Marketing SUPPORT BROCHURE

Monthly MARKETING WORLD PORRIDGE DAY National 10th October Chocolate Day Hot 13th December SPECIAL DAY

Posh Dogs Posh Dogs NATIONAL HOT DOG DAY 10th September Veganuary SPEACIAL DAY GREAT BRITISH PUDDING DAY 9th November MEDITERRANEAN TASTE OF THE SPECIAL DAY Please tick the box next to the activities you would like to select for your school. We will then provide the relevant promotional material including any posters, fl yers or menus if required. September October November December Theme Days National Hot Dog Day (10th) or Italian Job Special Day Diwali (24th) Halloween (31st) World Porridge Day (10th) or Taste of The Mediterranean Bonfi re Night (5th) or British Pudding Day (9th) or Rememberance Day (11th) or Mexican Theme Day Christmas Lunch (Date TBC) 12 Days of Christmas (Starts 1st) or National Hot Chocolate Day (13th) Customer Engagement Special Day Prize Draw Pumpkin Carving Competition Parents Evening & Taster Session Pupil Survey Christmas Prize Draw Added Value Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month CSR Recycling Biofuel British Lion Eggs Red Tractor In Season Sweetcorn Broccoli Pears Sprouts Autumn Term SEPTEMBER - DECEMBER Summer Term MAY - JULY Spring Term JANUARY - APRIL Name of School Representative and Job Title: Operations Manager (abm Catering): Date Approved: Selections Approved By: January February March April Theme Days Veganuary Special Day Menu Chinese New Year (22nd) Valentines Day (14th) Shrove Tuesday (21st) British Pie Week (6-12th) or Mother’s Day (19th) or Caribbean Treats Special Day Easter (9th) Eid Celebration (23rd) or Build a Burger Special Day Customer Engagement Healthy Eating Points Parents Engagement Events Parents Evening & Taster Session abm Cooking Competition Easter Competition Added Value Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month CSR Biofuel Fairtrade Local Suppliers Food Recycling In Season Apples Onions Cucumber Carrots May June July August Theme Days Street Eats Special Day National Vegetarian Week (16-22nd) Exam Busters Special or Father’s Day (18th) End Of Year/Leavers Special Menu or World Icecream Day (16th) Customer Engagement Special Day Prize Draw Parents Engagement Events Parents Evening & Taster Session Pupil Survey Added Value Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month Meal Deals Deli Bar Special of the Month CSR Fairtrade MSC Sustainable Fish Soil Association In Season Lettuce Broccoli Tomatoes Summer Each term you can easily select the promotions you would like to use from our user friendly activity calendar. Our marketing team have carefully designed an annual calendar of promotions, activities and special days which can be easily accessed from anywhere. Our annual, termly calendar is full of exciting and intriguing subjects to get pupils interest buzzing. With theme days, customer engagement and added value along with a selection of seasonal, educational, environmental and socially responsible themed promotions.

