FRÉSH THE AMBASSADOR MAGAZINE

Our Limited Edition Holiday Gifts are HERE!

CELEBRATE RESILIENT WOMEN with French Artist MARYLOU FAURE

Welcome the New Year with our 2022 BESTSELLERS SET

Dear FRÉ Ambassador, First of all, thank you for an incredible Black Friday and for helping us to push sales and grow stronger than ever. This was our best Black Friday to date, and we are grateful to be growing and making a difference in many more lives, thanks to you! We appreciate all your efforts and we hope you enjoy your hard earned November prizes. Now December is here and things are feeling festive. To celebrate the holidays, we are excited to announce three brand new limited edition sets. Each set features a unique design from French Artist & Illustrator Marylou Faure that celebrates resilient women. All three sets are packed with powerful bestsellers that are guaranteed to make you and your loved ones glow this holiday season. We are also excited to launch three brand new duos that make perfect stocking stuffers. And finally, we’ll be finishing the year with a brand new Bestsellers Set filled with all our top products that are proven to leave you glowing all winter and beyond.

EDITORIAL TEAM Content Manager JUDE KAYTON [email protected] Art Director JENNIFER AMOUYAL [email protected]

For every set sold this holiday season, we will plant an argan tree of life to replenish the endangered argan forests and support the women’s cooperatives that harvest the argan oil. Thanks to you, we have planted a total of 63,000 and pledged a total of 107,000 argan trees in Morocco since FRÉ began. Our goal now is to reach a commitment of another 5,000 trees by the end of 2022. Together, we can do it! We wish you and your family an incredible holiday season & New Year, with joy, love and of course, healthy, glowing skin. Michael & Mickael

EXCLUSIVE HOLIDAY GIFTS To celebrate resilient women in their infinite diversity, we’ve designed three brand new limited edition holiday gifts with French Illustrator and Artist MaryLou Faure. We only have 1,000 of each set, and they will go fast! Share them with your followers before they are gone.

THE BORN TO SPARKLE SET For the Gift of Glowing, Youthful Skin The limited edition Born to Sparkle Set contains four powerful products: C ME Vitamin C brightening serum, RENEW ME bakuchiol anti-wrinkle serum, BRIGHTEN ME multi-action eye cream and RECOVER ME restorative night cream. This set is the powerhouse to prevent and repair premature aging all year round.

THE LET’S GLOW SET For the Gift of a Bright, Radiant Complexion The limited edition Let’s Glow Set is your partner for clean, glowing skin. The set contains three high performance products: PURIFY ME hydrating cleanser, C ME brightening serum, and DETOX ME instant clearing mask. This set will cleanse, brighten and strengthen your complexion, day after day.

THE SHINE TOGETHER SET For the Gift of Healthy, Glowy Skin this Winter The limited edition Shine Together Set works as hard as you do. CLEANSE ME micellar water removes makeup, cleanses, and nourishes skin. C ME serum brightens skin, evens skin tone, and fights free radical damage. RECOVER ME night cream fights sun damage and premature aging, for perfect winter skin.

We’re also excited to launch 3 limited edition duos for the holidays and the first ever set for men. Get them for your loved ones, before they’re gone!

THE NIGHT DUO For those who take their beauty sleep seriously Take full advantage of nighttime when your skin is in “restore” mode. This duo contains RENEW ME bakuchiol anti-wrinkle serum and RECOVER ME restorative night cream. These two high performance products firm skin and reduce the signs of aging while you sleep.

THE BRIGHTEN DUO For those who want to fight dull skin This duo banishes dull skin. C ME serum fights free radicals that cause skin damage and brightens skin. RECOVER ME night cream smoothes skin and restores the skin barrier. By using this duo daily, your skin will be bright and firm, and your complexion will have a healthy glow.

THE WINTER DUO For those who won’t let winter dim their glow Cold weather outside and intense heat inside can lead to dry, itchy and damaged skin. The winter duo combines DETOX ME and REVIVE ME to detox and deeply moisturize your winter skin.

