Salesforce Marketing Cloud for Retail Industry

The global value of e-retail sales exceeded 5.2 trillion dollars in 2021, and in the years to come, this figure is only expected to rise. Like every other industry, the retail industry has undergone a digital shift, and there is a surge of eCommerce or online stores connecting consumers from virtually any part of the world. Retailers now operate in an omnichannel model that seamlessly integrates physical and online stores. What the retailers need is an efficient marketing platform that connects customers through their entire customer journey across all channels. Salesforce Marketing Cloud is the digital marketing solution for the retail industry, enabling them to create data-driven, personalized customer journeys across multiple channels.

What are the Benefits of Salesforce marketing cloud for Retail Industry? A CRM platform like Salesforce Marketing Cloud helps retail marketers to engage with the customers personally through different channels such as email, social mobile, display advertising, and so on, and it particularly caters to B2C companies with a large customer base who want to engage with each customer individually and offer personalized content.

Salesforce Marketing cloud helps retailers get a complete customer view The customer data is unified from everywhere, customer identities are resolved to match a single person, and all the information is unified under one single platform. The single-customer view helps marketers understand their customers using AI-powered insights and analytics, create customer segments and develop personalized engagements across mobile, web, email, and advertising.

Salesforce Marketing cloud predictive marketing increases conversions Salesforce Marketing cloud’s predictive intelligence uses previous customer data to forecast future trends accurately and customer behavior. Businesses that implemented predictive marketing have seen an average rise in sales conversions by 22.66%.

How to build AI-driven with Salesforce Einstein ● When you supply a huge sea of content assets, Einstein selects the right content asset for each contact based on their 360-degree profile and affinity to a particular category. ● You can avoid sending too many or too few email messages or push notifications using Einstein, which helps marketers determine the optimal engagement frequency for each contact. ● Orchestrate the best time to send a message or a push notification with Einstein send time optimization. ● Evaluate the content that can generate the maximum click-through rates and present the winning personalized content to the customer with Einstein content selection tools for retail marketing.

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