ome Bake or Fruu PP MEAL DEAL UNLIMITED HYDRATION STATION

SPORTS DAY BBQ FRIDAY 13TH JULY SERVED FROM 1PM Barbecue Pulled Pork in a Bap £2.00 Beef Burger or Cheese Burger in a Roll Jumbo Sausage / Hotdog in a Baguette Vegetable Paella with Parmesan Cheese ONIONS AND SAUCES AVAILABLE! ANY OF THE ABOVE WITH HELP YOURSELF SALAD BAR £3.00 Mixed Leaves Sliced Tomatoes with Olive Oil Beetroot Coleslaw Potato Salad ICE CREAMS FROM £1.20 Cash and Cashless accepted Promo tions Promotions and Competitions Throughout each term, you will receive ongoing promotional material including Meal Deals, Competitions, Campaigns and Vouchers all going towards our added value ethos of ensuring we are providing an exciting package jam-packed with offers and engagement. ROASTED TOMATO WITH RED PEPPER & BASIL SOUP (Freya Hampson) SWEET POTATO TURKEY CHILLI (Unknown) CAULIFLOWER PIZZA (Grace Tyminski) HOMEMADE DONER KEBAB (Sanjeevan Dehl) LENTIL & FETA SALAD (Liesje Knights) BANANA, APPLE & MANGO SMOOTHIE (Raece Zahid) STRAWBERRY & BANANA MUFFINS (Ethan Clemens) HEALTHY EATING COMPETITION MENU AND THE WINNERS ARE... FOR STUDENTS Free An uncomplicated fresh approach to food Fantastic Food - our aim is to serve great, fresh food using the very best of seasonal ingredients to create amazing, innovative and exciting dishes. Awesome People - it’s not just the food that is important, it is the whole meal experience. Our team are proud of the food they serve. That’s why you will experience a friendly, smiling, polite service. It is a recipe for success. Great Offers - look out for promotions, deals and special offers. Value for Money - Our ‘Meal Deals’ will provide a range of value for money offers, including freshly prepared Hot Meals, Street Food, Grab ‘n’ Go and a range of Deli Baguettes and Sandwiches. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. TERMS & CONDITIONS: Present a voucher at till point to receive the discount stated. Only one voucher may be used per transaction. One voucher per person. Non-exchangeable for cash. This voucher cannot be used in conjunction with any other offer. Promotions are subject to change. Voucher is valid until Friday 13th January 2023. Promoter - abm Catering Limited, Eagle Court, 63-67 Saltisford, Warwick, CV34 4AF. Welcome to your new restaurant service from abm catering LAUNCH OFFERS Wednesday 4th to Friday 13th Jan 2023 MEAL DEAL MEAL DEAL MEAL DEAL MEAL DEAL BAGUETTE MEAL DEAL BAGUETTE STREET FOOD STREET FOOD STREET FOOD

Example WELCOME & NEWSLETTERS Your Catering Service by abm Catering An uncomplicated, fresh approach to food. Fantastic Food - our aim is to serve great, fresh food using the very best of seasonal ingredients to create amazing, innovative and exciting dishes. Awesome People - it’s not just the food that is important, it is the whole meal experience. Our team are proud of the food they serve. That’s why you will experience a friendly, smiling, polite service. It is a recipe for success. Great Offers - look out for promotions, deals and special offers. Value for Money - ‘Meal Deals’ will provide a range of value for money offers including Hot Meals, Street Food, Grab ‘n’ Go and a range of Deli Baguettes and Sandwiches.

In addition to our Welcome Newsletter, we encourage you to take advantage of using our range of added value engagement newsletters which allows students and parents to keep up to date with what we are doing throughout the academic year. This may include menus, competitions, ingredient information and event promotions. Welcome To Your New Restaurant Service by abm Catering. AN UNCOMPLICATED, FRESH APPROACH TO FOOD. Fantastic Food Our aim is to serve great, fresh food using the very best of seasonal ingredients to create amazing, innovative and exciting dishes. Awesome People It’s not just the food that is important, it is the whole meal experience. Our team are proud of the food they serve. That’s why you will experience a friendly, smiling, polite service. It is a recipe for success. Great O ers Look out for promotions, deals and special o ers. Value for Money ‘Meal Deals’ will provide a range of value for money o ers including a main, dessert and a bottle of water. In addition our tari s across our menus o er excellent value for money. A new vibrant look Restaurant and a range of freshly prepared, innovative, seasonally infl uenced menus will be o ered at breakfast, morning break and lunch services. At abm we fi rmly believe in delivering a fresh, nutritious meal service that provides students with excellent choice, quality and value that meets their needs and exceeds expectations.

