge on the optimization part and copy behind the scripting, but method 4 works with the law of reciprocity, and who doesn’t want to get a free valuable video of 3-5 minutes right? Once you let them say yes once, they are more likely to say yes to the next ask. You are also not immediately asking them to book a long call, but you just ask them if they want free value, once received, you are asking for the bigger ask.

We personally use a combination of all of these depending on the platform we use it on. For example, on email, sms or imessage you are not going to build rapport and you are more straight to the point. On fb and linkedin, it might be possible that you have more of a conversation than a direct pitch. But, both will work and it’s really testing, we see all of these 5 methods work really well for our clients when it’s optimized. Ang again, your offer has a big factor in the success of your outbound campaigns, the better and more unique your offer is, the more meetings you will book and the more clients you will get. So, let’s now get to the audience building

5. Growing your audience with outbound Why should we do outbound while also building and growing an audience? Note: I would not recommend pushing an audience for every single person. For 95% of you, it would be wise to build an audience, however, for 5% of you, it will probably not. To give a quick example: if you want to target extremely high level ceo’s from 10M/100M dollar companies, they are probably not going to sit down and watch your content…. Think about this for yourself, but for 95% of you, it will be helpful if you have content and eventually fill up a community with all your outbound and follow-up leads. So, let’s get back to why we would build an audience The reason is simple, we want to diversify and create extreme stability in our businesses. Next to that, outbound marketing itself has a low shelf life, once we stop doing it, you stop getting appointments. So, how do we combat that? We build an audience that compounds to ensure we will have a thriving business in any weather. It’s the best thing to do since you are already contacting a lot of people, if you do not steer the people towards something at a certain moment in the conversation, then you are not fully using the new contacts you are collecting on the profiles or with your outbound methods. Diversifying our client acquisition strategies by owning an audience is the best way to do it in combination with outbound marketing We book calls with all the outbound that is going on, and the people that don’t want to hop in a call yet, or want to learn more about us first, will be sent to an audience on FB (or another community platform) It’s the fastest way to grow a community organically in 99% of the cases. But, it’s not only good for another client acquisition method, it’s good for a lot of different things if you push content in a community It warms people up It nurtures people It makes people know like and trust you

And it will eventually create a pool of people in which a % of that audience is ALWAYS ready to buy from you. And the bigger your audience gets The bigger the number of that percentage becomes And so eventually it compounds over time and your business becomes a real brand with influence. Without content posting and pushing people in a community/social channel, you have no ability to warm people up that need to be warmed up, you have no ability to demonstrate your authority and knowledge properly and there are so many different things that you are missing if you do not have content in an audience or social profile that gets filled up with your outbound leads. So, while it’s not needed to post content and eventually collect an audience, it’s really helpful for almost every aspect of marketing and stability in your business. Attention is the new oil Nowadays, attention becomes less and less common Attention spans decrease And attention can be transformed into money if you do it right So this means the more attention you have, the more money you can make But what is attention really? 1. It’s the outbound message you send 2. It’s the person that views your content on your outbound profile 3. Runnins ads is attention 4. Having an audience that read/watch your content is attention 5. If you are making a cold call, this is attention But, with these 4 examples, having an audience and OWNING attention is the most leveraged and long-term profitable thing you can ever do. Since you literally will get rich FOR SURE, if you do it for a long time period. It’s inevitable for you to not make money if your audience keeps growing bigger and bigger.

And I know you might not want to produce content But are you really letting you being shy and you wanting to have these secret wins getting in the way of you achieving extreme success in business? If you don’t really want to produce content and eventually collect your own audience, then you are going to lose from the people that will do this… So, don’t make the same mistake as we did, I didn’t want to produce content previously as well, And because of me not wanting to do it, our audience is like 3% of what it could be if we just started when we started with outbound marketing. I just saw if I want to have a compound effect in our business and eventually diversify our traffic sources I had to create content and build a community/audience… Because I knew it only becomes more and more important in the future So then we decided to fuel our audience with our outbound efforts and it works great while we still have a lot of improvement to make to grow it faster.. And attention is one of the most crucial things to have in the upcoming years said my mentor to me So, even if you do not believe me that is becomes more and more important, please believe my mentor who literally did 90 million last year… Who is on top of the complete online space. And so right now the market is shifting more and more towards people that can demonstrate that they know what they are talking about and so having that community that shows your authority will be extremely helpful in order for you to thrive in 2023. And yes, we have ways to demonstrate what we do before the closing calls already which we teach our clients and you in one of the resource trainings, but some people might still not be ready to buy and need to first get to know your business and what you do better before buying from you And if you not have a place for them to go and check out what you do… Then you lose that potential client and they will go to your competitor that actually builds that audience and produces the content. So, let’s now talk about how to convert these people from the outbound efforts to the community or audience that you want to create and where you push content on.

