CORPORATE PARTNERS BOOKLET

ABOUT THE INDIANAPOLIS ZOO As an integral part of the Indianapolis and global conservation community, the Indianapolis Zoo dedicates itself to protecting nature and inspiring people to care for our world. The Zoo is a destination where people can gather to experience nature, make lasting memories and be inspired. Partnering with the Zoo allows companies to not only support the mission of the Zoo, but to distinguish themselves as a community leader and a conservation partner.

The Indianapolis Zoo, a beloved community destination since 1964, is a conservation organization with a laser focus on advancing the sustainability of wildlife worldwide. Providing economic value to Indiana, the Zoo is the most visited attraction in downtown Indianapolis, with 1.1 million visitors in 2022 it exceeds that of the Pacers and Colts combined. Our Zoo is the first in the nation to receive triple accreditation as a zoo, an aquarium and a botanical garden. The Zoo is accredited by both the Association of Zoos and Aquariums and the American Alliance of Museums. The Indianapolis Zoo is a 501(c)(3) nonprofit organization governed by a board of trustees. The 220 fulltime employees are good stewards of the operating budget of $36 million. The staff provides the highest quality care for the 230 species and approximately 1,400 animals, and the horticulture team nurtures 47,000 plants and more than 2,800 species of flora.

Who's at the Zoo – 1.1 Million Annual Visitors Profile of Zoo Patrons GENDER

Other

Undisclosed

Male

41%

Female

57%

Asian

4%

2%

Residential Profiles

ETHNICITY

3%

Hispanic

Average Zoo Member lives in a dual parent household with 1–2 children

9%

Caucasian

64%

African American

20%

AVERAGE AGE Adults

38

Children

AVERAGE PARTY SIZE

7

4

Persons

• Our target demographic is the female decision maker, age 41, with children

83% of guests are from the state of Indiana, 61% of that in the ninecounty greater Indianapolis region

Online Presence

• 57% of guest are female • 89% of guests state their reason for visiting is spending time with family • $89,300 average household income • 54% of guests have an undergraduate degree or higher

For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, at [email protected] or 317-630-2009.

The Zoo has the largest social media following of all Indianapolis-area non-sporting attractions

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ECONOMIC IMPACT

A recent analysis conducted by an independent vendor revealed that the Zoo has a massive impact as one of the strongest drivers of economic activity in the Indianapolis Metropolitan Statistical Area. The study finds:

• The Indianapolis Zoo is expected to draw $882 million to the Indianapolis area from 2014 to 2029.

• The Zoo is in the top tier of economic drivers in the region supporting thousands of jobs and creating tourist spending on food, shopping, hotels and entertainment. • Of that $882 million, $649 million comes from tourists outside the Indianapolis area (11 counties surrounding the city.) • The Zoo also supports 6,211 jobs during that 15-year period from hospitality, transportation and even construction employment.

• The Zoo also generates $31 million in tax revenue.

TOTAL ECONOMIC IMPACT

$882 Million $347M + $535M (2014–2020) $49.6M annual average

(2021–2029 projected) $59.5M annual average

ZOO VISITATION

3

63%

Outside Indianapolis area

20% out of state

37%

Indianapolis area

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

PARTNERSHIP OVERVIEW Visitors gather at the Indianapolis Zoo to have fun, learn about animal conservation and make lasting memories. For instance, children can come face-to-face with a dolphin, creating an important impression that leads to a lifelong love of animals and an emotional bond. Partnering with the Indianapolis Zoo aligns corporate partners with a passionate group of people and shows your corporate commitment to saving wild things and wild places. As a private nonprofit organization, the Zoo relies on community-minded corporations like yours to help it nurture continued growth and strengthen its reach. In turn, the Zoo provides many opportunities to access a sought-after demographic. Whether it’s a corporate sponsorship, or a philanthropic opportunity, this digital book outlines the many ways the Indianapolis Zoo can work with your team to craft a custom partnership to meet your corporate marketing and philanthropic objectives.

