S trategy is important

R E SI DE N T I A L

SE LL E R

PROGR A M

S E L L I N G A N Y

A

H O M E

C A N

M A R K E T—T R E V O R

B E

A

C H A L L E N G E

I N

U N D E R S TA N D S T H AT.

To help avoid these challenges and confidently face the challenges that are unavoidable—you should implement a written plan and formulate a sound strategy. Isn’t a “plan” and a “strategy” the same thing? No—a plan is 1-dimentional, while a strategy is an active approach to managing a plan. So think of your plan like a map (1-dimensional, never changes) and your strategy like your car’s GPS navigation system, which changes as the landscape, congestion and traffic patterns change. “Strategy” is your best friend when selling a house and you need to have one before taking your first steps. Be sure to use someone that has experience writing strategic plans too, otherwise, your plan is at risk and so are the many pieces associated with your home sale. Let’s discuss how we can create the best strategy and plan for you.

H E R E I S W H A T A W R I T T E N P L A N D O E S F O R Y O U ... • It organizes our process

• It gives us something to measure, weigh and analyze

• It makes sure we are always on the same page

• It makes sure we do not miss important steps or dates

• It gives us a clear and manageable path forward

• It provides structure, comfort and confidence

S E L L I N G A N Y

A

H O M E

C A N

M A R K E T—T R E V O R

B E

A

C H A L L E N G E

I N

U N D E R S TA N D S T H AT.

To help avoid these challenges and confidently face the challenges that are unavoidable—you should implement a written plan and formulate a sound strategy. Isn’t a “plan” and a “strategy” the same thing? No—a plan is 1-dimentional, while a strategy is an active approach to managing a plan. So think of your plan like a map (1-dimensional, never changes) and your strategy like your car’s GPS navigation system, which changes as the landscape, congestion and traffic patterns change. “Strategy” is your best friend when selling a house and you need to have one before taking your first steps. Be sure to use someone that has experience writing strategic plans too, otherwise, your plan is at risk and so are the many pieces associated with your home sale. Let’s discuss how we can create the best strategy and plan for you.

H E R E I S W H A T A W R I T T E N P L A N D O E S F O R Y O U ... • It organizes our process

• It gives us something to measure, weigh and analyze

• It makes sure we are always on the same page

• It makes sure we do not miss important steps or dates

• It gives us a clear and manageable path forward

• It provides structure, comfort and confidence

W H Y

T R E VOR?

When I look at the real estate industry, I think it’s fair to say that there is a lack of continuity (structure and organization) throughout the

W H Y

E XC E P T I O N A L

L ONG

&

S E R V I C E

FOST E R?

G LO B A L

N E T W O R K .

industry and unfortunately, this presents risks.

LU X U R Y

I spent 20 years in the financial services industry developing

Christie’s International Real Estate is a global network offering exceptional home and luxury real estate

personalized plans for people who felt more confident and

services to buyers and sellers worldwide. Selected for its success in luxury home sales and ability to

comfortable with an organized and measurable plan to help them

meet strict standards of excellence, Long & Foster was invited to become the exclusive affiliate of

reach their goals. If the same approach is available to help produce

Christie’s International Real Estate in the Mid-Atlantic.

confidence and comfort in your home sale experience, why not use it (especially since it involves your biggest asset – your house)? I design a written outline and plan for each listing/sale so that

AU T H O R I T Y.

The Christie’s network focuses exclusively on luxury residential real estate and serves discerning clientele. Supported by the esteemed art auction house, Christie’s International Real Estate offers tailored, trusted service and referrals from a network of the world’s top real estate brokers.

the collective efforts we use are both measured and weighed throughout the process. In fact, the routine assessment of your plan is actually a fundamental part of my process and helps to deliver the best outcome and results. A customized marketing plan will also be a part of your plan so there is never a need to feel as if there is not enough being done to market your home. My marketing prowess

49

940

~12,000

$500 Billion

countries

offices

luxury properties worldwide

sales2

1 - S TO P

S H O P P I N G |

in the financial services industry was top-notch and has remained cutting edge throughout my transition into the real estate industry. Cookie cutter approaches and limited marketing efforts deliver limited results and that’s not what you want when you are selling

Here are the resources I offer to each home owner:

• Mortgage Services - Prosperity

• Repairs & Renovations - TLC/Curbio

dynamic and comprehensive approach is implemented because

• Title Services - RGS/Sage

• Home Warranties - Cinch/210

guess what…a dynamic approach delivers dynamic results and a

• Insurance Needs - L&F

• Estimate Repair Estimates - PunchList

limited approach delivers limited results.