THE SET FOR HIM For the active men in your life The Set for Him contains an exfoliating cleanser, Vitamin C Serum, and night cream to deeply purify skin from daily grime, smooth and even skin tone, and repair sun damage overnight. This set is the perfect gift for active men.

DEC. 1 - DEC. 13

CELEBRATE RESILIENT WOMEN WITH OUR LIMITED EDITION HOLIDAY GIFT SETS!

Our limited edition holiday gift sets have landed. Each set is packed with powerful bestsellers that are guaranteed to make your loved ones glow this holiday season. Three gorgeous designs were created exclusively for FRÉ by French Artist & Illustrator Marylou Faure.

If you have the LIMITED EDITION BOXES, join the party! ACTION PLAN 1 • First, post a video of yourself telling your followers how excited you are about the FRÉ Holiday Party. Wear a party hat, blow a noisemaker, or throw confetti. Let them know that we only have 1,000 of each box, and we expect to sell out! 2 • Next, introduce the sets one by one. Post an unboxing video for each and upload the videos on different days, to keep the excitement going.

3 • Show off the holiday design. Explain that FRÉ created this limited edition holiday gift box with French Artist MaryLou Faure to celebrate resilient women this holiday season. 4 • For each unboxing video, take the products out of the box and explain who you would gift them to and why, 5 • Use the hashtags #limitededition #freskincare #holidaygifts

BORN TO SPARKLE SET This set is perfect for fighting premature aging with C ME, RENEW ME, BRIGHTEN ME, and RECOVER ME. I’m giving it to my mom so she can have glowing, youthful skin! Share the call to action: Use my code to get the Born to Sparkle Set for only $124 ($258 value!)

LET’S GLOW SET Keep your skin clean and bright with PURIFY ME, C ME, and DETOX ME. This is the perfect gift for my best friend who loves a tough workout. Share the call to action: Use my code to get the Let’s Glow Set for only $78 ($163 value!)

SHINE TOGETHER SET For glowing winter skin and a strong skin barrier with CLEANSE ME, C ME, and RECOVER ME. I’m giving this one to my sister, the strongest woman I know. Share the call to action: Use my code to get the Shine Together Set for only $73 ($153 value!)

If you don’t have the limited edition boxes: ACTION PLAN 2 1 • Show the FRÉ products that you plan to give yourself and

your loved ones. Explain who you are giving them to and why. 2 • Explain how you are going to wrap and give the gifts. For example, the new duos are perfect stocking stuffers, and I’m definitely giving my husband the brand new Set for Him. You can even show yourself wrapping presents up and getting festive! 3 • Share the call to action:

a) Get The Set for Him for only $68 when you use my code ($163 value!) a) Get The Night Duo for only $58 when you use my code ($128 value!) a) Get The Brighten Duo for only $52 when you use my code ($134 value!) 4 • Use the hashtags #freskincare #holidaygifts

@lindsaydurandfitness

@bedellever

DECEMBER 14

CELEBRATE FREE SHIPPING DAY!

ACTION PLAN 1 • Post a 24 hour countdown for free shipping at FRÉ. You can also post a free shipping meme as a fun teaser to catch your followers attention. Click here for examples. 2 • Tell your followers that FOR ONE DAY ONLY - November 14, all orders will receive free shipping + an additional 20% OFF all prices when you use my code at checkout. Now’s the time to order holiday gifts with free shipping + guaranteed holiday delivery! 3 • Choose your favorite FRÉ gift and tell your followers how much they will pay with your code vs the full value of the products. Let them know shipping is totally free. 4 • Use the hashtags #freskincare #holidaygifts #freeshipping

DECEMBER 15 - 18

LAST CHANCE

TO GET YOUR GIFTS IN TIME FOR CHRISTMAS! Our limited edition holiday sets are going fast! Make sure your followers get them in time for Christmas.