Events AND ENGAGEMENT

British Pie FISH FRIDAY Breaded Fish Fillet & Chips with Peas & Tomato Ketchup Or Jacket Potato with Cheese & Salad Optional side salad Fruit Jelly / Piece of Fruit We provide proactive management with an uncompromising focus on service excellence. The journey starts with great ingredients. A skilled, talented, passionate team, who turn our fresh, locally sourced, seasonal ingredients into inspired food. We are so much more than a school caterer. We want the catering provision to become an indispensable component of the student’s experience, complimenting the academic benefits they already receive. To ensure we continually progress with this, we are regularly developing our marketing campaigns to include up-to-date, engaging and relevant events that will continue to keep the students enthused. Day 0th Month 1st Dec- Shortbread stars 2nd Seasoned roast potatoes with gravy dip 5th Ginger bread men 6th Hot Turkey Bap 7th Cinnamon buns 8th Chocolate Chrispmas puddings (crispy cakes) 9th Christmas wrap 12th snack pot of pigs in blankets 13th Homemade festive sausage roll 14th – Christmas dinner day 15th Festive cookies 16th Hot Turkey Baguettes & Stuffing MENU Christmas Special Hot Roast Turkey & Stuffing with Cranberry Sauce served In a Sub Roll Spring Bagel Fresh Spring Onions & Grated Cheese Mixed With Mayo Served In A Chewy Bagel Spring Bagel Fresh Spring Onions & Grated Cheese Mixed with Mayo served in a Bagel

Customer LOYALTY INSTRUCTIONS FOR LOYALTY CARD USAGE BUY 9 SALAD BOXES AND GET THE 10TH SALD BOX FREE! One stamp per purchase. Loyalty card must be surrendered when redeeming free salad box and can only be redeemed once. Buy 9 Salad Boxes And Get The 10th Salad Box Free! 1 2 3 4 5 6 7 8 9 10 FREE LOYALTY CARD 1. Only one loyalty card can be used by each customer at any one time. 2. Loyalty cards must ONLY be stamped to show when a salad box has been purchased. 3. Only one stamp can be given per transaction. 4. Once stamp card is completed and salad box is redeemed please retain all completed cards for us to assess. 5. Please encourage all customers to present their stamp card when they purchase a salad box. LOYALTY CARD One stamp per purchase. Loyalty card must be surrendered when redeeming free salad box and can only be redeemed once. Buy 9 Salad Boxes And Get The 10th Salad Box Free! 1 2 3 4 5 6 7 8 9 10 FREE LOYALTY CARD One stamp per purchase. Loyalty card must be surrendered when redeeming free hot drink and can only be redeemed once. FREE RF EE 1 6 2 7 3 8 4 9 5 10 Buy 9 hot drinks and get the 10th free! LOYALTY CARD

In addition to our events and engagement, we like to ensure we offer incentivised loyalty schemes across a range of campaigns including Hot Drinks, Meal Deals and Salad Bars. Feedback is very important to us, not only does it provide us with the relevant information to continually improve our services but it also keeps us and the school up to date with what students want. They help us improve our food offer and service.

Corporate Social RESPONSIBILITY LANDFILL NOT REfill By removing the use of single-use plastic from our school, we will prevent 45,000 plastic bottles ending up littered, burnt (yuk!) or landfilled. COMING SOon... JUICE UP! MAKE A remove the TRASH SPLASH, The Generation Juice Hub completely removes plastic waste from our School. By using reusable drinks bottles and refilling as we go, we eliminate the need to continue using plastic bottles within our services. COMING SOon... we choose to re-use With the Generation Juice Hub. No need for single use plastic! Simply bring your own reusable drinks container or choose our biodegradable cups. COMING SOon...

The provenance and origin of our food is key; at abm, we have a unique local supply chain where all of our fresh meat, bakery and greengrocery are all sourced locally. It is important to us that this is communicated and promoted throughout the school to highlight the importance of reducing our carbon footprint.

On Site BRANDING -

Our ‘Mint’ Branding would help bring your facility to life, introducing a fresh and on-trend styling will ensure we deliver a modern, clean and consistent image which will only improve the dining ambiance and overall experience. Our customer engagement is focused on delivering clear communication including promotional offers, opening events, vouchers, and promotional special days to help keep students engaged and fully up to date with their catering service.

abm catering limited, Eagle Court, Saltisford, Warwick, CV34 4AF t. 01926 498448 e. [email protected] www. abmcatering.co.uk