MARKETING PARTNERSHIPS Corporate partnerships are created to assist partners in enhancing their marketing efforts. The Indianapolis Zoo offers a wide range of partnership opportunities including exhibits, attractions, special events, promotional sponsorships and programming. Additionally, the Indianapolis Zoo offers on-site promotions and official partnerships. Indianapolis Zoo marketing partnerships can:

• Enhance your marketing efforts as a sponsor of one of the most-visited attractions in Indiana with over 1.1 million guests expected this year



• Create a new and integrated partnership with the prestigious Indianapolis Zoo

• Send a powerful message to the community that your brand is an active partner in supporting the Indianapolis Zoo and the central Indiana community

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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SPECIAL EVENTS As a corporate sponsor of the Zoo’s special events, your company, clients and employees enjoy benefits that can include admission tickets, behind-the-scenes Zoo animal tours, complimentary facility rentals, on-site interactive promotional activations, sponsor recognition in paid and organic promotions and invitations to VIP special events. Sponsors can create integrated partnerships with the Indianapolis Zoo to align our brand with yours. This sends a powerful messages to the community that your organization is an active partner in supporting the conservation, education and mission of the Indianapolis Zoo. xZOOberance (March–April) • Celebrate spring at the Zoo during this fun and engaging festival, where guests enjoy beautiful decorations, fun crafts and entertainment for the whole family

• Exclusive presenting sponsorship and other unique sponsorship opportunities

Animals and All That Jazz (June–August)

• Now in its 36th year, this concert series is one of Indianapolis’ favorite summer traditions • 8-week summer concert series featuring the area’s best jazz artists



• Live jazz performances from 5:30–8:30pm



• Exclusive presenting sponsorship and other unique sponsorship opportunities

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To learn how you can create a partnership that best fits your goals contact Debbie Dreiband, Sponsorships Specialist, at [email protected] or 317-630-2009.

SPECIAL EVENTS ZooBoo presented by Central Indiana Honda Dealers: (September–October)

• During this family favorite event each year, Zoo visitors enjoy the best of the fall season



• In 2022, ZooBoo saw record-breaking attendance with more than 150,000 guests



• ZooBoo includes spooky Zoo animals, candy, games, and the popular Adult Trick-or-Treat Trail with wine, beer and cocktail samplings



• Unique sponsorship opportunities available

Christmas at the Zoo presented by CareSource: (November–December)

• For 55 years, Christmas at the Zoo has been a tradition for generations of families in Central Indiana

• In 2021, Christmas at the Zoo saw record-breaking attendance with more than 160,000 guests celebrating the United States' longest-running zoo holiday lights event • This holiday festival continues to be one of the best ways to spend the season, featuring visits with Santa in his study, cookie decorating with Mrs. Claus, special animal presentations, holiday food, oversized photo ops and thousands of twinkling Christmas lights that light up the zoo and more

• Consistently voted in the top five zoo light displays by USA Today's Best readers



• Unique sponsorship opportunities available

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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PROMOTIONAL DAYS Celebration Days (Throughout 2023) On these dates throughout the year, Zoo guests will have the opportunity to save more than 50% on admission: • Earth Day - April 22 • Fourth of July - July 4 • Halloween - Oct. 31 • Wildlife Conservation Day - Dec. 4 • Exclusive presenting sponsorship and other unique sponsorship opportunities Martin Luther King Jr. Day (January) • The Zoo joins with other White River State Park partners to celebrate Dr. Martin Luther King Jr.’s life and legacy by offering free admission with a monetary donation to Gleaners Food Bank of Indiana • Exclusive presenting sponsorship and other unique sponsorship opportunities Eggstravaganza (April) • Member-exclusive Easter celebration includes special holiday activities and time spent with the Easter Bunny • Exclusive presenting sponsorship and other unique sponsorship opportunities Members Only–Teddy Bear Clinic (September) • Zoo veterinarians and sponsor representatives show young Zoo guests how to care for their teddy bears and other plush animals • Kids learn what it takes to keep the Zoo's animals healthy • Exclusive presenting sponsorship and other unique sponsorship opportunities Breakfast with Santa (December) • Parents and children join Santa for two fun-filled mornings of merriment and holiday cheer • This popular members-only event sells out every year • Exclusive presenting sponsorship and other unique sponsorship opportunities

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Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

ON-SITE OPPORTUNITIES–BRAND ACTIVATIONS The Indianapolis Zoo welcomes corporate sponsor promotional on-site activations year-round.

Zoo Babies (Year-round) • Animal breeding efforts are a key part of the Zoo’s animal conservation mission to ensure the sustainability of a healthy, genetically diverse and demographically varied animal population

• Celebrate the newest members of the Zoo with babies born each year



• Exclusive presenting sponsorship opportunity

Animal Chats (Year-round) • Animal chats are a fun way for guests to get a view into the importance of animals and the work being done by the Zoo • Led by Zoo staff, these chats cover topics from training to conservation and can include animals such as cheetahs, parrots, tigers, and more

• Exclusive presenting sponsorship opportunity

Animal Ride & Feed Program • This program runs April–October, with over 631,000 experiences last year

• Exclusive presenting sponsorship opportunity

Endangered Species Carousel • Over 135,000 guests experience this unique carousel every year