ACTION PLAN 1 • Post a video of your Christmas preparations and show off your Christmas tree with FRÉ under it. In the caption, explain that now is the time to wrap up your holiday preparations. Explain that for every set that goes under your Christmas tree, FRÉ plants an argan tree of life to replenish the argan forests and support women’s cooperatives in Morocco. 2 • Tell your followers that December 18 is the last day to order for guaranteed Christmas delivery. If they miss this day, their orders will not arrive in time for Christmas. 3 • Remind your followers about our limited edition gift sets from Artist Marylou Faure and show off the products and packaging. Tell them they are going fast, and will soon be out of stock. 4 • Share the call to action: Buy FRÉ with my code NOW and enjoy 20% OFF everything. Last chance to enjoy the limited edition holiday sets and get your delivery guaranteed before Christmas! 5 • Use the hashtags #freskincare #holidaygifts #shippingbeforeChristmas

@sequinjillian

DECEMBER 19 -26

SPARKLE & GLOW WITH OUR FESTIVE CHRISTMAS SALE ACTION PLAN: 1 • Talk about FRÉ: Explain that we are a brand with a mission, and for every gift purchased, we give back. 2 • For every product bought during our Christmas Sale, we will plant an argan tree of life. Together we can reach our goal of pledging 5,000 more argan trees by the end of 2022! 3 • Every tree planted helps to replenish the endangered argan forests and support the women who harvest argan oil. 4 • Share the call to action: Enjoy 30% OFF sitewide when you use my code at checkout and get 100% Organic Argan Oil for FREE with orders above $150. @mimi_goforfit_

100% PURE ORGANIC ARGAN OIL IS AT THE HEART OF OUR BRAND • Pure argan oil is a must-have for everyone. It’s the perfect beauty & wellness multitasker from head to toe.

•Scientifically recognized for its exceptional hair care and skin care properties, our 100% organic argan oil is great for all ages, and for all members of the family, including babies and pets.

•For centuries the people of Morocco have used this “liquid gold” for its healing and skincare properties.

•Our packaging is 100% eco-friendly. •Argan is the perfect anti-aging, nourishing and moisturizing oil for your facial skin. It contains a potent combination of fatty acids, Vitamin E and antioxidants.

•Argan is amazingly versatile. This fast

absorbing natural oil will work wonders on your face, hair, body, lips, nails and beard.

•For every bottle you buy, we plant an argan tree.

POSITIVELY IMPACTING WOMEN’S COOPERATIVES • For every sale, we plant an argan tree of life. • Argan trees allow the Moroccan women's cooperatives to financially support their communities and families. • In total, argan trees support the livelihoods of 3 million Moroccans, about 10% of the country’s population.

DECEMBER 27 - 31

OUR 2022 BESTSELLERS IN A BOX! ACTION PLAN: 1 • Tell your followers the limited edition bestsellers of 2022 are now available as a brand new set, and they are going to go fast! Talk about the bestsellers in the box. • DETOX ME Instant Clearing Mask fights acne and breakouts • RECOVER ME Restorative Night Cream fights wrinkles overnight

@mimi_goforfit_

• C ME Vitamin C Serum reduces dark spots & pigmentation. 2 • You can focus on the bestseller that you love most and explain why you love it. Talk about your skin type and any skin issues it helps solve, for example “DETOX ME stops me from breaking out.” In a video, LIVE or Reel, show your followers how you use the product as part of your daily skincare routine.

3 • Make your posts festive! You can even unwrap one of the products under your Christmas tree or take a festive photo of you holding your favorite bestseller (think Christmas sweaters, mistletoe and tinsel). 4 • Share the call to action: Get the Bestsellers Box for just $95 when you use my code ($183 value!) 5 • Use the hashtags #holidayfre #bestsellers

Last Minute GIFTING

Just before Christmas, share our gift card with your followers. It’s the perfect option for last

minute gifting (or for picky friends who love to choose their own skincare). You can choose the amount that’s right for you and the gift card will be delivered via email and of course, on time for Christmas.