• Moving Services - Tailored Move

• Home Inspection - Insight Inspections

your house. The best terms (which includes price) come when a

W H Y

T R E VOR?

When I look at the real estate industry, I think it’s fair to say that there is a lack of continuity (structure and organization) throughout the

W H Y

E XC E P T I O N A L

L ONG

&

S E R V I C E

FOST E R?

G LO B A L

N E T W O R K .

industry and unfortunately, this presents risks.

LU X U R Y

I spent 20 years in the financial services industry developing

Christie’s International Real Estate is a global network offering exceptional home and luxury real estate

personalized plans for people who felt more confident and

services to buyers and sellers worldwide. Selected for its success in luxury home sales and ability to

comfortable with an organized and measurable plan to help them

meet strict standards of excellence, Long & Foster was invited to become the exclusive affiliate of

reach their goals. If the same approach is available to help produce

Christie’s International Real Estate in the Mid-Atlantic.

confidence and comfort in your home sale experience, why not use it (especially since it involves your biggest asset – your house)? I design a written outline and plan for each listing/sale so that

AU T H O R I T Y.

The Christie’s network focuses exclusively on luxury residential real estate and serves discerning clientele. Supported by the esteemed art auction house, Christie’s International Real Estate offers tailored, trusted service and referrals from a network of the world’s top real estate brokers.

the collective efforts we use are both measured and weighed throughout the process. In fact, the routine assessment of your plan is actually a fundamental part of my process and helps to deliver the best outcome and results. A customized marketing plan will also be a part of your plan so there is never a need to feel as if there is not enough being done to market your home. My marketing prowess

49

940

~12,000

$500 Billion

countries

offices

luxury properties worldwide

sales2

1 - S TO P

S H O P P I N G |

in the financial services industry was top-notch and has remained cutting edge throughout my transition into the real estate industry. Cookie cutter approaches and limited marketing efforts deliver limited results and that’s not what you want when you are selling

Here are the resources I offer to each home owner:

• Mortgage Services - Prosperity

• Repairs & Renovations - TLC/Curbio

dynamic and comprehensive approach is implemented because

• Title Services - RGS/Sage

• Home Warranties - Cinch/210

guess what…a dynamic approach delivers dynamic results and a

• Insurance Needs - L&F

• Estimate Repair Estimates - PunchList

limited approach delivers limited results.

• Moving Services - Tailored Move

• Home Inspection - Insight Inspections

your house. The best terms (which includes price) come when a

Creative Marketing

USI NG M A K E S

CR E AT I V E

A

GR E AT

A DV E RT ISI NG

1ST

I M PR E SSION.

I can make your house stick out in a crowd of other houses by using creative marketing tools designed to make your house more memorable.

T E C H N O LO G Y

& TO O L S

LongandFoster.com – An award winning website with hundredsof thousands of unique users monthly • Powerful search capabilities with custom filters that allow visitors to find exactly what they’re looking for. • Prospective buyers can save search options, calculate mortgage payments, view upcoming open houses and share listings on social media. • Visitors can sign up to receive an email when a new property comes on the market that meets their search criteria. • Buyers can pinpoint exactly where a house is located and what community amenities surround it. Global Syndication – Reaching consumers globally through over 100 3rd party websites such as Zillow.com, Trulia.com, Homes.com and WashingtonPost.com Digital Marketing – Online advertising on popular websites such as ESPN, NY Times, and CNN • By using sophisticated marketing software, I’ m able to create ads which respond only to people who are making very specific real estate searches. These ads provide a “targeted approach” to developing increased activity and awareness about the sale of your home. Social Media – Marketing and promotion on popular social media sites such as Facebook, Twitter, and Instagram

Creative Marketing

USI NG M A K E S

CR E AT I V E

A

GR E AT

A DV E RT ISI NG

1ST

I M PR E SSION.

I can make your house stick out in a crowd of other houses by using creative marketing tools designed to make your house more memorable.