Outbound to inbound So how to convert these outbound leads into inbound leads It’s a bit different depending on the audience you are targeting and the channel/method of outreach. So, it’s hard to give one clear answer since it depends on a lot of different things. But, I am going to give you some insights on this so that you can use these and test it out yourself. First of all, what platform should you use in order to convert them into an audience? I would highly recommend a fb group, it’s the most commonly used and it’s the easiest to push people to that Some alternatives are discord or skool, but I would still recommend facebook groups in 95% of the cases Only if you audience is using discord a lot of something else, then you might wanna consider another platform It is possible to send them to you linkedin profile, but that’s also not 100% recommended, if you don’t want to build a community OR you have really high-level people like these ceo’s, then you could actually push them to your LinkedIn profile instead of a community, then that would be the best situation. In all other situations, push them to a community. Now, there are multiple ways to fill this fb group and I am going to explain them all 1. Invite people from the profiles to your facebook group (there is an invite button in each group) a. Remind them about the invite every week until you reminded them 4 times b. After 4 times, delete the invite. c. Try to have a sort of lead magnet that they can get once they join the group (an ebook like this that already provides them insights and value) 2. Put the link in the outbound pitch message if you have a direct pitch message (not always the best way, this requires testing and can only happen if it’s a direct pitch and not on email) a. Do not put to much text in it to promote it, just a really soft pitch saying you have an exclusive community and you want them to join b. For example a PS at the end of the message: PS. we have a community that explains how we can get you XYZ. feel free to join LINK

c. Please test this out to see how much it increases the appointments or decreases the appointments, it’s okey if it decreases the appointments a little bit, but it can’t decrease it too much. More then 30% is not okey 3. When someone is not interested in booking a meeting, you should send the link if the person might be a fit as a future client. a. You say something like this: No worries at all. I would still like to invite you to join our exclusive community in where we give away our book on how to get XYZ and a lot of other exclusive value. You can join it here: LINK Let me know if you joined, then someone from my team will send you the book! There are also other variants of this that you can use 4. You can promote content on the profiles that are pushing people to your fb group a. Example: 2 step post about the live training in your fb group that when they respohnd on the message you will send them over to the fb group b. Screenshot of a 2step post example 5. You might want to put in in the last follow up message in sms so that they can still join the group if they want to even if they didn’t reply a. Don’t do this in email since it will lower your deliverability 6. You might want to run outbound completely to your audience and so you do extra outbound to grow the audience faster. And that’s how it works! When you are growing the audience, make sure to post ⅔ pieces of content/video in it so that you continue to be top of mind and you continue to deliver value to the fb group. How to further monetize it will be explained in other video’s/playbooks.

FInal thoughts To be honest, sometimes I am also struggling with my own obsession Even while I try to balance some things sometimes, I am always thinking about our business and clients and innovating things in order to get better and better results. I have tried some things in order to not always think about business and improving it, but if I think about it deeply, it’s just something that I am so passionate about that I think I will never really stop thinking about it. And so every day I continue to think about how we can get even better results for our clients and so improving our business along the way (since we use the exact same system as our clients do) I can’t say we discovered the perfect way, but right now, I can say I discovered the best Our own business is growing at a record pace, and our client success rate higher than 95% of the other business out there on what I have seen. Outbound ecosystem to book calls & grow an audience is not just a simple system, but it’;s the most superior acquisition channel i’ve seen for high ticket businesses in this day & age Trust me, as a guy that worked in a vegetable/fruit factory 5 years back making minimum wage.. This works… Though this system definitely requires a lot of effort to set up... You will likely make a lot of mistakes along the way... And while it will not fall into place overnight… But if you commit to learning and applying it, you will change a ton of lives and make more money than you know what to do with. Me and my 2 lovely dogs are cheering for you

Resources: we need to upload this tomorrow We also need to create chapter summaries which i will create tomorrow. We also need to insert pictures/icons etc of the softwares or other things that will make the ebook look more engaging then a normal book.