Global Business and Finance Global Business Expansion Proposal Chipotle expansion in Belize This report will display why the chipotle franchise can expand in Belize. As Well as all the evidence to back up this claim with full evidence. 2

Executive Summary 1 STEPAnalysis 2 Franchise Selection 2 Cultural Analysis 2 Marketing Analysis 2 Financial Analysis 3 Conclusion 4 Appendix 4 Resources 4 Global expanding in Belize Kleiner 3

Executive Summary The driving question for the project is, how can Chipotle expand globally while including economic and cultural challenges and maintaining the mission and vision of the company. Global expanding in Belize Kleiner 4

STEPAnalysis Political parliamentary democracy and this is a constitutional monarchy. They have 6 districts. They gained their independence from the UK in 1981. Social There are over 400,000 people that currently reside in Belize. English is their official language, People of belize origin come over to 100% because people have more than one origin. 40% of people are Roman Catholic and 31% are protestant. The literacy rate is not announced. The average age that they go to school till is 13 years old. Economic In the early 2000 each year the gdp grew by 4% for 6 years straight and then for 9 years after that it grew by 2.1% per year. The total Gdp is around 2.43 million. Tourism and food processing. Labor force is 120,000 and the unemployment rate is 9%. Technological Only 5% of the population has a subscription to a fixed line for phones 66% of the population has a cellular device 51% of the population are internet users The political portion of this step analysis is very important to how we do business because the government will always be involved somewhat in a business. Technology is important because we could run advertisements through apps like facebook and tiktok but we would just have to weigh our options. 66% of the population is enough to put a bunch of money into advertising. Or should we just hope that our name carries over to Belize. This is the most important factor out of the four and that is economic. Economics shows the unemployment rate. These are very important to us because we need workers that are willing to work and put in the hard work to be successful. They have a lot of tourism so that helps generate cash flow and their second best is food processing. So maybe we can get some fresh ingredients and all natural foods. Global expanding in Belize Kleiner 5

Social is another very important factor because you cannot run a business when there is a language barrier. So it is important that we use all of our resources and make sure we have people that can speak multiple languages. Franchise Selection Chipotle was founded in 1993 by a man named Steve Ells. The name chipotle comes from the name of a smoked and dried jalapeno pepper. They grew in just 7 years from 16 restaurants to having over 500 restaurants. They are very profitable, The current ceo is Brian Niccol. They now have almost 3000 locations, the United states, Germany, United kingdom, France and Canada. Chipotle will be a great fit because they already enjoy rice and beans because it is a staple in there country already. This expansion also would help increase our profits and make sure that we can fit in different countries and adapt. These are all the reasons why we would succeed in Belize. Cultural Analysis We will set the tone very early on how we want our business to run. We will make sure that everyone is held to the same standard. There will be a new product that will be introduced and that will be exclusive to only the chipotles in Belize. The working conditions will be good because we are not franchised so they need to be up to company standards. When going to a Global expanding in Belize Kleiner 6

business meeting, you can wear more business casual but you do have to be punctual. For these reasons we will be ready for the culture in belize Marketing Analysis We do have a new product that we project will do very well in Belize. We will test it out in Belize because it has something to do with their culture. Their main culture food is beans and rice so we were trying to figure out how we can incorporate that in when we already have rice and beans on our menu. Well, we have found the solution. Our new product will just be a belize style chipotle bowl. In this bowl there will be beans and rice and you can add onto it. The rice and beans will have certain seasonings and this will make our customers feel like they are at home with their mom cooking them well. Hopefully this new product is a success. Financial Analysis For every one dollar that is used in Belize it is 50 cents when converted back to the United states dollar. They recently received 25 million dollars for climate relief this would have no effect on our business. We would help raise wages maybe try to get the economy flowing a little more by adding money in through our employees. We are not a franchised business Because people should be on the same standard. Global expanding in Belize Kleiner 7

Corporate Social Responsibility (CSR) Analysis Chipotle was founded in 1993 by a man named Steve Ells. The name chipotle comes from the name a smoked and dried jalapeno pepper. They grew in just 7 years from 16 restaurants to having over 500 restaurants. They are very profitable, The current ceo is Brian Niccol. They now have almost 3000 locations, the United states, Germany, United kingdom, France and Canada. They are not franchised because they want to keep everyone to hold everyone to the same standard as well as keep the culture the same. They want to have consistency across the board. They also just think that all the food should be fresh and they have a big cleaning and safety policy since the e coli broke out in late 2015. As of 2022 their vision statement is that we believe that food has the power to change the world. We are also very big on using fresh natural ingredients to create the best flavor and healthiest food. Global expanding in Belize Kleiner 8

Conclusion This whole Report has been about why We think that chipotle is a good fit for Belize. I believe that we did that in our report. We have shown why it works to benefit not only us as a company but also the employees. They will be getting well deserved wages. They could also put this money back into the economy. I also believe that we have a great new product for everyone in Belize. This will help have kind of a personal side of it and this will just add more food for the culture. I think that the benefits of a step analysis is good. Global expanding in Belize Kleiner 9

Appendix Political parliamentary democracy and this is a constitutional monarchy. They have 6 districts. They gained their independence from the UK in 1981. Social There are over 400,000 people that currently reside in Belize. English is their official language, People of belize origin come over to 100% because people have more than one origin. 40% of people are Roman Catholic and 31% are protestant. The literacy rate is not announced. The average age that they go to school till is 13 years old. Economic In the early 2000 each year the gdp grew by 4% for 6 years straight and then for 9 years after that it grew by 2.1% per year. The total Gdp is around 2.43 million. Tourism and food processing. Labor force is 120,000 and the unemployment rate is 9%. Technological Only 5% of the population has a subscription to a fixed line for phones 66% of the population has a cellular device 51% of the population are internet users Global expanding in Belize Kleiner 10

Resources https://legacy.export.gov/article?id=Belize-Business-Travel#:~:text=Business%20Customs,and% 20appreciated%20in%20business%20settings. https://www.cia.gov/the-world-factbook/countries/belize/ https://www.worldbank.org/en/country/belize Global expanding in Belize Kleiner 11