T E C H N O LO G Y

& TO O L S

LongandFoster.com – An award winning website with hundredsof thousands of unique users monthly • Powerful search capabilities with custom filters that allow visitors to find exactly what they’re looking for. • Prospective buyers can save search options, calculate mortgage payments, view upcoming open houses and share listings on social media. • Visitors can sign up to receive an email when a new property comes on the market that meets their search criteria. • Buyers can pinpoint exactly where a house is located and what community amenities surround it. Global Syndication – Reaching consumers globally through over 100 3rd party websites such as Zillow.com, Trulia.com, Homes.com and WashingtonPost.com Digital Marketing – Online advertising on popular websites such as ESPN, NY Times, and CNN • By using sophisticated marketing software, I’ m able to create ads which respond only to people who are making very specific real estate searches. These ads provide a “targeted approach” to developing increased activity and awareness about the sale of your home. Social Media – Marketing and promotion on popular social media sites such as Facebook, Twitter, and Instagram

YO U R

H O M E .

O N L I N E .

E V E R Y W H E R E .

Reach a worldwide audience of affluent buyers.

200+

70 million+

50+

countries & territories

luxury real estate buyers online

primary real estate websites

800+ secondary websites

Thousands

of Long & Foster agent websites

ChristiesRealEstate.com**

HotPads.com

RealEstate.AOL.com

LongandFoster.com/LuxuryHomes*

JoyFullHome.com

RealEstateBook.com

Close2Homes.com

Juwai.com

RealEstateCentral.com

Express.Realquest.com

LakeHomesUSA.com

RealEstate.NJ.com

Google.com

LandWatch.com

Realtor.com

HomeFacts.com

LeadingRE.com

RealtyStore.com

HomeFinder.com

LuxuryPortfolio.com*

RealtyTrac.com

HomePath.com

LuxuryRealEstate.com*

Trulia.com

HomesAndLand.com

OpenForHomes.com

WallStreetJournal.com

Homes.com

Philly.com

WashingtonPost.com

HomeWinks.com

Point2Homes.com

Zillow.com

*For listings priced at $1 million and above only. ** For listings priced at $1 million and above, and in select areas only. | Not all MLSs participate in the data feeds to these sites. Please check with your REALTOR®. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice.

YO U R

H O M E .

O N L I N E .

E V E R Y W H E R E .

Reach a worldwide audience of affluent buyers.

200+

70 million+

50+

countries & territories

luxury real estate buyers online

primary real estate websites

800+ secondary websites

Thousands

of Long & Foster agent websites

ChristiesRealEstate.com**

HotPads.com

RealEstate.AOL.com

LongandFoster.com/LuxuryHomes*

JoyFullHome.com

RealEstateBook.com

Close2Homes.com

Juwai.com

RealEstateCentral.com

Express.Realquest.com

LakeHomesUSA.com

RealEstate.NJ.com

Google.com

LandWatch.com

Realtor.com

HomeFacts.com

LeadingRE.com

RealtyStore.com

HomeFinder.com

LuxuryPortfolio.com*

RealtyTrac.com

HomePath.com

LuxuryRealEstate.com*

Trulia.com

HomesAndLand.com

OpenForHomes.com

WallStreetJournal.com

Homes.com

Philly.com

WashingtonPost.com

HomeWinks.com

Point2Homes.com

Zillow.com

*For listings priced at $1 million and above only. ** For listings priced at $1 million and above, and in select areas only. | Not all MLSs participate in the data feeds to these sites. Please check with your REALTOR®. Long & Foster has a business relationship with the above companies at the time of this printing. Such relationships are subject to change without notice.

&

D I G I TA L

M E D I A

PA R T N E R S H I P S

BRINGING MORE LUXURY BUYERS & SELLERS TOGE THER IN THE CAPITAL REGION

PER CENT OF LUXURY HOMES BOUGHT & SOLD

P R I N T

16.2%

Long & Foster |

Compass

13.9%

9.6%

TTR

8.5%

WFP

CBRB

2.7%

LO N G A N D F O S T E R . C O M / LU X U R Y

&

D I G I TA L

M E D I A

PA R T N E R S H I P S

BRINGING MORE LUXURY BUYERS & SELLERS TOGE THER IN THE CAPITAL REGION

PER CENT OF LUXURY HOMES BOUGHT & SOLD

P R I N T

16.2%

Long & Foster |

Compass

13.9%

9.6%

TTR

8.5%

WFP

CBRB

2.7%

LO N G A N D F O S T E R . C O M / LU X U R Y

MA R K E TI N G R ES O U R CES

GET I N TO U CH

Direct: 908.370.7839 | [email protected] | www.LongandFoster.com/TrevorCrowley Bethesda Gateway Office: 301.907.7600 | 4650 East West Highway | Bethesda, Maryland 20814 Residential Real Estate | Mortgage | Settlement Services | Insurance | Property Management Vacation Rentals | Relocation | Commercial Real Estate | Development Real Estate Services | Moving Services