Meet Artist & Illustrator

MARYLOU FAURE

CREATOR OF OUR LIMITED EDITION HOLIDAY BOXES “Each of the three designs celebrate resilient women and the FRÉ brand. They are energetic and dynamic; each woman is brightly colored and in motion. My personal favorite is the mother. I like the leap she makes between worlds represented by the stars, clouds, and flowers." Read More

DECEMBER 2022

SALES PRIZES Commissions are now cumulative so great sales today make an impact tomorrow.

FOR AMBASSADORS WHO JOINED IN JANUARY 2022, COMMISSION ARE: 0 - $499: earn 10% $500 - $1999: earn 15% $ 2,000 - $3,999: earn 20% $ 4,000 - $5,999: earn 25% $ 6,000 & more: earn 30% Let’s grow sales together! With great content you can get to 50+ sales this month!

5 MOST IMPROVED SALES PERCENTAGES OF THE MONTH will receive an additional 5% commission on their December sales

3 AMBASSADORS WHO BROUGHT IN THE HIGHEST NUMBER OF NEW CUSTOMERS will receive an additional 10% commission

BEST CONTENT OF THE MONTH: Photoshoot or special content project with FRÉ

Winners P H O TO SH O O T LORI DAWNOLYN @lori_dawnolyn

KELSEY VICTORIA @kelseyvictoria.fit

EMILY LOOGMAN @emilyloogman

ALEXA IDAMA @lowimpactfit

Gives Back

REPLENISHING THE ARGAN FORESTS, TOGETHER!

Our One Set, One Tree Program means that for every skincare set or bottle of argan oil you buy, FRÉ plants an argan "Tree of Life" to help replenish the endangered argan forests and support women who harvest argan oil in Morocco. Thanks to you, our amazing community, we have planted a total of 63,000 argan trees in Morocco since FRÉ was born 6 years ago. To plant trees in Morocco, we partner with the High Atlas Foundation (HAF), an NGO that works hard to preserve the natural heritage of Morocco. The organization sets strategies and projects for the purpose of promoting tree planting, especially the argan tree, due to its importance and status among Moroccans. Read More

F RÉ BEHIND T H E SCREEN Meet Jorden You see our names all the time, but do you know who we are? This month we meet our Social, Impact and Community Manager.

WHERE ARE YOU FROM? I am originally from Israel, but I lived in California for six years. Then, I returned to Israel. HOW DO YOU WORK OUT? I practice Iyengar yoga. I also do functional training. DESCRIBE YOURSELF IN 3 WORDS? fun, ocean lover, deep sleeper WHAT’S YOUR HASHTAG? #besunshine THREE THINGS YOU ALWAYS HAVE IN YOUR HANDBAG? Phone, sunscreen, headphones, phone charger, and sunglasses

WHAT IS YOUR NUMBER ONE SKINCARE TIP? Apply sunscreen in the morning and when you are outside and moisturize twice a day. WHAT IS YOUR FAVORITE FRÉ PRODUCT? WHY? My favorites are C ME and GLOW ME + and RENEW ME. I can’t live without them. C ME makes my skin glow. GLOW ME + has great protection and smells great. RENEW ME really moisturizes and has an amazing smell. Since I started using these products, my skin really glows.

WHAT DO YOU NEVER LEAVE HOME WITHOUT? I never leave home without washing the dishes.

WHAT IS YOUR BIGGEST GOAL FOR THE NEXT YEAR? My goal is to help FRÉ grow. I really believe in the brand, the mission, and the products.

WHAT DID YOU WANT TO BE WHEN YOU GREW UP? A fashion designer

WHAT ADVICE WOULD YOU GIVE YOUR 16-YEAR-OLD SELF? Be patient.

WHAT DOES WOMEN’S EMPOWERMENT MEAN TO YOU? To be able to be yourself and believe in yourself.

IS THERE ANYTHING ELSE YOU WANT TO SHARE WITH THE FRÉ COMMUNITY? Feel welcome to reach out to me. I am available on FRÉ’s Instagram DM.

WHAT WOULD A PERFECT DAY LOOK LIKE TO YOU? The day is sunny and 25℃ (77℉). I have a coffee and spend the day at the beach, surfing.

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