UNDERSTANDING BEHAVIOUR, CREATING CHANGE

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Company Project that took several Capabilities months to do

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

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An Antidote to Today’s Human Complexity. Phorix® is a design company that helps clients understand and change their customers’ behaviours through innovation and communication.

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

We use strategic behavioural assessment to compare your customers’ current and desired behaviours.

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We use bespoke frameworks to develop strategies that move your clients and action plans that are engaging.

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

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We help our clients create holistic engagement plans that cross the different dimensions of customer behaviour to generate change.

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

Phorix® is based in Switzerland and London with a network of partners in Edinburgh & Pittsburgh

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Clients of Phorix®

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The Phorix® Team

Mark CEO

Amy Graphic Designer

Lucia Graphic Designer

Rafa Graphic Designer

Grace Copywriter / Editor

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PhD

PHORIX CEO

Rep

Mark Lightowler Clin-Dev

Mark Lightowler, the founder of Phorix, has more than twenty-five years of experience in science-based industries. He first trained as a Medicinal Synthetic Chemist and has also spent time in Clinical Development, Sales, Marketing, Medical Affairs and Digital Innovations with global and country pharmaceutical companies. He has led the development, marketing and sales of multiple international brands.

Brand Strategy

Brand Director

Digital Head

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

What Do Project that We Do? took several months to do

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

BEHAVIOURAL CHANGE

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HOLISTIC DESIGN

TACTICAL DELIVERY

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Behaviour We use strategic behavioural assessment to compare your customers’ current and desired behaviours. We also use bespoke frameworks to develop strategies that move your clients and action plans that are engaging.

Behavioural Analysis

Innovation

Customer Journey

Customer Communication

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Holistic We help our clients create holistic customer engagement plans that cross the different dimensions of customer behaviour to generate change.

Persona Generation

Innovation Communication

Performance Management

Ideation of Intervention

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Tactical From proof of concept to full-scale deployment, we are with you all the way. We can scale your ideas from concept to customer.

Positioning

• • •

Digital Store Web POC

Branding

• • •

VR / AR Film Print

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

Our Project that Focus took several months to do

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Strategy

Design Lab

Branding

Communications

ZONEVS Virtual Spaces

SPARK Mental Health

UNDERSTANDING BEHAVIOUR, CREATING CHANGE

FOCUS

Strategy Project that took several months to do

Understanding Behaviour

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

PHORIX

Understanding Project that took several Behaviour months to do

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Description We use our understanding of behavioural science and international business strategy to uncover real insights about our customers’ behaviours- the reasons why they don’t behave in expected, predictable ways. We create an understanding of how to plan for change and work with international pharmaceutical companies to understand patient-physician behaviours and their implications for brand launch and lifecycle management.

Our behavioural work has also provided insights for agricultural industries, entertainment businesses and event management companies. You can request a copy of our book on behavioural science to improve your understanding of behaviour- and design-based change.

ASSETS DELIVERED DELIVERED ASSETS

Brand Behavioural DesignChange / Exhibition Strategy Design / Customer Insights / /Brand Signage Strategy / Video & Tactics Content

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

Lutathera: Project that The Path took several Forward months to do

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Description A client asked us for help with understanding more about the behaviour of patients and physicians in a rare cancer setting. We audited the existing research and interviewed customer-facing team members before applying several behavioural frameworks to the findings. We developed over 50 new insights about the current physicians’ and patients’ behaviours and recommended 13 actions to provide change and clarity to Lutathera.

ASSETS DELIVERED

Brand Strategy / Behavioural Change Strategy / Insight / Physical Journeys

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

NOVARTIS MS

Strategic Project that took several Workshop months to do

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User Journeys Our understanding of a user’s journey is an essential piece of strategic work we undertake early in a product development’s lifecycle. We use behavioural science to ask the right questions and have frameworks to listen for insights that others miss. These insights enable us to create actionable plans that reflect the real needs of our clients’ customers.