• Exclusive presenting sponsorship opportunity

White River Junction Zoo Train • Over 200,000 guests a year take the train through Plains and other behind-the-scenes areas

• Exclusive presenting sponsorship opportunity

Tot’s Treehouse and Play Area • Located within the Flights of Fancy, this fun play area allows kids to play while parents take a break

• Exclusive presenting sponsorship opportunity

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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ANIMAL EXHIBITS

Exhibit sponsorships are year-round partnerships that enhance community partnership goals. These partnerships support the Indianapolis Zoo’s mission and the over 1,400 animals and 47,000 plants that call the Indianapolis Zoo home. NEW: Wild Encounter (Spring–Fall) • The Zoo is launching a significant program called Wild Encounter that offers unique opportunities for guests to get up close and meet animals outside of their exhibits

• The Exclusive Presenting Sponsor will be included in $450,000 paid media promotions



• This program is designed to create curiosity and passion for wildlife via the following components:

- Camp, school and family programs create fun learning and educational experiences - Pop-up experiences with Zoo interpreters designed to surprise, delight and educate visitors - Opportunity for small groups to schedule their own Wild Encounter in a private area of the Zoo

• Some of the Wild Encounter Ambassador Animals will include the following:

- Sloths

- Blue Tongued Skink

- Bearded Dragon

- Rabbits

- Hedgehogs

- Pancake Tortoises

- Aardvarks

- And More

Dolphin Presentation (Year-Round) • Ascension St. Vincent Dolphin Pavilion hosts this 3-times-daily unique educational and visually exciting experience to approximately 350,000 Zoo guests year-round • The Zoo also produces a holiday-themed presentation that delights guests during Christmas at the Zoo presented by CareSource

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Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

ANIMAL EXHIBITS Plains

• A Slice of Africa is recreated in Indianapolis in the expansive Plains Exhibit on the west side of the Zoo

• Guests enter surrounded by tall grasses and trees, feeling like they’re on a safari watching many of the following African animals graze: - African Elephant - African Lion - Addra Gazelle - Zebra - Giraffe - White Rhinoceros - And Many More! Oceans • The Oceans Building allows guests to get up close with a diverse collection of animals of unusual shapes and brilliant colors

• Sea water covers seven tenths of our world and a trip thru Oceans provides a multi-sensory experience that includes many of the following stunning animals:

- California Sea Lion - Grey Seal - Dolphin - Gentoo Penguin - Rockhopper Penguin - King Penguin - Pacific Walrus - Ray & Smooth Dogfish Shark ­— both in the Touch Tank for an interactive sensory experience for guests of all ages - And Several More!

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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ANIMAL EXHIBITS Forests • Venture deep under the thick canopy and spot the iconic animals that call Forests home • Forests occupy about one third of the Earth’s land area and contain nearly 70 percent of the carbon present in living things

• Guests can feel transported away from the cityscape while in Forests hosting the following animal exhibits:

- Alaskan Brown Bear - Amur Tiger - Red Panda - Macaw - Eagles - White-Handed Gibbon Flights of Fancy

• Experience a flamboyantly flappy show of feathers, explosive color and amusing antics

• These beautiful species are native to warm climates like Africa, South American, Asia and Australia with many spending the winter months inside their climate-controlled off-exhibit area

• Flamingos and the southern ground hornbills are out in their habitat during the winter as weather permits



• Flights of Fancy hosts the following feathered creatures:

- Arctic Fox (seasonally) - Budgies - Great Horned Owl - Crested Coua - Cockatiel - Lorikeet - And many more, including the opportunities to feed Budgies, Flamingos and Lorikeets

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Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

ANIMAL EXHIBITS Deserts

• Step inside the unique Deserts and discover an arid oasis surrounded by beautiful and mysterious creatures



• The temperature-controlled climate remains over 80-degrees year-round



• This hot, dry environment is home to the following animals:

- Bearded Dragon - Blue-Tongued Skink - Sand Cat - African Plated Lizard - Meerkat - Turtle and Tortoise - Python - Viper - And More!