We recently supported Novartis on a patient journey workshop covering the lifetime of multiple sclerosis patients. We used physical immersion into the patient journey and behavioural frameworks to challenge current assumptions.

ASSETS DELIVERED

Design & Facilitation Workshop / Behavioural Insights / Patient Journey / Signage / Space Design

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

FOCUS

Design Project that Lab took several months to do

Designing Change

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Description Design thinking is at the heart of what we do. Using behavioural-based creative thinking tools and frameworks, we help clients create their future brands and services.

Our workshops bring you into the world of your customer, and together, we uncover the truths of your value proposition.

We help clients explore new ideas and create innovation that provides competitive differentiation. With experienced workshop facilitators, we love nothing more than diving into the detail.

DELIVERY

Strategy / Customer Mapping / Design Thinking / Solution / Ideation

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Customer Journey

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There are many elements required to help healthcare interventions Key a - Observing Patients b - Observing Home / Hospital / Work Environment c - Observing Health System Interactions d - Questioning

Areas of Need

A

A B C D

e - Insights f - Themes g - Observing With New Theme Lens h - New Themes i - Patient’s Family / HCP Discussion

E F G H I

J K L

j - Insights k - Final Themes j - Technology, Service, Molecule and Device Ecosystem Opportunities

B

Understanding Need

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Innovation Innovation is at the heart of most business transformation plans. We have been involved in the creation of a pack recognition systems and agronomic planner to enable Professional Solutions teams to solve customer journey insights. We use design thinking and strategic planning to build Web, AR, VR, 360 video & apps. SERVICES

• Technology Scouting

• Prototyping

• Innovation Workshops

• Digital Transformation

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Jealott’sthat Project Hill took several Elements months do Buildingto Project

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Description Communication shouldn’t be limited to brochures, apps and websites. Buildings are spaces that communicate and build on brand essence. At the internationally-recognised Jealott’s Hill research site for Syngenta, we’ve provided interior designs across several buildings to bring the Syngenta brand to life for visitors and internal teams.

ASSETS DELIVERED

Branding Brand Design / Communications / Exhibition Design / Interior / Signage Design / Experiential / Video Content Communications

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Storytelling Maps Storytelling maps help communicate customer experiences and aid with internal and external ideation. Ordinarily done with an illustrator during conversations, they unearth various associations.

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FOCUS

Branding Project that took several months to do

Creating Change With Brands

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Description There is an expectation for brands to change people’s behaviour- new brands replace others, shifting the behaviour of their customers. But this doesn’t happen without careful planning and acute audience understanding.

Each of our branding projects starts with an understanding of the current behavioural insights from customers. We plan for change by making the brand’s value proposition accessible through visual and verbal branding.

We have worked with multinational companies, creating branding elements from logos and icons to brand books and campaigns.

CAPABILITIES

Brand Design / Logos / Brand Books / Campaigns

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

ECTRIMS

Brand that Project took several Identity months to do

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Description Effective communication is necessary for change. Phorix® has experience with all forms of communications, from print to digital and beyond. We focus on creating compelling content and visuals with a plan to deliver communication when needed. We continuously experiment with new ideas and technology to provide our best-quality content in new and consumerfresh ways.

Recently, we have redesigned two medical society websites. We started with a branding review and ended up designing a compelling approach to their web presence, helping more physicians access information related to strokes and multiple sclerosis.

ASSETS DELIVERED

Brand Design / Exhibition Web Design Design / Brand /Architecture Signage / Video / Storytelling Content

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

ESOC

Digital that Project took several Identity months to do

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Design of Project that took several Banners & months to do Guidelines

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Description At the heart of every great brand is a clear and compelling strategic brand guide (or brand book). It helps crystallise communications and ensures brand consistency.

When it’s time to get tactical, we can create greatlooking material that changes customer behaviour in new and innovative ways.

We produce many of these guides to help clients like Syngenta, ECTRIMS and Vaderis execute their brand identity. We work with clients on brand architecture, positioning, personality, colour and brand essence.

ASSETS DELIVERED

Brand Design / Branding / Brand Book / Visual & Verbal Identity

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

HICURE

Turf Project that took several Energy months to do

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Description Hicure was the first biostimulant launch for Syngenta Turf and Landscape. Our brief was to create a campaign to brand and position it as an alternative to current chemical approaches to turf management. The use of 3D illustration and the introduction of fresh colours made this brand stand out from the other products in the category.

ASSETS DELIVERED

Campaign Brand Design / 3D / Exhibition Design / Animation Design / Consumer Signage / Video Research Content

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

FOCUS

Communication Project that took several months to do

Communicating Change

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Life Interupted

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Description During the pandemic, life was interrupted. We used this concept to bring back the For Life Uninterrupted campaign from Syngenta Pest Management. By posting on social media and revealing the interruption and consequent shift back to normality caused by the pandemic, we created a global social media campaign and internally raised awareness of the brand essence.

ASSETS DELIVERED

Brand Design / Social Media / Signage / Video Content

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Description Syngenta asked us to rebrand their existing Lawn and Garden business. We generated a new name, logo and story after interviewing all of the 320 people in the business unit and listening to research from customers. We executed this through multichannel media, including film, print, PowerPoint, email footers and other peripheral areas.

ASSETS DELIVERED

Brand Design / Exhibition Design / Signage / Video Content / Positioning

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Tomorrow Today

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

VADERIS, PHORIX

Living that Project took several With HHT months to do

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Description Vaderis is a Basel-based biotechnology company focused on rare diseases. They asked us to interview and report on the lives of patients. We used behavioural science to plan the interviews and to understand the outputs. This work helped create a customer-facing app for future use in clinical trials.

ASSETS DELIVERED

Brand Design / Design Thinking / Patient Research / App Development

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

FOCUS

ZONEVS Project that Virtual Spaces took several months to do

Experiencing Change

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Description ZONEVS is a business platform developed by Phorix to help companies engage with their customers in new ways. From high-end VR experiences to virtual spaces on the web, Phorix has a solution to build customer engagement. ZONEVS creates virtual worlds where today’s business takes place.

galleries and from iconic cultural spaces to cool places people love to visit. You can use ZONEVS for education, training, sales, meetings and events.

ZONEVS will allow you to immerse and engage your customers in an environment that makes your brand stick, from recreating an exhibition to creating art

ASSETS DELIVERED

Virtual Spaces / Digital Ideation / / Customer Engagement

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

ZONE VS

Zone VS Virtual Spaces

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Description We created Portofino, our virtual demonstration space that lets clients explore a virtual world. With complete control over the space design, we can tailor the communication and interactivity needs of clients. Virtual spaces can be used to create enhanced engagement on desktop, mobile or VR for meetings, education, entertainment, training and more.

ASSETS DELIVERED

Brand Design / Exhibition Design / Signage / Virtual Spaces

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA

Smart Golf Course

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SYNGENTA ADVION

Pestworld 2018

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

FOCUS

SPARK Project that Mental Health took several months to do

Changing Behaviour of Teams

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Description SPARK is our newest project designed to work with people who feel lonely at work. As part of corporate culture, diversity and inclusion, SPARK is a digital engagement engine designed to highlight loneliness and help organisations diminish the impact loneliness has on employees and the corporations where they work.

ASSETS DELIVERED

Digital Engagement / Consumer Research / Behavioural Change / Facilitation

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

SPARK

Loneliness Project that took at Work several months to do

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UNDERSTANDING BEHAVIOUR, CREATING CHANGE

Work With Us

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Swiss Office

Grabenring 6 4123 Basel Switzerland +41 796 191 876 [email protected]

London Office

31 New Inn Yard, Hackney, London EC2A 3EY +44 7825 839 192 [email protected]

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