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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EDUCATIONAL PROGRAMS FOR INDIVIDUALS AND FAMILIES

Through global and local conservation projects and inspirational education programs, the Zoo strives to save wild things and wild places, while changing the way visitors view the world around them. The Indianapolis Zoo provides ongoing educational programs for children and adults to enrich their understanding of animals, fungi, habitats and plants. These programs offer visitors up-close engagement and hands-on activities that foster curiosity and wonder about Zoo species and how you can get involved in conservation. Participants can choose from the following opportunities: Animal Adventures • Guests embark on a behind-the-scenes encounter with an animal species at the Zoo, including aardvark, elephant, rhinoceros and sloth. • Participants can touch or feed the animal while learning more about animal adaptations and the conservation of wild species • The Zoo’s Animal Adventures program allows participants to go behind the scenes to meet one of their favorite animals up close Animal Art Adventures • Guests embark on a behind-the-scenes encounter with an animal species at the Zoo, including dolphin, elephant, orangutan, penguin, rhinoceros and walrus • Participants can touch or feed the animal while learning more about animal adaptations and the conservation of wild species • The Zoo’s Animal Art Adventures program allows participants to go behind the scenes to meet one of their favorite animals up close and take home an artistic souvenir — painted just for them by the animal Dolphin In-Water Adventure • Guests learn about dolphins and culminate their experience by wading into the water with an animal trainer for an unforgettable hands-on interaction with our dolphins Jungle Juniors Preschool Programs • The Zoo’s preschool programs offer children ages 3-5 opportunities to explore the wonder of the natural world around them from an early age Saturday Science Workshops • Children ages 6-12 investigate animal adaptations using scientific methods to spark their curiosity and wonder • Workshops feature different topics and are offered during the fall, winter and spring Zoo Camp • Children learn about the natural world, wild animals and wild places, and how to conserve the • Campers also learn about zoo careers through exclusive behind-the-scenes experiences and age- appropriate activities and games • Camps take place during spring, summer, fall and winter school breaks

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Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

EDUCATIONAL PROGRAMS FOR STUDENTS During the school year, the Indianapolis Zoo offers students additional learning opportunities through fun educational programming about wildlife and conservation. Programs are aligned to Indiana Academic Standards and Next Generation Science Standards and are available for students in grades pre-K-12. Science Investigations • 45-minute in-person program with a professional Zoo educator who guides the class in exploring a specific topic • Makes a great add-on to a class field trip to the Zoo • Topics include: - Animal Life Cycles (grades pre-K-2) - Wildlife Conservation (grades 6-8) - Animal Adaptations (grades pre-K-2) - Climate Change (grades 6-8) - Zoo Math (grades 3-5) - Orangutan Memory and Problem Solving (grades 9-12) - Building a Habitat (grades 3-5) - Biodiversity (grades 9-12) - Tropical Topple (grades 3-5) Animal Encounters • 20-minute experience that can be added to a school field trip • Students get an up-close visit with one of the Zoo’s Animal Ambassadors to learn more about the animal, their care at the Zoo and how the Zoo works to protect their wild counterparts Virtual Classroom Adventures • Students can chat with a Zoo Educator right from their classroom for 30 minutes using a virtual platform • Topics include: - Adaptations - Rain Forests - Elephants - Walrus and Other Pinnipeds - Habitats - Wildlife Conservation - Indiana Wildlife - Zoo Careers - Penguins - General Q&A Session Nocturnal Adventures • Designed especially for school and youth groups, each night is themed and includes behind-the-scenes tours, viewing Zoo animal residents at night, and hands-on exploration of how the Zoo helps to save species from extinction

• Each experience includes an indoor sleepover, breakfast, private animal encounter and a day at the Zoo

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

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PROFESSIONAL DEVELOPMENT FOR EDUCATORS Conservation Educator Academy (Summer) • Gain an insider’s view of the Zoo with educators at the Indianapolis Zoo and Ball State University

• Create inquiry-based lesson plans about science and biodiversity conservation

Educator Appreciation Day (Fall) • Teachers can explore the Zoo and its programs to connect their classroom to our world’s wildlife

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• Free admission for teachers and discounted admission for their families

Sponsorship opportunities can be created to best fit your community, marketing and branding goals. For more information contact Debbie Dreiband, Corporate Sponsorships Specialist, [email protected] or 317-630-2009.

The Indianapolis Zoo protects nature and inspires people to care for our world.

Photo Credits:

Page 1: Guest at Sea Lion by Chieanna Henderson Page 4: Sampson in snow by Fred Cate Page 5: Dolphin Jett by Eric Walsh Page 13: Carousel Animals by Mark Kaser

Page 17: Rockhopper Penguins by Paul Riley Page 20: Arctic Fox Elsa by Fred Cate Page 21: Bearded Dragon by Brooke Littell Page 28: Camp Flamingo Mingle by Kara Caskey Page 32: Feeding Giraffes by Hannah Hillard Page 33: Wine Auction Group by King Shots Page 36: Brewfari Guests by Erik Markov Page 37: DJ Lockstar by Erik Markov Pages 40 & 41: Zoobilation Guests by Erik Markov Page 44: Zoobilation Coaster by Jeri-Perry Reichanadter